# Top 10 B2B Wave Alternatives & Competitors **Average Rating:** 4.7/5 **Total Number of Reviews:** 24 Research alternative solutions to B2B Wave on G2, with real user reviews on competing tools. E-Commerce Platforms is a widely used technology, and many people are seeking reliable, powerful software solutions with reporting / analytics, returns / refunds, and product reviews. Other important factors to consider when researching alternatives to B2B Wave include price and customization. The best overall B2B Wave alternative is Adobe Commerce (formerly Magento Commerce). Other similar apps like B2B Wave are NetSuite, BigCommerce, Shopify, and WooCommerce. B2B Wave alternatives can be found in [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) but may also be in [ERP Systems](https://www.g2.com/categories/erp-systems) or [Accounting Software](https://www.g2.com/categories/accounting). ## Best Paid & Free Alternatives to B2B Wave - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Webgility](https://www.g2.com/products/webgility/reviews) - [Wix](https://www.g2.com/products/wix/reviews) ## Top 10 Alternatives to B2B Wave Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how B2B Wave stacks up to the competition, check reviews from current & previous users in industries like Wholesale, Cosmetics, and Apparel & Fashion, and find the best product for your business. ### 1. [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) By Adobe **Average Rating:** 4.0/5 **Total Reviews:** 624 Magento Commerce module is to acquire, convert, and retain more buyers through BI. Categories in common with B2B Wave: [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Compare:** [B2B Wave vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-b2b-wave) **Compare Adobe Commerce (formerly Magento Commerce) with other alternatives:** - [Adobe Commerce (formerly Magento Commerce) vs NetSuite](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-oracle-netsuite) - [Adobe Commerce (formerly Magento Commerce) vs BigCommerce](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-bigcommerce) - [Adobe Commerce (formerly Magento Commerce) vs Shopify](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-shopify) - [Adobe Commerce (formerly Magento Commerce) vs WooCommerce](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-woocommerce) - [Adobe Commerce (formerly Magento Commerce) vs Ecwid](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-ecwid) - [Adobe Commerce (formerly Magento Commerce) vs QuickBooks Online](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-quickbooks-online) - [Adobe Commerce (formerly Magento Commerce) vs Salesforce B2C Commerce](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-salesforce-b2c-commerce) - [Adobe Commerce (formerly Magento Commerce) vs Webgility](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-webgility) - [Adobe Commerce (formerly Magento Commerce) vs Wix](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-wix) ### 2. [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) By Oracle **Average Rating:** 4.1/5 **Total Reviews:** 4,898 NetSuite is a cloud ERP solution, providing a suite of applications, from accounting and financial planning, to warehouse management, ecommerce, inventory management and beyond. Categories in common with B2B Wave: [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Compare:** [B2B Wave vs NetSuite](https://www.g2.com/compare/b2b-wave-vs-oracle-netsuite) **Compare NetSuite with other alternatives:** - [NetSuite vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-oracle-netsuite) - [NetSuite vs BigCommerce](https://www.g2.com/compare/bigcommerce-vs-oracle-netsuite) - [NetSuite vs Shopify](https://www.g2.com/compare/oracle-netsuite-vs-shopify) - [NetSuite vs WooCommerce](https://www.g2.com/compare/oracle-netsuite-vs-woocommerce) - [NetSuite vs Ecwid](https://www.g2.com/compare/ecwid-vs-oracle-netsuite) - [NetSuite vs QuickBooks Online](https://www.g2.com/compare/oracle-netsuite-vs-quickbooks-online) - [NetSuite vs Salesforce B2C Commerce](https://www.g2.com/compare/oracle-netsuite-vs-salesforce-b2c-commerce) - [NetSuite vs Webgility](https://www.g2.com/compare/oracle-netsuite-vs-webgility) - [NetSuite vs Wix](https://www.g2.com/compare/oracle-netsuite-vs-wix) ### 3. [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) By Commerce **Average Rating:** 4.2/5 **Total Reviews:** 581 A partner ecosystem should help you innovate and succeed without limits. That’s why we only include best-in-class technology providers, ecommerce designers, developers and marketers to fill any gaps you may have in teams, time or tech. Categories in common with B2B Wave: [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Compare:** [B2B Wave vs BigCommerce](https://www.g2.com/compare/b2b-wave-vs-bigcommerce) **Compare BigCommerce with other alternatives:** - [BigCommerce vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-bigcommerce) - [BigCommerce vs NetSuite](https://www.g2.com/compare/bigcommerce-vs-oracle-netsuite) - [BigCommerce vs Shopify](https://www.g2.com/compare/bigcommerce-vs-shopify) - [BigCommerce vs WooCommerce](https://www.g2.com/compare/bigcommerce-vs-woocommerce) - [BigCommerce vs Ecwid](https://www.g2.com/compare/bigcommerce-vs-ecwid) - [BigCommerce vs QuickBooks Online](https://www.g2.com/compare/bigcommerce-vs-quickbooks-online) - [BigCommerce vs Salesforce B2C Commerce](https://www.g2.com/compare/bigcommerce-vs-salesforce-b2c-commerce) - [BigCommerce vs Webgility](https://www.g2.com/compare/bigcommerce-vs-webgility) - [BigCommerce vs Wix](https://www.g2.com/compare/bigcommerce-vs-wix) ### 4. [Shopify](https://www.g2.com/products/shopify/reviews) By Shopify **Average Rating:** 4.4/5 **Total Reviews:** 5,122 Shopify is a cloud-based commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up and manage their stores across multiple sales channels, including web, mobile, social media, brick-and-mortar locations, and pop-up shops. Categories in common with B2B Wave: [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Compare:** [B2B Wave vs Shopify](https://www.g2.com/compare/b2b-wave-vs-shopify) **Compare Shopify with other alternatives:** - [Shopify vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-shopify) - [Shopify vs NetSuite](https://www.g2.com/compare/oracle-netsuite-vs-shopify) - [Shopify vs BigCommerce](https://www.g2.com/compare/bigcommerce-vs-shopify) - [Shopify vs WooCommerce](https://www.g2.com/compare/shopify-vs-woocommerce) - [Shopify vs Ecwid](https://www.g2.com/compare/ecwid-vs-shopify) - [Shopify vs QuickBooks Online](https://www.g2.com/compare/quickbooks-online-vs-shopify) - [Shopify vs Salesforce B2C Commerce](https://www.g2.com/compare/salesforce-b2c-commerce-vs-shopify) - [Shopify vs Webgility](https://www.g2.com/compare/shopify-vs-webgility) - [Shopify vs Wix](https://www.g2.com/compare/shopify-vs-wix) ### 5. [WooCommerce](https://www.g2.com/products/woocommerce/reviews) By Automattic Inc. **Average Rating:** 4.4/5 **Total Reviews:** 1,281 WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Categories in common with B2B Wave: [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Compare:** [B2B Wave vs WooCommerce](https://www.g2.com/compare/b2b-wave-vs-woocommerce) **Compare WooCommerce with other alternatives:** - [WooCommerce vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-woocommerce) - [WooCommerce vs NetSuite](https://www.g2.com/compare/oracle-netsuite-vs-woocommerce) - [WooCommerce vs BigCommerce](https://www.g2.com/compare/bigcommerce-vs-woocommerce) - [WooCommerce vs Shopify](https://www.g2.com/compare/shopify-vs-woocommerce) - [WooCommerce vs Ecwid](https://www.g2.com/compare/ecwid-vs-woocommerce) - [WooCommerce vs QuickBooks Online](https://www.g2.com/compare/quickbooks-online-vs-woocommerce) - [WooCommerce vs Salesforce B2C Commerce](https://www.g2.com/compare/salesforce-b2c-commerce-vs-woocommerce) - [WooCommerce vs Webgility](https://www.g2.com/compare/webgility-vs-woocommerce) - [WooCommerce