Acquia Customer Data Platform Features
Integration (3)
Data Import & Export Tools
Based on 28 Acquia Customer Data Platform reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
As reported in 27 Acquia Customer Data Platform reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
Based on 21 Acquia Customer Data Platform reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (7)
Customization
System provides sufficient customization to meet business requirements 27 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 26 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
User, Role, and Access Management
As reported in 27 Acquia Customer Data Platform reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Based on 17 Acquia Customer Data Platform reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Based on 20 Acquia Customer Data Platform reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 30 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Output Document Generation
Based on 10 Acquia Customer Data Platform reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Email Marketing (4)
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically 39 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Sending Outbound Emails
Based on 39 Acquia Customer Data Platform reviews. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. 36 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Automated Email Responses
Based on 33 Acquia Customer Data Platform reviews. Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
Based on 35 Acquia Customer Data Platform reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Based on 29 Acquia Customer Data Platform reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 24 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 28 Acquia Customer Data Platform reviews.
Search Tracking and Optimization
As reported in 23 Acquia Customer Data Platform reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Management (8)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 35 Acquia Customer Data Platform reviews.
Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 31 Acquia Customer Data Platform reviews.
Segmentation
As reported in 38 Acquia Customer Data Platform reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. This feature was mentioned in 34 Acquia Customer Data Platform reviews.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 34 Acquia Customer Data Platform reviews.
Online Behavior Tracking
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. 34 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 30 Acquia Customer Data Platform reviews.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system. 33 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Campaign Management (1)
Program Management
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 29 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Social (5)
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 20 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Social Sharing
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. 17 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Social Campaigns
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. This feature was mentioned in 18 Acquia Customer Data Platform reviews.
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 19 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Social Media Advertising
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time This feature was mentioned in 18 Acquia Customer Data Platform reviews.
Reporting & Analytics (5)
Basic Reporting
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 39 reviewers of Acquia Customer Data Platform have provided feedback on this feature.
Web Analytics
As reported in 32 Acquia Customer Data Platform reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 23 Acquia Customer Data Platform reviews.
Revenue Analytics
Based on 20 Acquia Customer Data Platform reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 21 Acquia Customer Data Platform reviews.
Interface and Performance (4)
Import/Export
Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Able to search and filter assets by keywords and metadata.
Analytics
Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (8)
File Types
Software supports a wide range of file types.
Metadata
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Keep track of incrementally changing versions of the same asset.
Expiration
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
Apply visual watermarks to images and video.
Digital Rights Management
Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
The software is optimized to load, preview, search and edit video media files.
Audio
The software is optimized to load, preview, search and edit audio media files.
Images
The software is optimized to load, preview, search and edit image media files.
Administration (5)
Workflow Management
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Analytics (6)
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
Create reports and dashboards to analyze results of campaigns.
Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content.
Marketing Automation
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Content Management (3)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
Asset Management
System allows the storage and management of rich media files.
Portals and Sites
Able to create user portals and sites.
Design & Development (2)
No-Code App Development
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
Low-Code App Development
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Data Sourcing (4)
Data Enrichment
Uses external data sources to improve customer profiles.
Expandability
Can be updated to accept new sources and types of data.
Content Marketing
Can act as a content marketing platform.
Multiple Devices
Can engage with customers across any device with a consistent message.
Intelligence (3)
Marketing Metrics
Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Uses artificial intelligence to provide suggestions based on desired outcomes.
Platform Basics (7)
Templates
Provide templates for customer journey mapping to jumpstart the process.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Digital Asset Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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