--- title: BIK Reviews meta_title: 'BIK Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 69 reviews by the users' company size, role or industry to find out how BIK works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 69 scale: '5' date_modified: '2026-09-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

BIK Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the superb customer support of BIK, appreciating the team's quick responses and helpful guidance. (28 mentions)
Users find BIK very easy to use with integrated features that streamline customer engagement and automation. (25 mentions)
Users appreciate the user-friendly features of BIK, enhancing customer communication and support efficiency. (14 mentions)
Users love the easy navigation and integration of BIK, enhancing daily communication and team productivity. (13 mentions)
Users value the seamless integrations offered by BIK, consolidating all communication and marketing needs into one platform. (10 mentions)
Users are disappointed by the missing features, particularly basic use cases essential for effective segmentation and functionality. (7 mentions)
Users report software bugs causing lagging and functionality issues, affecting both mobile and laptop experiences. (5 mentions)
Users note the expensive pricing of BIK compared to alternatives, but recognize its value and results. (4 mentions)
Users criticize the update issues with BIK, noting lagging performance and difficulties in receiving new notifications. (4 mentions)
Users find the campaign management tedious due to issues with reporting and UI, impacting their overall experience. (3 mentions)

5 Pros or Advantages of BIK

5 Cons or Disadvantages of BIK

Vidhi D.
VD
Vidhi D.
Marketing manager
Small-Business (50 or fewer emp.)
"User-Friendly and Integrated But Needs Mobile Optimization"
4.5/5
What do you like best about BIK?

I use BIK for customer support, sending marketing emails, and WhatsApp messages. I like that it consolidates all our customer data and communications from platforms like Instagram and Facebook into one software. It's quite simple to use, which makes it user-friendly. I find the campaign sending feature easy to handle, and even with team members using TikTok, it's very easy to navigate. The initial setup was quite easy, thanks to the support from their team. Review collected by and hosted on G2.com.

What do you dislike about BIK?

I find their mobile app a bit lagging; it loads a little too much and sometimes doesn't work as well as it should. Also, on the laptop, I have to constantly refresh it to get new notifications. Review collected by and hosted on G2.com.

PD
Priya D.
Digital Markting Manager
Small-Business (50 or fewer emp.)
"Great Brand Support"
4/5
What do you like best about BIK?

1. Ease of use

2. So many customisations in segmentation

3. Quick customer support

4. Analytics

5. Ease of implementation Review collected by and hosted on G2.com.

What do you dislike about BIK?

1. A couple of basic use cases are not available, which we want - like label-based segmentation, to differentiate between first-time (could be existing customer) & second-time buyers of a particular product

2. In between glitches

3. Segments has to be refreshed manually everyday Review collected by and hosted on G2.com.

AR
Aathira R.
Customer Service Team Lead
Small-Business (50 or fewer emp.)
"Great integration platform with Meta Business"
4.5/5
What do you like best about BIK?

Everything is under a single roof. Easy to navigate between messages across various Meta Business channels. Integration is wonderful with other services like Shopify and Meta. Our team use BIK daily, actually we work on it for the entire 8 hours. Messaging is very easy. The assistance from the team needs to be mentioned specifically. They respond quickly and resolve issues at the earliest. The new features like tasks and the priority level of tickets are helpful. Would be great if there is a significant change in appearance of WA, IG, FB and email tickets. Review collected by and hosted on G2.com.

What do you dislike about BIK?

The messages typed will not be saved when we move to another feature. Edited: The BIK team has introduced this feature and I'm quite impressed by this. So I have a couple of more to add now :-) It is unable to search in tickets using any keywords. The messages before prior to 3 months disappear, which is inconvenient. We need the previous conversations with the customer to be visible. Review collected by and hosted on G2.com.

Rashmi  S.
RS
Rashmi S.
CRM
Small-Business (50 or fewer emp.)
"It is a great platform"
4.5/5
What do you like best about BIK?

The platform is very easy to use and has great features. Making it very handy to analyze the message flow and reach out to various customer segments. Review collected by and hosted on G2.com.

What do you dislike about BIK?

Earlier, it had a limit of sending messages to 1000 contacts a day, but this has now been resolved. Thanks to the team. Review collected by and hosted on G2.com.

Ankit J.
AJ
Ankit J.
Growth Marketer
Small-Business (50 or fewer emp.)
"BIk , is a total Game Changer for Customer Retention"
5/5
What do you like best about BIK?

Data Analytics: Analytics part and RFM is a total game changer for customer retention Review collected by and hosted on G2.com.

What do you dislike about BIK?

Need to work dashboard design and it can be more user friendly Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Amazing Tool for Whatsapp Marketing"
4.5/5
What do you like best about BIK?

It is very easy to use.Helps me connect with the customers and the team is great. They are available to help you anytime you need them. They also give suggestions as to what we can do next to improve the delivery rates and increase retention for the company. Review collected by and hosted on G2.com.

What do you dislike about BIK?

There is nothing wrong with Bik, they are really helpful Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Good product overall"
4/5
What do you like best about BIK?

New features are being added constantly which have directly impacted the way we use the platform. Review collected by and hosted on G2.com.

What do you dislike about BIK?

Some key features are still missing such as filtering groups in segment creation. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"A good platform to generate leads at a reasonable price."
4.5/5
What do you like best about BIK?

Ease of integration with our system and quick support. Review collected by and hosted on G2.com.

What do you dislike about BIK?

Nothing as such, everything was good we are satisfied. Review collected by and hosted on G2.com.

Verified User in Cosmetics
AC
Verified User in Cosmetics
Mid-Market (51-1000 emp.)
"GREAT TOOL GREAT TEAM"
5/5
What do you like best about BIK?

The BIK app's usability is outstanding, reflecting the thorough and detailed work put into its development. The journey-building process is intuitive, allowing us to create and launch customer journeys with ease. The optimization features have significantly boosted our revenue, proving the app’s value.

What sets BIK apart is the amazing team support. The fortnightly calls have been instrumental in optimizing our strategy without overwhelming our end users. A special shoutout to their support team for being incredibly prompt and helpful—always just one ping away from a solution. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about BIK?

Nothing as of today; their team is great at support. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Bik Platform Review"
4.5/5
What do you like best about BIK?

Ease to use, Customer Support, Ease of Implementation Review collected by and hosted on G2.com.

What do you dislike about BIK?

For the SMS part, we have to depend on a third party. Review collected by and hosted on G2.com.