vs Wix](https://www.g2.com/compare/wix-vs-woocommerce) ### 6. [Ecwid](https://www.g2.com/products/ecwid/reviews) By Lightspeed **Average Rating:** 4.7/5 **Total Reviews:** 405 Ecwid offers the performance and flexibility you need, with none of the hassles you don't. Reviewers say compared to B2B Wave, Ecwid is: - Easier to admin - Better at support - Easier to set up Categories in common with B2B Wave: [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Compare:** [B2B Wave vs Ecwid](https://www.g2.com/compare/b2b-wave-vs-ecwid) **Compare Ecwid with other alternatives:** - [Ecwid vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-ecwid) - [Ecwid vs NetSuite](https://www.g2.com/compare/ecwid-vs-oracle-netsuite) - [Ecwid vs BigCommerce](https://www.g2.com/compare/bigcommerce-vs-ecwid) - [Ecwid vs Shopify](https://www.g2.com/compare/ecwid-vs-shopify) - [Ecwid vs WooCommerce](https://www.g2.com/compare/ecwid-vs-woocommerce) - [Ecwid vs QuickBooks Online](https://www.g2.com/compare/ecwid-vs-quickbooks-online) - [Ecwid vs Salesforce B2C Commerce](https://www.g2.com/compare/ecwid-vs-salesforce-b2c-commerce) - [Ecwid vs Webgility](https://www.g2.com/compare/ecwid-vs-webgility) - [Ecwid vs Wix](https://www.g2.com/compare/ecwid-vs-wix) ### 7. [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) By Intuit **Average Rating:** 4.0/5 **Total Reviews:** 3,867 Easy Online Accounting to Organize Your Finances in One Place Categories in common with B2B Wave: [Order Management](https://www.g2.com/categories/order-management) **Compare:** [B2B Wave vs QuickBooks Online](https://www.g2.com/compare/b2b-wave-vs-quickbooks-online) **Compare QuickBooks Online with other alternatives:** - [QuickBooks Online vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-quickbooks-online) - [QuickBooks Online vs NetSuite](https://www.g2.com/compare/oracle-netsuite-vs-quickbooks-online) - [QuickBooks Online vs BigCommerce](https://www.g2.com/compare/bigcommerce-vs-quickbooks-online) - [QuickBooks Online vs Shopify](https://www.g2.com/compare/quickbooks-online-vs-shopify) - [QuickBooks Online vs WooCommerce](https://www.g2.com/compare/quickbooks-online-vs-woocommerce) - [QuickBooks Online vs Ecwid](https://www.g2.com/compare/ecwid-vs-quickbooks-online) - [QuickBooks Online vs Salesforce B2C Commerce](https://www.g2.com/compare/quickbooks-online-vs-salesforce-b2c-commerce) - [QuickBooks Online vs Webgility](https://www.g2.com/compare/quickbooks-online-vs-webgility) - [QuickBooks Online vs Wix](https://www.g2.com/compare/quickbooks-online-vs-wix) ### 8. [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) By Salesforce **Average Rating:** 4.3/5 **Total Reviews:** 593 Salesforce Commerce Cloud (formerly Demandware) is a on-demand e-commerce platform combines the functionality, flexibility and customization capabilities of an in-house application with the operational benefits of the on-demand model, allowing you to realize the full potential of the online channel. Categories in common with B2B Wave: [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Compare:** [B2B Wave vs Salesforce B2C Commerce](https://www.g2.com/compare/b2b-wave-vs-salesforce-b2c-commerce) **Compare Salesforce B2C Commerce with other alternatives:** - [Salesforce B2C Commerce vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-salesforce-b2c-commerce) - [Salesforce B2C Commerce vs NetSuite](https://www.g2.com/compare/oracle-netsuite-vs-salesforce-b2c-commerce) - [Salesforce B2C Commerce vs BigCommerce](https://www.g2.com/compare/bigcommerce-vs-salesforce-b2c-commerce) - [Salesforce B2C Commerce vs Shopify](https://www.g2.com/compare/salesforce-b2c-commerce-vs-shopify) - [Salesforce B2C Commerce vs WooCommerce](https://www.g2.com/compare/salesforce-b2c-commerce-vs-woocommerce) - [Salesforce B2C Commerce vs Ecwid](https://www.g2.com/compare/ecwid-vs-salesforce-b2c-commerce) - [Salesforce B2C Commerce vs QuickBooks Online](https://www.g2.com/compare/quickbooks-online-vs-salesforce-b2c-commerce) - [Salesforce B2C