AdLib DSP Features

As reported in 10 AdLib DSP reviews. Overall product functionality for video advertising.

As reported in 52 AdLib DSP reviews. Overview of all media purchases and campaigns in a single interface.

As reported in 52 AdLib DSP reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

As reported in 52 AdLib DSP reviews. Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 43 reviewers of AdLib DSP have provided feedback on this feature.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 44 reviewers of AdLib DSP have provided feedback on this feature.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 45 reviewers of AdLib DSP have provided feedback on this feature.

As reported in 44 AdLib DSP reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

As reported in 46 AdLib DSP reviews. Allows marketer to set a limit on how many times a consumer sees their ad.

As reported in 50 AdLib DSP reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 42 AdLib DSP reviews.

Supports rich media display and video ads that involve user interaction. This feature was mentioned in 40 AdLib DSP reviews.

Based on 40 AdLib DSP reviews. Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 36 AdLib DSP reviews.

As reported in 50 AdLib DSP reviews. Able to target desired audiences based on demographics and behavior variables.

Based on 42 AdLib DSP reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 46 AdLib DSP reviews.

Based on 42 AdLib DSP reviews. Able to match the marketer's ad with specific content on a site or page.

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI This feature was mentioned in 38 AdLib DSP reviews.

DSP pulls accurate estimates of available impressions and their cost. This feature was mentioned in 36 AdLib DSP reviews.

Based on 36 AdLib DSP reviews. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. This feature was mentioned in 31 AdLib DSP reviews.

Based on 29 AdLib DSP reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

As reported in 44 AdLib DSP reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

As reported in 41 AdLib DSP reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

As reported in 46 AdLib DSP reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. 35 reviewers of AdLib DSP have provided feedback on this feature.

As reported in 36 AdLib DSP reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Based on 36 AdLib DSP reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

As reported in 30 AdLib DSP reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

As reported in 35 AdLib DSP reviews. Alerts marketer of the performance of particular campaigns.

Able to set data permissions for strategic partners.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Provides features to allow scaling for large organizations.

Enables users to use the DMP in multiple languages.

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

Allows user to combine first party data collected with additional first party data of strategic partners.

Breadth of standard integrations to third-party data providers.

Able to easily integrate data from offline sources.

Able to easily integrate mobile data within the DMP platform.

Able to extract data from the DMP in bulk through a structured file.

Ease of segmenting user profiles into groups.

Analyzes data to find and recommend the highest value customer segmentations.

Provides pre-built dashboards to aggregate and display data.

Allows users to easily build customized reports and dashboards.

Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc.

Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats.

Provides the ability to target listeners by age, gender, location, language, and even music or talk genre.

Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks.

Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners.

Ability to export dashboard reports on audio ad campaign performance.

Ability to track audio ad impressions by top music genres.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives