AB Tasty Reviews & Product Details

This is a very transparent solution, where one understands the actions taken and the results obtained. The teams at AB Tasty are very responsive and attentive to our feedback and customer opinions. We carried out a successful Reco&Merch migration project together. Furthermore, continuous work is done on the improvement and development of this tool, which is very appreciable. Review collected by and hosted on G2.com.

There is still a lack of personalization (customer segmentation) in the Reco&Merch section and work on certain algorithms, but I know the teams are working on it. It's a shame that in the Reco&Merch section, we cannot directly conduct A/B tests on simple changes to algorithms or recommendation rules. Review collected by and hosted on G2.com.

AB Tasty keeps pushing experimentation forward. Always discovering new ways to make A/B testing smarter, faster, and more insightful. Their team is supportive, and genuinely customer-focused, which makes collaboration feel effortless.

I’ve tested several A/B testing tools over the years, but I always end up coming back to AB Tasty 😉 Review collected by and hosted on G2.com.

There’s little to dislike. If anything, I’d love to see more ways to get reliable insights from tests with smaller audiences that don’t reach standard statistical significance, though that’s a broader challenge across the entire experimentation field, not specific to AB Tasty. Review collected by and hosted on G2.com.

The main advantage of AB Tasty lies in its ability to allow optimization testing even before development, which is a major asset for teams wishing to assess the impact of their actions without mobilizing development resources. The platform offers an intuitive interface, making it easy to create, monitor, and analyze tests as well as personalization campaigns. The integration of the AI assistant makes the tool even more accessible and allows for quick analysis as soon as the reporting is opened. Review collected by and hosted on G2.com.

Nothing to complain about so far in my daily use Review collected by and hosted on G2.com.

The flexibility of the platform, and the superb support are excellent. It took me a little while to understand how the wysiwyg worked but that's also because the nature of our website and how we've set it up, but when you know, you know. Setting up tests is super easy! Especially with the AI Copilot support - if you prompt it well, you have a test set up in a hot second.

We've set AB Tasty up to test on a variety of (landing) pages and as frequent as we can, so we're using AB Tasty on a weekly basis.

Also, their customer support is amazing. Not just the in-platform help you receive, but from our account manager and CSM we have the best possible help and any answers to our questions. Review collected by and hosted on G2.com.

It's an expensive tool. Implementation/integration for us was tricky, and the cross-domain tracking hasn't been great, though we've received a workable workaround now. Review collected by and hosted on G2.com.

AB Tasty has been the best thing our team has invested in this year. If not for the tool itself, then for the support. I initially had apprehensions- I am used to testing tools but we aren't an e-commerce heavy platform, and as a charity we don't move at the same rate as other companies, but I was quickly delighted by the platform and felt that its showcasing completely matched its real-life capabilities. After the RSPB moved platforms we were left with a difficult to use decoupled CMS. While we were trying to optimise the website the devs were too busy trying to fix the core features, so we needed something that could help us test without an incredibly long backlog, and thats where AB Tasty came in. We are now able to use the live editor to test small and large design changes and showcase their results to the larger organisation, something I didn't find easy on any other testing platforms. We are also able to use the amazing component preset, such as the various email sign up modals, and test which ones are effective. This is great because we have minimal dev resource and our UX team doesn't have the time to create something like this from scratch. Its also added an unexpected fulfilling aspect to my job where I have been able to make changes on a stagnant website for the first time in years, and giving people small but effective changes and features they have wanted for a long time, without demanding any more resource.

While the tool is a USP in itself I would say I have been most impressed with the people and the way AB Tasty is run. I love that there are frequent in-person gatherings, and after attending the Experience Next conference yesterday I was left impressed and also inspired about what tests we could try next, especially after watching the Merkle presentation and thinking about how AI can help the RSPB. The staff were so welcoming and friendly, and the whole thing organised to a T. Conferences can often be draining but Experience Next was organised with a great balance of talks, networking and also fun, so I left after having really enjoyed myself. I also think the way our account managers Jordan and Raj have structured our time with AB Tasty to be really effective, but also thoughtful to how the RSPB works. Our team recently got restructured and we felt there was a lot of understanding and patience on AB Tasty's part while we dealt with the staff shortage, and while we were waiting for things to move forward Jordan and Raj made an effort to fill our meeting times with something that was helpful to us, for example often just letting us ask basic questions while we were still getting to know the software and giving us a demonstration on how it works, how we could solve a problem etc. So while we could have been stuck in limbo, the support from the staff has helped us feel like we are still moving along Review collected by and hosted on G2.com.

When we first got AB Tasty we found the refreshing of the live editor a little confusing- it appeared showing what looked like the regular site and with no editor panels, then after a few seconds it refreshes itself with the panels. We thought on numerous occasions that the editor simply just didnt work- however this is a small issue and we got used to it quickly. Nothing that chatting with our account managers didn't solve

Sometimes I would like to use an AB Tasty component e.g a banner and edit it, it would be great if I could somehow remove the classes and presets so I can look at the pure CSS and HTML, although this could be possible and I just don't know how. Review collected by and hosted on G2.com.

The platform is intuitive and allows for the creation of numerous patches and A/B tests independently. Conversely, the support remains highly available if a little help is needed with certain configurations. Our CSM's support also allows us to quickly learn about the new features offered by the platform, share relevant user cases based on our issues and needs, and refine our A/B testing roadmap. Review collected by and hosted on G2.com.

We are sometimes a bit limited in developing a business-side test due to a lack of knowledge in code/HTML, but with the new features including AI, this should allow us to go even further in autonomy. Review collected by and hosted on G2.com.

With minimal tech support ab test can be setup Review collected by and hosted on G2.com.

Every time you login with otp on same device, lagging when edit ui on browser instead of code Review collected by and hosted on G2.com.

What I like most about AB Tasty is the combination of several strengths : the Copilot tool, which helps us quickly set up our A/B tests, the ease of use of the visual editor, and the great support from our Customer Success Manager. I also appreciate the integration with Contentsquare, which makes analyzing results much easier. The platform is constantly evolving with new and useful features. I've been using it for over 3 years now and I’m still very satisfied. Review collected by and hosted on G2.com.

Sometimes we face difficulties when setting up more complex tests, but the online support team is always responsive and helps us find solutions quickly. Review collected by and hosted on G2.com.

AB Tasty is really easy to implement and use day-to-day. It allows us to launch tests quickly across multiple areas of the site without heavy development involvement. We have been able to use alot of the out of the box library features, but also, build much more complex and in depth tested by writing code.

The reporting suite is better than other testing platforms I have used, and you are able to add in customer tracking, as well as push into GA and integrate with other tools you may have. Review collected by and hosted on G2.com.

Although the reporting is easy, if you do want deeper analysis then the ability to use the push into GA, does make it easier, it took a little while to understand some of the reporting capabilities, and method of reporting. Review collected by and hosted on G2.com.

The interface is clear and intuitive, which facilitates the quick setup of A/B tests or customizations without systematically relying on a developer. I also appreciate the responsiveness of the support and customer assistance: you can feel that there is real follow-up and a desire to advance our experiments. Review collected by and hosted on G2.com.

For now, I haven't encountered any real negative points. Perhaps some features deserve to be highlighted even more in the interface, because the platform is very comprehensive and one can sometimes overlook some interesting tools. Review collected by and hosted on G2.com.