# Altus Alliance Reviews **Vendor:** Altus Alliance **Category:** [Sales Consultants](https://www.g2.com/categories/sales-consulting) **Average Rating:** 4.9/5.0 **Total Reviews:** 55 ## About Altus Alliance Altus provides Revenue Growth Services – both strategic consulting and hands-on execution – focusing on designing, validating and optimizing B2B revenue strategy and tactics for product and service companies from $10mm to $200mm annual revenues. Altus helps our clients optimize their sales and marketing organizations through the application of best current practices. Our clients have dubbed us an “instant offense” in generating and accelerating topline revenue growth and process optimization. With a seasoned team of successful operational executives who have all been VP-CEO revenue responsible leaders, and a full bench of MDR, SDR associates, Altus is able to meet any organization's sales/marketing challenges and opportunities. Key Offerings: Assessment, Market Driven Baseline, Sales Process Optimization, Embedded Leadership, Coaching, Programmatic Marketing, Lead Generation and Talent Placement. ## Altus Alliance Reviews ### 1. Insightful, forward looking advisors **Rating:** 5.0/5.0 stars **Reviewed by:** Rick B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Altus Alliance?** Their abilities in informed listening. Their advice is specific and helpful because of their expertize in the field. I also like their integrated model that manages to consider the complexity of factors involved. And they can make it simple and focused on our unique set of issues that we confront. And they are great people, which matters a lot. **What do you dislike about Altus Alliance?** I do not see a downside to using Altus Alliance. They are very good about clarity in the relationship, understand their value and contribution, and abilitiy to shape outcomes. Too often business leaders limit their impact by not involving them enough. **Recommendations to others considering Altus Alliance:** The great advantage of Altus is their experience in numerous verticals. Give them a call and have a conversation. You might be surprised how quickly they can be helpful to a complex and essential aspect of your business. **What problems is Altus Alliance solving and how is that benefiting you?** We are taking an innovative product and associated services to market. Altus is helping us sharpen our messaging, ideal customer, and market. We're looking to scale our sales team based upon these results. Altus' understanding of past models and the future trends has been of tremendous benefit. We are gaining access and each time improving our win rate. ### 2. Defining a new revenue stream **Rating:** 4.5/5.0 stars **Reviewed by:** Paul G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Altus Alliance?** First off, they are very likeable. There is a no B.S. aspect about working with them and they feel like that are working to accomplish your mission and not to simply get paid. I was reluctant to delegate pricing to them but they convinced me that it would yield a better, more objective, saleable and sustainable result. They listened well. They customized their process and offering for where our business was and what we needed. They structured our contract with them in a win/win fashion. My customers reacted very favorably to their professionalism. They made us look bigger than we were. **What do you dislike about Altus Alliance?** During phases of work they could go subterrainian between deliverables so you didn't know if the goal was being accomplished. More frequent communication on progress, pitfalls or anticipated outcomes would have helped. **Recommendations to others considering Altus Alliance:** Trust their process especially for doing market research as a stepping stone to selling. They have done this before in a lot of different scenarios and they understand different types of players, barriers to success and how to overcome them. They are frank in their feedback. Listen. Don't engage them just for market research or just for selling. Figure out a strategy to work with them on the market development and the go to market strategy and implementation. Ask how it will transition so that you are not dependent on their abilities in the long term but you grow your capacity to do the same. **What problems is Altus Alliance solving and how is that benefiting you?** I had built a program that was successful in terms of value proposition but had yet to charge its customers for the services provided. Altus Alliance interviewed all of the customers, did market research looking at similar companies and offerings, and set the pricing for the program. In addition to setting the pricing, they went out and made the asks to get the process started. It relieved me from several challenges including time, being the bad cop (asking for the money) and created a sense of professional input into the pricing for the program. They also gave me aggregated feedback from the customers about what we needed to improve to justify the pricing. Since that time we have been able to raise substantial revenue for that program based on the work that they did. They filled in resources where we didn't have them and scaled the program to the point that we did not need them anymore. That essential building of capacity following market research was a huge benefit to our operation. ### 3. Launching a new sales initiative targeting North American Internet Service Providers. **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin W. | Interim CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2019 **Describe the project or task Altus Alliance helped with:** We had decided to remove and rebuild our sales team for B2B technology services and software products. In order to get a fast start, we engaged an Altus team comprised of a sales VP and two regional sales directors. **What do you like best about Altus Alliance?** The fact that Altus has been (through multiple engagements in multiple companies) a reliable partner able to hit the ground running and delvier the results we need. **What do you dislike about Altus Alliance?** Still on the lookout for things I dislike. **Recommendations to others considering Altus Alliance:** Sales, especially B2B high tech sales is hard and sales efforts fail more often than not. Building teams and structures organically is difficult and also results in frequent false starts. Altus has given me a dependable partner in a fast-paced, constantly changing environment. And they reduce much of the risk we would otherwise be faced with. **What problems is Altus Alliance solving and how is that benefiting you?** Building an entirely new sales organization from scratch, developing comprehensive processes, and building and executing a go-to-market strategy. ### 4. Sales Skyrocketed **Rating:** 5.0/5.0 stars **Reviewed by:** Deborah J. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Altus Alliance?** Altus took the time to learn about us and thoroughly understand our sales and marketing goals and challenges, and helped to create a game plan. They were great listeners and far achieved our expectations. **What do you dislike about Altus Alliance?** I don't have any dislikes. I would highly recommend Altus to anyone. **Recommendations to others considering Altus Alliance:** Contract with Altus, you will be happy you did! **What problems is Altus Alliance solving and how is that benefiting you?** Altus has been a tremendous help in providing Netskrt with professional and experienced sales and marketing team, including standing up a BDR team and Consultants in sales and marketing strategy: positioning, value prop, pricing and more. The BDR team was professional, efficient, successful and quite frankly, the best BDRs we've ever had. Our sales were a hockey stick the first month Altus started. The marketing consulting was invaluable assisting us to create realistic goals and the roadmap to achieve them. ### 5. Comprehensive, Proven Revenue Acceleration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Investment Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Altus Alliance?** Altus Alliance is a team of robust partners that use their own expertise and combined expertise to find the best outcome for the right price. They build solutions that last, while achieving short-term gains. They address all areas of a problem, so no stone goes unturned. **What do you dislike about Altus Alliance?** I find myself disappointed when working with other consultants and firms that are not Altus. They have set the bar high. **Recommendations to others considering Altus Alliance:** Don't overprepare. If you find yourself and your team needing actionable revenue-growing and scaling strategies, reach out to them and get to work today. I waited and I now realize that we could have achieved so much more sooner. They are willing to meet you wherever your team currently is. **What problems is Altus Alliance solving and how is that benefiting you?** Altus Alliance uses a data-driven, methodological approach to revenue acceleration. Their industry experience across tech, finance, consumer goods, and more, have greatly benefitted me and my team. They find and anticipate practical, scalable solutions to current and future market challenges. ### 6. Revenue grow strategy with Altus Alliance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Altus Alliance?** Their proprietary Qualitative & Quantitative market-driven research and approach to strategy is very unique and clearly defined our key areas of focus for growth. Moreover their ability to own and drive the revenue growth initiative with the Commercial Team accelerated adaption and results. **What do you dislike about Altus Alliance?** Just awareness, they're one of the best kept secrets. **Recommendations to others considering Altus Alliance:** It's low risk to engage Altus Alliance, their agreement is based on a month-to-month model and is very performance driven. **What problems is Altus Alliance solving and how is that benefiting you?** Marketing Strategy: Targeting ICP's for new product release and growing our HLS install base. ### 7. Great team of experts focused on hitting your goals collaboratively! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Altus Alliance?** True experts and seasoned professionals. **What do you dislike about Altus Alliance?** Less time spent on planning / alignment. **Recommendations to others considering Altus Alliance:** Trust their proven and flexible process. They'll focus on your stage and your needs. Engage in collaborative planning and discussions with them. Their expertise paired with your commitment to execution will lead to wins. **What problems is Altus Alliance solving and how is that benefiting you?** We wanted a data driven process to help us focus our sales and marketing efforts, and help with a plan on how to capitalize on that focus. Altus is delivering both by bringing marketing expertise and tools, best practices and metrics that help shape results and accountability. ### 8. Personalized service with the right expertise! **Rating:** 5.0/5.0 stars **Reviewed by:** D S. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Altus Alliance?** 1. Atlus provides a Simple process to onboard. 2. Marti was able to provide Personalized service 3. She had Expertise in the field of Go to Market Strategies 4. She exposed us to Network of vendors **What do you dislike about Altus Alliance?** I would have liked introduction to your Altus network of customers which I was unable to get. A few introductions did come through directly from Marti's network from LinkedIn. I was hoping to close atleast one or two deals with Altus's help but unfortunately we could not. It could very well be related to market downturn and timing. **Recommendations to others considering Altus Alliance:** Altus is great at creating strategies for GTM! **What problems is Altus Alliance solving and how is that benefiting you?** Grow Sales with potential enterprise and SMB customers! Marti helped us create a system where we can measure our progress - The funnel system and Huspot CRM system. She helped create customer list from various sources to begin the funnel process that is in the works now. She also helped us find an SDR. ### 9. Incredibly responsive consultants **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Altus Alliance?** The most distinguishing factor about Altus is that they truly go out of their way to "hear" you as a client. I've worked with plenty of people in the past who would take feedback or requests with a nod and a smile, but not really change anything. Not so with Altus! When you talk, they listen, and then they actually adjust! This was really critical especially for making sure all of our stakeholders were comfortable with the eventual work product. **What do you dislike about Altus Alliance?** Honestly, no complaints. They were really solid, and I would be happy to work with them again. **Recommendations to others considering Altus Alliance:** If you're looking for a very experienced sales/GTM group that is eager to not just develop a plan, but to put their own butts on the line for executing that plan, then you really can't go wrong with Altus. Highly recommended. **What problems is Altus Alliance solving and how is that benefiting you?** We engaged Altus to do a comprehensive prospective market analysis and GTM plan for a highly technical and very fast moving industry and product. In fact, the precise product offerings were still evolving through the course of Altus's work, and they handled the changes with aplomb. ### 10. Altus exceeded our expectations. Expanding our engagement. **Rating:** 5.0/5.0 stars **Reviewed by:** Bob M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Altus Alliance?** Altus is programatic, experienced, and professional. **What do you dislike about Altus Alliance?** The frequency of reporting could improve. **Recommendations to others considering Altus Alliance:** Go slow, focusing on scope and deliverables. Then go fast, focusing on competitive advantages and customer feedback. **What problems is Altus Alliance solving and how is that benefiting you?** Product market fit, market segment analysis, and GTM strategy. This roadmap allows our company to firm up product requirements and build a budget and financial projections to secure funding. ### 11. Helped Us Understand Our Strengths and Weaknesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2023 **What do you like best about Altus Alliance?** Altus had a hands-on approach, working closely with our team, customers, and vendors. They did not just recommend a long list of solutions in a white paper. They went one step further than other consultants by implementing the suggested solutions. **What do you dislike about Altus Alliance?** I did not find anything to dislike about Altus. **Recommendations to others considering Altus Alliance:** The 21 elements framework allows one to understand how an organization can pinpoint what elements they're good at and what they need to improve on. **What problems is Altus Alliance solving and how is that benefiting you?** I had just become CEO. I did not have a sales leadership background. I needed help assessing the organization's sales function. Altus's 21 elements supplied the framework we needed to do this work. ### 12. Altus Alliance has been an invaluable addition and investment for our company's future! **Rating:** 5.0/5.0 stars **Reviewed by:** Kurt A. | Graphic Design Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Altus Alliance?** The Altus Alliance team members I have had the pleasure of working with are not only very fun people to get to know and work with, but they are also extremely professional, and knowledgeable, but more importantly, they are always transparent about the suggestions and initiatives they are helping our company with. **What do you dislike about Altus Alliance?** I don't dislike anything if I'm being honest. Companies that want to improve and change have to look at themselves in the mirror and be open to change. Change isn't always easy to accept. While it can be difficult for some who are set in their ways, personally for me it's been a breath of wlecomed fresh air. I know some new ideas and initiatives need to be implemented. Without Altus Alliance, those things would've been impossible for us to identify and solve on our own. **Recommendations to others considering Altus Alliance:** Altus Alliance is the perfect team to bring in to help your company achieve goals **What problems is Altus Alliance solving and how is that benefiting you?** Altus Alliance has been working side by side with our leadership to identify and provide the vision for our company's growth. Specifically providing insight and solutions in the way that we approach modern marketing and sales strategies. ### 13. Altus Alliance is one of those rare consulting groups who really listens before they speak. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2022 **What do you like best about Altus Alliance?** Altus Alliance has an impressive list of partners and experts who can be used in various phases... from the discovery phase through solutioning and actual delivery of changes. needed. Shne's decision to use Jerry Hilburn has been important since his expertise and insights have been valuable. **What do you dislike about Altus Alliance?** At first it was difficult to be patient with the initial stages of our engagement with Altus Alliance. However, I eventually realized that their thoroughness and learnings in the early stages were key to their successful planning. **Recommendations to others considering Altus Alliance:** Be patient.. and listen to their recommendations closely. They have the people and the knowledge. **What problems is Altus Alliance solving and how is that benefiting you?** In the interest of privacy, I will not list any issues which Altus Alliance is working on. However, I would like to emphasize that Shane Hunt took his time first to listen to what our leadership saw as our needs and goals. But then, instead of jumping the gun as some do, Shane and his team did a methodical exploration of our systems, processes and people. This then led to recommendations and specific plans to achieve those goals. ### 14. Excellent Experience, Incredible Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Altus Alliance?** Working with Shane and his team has been such an incredible experience. Their ability to assess our current structure, identify needs, listen to our ideas and our concerns, address our pain points, and provide guided solutions has transformed our organizational outlook and the way our company strategizes for today, tomorrow, and into the future. **What do you dislike about Altus Alliance?** Honestly, I have no complaints. Altus doesn't merely assess, report, and depart - they study, investigate, address, collaborate, develop, and improve. They take the time to understand both your organization and your people, and then they tailor a guided solution that will position your organization for success. **Recommendations to others considering Altus Alliance:** Altus Alliance is an incredible partner with a genuine commitment to developing your organization. **What problems is Altus Alliance solving and how is that benefiting you?** Altus came in to assess our company's growth strategy and provide direction on how we can develop our sales and marketing initiatives into strategies that will take our organization to the next level and beyond. ### 15. Seasoned GTM experts with great connection **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2022 **Describe the project or task Altus Alliance helped with:** Altus was engaged to kick start GTM strategy as the company began its journey in North America. Altus helped with a project that has ICP, competitive Intel, messaging and positioning, and began the SDR function. **What do you like best about Altus Alliance?** The people are smart and seasoned. The output of the project continues to be referred to 8 months later. **What do you dislike about Altus Alliance?** We wished we had more time to dedicate to the project internally. **Recommendations to others considering Altus Alliance:** For the startup community, Altus comes with gtm experts. They can be hands-on and strategic. **What problems is Altus Alliance solving and how is that benefiting you?** Better understand the insurance market landscape. Accelerated our hiring of the SDRs. ### 16. Working with Altus has been a very enlightening and encouraging experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2021 **Describe the project or task Altus Alliance helped with:** Altus helped us verify our position in our industry and help create a strategy and process that leverages and focuses on our strengths. The strategy we created together provides a disciplined approach that outlines where to focus our energy, how to effectively move sales opportunities through the pipeline and how to successfully sustain and grow business. **What do you like best about Altus Alliance?** I enjoyed working closely with our team at Altus. They provide a perspective from outside of our industry so that we can use best practices from their broad experience and background. **What do you dislike about Altus Alliance?** At first, it was difficult to quantify the amount we were spending through the initial research process. However, those worries were put to rest when the final report came out for the first phase. Our entire leadership team was very happy with the results and intel Altus provided. **What problems is Altus Alliance solving and how is that benefiting you?** We've solved the problem of where to focus, which is a common problem in our industry. We have the choice to work with any business but honing our focus on core industries helped us realize we can leverage our experience and capabilities to serve customers where our work is meaningful to all and profitable. It is a win win. ### 17. Altus has proved to deliver on everything they promised! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2021 **Describe the project or task Altus Alliance helped with:** We engaged Altus at a pivotal turning point for the company after completing two acquisitions in the past year. As a result, we had numerous verticals and service offerings that were confusing the company's strategic direction. We needed a complete overhaul of our sales/marketing strategy from the verticals we should focus on, to the sales team org chart, to the technical enablement tools, and everything in between. **What do you like best about Altus Alliance?** Altus provided market research on competition and best practices that we didn't have the knowledge or time to figure out. They provided strategic clarity that was unbiased and fact-driven, instead of the numerous opinions we had from leaders in the organization, including myself. I was looking for a purely objective analysis of what we should do, not what we thought we should do. Altus has delivered that and more. I would have never been able to design a sales organization the way they have. I'm confident in the ROI that we'll receive in the future from working with Altus. **What do you dislike about Altus Alliance?** Honestly, there isn't much I've disliked about Altus. The process will take longer than expected, but I guess that is what happens when you have to build a sales organization from scratch! That is more on me than them. **What problems is Altus Alliance solving and how is that benefiting you?** I did not have a clear strategy for building my sales and marketing team. Then, I decided it would be a good idea to acquire two companies, which compounded the issue of not having a sales and marketing strategy. Altus has provided the strategic direction we needed and couldn't have delivered on our own. ### 18. Exactly the help we needed **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel W. | President, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **Describe the project or task Altus Alliance helped with:** As a long established company in a mature industry we needed to develop a scalable growth model that accounts for the new market realities arising from the pandemic. **What do you like best about Altus Alliance?** The best aspect of working with Altus is their team. Specifically we engaged one key person, Shane Hunt, as our Chief Revenue Officer, who has become deeply embedded in our company. On our own, we would never have been able to attract someone of Shane's caliber and experience. His steady confident approach is having beneficial impacts on all aspects of the company and not just the scope of his engagement. **What do you dislike about Altus Alliance?** I actually don't see any downside. We have an open ended arrangement with Altus that we will maintain as long as it is working for us and for them. **Recommendations to others considering Altus Alliance:** I asked Shane to interview with several members of my team to ensure he was a good cultural fit and to give him credibility with the team when making strategic changes in our direction. **What problems is Altus Alliance solving and how is that benefiting you?** Within two months of Shane's engagement we decided upon a completely different go to market strategy that emphasizes our strengths and our history. We are refining our brand, focusing on the end user user of our products with an obsession on the customer experience and building out a complete digital marketing strategy. On top of that we are building a completely new inside sales team that will be more effective at revenue generation with a lower cost structure than we previously had working with independent sales representatives. We expect to expand revenue by at least 20% in 2021 with a significant boost to bottom line performance. Another significant benefit of working with Altus is the network of professional services firms they work with and can vouch for. We have hired a number of additional outside agencies based on Shane's recommendations and all of them have been fantastic helping us to make very rapid progress at a reasonable cost. ### 19. Professional and actionable advise from seasoned professional and wonderful people **Rating:** 5.0/5.0 stars **Reviewed by:** Octavio E. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2021 **Describe the project or task Altus Alliance helped with:** Define the marketing and sales strategy for our company, identifying core strengths, ideal market segment and go-to-market strategy **What do you like best about Altus Alliance?** Altus team provided advice making explicit what doesn't work and indicating explicitly how to move forward with a solid data-driven approach. Altus team walked the extra mile and discussed different issues beyond the scope of their work, helping us with critical matter connected but not part of the initial scope. They were open for suggestions all the time and provided candid feedback about our current status, including those things that aren't necessarily working as expected. **What do you dislike about Altus Alliance?** Not real dislikes. I really enjoyed working with Altus. **Recommendations to others considering Altus Alliance:** Set the expectations about what you expect to hear and be open to accepting their insights about the most unflattering parts of their analysis. Be as open as possible with the information you provide to them **What problems is Altus Alliance solving and how is that benefiting you?** To define our go-to-market strategy for 2021. We identify the ideal segments and outlined a clear approach to find new leads and identify potential engagements. Establish a clear focus for our work on the following months is definitely one of the most important benefits we are going to get in the coming months out of this engagement with Altus. ### 20. Altus is a comprehensive network of highly qualified BusDev & sales experts. I trust them highly. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2021 **Describe the project or task Altus Alliance helped with:** I have connected with the partners at Altus to optimize business generation and LinkedIn performance/outreach. **What do you like best about Altus Alliance?** Everyone at Altus is a highly-experienced expert in their own respective fields. Their knowledge spans many industries. They show true collaboration and efficiency to attain their targets as quickly and as thoroughly as possible. **What do you dislike about Altus Alliance?** Nothing. Altus has refined their methods to be truly successful in all endeavors. It is built on many decades of mutual experience and dedication to professional advancement and innovation. **Recommendations to others considering Altus Alliance:** If you are looking for a team of experts to deliver polished strategies to improve your company’s bottom line: look no further than Altus. **What problems is Altus Alliance solving and how is that benefiting you?** Having a network to collaborate with has greatly enriched my experience in the professional realm. There is no problem too small or too big for Altus. They recognize that holistic wellness of a company is key to progress in today’s market. ### 21. Great analysis of our needs as a company. **Rating:** 5.0/5.0 stars **Reviewed by:** Scott C. | Senior Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2020 **Describe the project or task Altus Alliance helped with:** Re-engineering of our Sales & Marketing Strategy. They ascertained the state of our industry, our position within the industry and helped devise a plan to better penetrate our target markets. Throughout the process they were able to implement the selected new tools which ultimately helped us determine who among our users would adopt and adapt to the new solution versus remaining entrenched in their old ways. Ultimately, this made difficult personnel decisions easy as there was quantifiable data to support tough decisions. **What do you like best about Altus Alliance?** The company engaged and conducted a deep dive into our current processes and listened to our objectives. They provided a comprehensive overview that aligned well with our objectives. Recommendations were made on new resources to be leveraged and they helped to make the changes to our CRM platform as well as incorporate the new tools to ensure they were adopted and used correctly. The solution forced veteran employees to move outside of their comfort zone and take on new challenges. They actively solicited feedback from the sales team which helped to improve the adoption of the new tools. The solutions they put into place are now giving me the tools to see how my sales team is spending their time and I can quickly determine who's focusing their efforts on the parts of their job that will ultimately grow the company. Even during this pandemic we're reaching more prospects and having more meaningful discussions. **What do you dislike about Altus Alliance?** There really wasn't much to dislike. I enjoyed working with one of the primary consultants who unfortunately was offered another opportunity during our engagement. The timing of the engagement coincided with COVID-19 so it's really difficult to determine an immediate ROI, but my personal opinion is that without their help we would have been far worse off without their help to keep pressing forward even during the pandemic. One of the data-sources proved to be expensive and failed to provide the data we had hoped to obtain. **Recommendations to others considering Altus Alliance:** Be honest and open with your challenges and be prepared to provide insight as to where you feel your industry is headed as this will help Altus to best develop a solution to help guide you to your desired outcome. I'd let them come in and perform a deep dive assessment of your sales organization in order to better determine what needs you may have. They will engage with your customers, competitors and find sources of information that will help to validate the approach they ultimately recommend, which helped me to see what my competition was doing and thereby enabled me to catch up to my peers in the space. **What problems is Altus Alliance solving and how is that benefiting you?** Standardization of our prospecting approach, utilizing tools to help better target our messaging to companies that have a need for our service. Recommendation of tools/resources that facilitated the change and help with implementation. Creation of a new Sales Operations approach to help leverage the new tools efficiently beyond the engagement. I really don't feel as though we would have been able to successfully implement the new tools without the help from Altus and we'd still be trying to leverage help from sales people associated with the tools after the sale. The tools have forced my sales team to focus on areas that were previously neglected and ultimately has made them more accountable in areas where I want them focused. Statistical data from these new tools helped to reinforce the perceptions garnered on the teams performance which ultimately led to some positive changes. ### 22. Managing Ambiguity and Complexity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Safety | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2021 **Describe the project or task Altus Alliance helped with:** We designed and executed a LMS strategy and content for our biggest channel partner. **What do you like best about Altus Alliance?** Very responsive and flexible team based on changing priorities. The LMS architect, Scott, was diligent and had amazing attention to detail and solid creative eye. **What do you dislike about Altus Alliance?** Given the unique nature of our industry, there was a lot more engagement required on our end than we initially expected. At the end of the day, we all worked together as one team to accomplish our goal. **What problems is Altus Alliance solving and how is that benefiting you?** We have seen a solid uptick in participation from our channel partner. I expect it will translate into understanding and pipeline in the near future. ### 23. Great experience with Altus Alliance **Rating:** 5.0/5.0 stars **Reviewed by:** S4N - Mauricio C. | Managing Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2021 **Describe the project or task Altus Alliance helped with:** Research and develop the 2021 sales and marketing strategy for an international technology company expanding into the US market **What do you like best about Altus Alliance?** Extensive research, actionable recommendations **What do you dislike about Altus Alliance?** I would've like to have more touch points between presentations. There was a lot of data and research so having more background information would've been helpful. **What problems is Altus Alliance solving and how is that benefiting you?** Business focus: Altus helped us to understand our key verticals and WHY those verticals were critical for our success Implementation Plan: Altus presented a sound implementation plan with resourcing and transparent budget ### 24. Altus Alliance Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2021 **Describe the project or task Altus Alliance helped with:** Fractional CRO **What do you like best about Altus Alliance?** Shane has been a great help in moving the company forward in our revenue growth goals. **What do you dislike about Altus Alliance?** Not full time! Shane is fractional and we think we could use all of his available time. **What problems is Altus Alliance solving and how is that benefiting you?** We are solving issues related to Amazon move from 1p to 3p. We are working to expand our internal sales team. We are sorting through a wide range of marketing questions. ### 25. Altus Alliance Market Research Project for DiSTI **Rating:** 4.5/5.0 stars **Reviewed by:** John R. | Non Executive Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2020 **Describe the project or task Altus Alliance helped with:** Altus was recommended to us and they came in to answer several specific internal and market related questions. They reviewed our revenue team, process and strategy and provided the data and recommendations on how to improve our results. As the CEO I was concerned about flat and shrinking revenues. **What do you like best about Altus Alliance?** They are seasoned sales pros and all their recommendations are focused to find and close new business from a sales perspective. They have a proven process that generated all the backup and data needed to yield consensus from the team on the changes. We could clearly see where our prior success was the greatest and where the market was going. I even asked for a proposal to help us implement the changes. **What do you dislike about Altus Alliance?** The team took some time to get up to speed. **Recommendations to others considering Altus Alliance:** Altus is very flexible and adapts as the project evolves vs. other firms will stick to the SOW. We got huge value from our first engagement. They went well beyond the scope and uncovered several new market opportunities from their interviews and expanded their analysis to address the new challenges of COVID. **What problems is Altus Alliance solving and how is that benefiting you?