BIK Features
Integration (3)
Data Import & Export Tools
Based on 23 BIK reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
As reported in 22 BIK reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 22 BIK reviews.
Platform (14)
Customization
As reported in 21 BIK reviews. System provides sufficient customization to meet business requirements
Workflow Capability
Based on 21 BIK reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 20 BIK reviews.
Internationalization
Based on 20 BIK reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Based on 19 BIK reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 19 BIK reviews.
Output Document Generation
As reported in 19 BIK reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Live chat
Provide tools for live chat on one's website.
Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Has the ability to customize look and feel of chatbot to match` company branding.
Analytics
Gives user the ability to analyze conversations with the chatbot and see its performance.
A/B testing
Allows users to test the efficacy of various responses through A/B testing.
Role-based access
Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Collection of information
Can collect and store information from interlocators, such as email, phone number, etc.
Email Marketing (4)
Building and Personalizing Emails
As reported in 25 BIK reviews. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending. 24 reviewers of BIK have provided feedback on this feature.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. 23 reviewers of BIK have provided feedback on this feature.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores This feature was mentioned in 22 BIK reviews.
Online Marketing (5)
Landing Pages and Forms
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. 20 reviewers of BIK have provided feedback on this feature.
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 22 reviewers of BIK have provided feedback on this feature.
A/B Testing
As reported in 22 BIK reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 20 BIK reviews.
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 20 reviewers of BIK have provided feedback on this feature.
Lead Management (8)
Marketing Lead Database
Based on 20 BIK reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database. 20 reviewers of BIK have provided feedback on this feature.
Segmentation
As reported in 21 BIK reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. This feature was mentioned in 19 BIK reviews.
Lead Nurturing
As reported in 20 BIK reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
As reported in 20 BIK reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 20 BIK reviews.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system. 19 reviewers of BIK have provided feedback on this feature.
Campaign Management (4)
Program Management
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 20 reviewers of BIK have provided feedback on this feature.
Event / Webinar Marketing
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 20 BIK reviews.
Calendaring
As reported in 20 BIK reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 20 reviewers of BIK have provided feedback on this feature.
Social (5)
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 17 reviewers of BIK have provided feedback on this feature.
Social Sharing
As reported in 18 BIK reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns
As reported in 19 BIK reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 19 reviewers of BIK have provided feedback on this feature.
Social Media Advertising
As reported in 19 BIK reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (5)
Basic Reporting
As reported in 19 BIK reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Based on 20 BIK reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. 20 reviewers of BIK have provided feedback on this feature.
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 20 reviewers of BIK have provided feedback on this feature.
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 18 BIK reviews.
Responses (5)
Customization
Customize your chat workflows with rules and automations.
Control
Control who the chatbot converses with (and when).
Route To Human
Has the ability to connect interlocator with a human agent when the need arises.
Menu bars
Can provide interlocators with menus, through which they can choose a relevant response.
Drip sequences
Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion.
Content (4)
Types
Manages multiple types of social content such as text, documents, videos, and images 13 reviewers of BIK have provided feedback on this feature.
Migration
Allows users to migrate content and product data from other systems such as Product information Management (PIM) 13 reviewers of BIK have provided feedback on this feature.
Publishing
Include workflows and rules for content sharing and publishing This feature was mentioned in 13 BIK reviews.
UGC
Provide features or integrate with sfotware to manage user-generated content (UGC) 13 reviewers of BIK have provided feedback on this feature.
Engagement (5)
Live Streaming
As reported in 13 BIK reviews. Allows users to live stream content, which can be recorded and replayed on demand
Omnichannel
Support engagement on multiple channels such as email, phone, and in-store 13 reviewers of BIK have provided feedback on this feature.
Personalization
Provide pesonalization options such as dynamic templates, localized content, amd recommendations 13 reviewers of BIK have provided feedback on this feature.
Conversational Commerce
Based on 13 BIK reviews. Provides chatbots and intelligent assistants for conversational commerce
Moderation
Include rules and workflows for moderation of social engagement 13 reviewers of BIK have provided feedback on this feature.
Social Shopping (4)
Promotions
As reported in 12 BIK reviews. Provide coupons or discounts that are available exclusively on social media
Shoppable Media
Manage shoppable content such as images or videos that buyers can click to access a store This feature was mentioned in 12 BIK reviews.
AR/VR
Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users This feature was mentioned in 12 BIK reviews.
Social Store
Create social stores and customizable branded landing pages 12 reviewers of BIK have provided feedback on this feature.
Analytics (3)
Product Insights
Based on 12 BIK reviews. Analyze social media sales to determine which products sell better
Social Listening
Based on 12 BIK reviews. Monitor social media interactions to identify consumer trends
Campaigns
Based on 12 BIK reviews. Track the performance of marketing campaigns and social media advertising
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
WhatsApp Messaging - WhatsApp Marketing (6)
Transactional Messages
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
Bulk WhatsApp Messaging
Enables users to send mass WhatsApp marketing campaigns
Conversational Messaging
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
Personalization
Offers features for personalizing WhatsApp messages based on customer information or past behavior
Promotional Messages
Allow users to share promotions with subscribers via WhatsApp
Automated Replies
Provides automated WhatsApp message replies to recipients
WhatsApp Business Platform - WhatsApp Marketing (4)
Segmentation
Deliver tailored promotions to specific audience segments
API Integration
Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce
Allow customers to browse, discover, research, purchase, and complete payment in real-time
Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives


