--- title: Acquia Customer Data Platform Reviews meta_title: 'Acquia Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 86 reviews by the users' company size, role or industry to find out how Acquia Customer Data Platform works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 86 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acquia Customer Data Platform Reviews **Vendor:** Acquia **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 3.9/5.0 **Total Reviews:** 86 ## About Acquia Customer Data Platform Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies. ## Acquia Customer Data Platform Reviews ### 1. Awesome platform for creators **Rating:** 4.0/5.0 stars **Reviewed by:** Marie I. | Hardware Engineer at Meta, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Acquia Customer Data Platform?** Overall, the green platform is a solid and well managing for lot influencers. Doing actions in a bulk can be a lot more complicated. I can't thank Jitu for making this journey and absolute pleasure. **What do you dislike about Acquia Customer Data Platform?** Sometimes the platform can be lagging. I would like to see and passing it off to the other teams as well. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Reporting tools could be better and I love to full better report for our senior leader. Sunil and we are still having else with the connection to our team ### 2. Powerful Platform for Personalized Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Shubham A. | Associate Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Acquia Customer Data Platform?** What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the platform's unified customer data platform, which enables marketers to develop and implement highly targeted and pertinent campaigns. **What do you dislike about Acquia Customer Data Platform?** One thing I dislike about Acquia Marketing Cloud is its price tag, which can be expensive for business and organizations. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** It helped me connect with the customers better by delivering messages that are more personal and relevant ### 3. My personal experience as a marketer **Rating:** 4.0/5.0 stars **Reviewed by:** Rajarshi M. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Acquia Customer Data Platform?** When compared to Drupal, Acquia is well-organized. As a marketer, real-time data is extremely useful, and the way all of the integrations are present is extremely beneficial; however, it all comes down to price; if the price could be reduced slightly, that would be fantastic. **What do you dislike about Acquia Customer Data Platform?** Definitely the price, although the application is good, if the price can be lowered as a direct competitor to drupal, then that would be great **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** All the integrations are definitely a plus and helps a lot ### 4. Facilitator for Improving Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 01, 2024 **What do you like best about Acquia Customer Data Platform?** Personalized content useful for targeting **What do you dislike about Acquia Customer Data Platform?** Cross channel integration can be better handled **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Data for customer analytics is well presented ### 5. CDP moves customer forward **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2023 **What do you like best about Acquia Customer Data Platform?** The easy to use reporting and dashboards have allowed us to share data more quickly and with a larger audience. **What do you dislike about Acquia Customer Data Platform?** For more complex questions that are asked, there is limited functionality in the reporting to create automated reports. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** How customers interact with the brand, the merchandise and helps inform on the effectiveness of our marketing programs. ### 6. Arçelik Pazarlama **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2022 **What do you like best about Acquia Customer Data Platform?** Acquia team that is responsible for Arçelik Pazarlama is not new. They are responsible for our account since the beggining of our cooperation. Therefore, they can find the right solutions for our requests.I would like to express my special thanks to my friends Öykü Akça, Sevgi Çavuşyan and Pratiksha Redkar. **What do you dislike about Acquia Customer Data Platform?** Since 2021 Q4 as company we started to take more attention on CRM, so our requests dramatically increased. In this context, we have previously expressed our demand for increase in resource and improvement in velocity. Current team is great, but we need team expansion. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Apart from this database, we cannot do a customer-oriented follow-up on any platform. Acquia is our only platform where we can monitor our customers. Instead of mass campaigns, by observing customer behaviors we can create campaigns, communications, actions just special to each unique customer. ### 7. Good Digital Marketing tool (if you are using Acquia CMS) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Acquia Customer Data Platform?** Acquia Marketing cloud offers Campaign, Targeting and CPD solution that are working very well in conjunction with Acquia Drupal Cloud (CMS). In this way, the complete integration between the tools is incredible. One of the best complete suite available in the marketing. **What do you dislike about Acquia Customer Data Platform?** When considering Acquia Marketing Cloud as a separate tool to be integrated with non-Acquia CMS, then the situation is a little bit different due to the complext integration required. There is also a lack of business-ready views for the data retrieved and collected. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** I'm solving the difficulty of having a single source of truth for Customer data to then enable a smooth content management and campaign management. Acquia Marketing Cloud is indeed helping many clients I'm working with. ### 8. Lots of capabilities, but a bit of a steep learning curve. **Rating:** 3.5/5.0 stars **Reviewed by:** Colin B. | Lead Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Acquia Customer Data Platform?** The dynamic campaign workflows make complex scenarios possible. **What do you dislike about Acquia Customer Data Platform?** The UI can be confusing, such as putting "greater than -2 months" to express anything newer than two months ago in segment filters. We've also experienced many bugs that take a long time, months, to get fixed. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We are looking for a white-labeled marketing experience that we can use in a B2B setting. We have been able to build this quickly with many functionalities already available. ### 9. MY ACQUIA OPINIONS **Rating:** 4.0/5.0 stars **Reviewed by:** Yunus P. | CRM MANAGER, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Acquia Customer Data Platform?** Simple, Fast and userfriendly interface, **What do you dislike about Acquia Customer Data Platform?** Technical services and additional improvements **Recommendations to others considering Acquia Customer Data Platform:** I can recommend Acquia, but it needs improvement in technical support and development. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We can reach our campaigns faster and to more accurate audiences. ### 10. Acquia Marketing Cloud is a product of the present and the future! **Rating:** 3.5/5.0 stars **Reviewed by:** Petr U. | Senior Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Acquia Customer Data Platform?** The product is very convenient to use. Technically easy to set up. Minimal participation is required from technical personnel. Clear business logic. Convenient guide. **What do you dislike about Acquia Customer Data Platform?** There are no negative comments about the product. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** It decreased operating activity. Easy system monitoring does not require a separate technician. Solves a problem with fault tolerance. ### 11. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Acquia Customer Data Platform?** Optimizing digital experiences, building relevant customer moments, and enabling companies to embrace innovation **What do you dislike about Acquia Customer Data Platform?** No free trial, strong competition, pricing can be high **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Personalization solutions and innovative analytics with Acquia help businesses raise audience conversion rates. Its secure and resilient cloud DevOps makes it possible to effectively and efficiently launch and manage sites. ### 12. I am a solution Architect and have worked on implementation of Acquia Marketing cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Acquia Customer Data Platform?** Great for campaign management, marketing automation, user friendly and easy to use platform **What do you dislike about Acquia Customer Data Platform?** Implementation on the project got some issues, and support for platform was not strong, needed follow-ups, robust platform but needs a learning curve **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Ability to provide a customer 360 view with CDP ### 13. The next generation of digital marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Acquia Customer Data Platform?** This tool impressed me greatly with its extensibility and user-friendly interface. **What do you dislike about Acquia Customer Data Platform?** In addition to making the tool compatible with field teams, support staff should also be aligned. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Promoting innovation, optimizing internal/operational efficiency, product functionality, and performance ### 14. Couple of our clients using Acquia Marketing Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Acquia Customer Data Platform?** Its seamless and make content personlized. Tool has a good fit for our needs. **What do you dislike about Acquia Customer Data Platform?** Technical difficulties and lack of professionals to customize tool. **Recommendations to others considering Acquia Customer Data Platform:** Acquia is one of our top vendors. The services that they provide are best-in-class and they communicate very well **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** A solid foundation for growing our digital ecosystem ### 15. Best open source email marketing automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Raul F. | Gestión de Proyectos Digitales, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2019 **What do you like best about Acquia Customer Data Platform?** I like that it is easy to use and have most of the features that other similar systems have. I find it ideal if you want handle a relative large email database, and make it grow without the fear of the high associate costs that most marketing automation platforms have. Also when you chose one platform, it maybe be difficult to change (as you have there your autorsponders sequences, triggers, tags, etc) **What do you dislike about Acquia Customer Data Platform?** Overall I like it a lot. To chose what I dislike the most it is that seems that it is missing still some functionalities that are a but basic for me (facebook leads integration, RSS to email, ...). Also it is still not very popular, missing extensions. It can be a bit tricky to implement. You better get some small course. **Recommendations to others considering Acquia Customer Data Platform:** I like Mautic. I make a relatively simple use of it. If you are thinking to install it, it could be good to count with a technician for possible troubleshooting. Maybe not on the install, but time to time you may have issues. Because it is open source, I think that it compensates the hussle. It has nice AB test features, even for landing pages. Now it has been recently acquired by Acquia, and I think it is going to be developed even more. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** It allows me to growth with confidence, and have an easy to use platform to communicate via email (or sms) with users and customers. Set email autoresponders campaigns. I think it it should be the most important piece of software for any business nowadays. I am mainly in marketing and business design. ### 16. Lots of potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Acquia Customer Data Platform?** The advanced reporting and data metrics available within the interface. This provided valuable insight to our team. Acquia's support team was very helpful and knowledgeable. **What do you dislike about Acquia Customer Data Platform?** The overall cost of the product, which is what became a determining factor for us on whether to continue with the product. **Recommendations to others considering Acquia Customer Data Platform:** Take in consideration the size of your web team and services. We underestimated the amount of staff that would be needed to fully utilize this product to get the most of what we paid over the course of the contract. We would have loved to have gotten more out of it but the timing we choose was too hectic as we purchased this product when we rebuilt our main marketing website with Drupal and the rebuilt took the majority of our resources and in the end there wasn't much availability of our team to dedicate to Acquia Lift in the way that we had originally hoped to. Long story short we took on too much too fast and I believe if we would have waited a few years into our website rebuilt the overall experience with Lift could have been a lot better. Plus Lift has changed and improved a lot since we originally purchased the product. At some point I would like to give Lift another try but until our staffing and budget increases I just don't see a way we could try it again. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** The ability to track user experience throughout the site. The endless options for personal customization. Required a substantial amount of web developer time and efforts to setup and configure. ### 17. Frustrating **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Acquia Customer Data Platform?** I like that I can use native Drupal entities for variable content and that content can be published across multiple sites. **What do you dislike about Acquia Customer Data Platform?** I find the Experience Manager frustrating to use at times. I also discovered that you can't bring any JS code into variable content, even if it comes from your own site. Also the Marketo Connector does not do any syncing of the database it only brings in records that already exist in Lift. **Recommendations to others considering Acquia Customer Data Platform:** The real challenge with personalization is having a plan and the resources to execute. Also you need to make sure you can get the data that will allow you to personalize in a meaningful way. Otherwise it will not go well no matter what tool you pick. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We are using to display variable content based on geo location. ### 18. Solid Marketing Automation Solution that can also work as a CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2020 **What do you like best about Acquia Customer Data Platform?** We use the open-source version and the sheer number of features available is impressive. It's also not "dumbed-down" much from the commercial version. **What do you dislike about Acquia Customer Data Platform?** Can be complex to deploy and configure, even if you're using the commercial version. But the open-source version especially requires an experienced and capable IT/Web admin to setup and integrate properly with web and CRM. **Recommendations to others considering Acquia Customer Data Platform:** Full featured marketing automation solution that can also double as a CRM, but can be complex and takes some time to learn and master. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Our setup captures leads from the website and those leads are segmented and used primarily for automated email campaigns. ### 19. Open Source, requires a lot of work. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Acquia Customer Data Platform?** The fact that Mautic is free and fully featured is an amazing selling point of this software. You can basically use it for all your needs. You don't need to use Mailchimp or other Marketing Automation platforms if you have Mautic. You can do it all here. **What do you dislike about Acquia Customer Data Platform?** It is unstable. You need a team of IT/Dev people to make sure this runs properly because the documentation can skip a few steps honestly. Not only that, there's a bunch of issues that the dev/IT guy needs to checkout on Github to ensure it works properly. It's currently run by volunteers so progress for improvement is slow. **Recommendations to others considering Acquia Customer Data Platform:** I recommend anyone who's using Mautic to have either a support team available (PHP Developers definitely, anything beyond that is a massive plus) or be a capable Full Stack Developer as well to fully understand and optimize Mautic. It's a big and amazing program that can do a lot. Working on it alone is not advisable. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Mautic has solved a lot of problems on the deliverability & operation costs side. With Mautic, you don't get trapped in price packages. You can maintain your own IP reputation, domain reputation and email deliverability as well as content. ### 20. Great alternative to Hubspot **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2019 **What do you like best about Acquia Customer Data Platform?** It's a great alternative to Hubspot without having to pay a license. **What do you dislike about Acquia Customer Data Platform?** It's an open source platform, so sometimes you can find bugs (although developers are trying to solve them all). **Recommendations to others considering Acquia Customer Data Platform:** You will need developers or a partner to implement it. But all the data will be yours forever (it's quite difficult to export data from other competitors). **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Now my clients can know who is in their website, and what do they do on it. ### 21. The LIFT for personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Acquia Customer Data Platform?** works well with Drupal instances configuration options Ability to inject external segmentation criteria customizable **What do you dislike about Acquia Customer Data Platform?** Technical nature, not as user/marketing friendly **Recommendations to others considering Acquia Customer Data Platform:** The landscape and offerings are ever-evolving, do your research and make sure you find the right platform to meet your business needs **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** providing the relevant information to the relevant visitor at the relevant time in their journey ### 22. Powerful but problematic **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Acquia Customer Data Platform?** It's got a good interface and campaign builder **What do you dislike about Acquia Customer Data Platform?** The lack of documentation for anything other than surface-level use **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Creating automated email campaigns. ### 23. Great experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Acquia Customer Data Platform?** The product is very interesting and intuitive. Great customer support provided. **What do you dislike about Acquia Customer Data Platform?** Actually none. The only thing could be a little bit cumbersome and not sufficient online training courses. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Digital Marketing ### 24. A comprehensive open source marketing automation software, but has its problems **Rating:** 3.5/5.0 stars **Reviewed by:** Mario D. | Gerente, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Acquia Customer Data Platform?** The first time I saw information about Mautic was searching for apps in Bitnami, an industry leader in application packaging, a few years ago. I stayed with the idea of, some day, test the software. Finally, four months ago, I could install Mautic in my own server. I had some problems in the process, but the effort paid off. The software has everything you need to make full marketing automation. You can create contacts, segment them, create landing pages, forms, emails campaigns and so on. The campaign builder is very good and intuitive. I saw in Mautic, in the near future, a real player in the competitive world of marketing automation providers. **What do you dislike about Acquia Customer Data Platform?** Well. Here are the no so good stuff. Like I said before, I had some problems in the installation process. I had to create a custom php.ini file, and finally the software was installed. About the functionality, I have to say Mautic has a lot of bugs (I installed the version 2.9.2). In forms, for example, because they hang on submit button after hit submit,. As well as no error message when submitting forms with missing required fields. Also, the uptate process is a bit tricky. You need to erase manually the cache, before you can proceed to the update. Other issue is the lack of integration with Zapier. I stayed with the impression that Mautic has many more bugs than I face. I don't know if the latest version has fix some of them, but I have to say, I will not use the software if remains like that. **Recommendations to others considering Acquia Customer Data Platform:** If you have the time and energy to deal with bugs, go ahead, use this open source version of Mautic. I think is better to wait for Mautic until it is completely stable and reliable, like, for example, WordPress, a solid software. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Basically, you will save a lot of time, segmenting prospects, and sending them automated custom email campaigns. Very useful tool. But, at the same time, you will need someone to deal with bugs. ### 25. Innovative , feature rich Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2017 **What do you like best about Acquia Customer Data Platform?** It is a powerful marketing automation tool , which is going to be improved day by day. You can explore each dimensions of automation here from visitors tracking , web-form , pop-up forms to lead scoring, progressive profiling everything. Powerful marketing automation at very affordable price makes it an stand alone performer. **What do you dislike about Acquia Customer Data Platform?** You many face unexpected bugs with the system. The troubleshooting needs expert advice from Community. Social media integration part is weak. Not easy to deal with it's concurrent version updates. **Recommendations to others considering Acquia Customer Data Platform:** If you are looking for a feature rich marketing automation at very affordable cost , Mautic is a best option to go with .You can easily automate lead generation , lead followups here. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We are doing marketing automation here, we have put mautic tracking codes , created web forms and setup automation rules for our subscribers. ### 26. Self hosted marketing automation for startups **Rating:** 3.5/5.0 stars **Reviewed by:** Anand S. | Digital Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Acquia Customer Data Platform?** We like the campaign builder provided by mautic to build out elaborate email campaigns for our prospects. Ability to add custom designs, plan out email content and manage landing pages is a huge timesaver for the team. **What do you dislike about Acquia Customer Data Platform?** It is sometimes buggy and updates are not the easiest to do. They could do with some internal testing before the release. **Recommendations to others considering Acquia Customer Data Platform:** make sure you have a development team to support the mautic installation as some debugging may be required to get this working as expected. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** simple email marketing automation, landing page builders and campaign reports are easy to do with Mautic. We realize the benefits faster than how we used to while using a well known brand in the same segment. ### 27. Great product for open source, but there is a learning curve and support is up to community **Rating:** 3.5/5.0 stars **Reviewed by:** Brad N. | Managing Partner, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2017 **What do you like best about Acquia Customer Data Platform?** The only decent open source marketing automation platform available on the market. Available in Softaculous for easy installation with most hosting companies. Lots of power once you learn how to use it. Decent interface that seems to be getting better **What do you dislike about Acquia Customer Data Platform?** Can be really difficult to configure and requires a lot of learning to get things right. Community is just OK when it comes to support. Many many questions go unanswered on the forum. Confusing in many places. Encounter a number of bugs in the product regularly. **Recommendations to others considering Acquia Customer Data Platform:** Make sure you read through all the documentation, blog posts, etc. if you want this to be an effective solution for you. It is getting better with every release, but still needs work and polish. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Marketing automation for ourselves and for our clients. ### 28. More engagement for better experience overall **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2018 **What do you like best about Acquia Customer Data Platform?** The fact that it targets exactly what the customer wants **What do you dislike about Acquia Customer Data Platform?** Sometimes too detailed in recommending for the customer **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Customer engagement and interaction ### 29. Marketing automation for free **Rating:** 4.0/5.0 stars **Reviewed by:** Mikko S. | Head of Sales & Business Development, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2017 **What do you like best about Acquia Customer Data Platform?** I like that Mautic is constantly developing and that it's free. **What do you dislike about Acquia Customer Data Platform?** It's still raw and in many cases you need not be afraid of some code to get things done. **Recommendations to others considering Acquia Customer Data Platform:** If you have little money to put in marketing automation, then Mautic is a good choice. Be aware though that it's a work in progress and less complete and intuitive than paid counterparts. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Lead generation, marketing automation, campaigns. ### 30. Mautic for on-boarding automation **Rating:** 4.0/5.0 stars **Reviewed by:** Carlie P. | Digital Marketing Coordinator, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Acquia Customer Data Platform?** Automated email streams and segmented users. See consumer behavior by viewing what pages customers land on and where they go from there. **What do you dislike about Acquia Customer Data Platform?** Inability to schedule emails to go out at specific times **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Automated email streams that go out based on behaviour. Diverse selection customization with the open api version. ### 31. High quality marketing automation for free **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas C. | Chief Technology Officer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2017 **What do you like best about Acquia Customer Data Platform?** This product seems to have all the features of commercial options and is free if you host it yourself. The hosted option also looks very reasonable. **What do you dislike about Acquia Customer Data Platform?** Support seems slow but you would expect that from a free product. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Marketing Automation and landing pages. ### 32. Great Marketing software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2017 **What do you like best about Acquia Customer Data Platform?** This software is open source and free on web based, it 's developing by a large community continuously **What do you dislike about Acquia Customer Data Platform?** Some functions are a bit difficult to understand if you do not have a computer preparation **Recommendations to others considering Acquia Customer Data Platform:** I suggest trying it out because its model changes a lot in the marketing automation market **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** You can create contacts, track site visits we, create landing pages and email marketing campaigns at no cost ### 33. A self-hosted marketing automation platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2016 **What do you like best about Acquia Customer Data Platform?** Mautic is great at collecting information about visitors on your website - before you even know anything about them. It can add contacts based solely on IP, and make the connection once they fill out a form. This is great because it allows you to see what a potential customer has been doing since before they even contacted you. For example, you can tell that this was the fourth time they visited your website in the last week. Once you know they're interested, you can use pre-created campaigns to send drip marketing emails to them on a particular interval. This seems to be the hot new thing right now, right? **What do you dislike about Acquia Customer Data Platform?** We opted for the self-hosted version. This took some know-how to set up properly, and the follow up drip-marketing they sent us for getting started didn't totally match up with what we saw. This was confusing. Their documentation could use some help. **Recommendations to others considering Acquia Customer Data Platform:** If you know what you're doing, the set up isn't bad. But if you're expecting your hand to be held through the process you might want to consider another platform that you have to pay for. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We're a small business and never had the budget for a full blown marketing automation platform before (they're often rather expensive). We appreciate that we can download and use the software on our own server (for free), and then own all of the information that's collected this way. ### 34. Wonderful Marketing Automation System **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about Acquia Customer Data Platform?** I think Mautic provides 60% of something like a Hubspot. My company cannot afford Hubspot because it's very expensive and not really proven to us that it can provide results. Mautic is free, Libre respecting and open to contributions. They keep updating the software regularly and it's really working well. Very stable. Easy to admin. **What do you dislike about Acquia Customer Data Platform?** I think some of the landing page features can be lackluster if you are not an HTML/CSS guru. Would like to see those things be improved. Would also like to fix some bugs I've noticed. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** The problem we have solved is tracking our users that visit our site, open our emails, and send text messages to potential customers automatically. ### 35. Full featured FREE marketing automation platform **Rating:** 3.5/5.0 stars **Reviewed by:** Rob L. | Associate Creative Arts Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2016 **What do you like best about Acquia Customer Data Platform?** It's free. And it does what competitors are charging thousands of dollars per month for. **What do you dislike about Acquia Customer Data Platform?** When I first created my account, I was dumped into a dashboard without any onboarding support. **Recommendations to others considering Acquia Customer Data Platform:** Take advantage of Hubspot's free training materials, and apply them to your open source marketing automation platform! **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Marketing automation without breaking the bank. I've had poor experiences with other automation platforms. ### 36. Super awesome for a opensource **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Acquia Customer Data Platform?** Email marketing in my own server that helps me a lot **What do you dislike about Acquia Customer Data Platform?** missing the remainder module for the lead followup **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** I was able to reach out to most of my potential clients with the email marketing ### 37. Powerful, but Get Ready to Work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2015 **What do you like best about Acquia Customer Data Platform?** AgilOne is a great tool for the marketer looking to take his or her brand to the next level. This solution has been well thought out and can provide great segmentation and campaign flexibility out of the gate. The challenge is that the marketer needs to be ready to invest a lot of time into strategizing, planning and executing these new campaigns, or hiring a marketing agency to help with that. **What do you dislike about Acquia Customer Data Platform?** One of the things I dislike about the current AgilOne solution is that any of the marketing execution outside of building a customer list has to come from outside sources. The current solution doesn't provide things like email templates or best practices for campaigns that can be utilized by the marketing team or data analysts. **Recommendations to others considering Acquia Customer Data Platform:** If you are a marketer who is ready to take action on his/her data and truly create a personalized experience for your customers, AgilOne is a great tool to have on hand. If you are not ready to put time and effort into what you do, then don't waste your time. AgilOne gives the marketer what he or she needs to make a great program, but AgilOne is just the tool - the strategy and planning from the marketer are what takes this tool (data) to the next level. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** AgilOne has empowered us to personalize our marketing campaigns to a near one-to-one level. Doing so has improved our customers engagement with our marketing programs and has also allowed us to win-back a significant portion of our lapsed or lost customers. We have also been able to gain insights into our customer base and product offering that would have taken loads of hours and hardware without the help of AgilOne. ### 38. Mautic disrupts the Marketing Automation world! **Rating:** 4.0/5.0 stars **Reviewed by:** Ronnie D. | Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2015 **What do you like best about Acquia Customer Data Platform?** Mautic is one of the first completely free and open source Marketing Automation systems. The best part is that Mautic's capabilities are comparable to the other systems that cost thousands of dollars per month. As a pro user with other enterprise Marketing Automation systems, I can definitely day that Mautic has the ability to compete in this space. **What do you dislike about Acquia Customer Data Platform?** Mautic is still fairly new...so despite having a very robust feature set right out of the gate, there are still some features to be desired. I am confident they will come quickly though as Mautic continues to build a following. As a frequent user of open source software, I would like to see a better communicated road map of upcoming features, or some sort of mechanism where users can vote on which features will be implemented next. Github issues are great, but they don't leave any indication on when a feature will be implemented. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** I was able to get Mautic up and running and start using it in just a few minutes using mautic.com registration. Other MA systems have a super long sales cycle and setup before you can even begin to start using them. Integrating into my CMS was quick and easy and I was able to start building out logic in Mautic within minutes! ## Acquia Customer Data Platform Discussions - [How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it?](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it) - [What is Acquia Marketing Cloud used for?](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for) - [Is Mautic a CRM?](https://www.g2.com/discussions/is-mautic-a-crm) - [What is Salesforce Marketing Cloud used for?](https://www.g2.com/discussions/what-is-salesforce-marketing-cloud-used-for) - [What is Acquia Cloud?](https://www.g2.com/discussions/what-is-acquia-cloud) - [View Acquia Customer Data Platform pricing details and edition comparison](https://www.g2.com/products/acquia-customer-data-platform/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+13%3A43%3A33+-0500&secure%5Bsession_id%5D=6e9ff90b-1d16-4d17-8555-8e002f7f1678&secure%5Btoken%5D=a0548b5b4b910ddf4ab3d212f4265c662031b9fdbcab1ab28ca91fff82b0210b&format=llm_user) ## Acquia Customer Data Platform Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Interface and Performance** - Import/Export - Organizational Interface - Search - Analytics - Reporting/Analytics **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Content Management** - Customizable Templated Workflows - Asset Management - Portals and Sites - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Campaign Management - Workflow Management - Template Management **Media Types** - Video - Audio - Images **Design & Development** - No-Code App Development - Low-Code App Development **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software - CMS Integration - Document Management - Content Management - User Management - Metadata Management - Video Management - File Management - Configurable Workflow **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Digital Asset Management** - Cross-system Integration **Additional Functionality** - Generative AI - File Conversion - Mobile App - API - Collaboration Tools - Search/Filter - Asset Sharing - Automatic Transcription - AI Copilot - Asset Library - Video Support - File Transfer - Asset Categorization - Image Recognition - Drag & Drop - Customizable Templates - Customizable Branding - Tagging - Watermarking - Commenting/Notes - Natural Language Processing - Document Storage - Access Controls/Permissions - Version Control - Image Library **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Acquia Customer Data Platform Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 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