** The recommendations were very comprehensive and became the basis for a very strategic corporate strategy and change. We plan to both grow sales and reduce costs based on their recommendations ### 26. Excellent data driven, specific, & action oriented advice! **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2020 **Describe the project or task Altus Alliance helped with:** As CFO of a small business, I have a keen interest in returning value to our investors/shareholders, driving growth in our revenue and profitability, as well as ensuring we are an attractive company employees want to come to work for day in & day out. Altus helped provide us the insight to accomplish each of these objectives. As a leadership team, we brought in Altus to dive into our strategy, sales processes, and capabilities for growth into new and existing markets. Altus delivered on just that - providing data driven strategic advice, relevant industry specific best practices, and objective insights to put us on a path to accelerate our growth. **What do you like best about Altus Alliance?** The process was very logical, structured and customized to our specific needs. Instead of delivering "cookie cutter advice," the Altus team worked closely with us to understand our business via a thorough examination of our sales performance; in-depth interviews with our teams, our customers, and prospects; and analysis of market segments. The strength of their work underpinning their recommendations gave us confidence to move forward accordingly. **What do you dislike about Altus Alliance?** A little bit of slow start, but they adjusted to our needs & ended up with a great end result. **Recommendations to others considering Altus Alliance:** The Altus team of experienced sales and marketing professionals who followed a proven process adapted to meet our specific needs. Further, the team included consultants with deep, directly relevant industry expertise who were able to deliver value beyond the scope of the project. **What problems is Altus Alliance solving and how is that benefiting you?** Working with Altus convinced us to narrow our market and solution focus, confident that we will successfully grow our top and bottom lines by delivering more focused value to the market, returning value to our shareholders/investors, as well working on projects that make us an attractive company employees enjoy to work for. ### 27. Great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Robert T. | Chief Revenue Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2020 **Describe the project or task Altus Alliance helped with:** We retained to Altus to help us refine and execute our outbound and lead generation. The scope was to help us prioritize the key accounts, source the right contacts and design sales and marketing campaigns to i **What do you like best about Altus Alliance?** Altus is turnkey and comes with a strong set of team, tools and process to drive lead generation. They both execute the new strategy and also guide the sales and marketing teams to be aligned and guide programs on their own. The objective is to refine the process as a service provider but create a system and infrastructure that we can run on our own **What do you dislike about Altus Alliance?** Not much to dislike other than time it took to get launched. The team has been very responsive since launch **Recommendations to others considering Altus Alliance:** Altus is totally a bespoke partner who stands up a purely custom solution that can be run internally once optimized. Very different from lead services and outsourced meeting setting firms who simply run their model with modified messaging and targets. **What problems is Altus Alliance solving and how is that benefiting you?** Altus has quadrupled our top-of-funnel with ideal prospects for our solution within just a few months. They have lit a fire under my existing team and now we are on our way back to meeting our revenue goals despite all the COVID challenges in my market. ### 28. Altus was a top-tier team of sales-focused professionals to help us re-evaluate our revenue model **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **Describe the project or task Altus Alliance helped with:** As the key investor, I was watching the company struggle with top-line growth for several consecutive years. Altus came into review the revenue teams, process and strategy and provide the data and recommendations on how to improve our results. **What do you like best about Altus Alliance?** The process was very logical, structured and customized to our specific needs. All the recommendations and changes were backed by the data and insights of the historical performance of the company combined with a comprehensive analysis of our market segments today and in the future. The depth of data from market interviews, market research and competitive analysis made it easy for us to implement the recommendations and change the focus of the company. **What do you dislike about Altus Alliance?** It was hard for me to gauge progress towards the ultimate goal at some intermediate steps while early in the engagement, but after raising some of my initial concerns, the Altus team went above and beyond to align with us, communicate in intermediate steps transparently about their process, and even engaged additional resources (at no additional cost to us) to deliver a comprehensive and excellent final deliverable. **Recommendations to others considering Altus Alliance:** Altus has confirmed my belief in boutique consulting firms. A deep bench of seasoned sales pros who follow a proven process but totally adapt to the needs of the engagement. Tier 1 firms usually only have one senior player on the project and the support is all junior. With revenue and sales challenges you need experience. **What problems is Altus Alliance solving and how is that benefiting you?** Now we can change our direction and focus with greater confidence, which will motivate the entire company (not just sales). The deliverables were essentially a ‘how-to’ guidebook on where to focus, how to message, how to sell more effectively, and hit our revenue targets within a scalable business model. ### 29. Altus really helped us move the needle on our revenue growth. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike H. | CRO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **Describe the project or task Altus Alliance helped with:** Altus did a two phase project with our firm. In Phase 1 they came in and did an assessment of our current processes and identified our key areas for improvement. In Phase 2 they actually helped us implement and execute on their recommendations. **What do you like best about Altus Alliance?** Having an Altus team member present in the trenches with us invaluable. Instead of just leaving us with their recommendations, they were there to see thing through to the end of execution. **What do you dislike about Altus Alliance?** I can't say that there was anything that I disliked. **Recommendations to others considering Altus Alliance:** Altus was great about evaluating our unique needs as a company. Even though they approached things with a Sales and Marketing best practices, their recommendations were catered specifically to our company. **What problems is Altus Alliance solving and how is that benefiting you?** Our revenue growth had been flat for the previous year, and while we had ideas of where we wanted to solve our issues, Altus gave us an expanded set of options for tackling our flat revenue growth. ### 30. Expertise plus speed **Rating:** 5.0/5.0 stars **Reviewed by:** Dan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2020 **Describe the project or task Altus Alliance helped with:** We have had clients that required an outside expert analysis on revenue and sales strategies, or were having a challenging time hiring top sales leadership. **What do you like best about Altus Alliance?** Doug and his team are high integrity people that you can count on to do what they say they will do. They have ability to move quickly and broad enough experience to have solutions for a variety of business verticals and situations. Instead of a client betting all success on hiring an ideal VP of Sales, Altus allows clients to tap into their deep expertise and get a successful process and game plan in place for revenue generation. This process then enables a company to have much more flexibility, time and options for long term hiring. **What do you dislike about Altus Alliance?** They haven't expanded their model into the IT leadership space. **Recommendations to others considering Altus Alliance:** Before going to spend the time, effort and money to acquire VP of Sales, CRO, top sales leadership; I would at minimum take a meeting to understand the benefits of the Altus model. If they can't help, or you are not a good fit, they will tell you. **What problems is Altus Alliance solving and how is that benefiting you?** Achieving a sales strategy that works, gaining agility and speed to obtaining revenue and protecting a client's limited budget from being wasted on hires that don't work out. ### 31. They are a modern sales consultancy!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony L. | Founder and Principal Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2020 **Describe the project or task Altus Alliance helped with:** Altus has partnered with me as a founder of a sales consultancy firm Focused on assisting seed to A round start ups develop their intial sales motions. Altus’ experience, and proven processes has helped me develop better go to market strategies and results for my clients. **What do you like best about Altus Alliance?** All the partners are true sales leaders who have seen enough instances of success and failure that they can pattern match quickly to help shorten the sales learning curve. **What do you dislike about Altus Alliance?** Would be great if they could stay on full time! **Recommendations to others considering Altus Alliance:** Don’t wait to work with them. if you recognize sales performance is an issue today, or you foresee that sales will be impacted by strategic moves you will be making. Get ahead of it. Work with a team who can develop that sales muscle before its needed **What problems is Altus Alliance solving and how is that benefiting you?** Today the art of “selling” must take a back seat to the science of “sales”. There is a distinct difference between the motion of “Selling” and the process of “Sales”. Young entrepreneurs and seasoned leaders alike still struggle to understand the difference and believe in earnest that having a team of “good sellers” means you have a “good sales team.” This is almost always NOT the case. Those same leaders are then perplexed why with such a “good sales team” they are falling short of objectives. “Selling” is indeed an art, the process of “sales” is a science. Selling is only a small part of the equation in todays buying environment. Altus is a seasoned group of sales leaders who know the difference. The Altus team is a group of “been there, done that” experts who will walk side by side with the leadership of your organization to define and implement a GTM strategy. The proven Altus high performance revenue methodology will develop a scalable, repeatable rigor to your sales process that will produce results well after their engagement with your team has concluded. ### 32. Excellent experience with Altus **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy Y. | Manager, Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2020 **Describe the project or task Altus Alliance helped with:** Altus helped our company dramatically ramp up sales development and lead generation. The number of meetings increased from about a handful a month to 25+. Altus also helped with campaign creation, target verticals, event presentations, and more. They shared their best practices with the team that the team still implements today. **What do you like best about Altus Alliance?** Altus has a variety of employees with varying backgrounds, and I found this to be incredibly useful to our company. There were always new strategies to try. Additionally, each Altus member brought an incredibly positive and uplifting attitude, which our team really needed at the time. **What do you dislike about Altus Alliance?** I have thought about this question for a while now and I genuinely cannot come up with an answer. **Recommendations to others considering Altus Alliance:** Excellent for sales consulting and increasing revenue! **What problems is Altus Alliance solving and how is that benefiting you?** There were many problems Altus helped us solve or develop solutions for, but one that stands out in particular was our problem with targeting. Altus helped us narrow our focus and really find the right customer base for our teams to reach out to. ### 33. Helped us increase our market and find better value for our company. **Rating:** 5.0/5.0 stars **Reviewed by:** Howard A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2020 **Describe the project or task Altus Alliance helped with:** We worked with Mr. Nordale to help us in our business development efforts. Our business was thriving but not at the pace that we thought might be available to our business. Dan showed us how we can leverage our nimble team when setting up deals to help our customers where other larger players just couldn't compere. This ended up leading us to improve how we positioned our product, company, and team in the market. He showed us that we should think bigger and use our expertise to win larger deals. **What do you like best about Altus Alliance?** Mr. Nordale, was incredibly knowledgeable and showed us how to increase our sales while decreasing our costs. His insights showed us not only how to continue to develop our product in our market but also how to respond to market events and better position our company. His guidance helped us close some of our largest deals and put us in play for others. Through all of this Dan was always available to leadership and would act as a coach and advisor. **What do you dislike about Altus Alliance?** Distance. We are based in Chicago and Mr. Nordale was in Seattle. That said, he worked on Chicago time and was available to us whenever we asked. Overall we were looking to work with someone that had deep domain knowledge and it didn't end up affecting the work that we were doing together. Of course, if there's one thing that I could change it would be to have him in our offices working along side us in person. **Recommendations to others considering Altus Alliance:** If you're in telecommunications, software, or M&A I highly recommend working with Dan Nordale. Not only was it hugely beneficial for our company but for me both personally and professionally. **What problems is Altus Alliance solving and how is that benefiting you?** We expanded our market, learned how to better position our company, saw revenues increase, saw larger enterprise deals get closed, completed M&A. ### 34. Proven strategic revenue growth expertise. **Rating:** 5.0/5.0 stars **Reviewed by:** Rosie H. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **Describe the project or task Altus Alliance helped with:** I am a marketing partner of Altus and have worked with them do deliver marketing deliverables for some of their clients. **What do you like best about Altus Alliance?** The Altus team are great partners. The team's experience in B2B technology companies is both varied and deep. They communicate and collaborate well and they understand how marketing fits into the revenue acceleration effort, which makes working with them a pleasure. **What do you dislike about Altus Alliance?** Nothing comes to mind. They are a great partner. **Recommendations to others considering Altus Alliance:** If you need to scale fast and need a team with proven expertise and experience, I highly recommend engaging with the Altus Alliance team. **What problems is Altus Alliance solving and how is that benefiting you?** Both marketing and sales have undergone immense transformations in the past decade. One big area that can be leveraged when both marketing and sales are in synch is the technology tools needed to execute the revenue growth plan. Understanding the tools and how they work together to reach clients goals is key. ### 35. Pop-ups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **Describe the project or task Altus Alliance helped with:** Altus was tasked with developing the Blinq network of pop-ups within the San Francisco BART system. Including identifying locations, brand acquisition and pop-up operations. Was part of a larger o2o offering. Main goal was to generate revenue. **What do you like best about Altus Alliance?** Altus was able to hit the ground running and outfit existing pop-ups with tangible brands. Altus Team was also able to outfit new and existing pop-ups with NFL Superbowl 50's official fan gear. Was also beneficial to have two Altus consultants work the project simultaneously. **What do you dislike about Altus Alliance?** Didn't experience much of a downside. Really all positives. **What problems is Altus Alliance solving and how is that benefiting you?** Was easy to hire motivated business developers in a fairly quick timeline. ### 36. Revenue Generation Expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Peter N. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2020 **Describe the project or task Altus Alliance helped with:** Sale process optimization. I sought to objectively proof our existing process with objective, 3rd party analysis for improvements in customer acquisition life cycle. **What do you like best about Altus Alliance?** Customer centric methodologies combined with credible practitioner expertise. Altus' intellectual property of proven methods, combined with an experienced partner who cares. **What do you dislike about Altus Alliance?** Desire for a retainer relationship, continuous objective expertise and reality of budget. **What problems is Altus Alliance solving and how is that benefiting you?** We were able to optimize lead development through new implementation and saw material improvement that resulted in faster, more satisfied new clients. ### 37. Demonstrated expertise in the subject matter **Rating:** 5.0/5.0 stars **Reviewed by:** Robert W. | Managing Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2020 **Describe the project or task Altus Alliance helped with:** Altus was brought in to evaluate the end-to-end go to market process for my client. They have demonstrated mastery of the subject matter and professionalism in addressing the company's issues **What do you like best about Altus Alliance?** Practical approach, relatable sales staff **What do you dislike about Altus Alliance?** Nothing of note. The sales team has been extremely responsive **What problems is Altus Alliance solving and how is that benefiting you?** A more strategic approach to business development. The process is too early to measure the benefits ### 38. A great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff S. | Co-Founder/Managing Partner, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2019 **Describe the project or task Altus Alliance helped with:** Altus Alliance had asked our sales recruiting firm to help place a strategic sales role that was uncovered during their consulting engagement with their respective client. **What do you like best about Altus Alliance?