# Top user research software for SaaS companies

 UserTesting, Hotjar, and PlaybookUX are some of the top user research software for SaaS companies from G2’s user research software category page.  1. UserTesting – Best for On-Demand, High-Fidelity Feedback from Target Users  UserTesting offers rapid access to video-based feedback from verified SaaS buyers or users, delivered within hours. It’s particularly valuable for teams shipping frequently who need directional input with minimal lead time.  2. Hotjar – Best for Visualizing SaaS User Behavior in Web Apps  Hotjar offers heatmaps, session replays, and micro-surveys to visualize how users interact with SaaS interfaces. It’s especially helpful for teams focused on funnel optimization and reducing drop-offs in onboarding or checkout flows.  3. PlaybookUX – Best for Automating Video Research Workflows for SaaS Teams  PlaybookUX automates moderated and unmoderated testing, offering AI-powered transcripts, highlight reels, and sentiment tagging. It’s ideal for SaaS startups wanting an all-in-one video research solution without hiring ops specialists.  4. Maze – Best for Running Continuous Product Discovery with Design Prototypes  Maze is known for its fast, unmoderated testing, which includes clickable prototypes and quantitative analysis. SaaS teams use it to run lean, iterative research directly from Figma or InVision during product development sprints.  5. User Interviews – Best for Recruiting Niche SaaS Users at Scale  User Interviews stands out for sourcing highly specific participants using detailed screeners and a large research panel. It’s a go-to for SaaS PMs and researchers who need to test with hard-to-find target personas quickly.  6. Lyssna – Best for Quickly Validating UX Decisions with Split Tests  Formerly UsabilityHub, Lyssna allows teams to run first-click, five-second, and preference tests to validate visual decisions before coding. SaaS product marketers and designers love it for its quick, low-cost design validation.  7. Dovetail – Best for Centralizing SaaS Customer Insights at Scale  Dovetail helps SaaS companies turn messy interview notes and transcripts into structured, shareable insight hubs with tagging, search, and visualization. It's widely used by UX researchers and customer success teams collaborating across time zones.  Hey! I want to start a discussion on G2 to identify the top user research software for SaaS companies. Have you recently used any of these user research software solutions on G2? Let me know in the comments below, especially if you have experience working at a SaaS company. 

##### Post Metadata
- Posted at: about 1 year ago
- Author title: Manager
- Net upvotes: 1


## Comments
### Comment 1

<p>You can find more top UX software on G2 here: https://www.g2.com/categories/user-research</p>

##### Comment Metadata
- Posted at: about 1 year ago
- Author title: Manager





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4