ActiveCampaign Pricing Overview

ActiveCampaign does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, ActiveCampaign pricing in 2026 starts at $15.00 and can reach $145.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the ActiveCampaign's official pricing page for the most current details.

According to G2 reviewers, ActiveCampaign's pricing is best suited for small to mid-sized businesses that rely heavily on email automation and customer segmentation. G2 data on ActiveCampaign shows the majority of reviewers come from small businesses across industries including marketing, health and wellness, professional training, and e-learning. The Starter plan suits solopreneurs or those just beginning email marketing, while the Plus plan is recommended for growing businesses needing full automation capabilities. G2 reviews indicate the Pro plan appeals to more advanced marketers requiring predictive tools and attribution reporting. Enterprise-level users benefit from custom reporting, SSO, and Salesforce integrations. Budget-conscious beginners may find the pricing steep relative to simpler alternatives.

ActiveCampaign does not offer a permanent free plan, but G2's pricing data for ActiveCampaign shows a free trial is available for evaluation. The entry-level Starter plan at $15.00/month includes basic automations limited to 5 actions, inline forms, site tracking, API access, and 900+ integrations. ActiveCampaign's higher tiers unlock significantly more capability: the Plus plan at $49.00/month adds unlimited automation actions, landing pages, AI content generation, and Facebook integrations. The Pro plan at $79.00/month introduces predictive sending, conditional content, and advanced reporting. G2 reviewers frequently note that meaningful automation features require at least the Plus tier, making the Starter plan limiting for serious marketing use.

G2 reviewers of ActiveCampaign are largely positive about its value, particularly for small businesses seeking robust automation at a competitive price. Many G2 users highlight that ActiveCampaign delivers capabilities comparable to far more expensive platforms like HubSpot or Infusionsoft at a fraction of the cost. However, a recurring concern across G2 reviews is that pricing scales aggressively as contact lists grow, with some reviewers describing unexpected cost jumps between tiers. Several G2 reviewers mention switching from or comparing ActiveCampaign to alternatives like MailerLite, Brevo, or Klaviyo for cost savings. The consensus is that ActiveCampaign's pricing delivers strong value for users who actively leverage its automation and segmentation features.