** The consultants at Altus understand what makes a great sales hire due to the experience of their team. Their whole team has played an integral part in scaling sales organizations so they know what to look for when on-boarding new sales members. They are a terrific partner in this capacity! **What do you dislike about Altus Alliance?** Thus far in our year long relationship I can honestly say that we have only had a great experience with Altus. They have gone above and beyond what we have asked for including making themselves readily available to speak at local sales community networking events. **Recommendations to others considering Altus Alliance:** Based on the feedback that I've seen first hand and heard from others I would highly recommend this firm if you are looking to review, revisit, scale and or build out your sales organizations. I've had the pleasure of working with them as a partner and a client and I can't say enough about the value that they have brought to the table. **What problems is Altus Alliance solving and how is that benefiting you?** In our line of business often we are engaging with companies that are looking to build and or scale up their respective sales organizations. Our firm does not consultant, we recruit and place sales reps, so it's great to have a partner like Altus that can work directly with companies that are looking to improve their sales processes. ### 39. Wonderful Sales & Business Coaching **Rating:** 4.5/5.0 stars **Reviewed by:** Mikaela K. | Advisor, Human Resources, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2019 **Describe the project or task Altus Alliance helped with:** Rich helped me think through how to best generate and manage leads for my business. Most important, he assisted with a goal setting dashboard, funnel and framework that we have continued to use. Rich helped me brainstorm, throw out bad ideas, and train team members who could support me. **What do you like best about Altus Alliance?** Rich is kind, patient, and meets you where you are. He was always willing to iterate, listen to feedback, and modify his approach to align with my style and business goals. **What do you dislike about Altus Alliance?** It's possible that bringing in outside expertise earlier in the process would have helped hone our approach more quickly. That said, today we are right where we want to be. **What problems is Altus Alliance solving and how is that benefiting you?** As a founder/CEO I personally have no sales background or experience. I wanted to talk through my options and set up a process that would work for me given my strengths as well as the strength and capacity of team members. ### 40. Altus and their 21 Elements of high performance **Rating:** 5.0/5.0 stars **Reviewed by:** Danny H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Altus Alliance helped with:** B2B and B2C revenue growth initiatives. We sell in both channels - wholesale and direct to consumer. They're experts in avoiding channel conflict - we had to move to direct but also needed to protect our retail accounts that provide a very important touch point. One of the main differences with Altus is that is starts with the Brand first in accelerating sales. Going back to why we started dannyshane in the first place. **What do you like best about Altus Alliance?** They don't just advise, they lead the engagement after the comprehensive Market Driven Assessment. Their Out-Brief of Prescriptive Recommendations had evidence of trends via data to real quotes from the target audience. Truly quantifiable, qualifiable research and key insights in this moment in time. They completely removed the mystery of where we are and where we should go. **What do you dislike about Altus Alliance?** Not much to dislike. It's expensive, but we needed access to data and best practices. **Recommendations to others considering Altus Alliance:** They have several talented partners. Spend some time with the Managing Partners to find the right fit for your engagement. Not just vertical expertise, but personality. They have a deep bench of Partners that they pull in for support when needed. **What problems is Altus Alliance solving and how is that benefiting you?** Refining our value proposition as we solve 3 different problems, prioritizing 4 different audiences that benefit from using our product. Then being able to lease their associates to do the work and talent acquisition. It's not transactionally focused to may sales and profits. But about people, changing their minds, aligning with the best audience where our values are completely aligned. ### 41. Really sharp team making great progress **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2020 **Describe the project or task Altus Alliance helped with:** Assessment of current sales and marketing team and structure. **What do you like best about Altus Alliance?** The team follows through on their recommendations rather than just making a recommendation or delivering a report and moving on. **What do you dislike about Altus Alliance?** Nothing yet. The guys are smart, personable, listen well and adapt. **What problems is Altus Alliance solving and how is that benefiting you?** We are solving for low to no sales growth. It's early yet, but the benefit of activity and focus is being realized and we fully expect to solve our problems with the help of Altus. ### 42. Deeply Experienced Sales Leadership **Rating:** 5.0/5.0 stars **Reviewed by:** Craig D. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2019 **Describe the project or task Altus Alliance helped with:** We were doing effectively a turnaround inside a small SaaS platform company, that needed a major revamp of sales process, team and operations, among other things. Altus provided an Acting VP Sales who had the experience to quickly set goals, layout processes, and be both deeply hands on with our staff (existing and new recruits) plus communicate with a ton of credibility at the board level. Within a few month nearly everything was revised - pitch decks, sales approach, contracts, terms - and we were selling annual and even multi-year agreements where before we were month with no long term commitment. And we had a strategy designed to put the company in the long term position it needed to be in. **What do you like best about Altus Alliance?** Two big strengths, first the person that took our role was great, bringing a lot of direct relevant experience and good management skills. He was eager to work - hands on - and a genuine strategic thinker. He had a playbook he wanted to run but he also customized and considered the unique aspects of our market and our business. Second, the larger Altus team was able to share perspectives from a wide/deep bench, so as leader I could feel like I had a broad set of advisors to turn to and trust. **What do you dislike about Altus Alliance?** The largest risk of a relationship like this would be the buildup of IP and Experience that's going into a contracted player - he's learning a ton about your business and building relationships with you clients, but in the end he's not a long term employee. The Altus willingness to go deep but then step out gracefully, and even assist and support the recruiting and role transfer, removes this issue, as long as you set time frames that work for your business and then execute the transition at the right time. Cost isn't cheap, but neither is a long sales hiring process or worse a bad VP Sales hire. **Recommendations to others considering Altus Alliance:** For on-demand sales leadership expertise, I recommend giving them a good look. My experience was very strong and I'd definitely turn to them again. **What problems is Altus Alliance solving and how is that benefiting you?** Per above, we needed a quick start, confident experienced sales leader, and someone to help us formulate and execute a new strategy very quickly. We got all of that via this engagement. ### 43. Altus Alliance for hands-on, market-based, "real-world" strategy creation and validation **Rating:** 5.0/5.0 stars **Reviewed by:** Bill C. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **Describe the project or task Altus Alliance helped with:** I hired Altus to help us validate if our business case hypothesis was grounded in reality. This was a technology company looking to break into a new space - we were opinionated, yet detached from the target markets. **What do you like best about Altus Alliance?** Top of the list is that Altus is driven by real, direct interactions with the market, leveraging its broad network across verticals. Compare that to larger and more famous consulting companies which are more academic in their assessments, and which are more likely to deliver an attractive - and optimistic - business case. Altus is prepared to take responsibility for execution, so they make sure to be more realistic than optimistic. **What do you dislike about Altus Alliance?** As a smaller, boutique consulting firm, they may be difficult to sell internally; personally I believe their record and references speak for themselves. Once in execution mode, it may actually be an advantage not to be part of a tier 1 firm, when working at the ground level in the market place. **Recommendations to others considering Altus Alliance:** Explore the full breadth and depth of what Altus can do to help. We found that we started with a narrow need, and uncovered many more Altus capabilities that ultimately made sense to tie together. **What problems is Altus Alliance solving and how is that benefiting you?