--- title: Acquia Customer Data Platform Reviews meta\_title: 'Acquia Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 86 reviews by the users' company size, role or industry to find out how Acquia Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 86 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acquia Customer Data Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Acquia Customer Data Platform but has limited features. Are you part of the Acquia Customer Data Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies. * * * Seller [Acquia](https://www.g2.com/sellers/acquia) Discussions [Acquia Customer Data Platform Community](https://www.g2.com/products/acquia-customer-data-platform/discuss) Solution Type All-in-One Overview by Trish Keenan Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/acquia-customer-data-platform/pricing) ## Top-Rated Alternatives [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![Adobe Experience Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Experience Manager") Adobe Experience Manager 4.2/5(691) ](https://www.g2.com/products/adobe-experience-manager/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(777) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/acquia-customer-data-platform/competitors/alternatives) ## User Insights Average based on 86 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") CP Verified User in Publishing Mid-Market (51-1000 emp.) 7/14/2022 "Solutions Consultant" 3/5 What do you like best about Acquia Customer Data Platform? How campaign studio connects with various accounts and instances together and generates common combined dashboards and reports Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? The tool is not very intuitive, you have to read to understand. For example, creating and starting campaigns, integration with external tools like salesforce Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? one view of the contacts and customers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 3/29/2022 "Good" 2.5/5 What do you like best about Acquia Customer Data Platform? Acquia customer service is great! They are super responsive. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? The interface could be a bit more user-friendly, but once you figure it out it's not that bad. Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: N/A Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Acquia is connected our POS and then we pull necessary audiences from the Acquia to target. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") CM Verified User in Management Consulting Small-Business (50 or fewer emp.) 3/9/2022 "Acquia Marketing Cloud" 2.5/5 What do you like best about Acquia Customer Data Platform? All-in-one solution for a Marketing Cloud solution Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Requires a large budget despite the fact is built on Open Source software Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Integrated Marketing Cloud solution Review collected by and hosted on G2.com. Show More 3/17/2022 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food Production") UF Verified User in Food Production Enterprise (\> 1000 emp.) 2/9/2022 "I am mostly familiar with DAM" 2.5/5 What do you like best about Acquia Customer Data Platform? Widen DAM allows for users to easily store, share, manage and understand more of the entire content process. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? It takes time for additional updates to take place Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: Do it! Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Reducing manual effort for creatives and content owners Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") CR Verified User in Retail Enterprise (\> 1000 emp.) 1/11/2022 "Good data segregation and filters" 2.5/5 What do you like best about Acquia Customer Data Platform? Great customer data extraction capabilities Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Nothing worth mentioning, great capacities overall Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? No issues, minor hicups easily solved within community Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite MS Mike S. Business Analyst Enterprise (\> 1000 emp.) 2/20/2020 "Acquia Lift off! Great product, even better results!" 3/5 What do you like best about Acquia Customer Data Platform? Gives us the leverage to personalize everything! Customize based on demographics, user behavior, as well as anything you could hope to! Images, content, and even landing pages. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? It is a bit of a hassle to incorporate to the CMS on our site, however the tool itself is nice and straightforward. Its a learning curve, but if the more customizations you have to start, the easier it is to implement. We went through hell to get it up, but its worth it. Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: Make sure you have a plan to start, then start slow. Once you get your legs under you, run run run with content and personalization. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Multiple requests now can be personalized simultaneously. Usually we would have to recreate content and reup load it based on time of day, or weekly for various campaigns. Now its all at the same time. Review collected by and hosted on G2.com. Show More 4/24/2020 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 2/20/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Good personalization tool" 3/5 What do you like best about Acquia Customer Data Platform? It's easy to use and non-technical users can easily launch experiences with it. It's compatible with Drupal, making it super convenient if you are operating a website on Drupal. The account team is super helpful, willing to jump on a call to help you out or provide you with how-tos, docs, etc. that fit your use case and needs. The account team is really invested in making you and your experiences successful. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? The analytics for Lift is not that great, the reports are hard to navigate and at times buggy. In order to be a superior product, compared to the competition, Lift really needs to improve their analytics, making it more visual and easier to navigate. In addition, they need to better ensure that the data coming through is accurate, as at times we were unsure if it was accurate or not. Additionally, we ran into multiple bugs in the process of launching some experiences. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Personalization for the website. We were able to personalize multiple webpages and deliver a unique experience to users, based on different criteria that we set, such as geo or data from our Marketing database. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Enterprise (\> 1000 emp.) 2/20/2020 "Lift is tricky to get up and running" 2.5/5 What do you like best about Acquia Customer Data Platform? The idea of an AI-ish solution to suggest content to users based on their interest Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Content must be architected perfectly to be able to use the tool. Fields/view modes/etc can quickly break lift implementations. We've also seen conflicts with other libraries etc that have broken javascript at times. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Unsure - business users want personalization for more touch points/retention/sales etc. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") CC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 12/26/2018 "If part of your business is to track your customers buying habits this is definitely what you need" 3/5 What do you like best about Acquia Customer Data Platform? If part of your business is to track your customers buying habits this is definitely what you needIt helps to track the habits of your customers how often they purchase and what they buy and it makes it a lot easier to know what put on display Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Fortunately I can honestly say that there’s nothing about the entire package that I just like everything is how it should be Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Not really solving problems with it but however it does help me to know what to put on display and what to recommend to my customers by being able to see what their interests are and what they purchase Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology") AB Verified User in Biotechnology Small-Business (50 or fewer emp.) 12/27/2017 "Great open source tool for beginners " 3/5 What do you like best about Acquia Customer Data Platform? Ease of use. Fast to setup on your own website Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Does not have proper lead nurturing campaign recepies. Does not have workflows Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Implement marketing automation tactics Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Acquia Customer Data Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acquia Customer Data Platform ](https://www.g2.com/products/acquia-customer-data-platform/discussions/new) GU Guest User How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it) GU Guest User What is Acquia Marketing Cloud used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for) [ View all Discussions ](https://www.g2.com/products/acquia-customer-data-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/acquia-customer-data-platform/pricing) Acquia Customer Data Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe 4.2/5(691) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-adobe-experience-manager) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image") Sitecore Digital Experience... 4.2/5(660) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-sitecore-digital-experience-platform) ##### ##### Acquia Customer Data Platform Features Platform Performance and Reliability Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Data Quality Management Segmentation [ View More Features ](https://www.g2.com/products/acquia-customer-data-platform/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which outbound call tracking tool is the top choice for startups](https://www.g2.com/discussions/which-outbound-call-tracking-tool-is-the-top-choice-for-startups-in-2025)[Braze vs CleverTap vs MoEngage: which mobile marketing platform is actually better for a mid-size app with 500K monthly active users?](https://www.g2.com/discussions/braze-vs-clevertap-vs-moengage-which-mobile-marketing-platform-is-actually-better-for-a-mid-size-app-with-500k-monthly-active-users)[What's the leading session replay solution for small businesses](https://www.g2.com/discussions/what-s-the-leading-session-replay-solution-for-small-businesses) [Best free AI image generator tools for hobbyists and amateur creators](https://www.g2.com/discussions/best-free-ai-image-generator-tools-for-hobbyists-and-amateur-creators)[Top Employer of Record software for small app development companies](https://www.g2.com/discussions/top-employer-of-record-software-for-small-app-development-companies)[Which CLM platforms do legal and procurement teams actually keep using after rollout rather than falling back to email chains and shared drives?](https://www.g2.com/discussions/which-clm-platforms-do-legal-and-procurement-teams-actually-keep-using-after-rollout-rather-than-falling-back-to-email-chains-and-shared-drives) [Show MoreShow Less](javascript:void(0);)