Commerce vs Webgility](https://www.g2.com/compare/salesforce-b2c-commerce-vs-webgility) - [Salesforce B2C Commerce vs Wix](https://www.g2.com/compare/salesforce-b2c-commerce-vs-wix) ### 9. [Webgility](https://www.g2.com/products/webgility/reviews) By Webgility **Average Rating:** 4.6/5 **Total Reviews:** 381 Run your online retail company from a single location. Webgility integrates with more than 70 e-commerce channels, platforms, and business systems. Categories in common with B2B Wave: [Order Management](https://www.g2.com/categories/order-management) **Compare:** [B2B Wave vs Webgility](https://www.g2.com/compare/b2b-wave-vs-webgility) **Compare Webgility with other alternatives:** - [Webgility vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-webgility) - [Webgility vs NetSuite](https://www.g2.com/compare/oracle-netsuite-vs-webgility) - [Webgility vs BigCommerce](https://www.g2.com/compare/bigcommerce-vs-webgility) - [Webgility vs Shopify](https://www.g2.com/compare/shopify-vs-webgility) - [Webgility vs WooCommerce](https://www.g2.com/compare/webgility-vs-woocommerce) - [Webgility vs Ecwid](https://www.g2.com/compare/ecwid-vs-webgility) - [Webgility vs QuickBooks Online](https://www.g2.com/compare/quickbooks-online-vs-webgility) - [Webgility vs Salesforce B2C Commerce](https://www.g2.com/compare/salesforce-b2c-commerce-vs-webgility) - [Webgility vs Wix](https://www.g2.com/compare/webgility-vs-wix) ### 10. [Wix](https://www.g2.com/products/wix/reviews) By Wix **Average Rating:** 4.2/5 **Total Reviews:** 1,889 Wix is an industry-leading website creation platform that allows anyone to build, manage and grow a full web presence. You can create from a template, generate a site with AI and edit with an intuitive drag and drop editor—all without code. Categories in common with B2B Wave: [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Compare:** [B2B Wave vs Wix](https://www.g2.com/compare/b2b-wave-vs-wix) **Compare Wix with other alternatives:** - [Wix vs Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-wix) - [Wix vs NetSuite](https://www.g2.com/compare/oracle-netsuite-vs-wix) - [Wix vs BigCommerce](https://www.g2.com/compare/bigcommerce-vs-wix) - [Wix vs Shopify](https://www.g2.com/compare/shopify-vs-wix) - [Wix vs WooCommerce](https://www.g2.com/compare/wix-vs-woocommerce) - [Wix vs Ecwid](https://www.g2.com/compare/ecwid-vs-wix) - [Wix vs QuickBooks Online](https://www.g2.com/compare/quickbooks-online-vs-wix) - [Wix vs Salesforce B2C Commerce](https://www.g2.com/compare/salesforce-b2c-commerce-vs-wix) - [Wix vs Webgility](https://www.g2.com/compare/webgility-vs-wix) --- ## B2B Wave Alternatives FAQs ### How does B2B Wave compare to Adobe Commerce (formerly...? According to G2 data, [B2B Wave](https://www.g2.com/products/b2b-wave/reviews) holds a superior average rating of 4.7/5 from 23 reviews compared to Adobe Commerce's 4.0/5 from 607 reviews. B2B Wave scores significantly higher in usability (9.5 vs 7.3), ease of setup (9.2 vs 6.5), ease of administration (9.2 vs 7.4), support (9.3 vs 7.2), and ease of doing business with (9.8 vs 7.6), with differences ranging from 1.8 to 3.3 points. B2B Wave is praised for its quick and straightforward setup, intuitive navigation, and a self-service ordering portal that reduces manual work, making it ideal for small to mid-sized wholesale businesses. Its cloud-based architecture supports global B2B workflows with flexibility for regional compliance without expensive custom development. However, it has limitations in integrations with ERP, accounting, and logistics systems, basic reporting and analytics, and less advanced bulk management features. In contrast, [Adobe Commerce](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) excels in customization, scalability, and integration capabilities, supporting complex B2B and B2C requirements with a vast ecosystem of extensions. It handles large product catalogs, multi-store setups, and advanced pricing rules effectively. Adobe Commerce offers robust B2B features