** Altus opened our eyes to new go-to-market paths, and exposed major risks in our existing plans. In addition, Altus establishes market relationships that turn into Sales leads. We end up with multiple sets of contacts across markets - subject matter experts that inform our strategies, and sales leads which validate our strategies. ### 44. Altus help me get our new division off the ground **Rating:** 5.0/5.0 stars **Reviewed by:** Mark V. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **Describe the project or task Altus Alliance helped with:** Sales to major accounts and sales and process improvements for our new division. Doug Schulze not only taught us how to sell into the competitive Hollywood entertainment market, he also managed our largest account and bedded in a major Hollywood studio that is still a customer 10 years later. Many of the policies and procedures that were instilled by Altus still stand today. **What do you like best about Altus Alliance?** What I liked best about Altus is the personal attention I got from the people at Altus. They understood where we were coming from and made sure that their enhancements were custom fit to our business. **What do you dislike about Altus Alliance?** The only real downside of Altus was the cost of the service. I think they were worth what we paid for but I wish it was something we could have done on our own without incurring consulting fees. **What problems is Altus Alliance solving and how is that benefiting you?** Altus brought us process, procedure and experience when we really needed it. What they taught us has become the bedrock for the sales and customer service procedures we have in force today. ### 45. Go To Market Strategy Expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2019 **Describe the project or task Altus Alliance helped with:** Altus assisted with our SaaS + consumer product go to market strategy including positioning, pricing, and sales channel development. **What do you like best about Altus Alliance?** The Altus team is deeply experienced and comes to the engagement with an actual framework, yet one that was personalized for our needs. It was the opposite of a "one size fits all" consulting engagement. **What do you dislike about Altus Alliance?** I didn't dislike anything and will engage with Altus in the future. **Recommendations to others considering Altus Alliance:** Altus has a lot of capabilities and partnerships. Having a deep internal understanding of what you are truly trying to achieve through working with Altus will maximize your result. **What problems is Altus Alliance solving and how is that benefiting you?** Our product is not an easy one to articulate and we were too close to it to listen from the customers voice. Altus provided that objective, external ear and applied their process to help us break through some real sales and marketing barriers, and to help us grow revenue as we took our product to market. ### 46. Revenue Acceleration **Rating:** 5.0/5.0 stars **Reviewed by:** York B. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **Describe the project or task Altus Alliance helped with:** We've used Altus several times to accelerate our growth, specifically in sales and marketing. Most recently we had them help us put a sale methodology, systems and training in place to prepare us for our next phase of growth. **What do you like best about Altus Alliance?** These guys are a unique bend of "have fun and make money." They have huge experience with helping SaaS companies scale, and also have an easy going style that makes them great to work with. **What do you dislike about Altus Alliance?** Nothing to dislike - have never had a problem with them through half a dozen engagements over 15 years. **Recommendations to others considering Altus Alliance:** My advice: go into your engagement with Altus Alliance as a partnership and you'll have great results. **What problems is Altus Alliance solving and how is that benefiting you?** We've always used them to help scale in sales and marketing, and they've delivered. In each engagement there were specific goals and metrics developed as part of the engagement itself, and in each case we hit them. ### 47. Wonderful experience working with Altus **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2020 **Describe the project or task Altus Alliance helped with:** The team at Altus really helped us develop a viable solution for increasing our revenue by narrowing our focus. **What do you like best about Altus Alliance?** Everything from customer service, great vision, innovative ideas. **What do you dislike about Altus Alliance?** I dont find anything that i dislike. They were amazing all the time. **Recommendations to others considering Altus Alliance:** Definitely give the team a chance. **What problems is Altus Alliance solving and how is that benefiting you?** Increase in Sales and Revenue. ### 48. Altus Drives Sales Results **Rating:** 5.0/5.0 stars **Reviewed by:** Peter G. | VP Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **Describe the project or task Altus Alliance helped with:** Altus was instrumental in designing, creating and implementing a lead-gen project for the launch of a new product offering **What do you like best about Altus Alliance?** Complete and total ownership of the project. Altus demonstrated their extensive knowledge base every day. No stone left unturned. They delivered exactly what was promised. **What do you dislike about Altus Alliance?** If I had to pick one things, and it's hard to come up with one things, is that it would have been nicer if the process went faster, however this was not on altus, just the work itself. No complaints **What problems is Altus Alliance solving and how is that benefiting you?** As previously described we were starting from ground zero, we didn't understand how to approach the market and how to go about gaining market data in a systematic approach. Altus not only showed us the way but taught us how to fish moving forward. ### 49. Strategic plan and Key Growth Initiatives **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **Describe the project or task Altus Alliance helped with:** Comprehensive review of operations, products, and customer relations. Conduct current business assessment and review including dealer networks, marketing, product alignment, and target customer personas. **What do you like best about Altus Alliance?** Comprehensive assessment with the goal of understanding the business model, organization, products and product roadmap, people and dynamics of the organization So that gap’s and opportunities to grow the business can be identified and leveraged. So that gap’s and opportunities to grow the business can be identified in leveraged. A three-year business plan was created along with defining our mission and vision statements and key strategies that will enable our company to create a sustainable competitive advantage in the market. **What do you dislike about Altus Alliance?** Very little. Altus was able to understand our business very quickly and identify areas of weakness for our company to focus on. **What problems is Altus Alliance solving and how is that benefiting you?** Three-year strategic planning, customer experience, product and pricing strategies, and identifying the strategic gaps and opportunities ### 50. Experts in developing revenue generating teams **Rating:** 5.0/5.0 stars **Reviewed by:** Karl M. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2019 **Describe the project or task Altus Alliance helped with:** We were in a situation of declining YOY revenue. Our Sales team was in need of restructuring. **What do you like best about Altus Alliance?** The team at Atltus Alliance are experts at what they do and are able to navigate the human dynamics of a company wide change. **What do you dislike about Altus Alliance?** I don't have anything that comes to mind. **Recommendations to others considering Altus Alliance:** I was skeptical of hiring a revenue generation consultant firm. I am 100% satisfied with the results. **What problems is Altus Alliance solving and how is that benefiting you?** Altus Alliance are true professionals and experts in revenue acceleration! Their assessment of our challenges was spot on and the execution phase to repair each of the weak elements in sales and marketing turned our downturn in revenues into over 35% revenue growth. ## Altus Alliance Discussions - [What is Altus Alliance used for?](https://www.g2.com/discussions/what-is-altus-alliance-used-for) - [View Altus Alliance pricing details and edition comparison](https://www.g2.com/products/altus-alliance/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-23+02%3A40%3A49+-0500&secure%5Bsession_id%5D=2d69f806-5660-4333-9d0a-8afbd1b630ce&secure%5Btoken%5D=b57cd7035236e86f47d028578dd4f06389fed1daf90e8ec63fc4b246d5dce1bf&format=llm_user) ## Altus Alliance Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Altus Alliance Alternatives - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) - 4.8/5.0 (758 reviews) - [CIENCE](https://www.g2.com/products/cience/reviews) - 3.7/5.0 (181 reviews) - [Skaled](https://www.g2.com/products/skaled/reviews) - 4.7/5.0 (134 reviews)