[ AdLib DSP Reviews ](https://www.g2.com/products/adlib-dsp/reviews) [ AdLib DSP Reviews ](https://www.g2.com/products/adlib-dsp/reviews) # AdLib DSP Features ##### ## Video Functionality (1) Video Functionality Overall product functionality for video advertising. Show More ##### ## Campaign Management (13) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Targeting (4) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Show More ##### ## Demand Side Platforms (4) Machine Learning Optimization DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI Estimate and Projections DSP pulls accurate estimates of available impressions and their cost. Cross-Device Capabilities Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices Cross Channel Capabilities DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. Show More ##### ## Platform (14) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Data Permissions Able to set data permissions for strategic partners. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. Enterprise Scalability Provides features to allow scaling for large organizations. Internationalization Enables users to use the DMP in multiple languages. Show More ##### ## Data Integration (6) 1st-Party Data Integration Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. 2nd-Party Data Integration Allows user to combine first party data collected with additional first party data of strategic partners. 3rd-Party Data Integration Breadth of standard integrations to third-party data providers. Offline Data Integration Able to easily integrate data from offline sources. Mobile Data Integration Able to easily integrate mobile data within the DMP platform. Data Export Tools Able to extract data from the DMP in bulk through a structured file. Show More ##### ## Data Analysis & Optimization (4) Audience Segmentation Ease of segmenting user profiles into groups. Recommendations Analyzes data to find and recommend the highest value customer segmentations. Standard Dashboards Provides pre-built dashboards to aggregate and display data. Custom Reports Allows users to easily build customized reports and dashboards. Show More ##### ## Platform Basics (4) Cross-Device Advertising Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. Audio Ad Formats Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. Programmatic Audio Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. Audience Targeting Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. Show More ##### ## Platform Reporting (4) Performance Monitoring Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. Reporting Dashboards Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. Dashboard Exports Ability to export dashboard reports on audio ad campaign performance. Music Genre Reporting Ability to track audio ad impressions by top music genres. Show More ##### ## Agentic AI - Video Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Audio Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Demand Side Platform (DSP) (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Data Management Platform (DMP) (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Cross-Channel Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") StackAdapt 4.7/5 (863) ](https://www.g2.com/products/stackadapt/reviews) [ ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") Basis 4.5/5 (263) ](https://www.g2.com/products/basis/reviews) [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5 (755) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/adlib-dsp/competitors/alternatives) AdLib DSP Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5 (870) [ Compare Now ](https://www.g2.com/compare/adlib-dsp-vs-stackadapt) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2e18fab527f3ed96070b6bdb96ab1ca5/basis.jpg "Product Avatar Image") Basis 4.5/5 (287) [ Compare Now ](https://www.g2.com/compare/adlib-dsp-vs-basis) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a771e0805f421a7076640fc871542327/simpli-fi.png "Product Avatar Image") Simpli.fi 4.5/5 (154) [ Compare Now ](https://www.g2.com/compare/adlib-dsp-vs-simpli-fi) ##### Categories on G2 [ Cross-Channel Advertising ](https://www.g2.com/categories/cross-channel-advertising)[ Video Advertising ](https://www.g2.com/categories/video-advertising)[ Demand Side Platform (DSP) ](https://www.g2.com/categories/demand-side-platform-dsp) [ Digital Audio Advertising ](https://www.g2.com/categories/digital-audio-advertising)[ Data Management Platform (DMP) ](https://www.g2.com/categories/data-management-platform-dmp) Show More ##### Explore More [ Top tools for identifying high-purchase-probability accounts ](https://www.g2.com/discussions/top-tools-for-identifying-high-purchase-probability-accounts)[ Which financial consulting services clearly define scope and expected outcomes before engaging in long-term relationships? 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