like company accounts, custom pricing tiers, and quote management, and integrates deeply with Adobe Experience Cloud for AI-driven personalization and marketing automation. However, it requires significant technical expertise, has a steep learning curve, complex and costly setup and maintenance, and performance optimization demands. Users report developer dependency and higher total cost of ownership. Overall, B2B Wave offers superior ease of use and faster deployment for smaller to mid-sized B2B wholesalers, while Adobe Commerce provides unmatched flexibility and scalability for enterprises with complex ecommerce needs. ### What are the best alternatives to B2B Wave? According to G2, the best alternatives to B2B Wave include [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) (4.0/5 stars, 607 reviews), [NetSuite](https://www.g2.com/products/netsuite/reviews) (4.1/5 stars, 4787 reviews), [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) (4.2/5 stars, 580 reviews), [Shopify](https://www.g2.com/products/shopify/reviews) (4.4/5 stars, 5109 reviews), and [WooCommerce](https://www.g2.com/products/woocommerce/reviews) (4.4/5 stars, 1276 reviews). These platforms offer higher review counts and strong feature sets suitable for B2B and B2C e-commerce needs. ### What features do alternatives offer that B2B Wave does not? B2B Wave lacks advanced reporting and analytics, extensive third-party integrations, deep customization of customer portals, automation for process triggers, and support for intangible products, returns/refunds, and test-to-product migration. ### Which E-Commerce Platforms tools do reviewers recommend instead of B2B Wave? Reviewers recommend [Adobe Commerce](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) for its unparalleled flexibility, scalability, and deep customization options, especially for complex catalogs and multi-store management. [NetSuite](https://www.g2.com/products/netsuite/reviews) is favored for its comprehensive cloud ERP capabilities, real-time dashboards, and strong integration across financials and operations. [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) is praised for its robust native features, scalability without transaction fees, and ease of use for growing businesses. [Shopify](https://www.g2.com/products/shopify/reviews) is highly recommended for its ease of setup, extensive app ecosystem, reliable performance, and suitability for small to medium businesses. [WooCommerce](https://www.g2.com/products/woocommerce/reviews) is valued for its open-source flexibility, seamless WordPress integration, and cost-effectiveness, making it ideal for businesses seeking full control and customization. ### Why do users choose Adobe Commerce (formerly... over B2B Wave? Users choose [Adobe Commerce](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) over B2B Wave primarily for its unparalleled flexibility and scalability. With 607 reviews highlighting its strengths, Adobe Commerce allows extensive customization of storefronts, checkout processes, and backend workflows, enabling businesses to tailor their ecommerce experience precisely to their needs. Its robust architecture supports massive product catalogs, multiple storefronts, and complex pricing and promotion rules, making it ideal for large enterprises and rapidly scaling businesses. The platform's deep integration capabilities with ERP, CRM, and Adobe Experience Cloud tools facilitate seamless workflows and advanced AI-driven personalization, enhancing customer engagement and operational efficiency. Users value its comprehensive B2B features such as company accounts, quote management, and multi-store management from a single admin interface. Despite a steeper learning curve and higher maintenance costs, Adobe Commerce's ability to handle complex, high-volume ecommerce environments and deliver a highly customizable, enterprise-grade solution drives users to prefer it over simpler platforms like B2B Wave. 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