# Supermetrics Reviews **Vendor:** Supermetrics **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 823 ## About Supermetrics Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Helsinki, Finland, Supermetrics aims to simplify the process of data management for businesses, allowing them to focus on strategic growth and innovation rather than getting bogged down by complex data extraction processes. Targeted primarily at marketers, analysts, and business intelligence professionals, Supermetrics serves a diverse audience ranging from small startups to large enterprises. Its capabilities are particularly beneficial for organizations that rely on multiple data sources, such as Google Analytics, Facebook Ads, and HubSpot, enabling them to consolidate their data into preferred destinations like spreadsheets or data warehouses. This functionality is essential for teams that need to generate reports quickly and efficiently, ensuring that insights are readily available for informed decision-making. One of the key features of Supermetrics is its ability to connect with over 150 different marketing and sales platforms, allowing users to pull data seamlessly without the need for extensive technical knowledge. This integration capability not only saves time but also reduces the potential for errors that can occur during manual data entry. Users can automate their reporting processes, which enhances productivity and allows teams to allocate more resources towards analysis and strategy rather than data collection. Additionally, Supermetrics stands out in the realm of marketing analytics through its user-friendly interface and robust support resources. The platform offers a range of templates and pre-built reports that cater to various marketing needs, making it easier for users to visualize their data and derive actionable insights. The platform is trusted by over 200,000 organizations globally, including prominent brands like Nestlé, Warner Bros, and Dyson, which underscores its reliability and effectiveness in the marketing intelligence space. By providing a comprehensive solution for data extraction and analysis, Supermetrics empowers businesses to harness the full potential of their data. Its recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024 further highlights its commitment to innovation and excellence in marketing analytics, positioning it as a vital tool for any organization looking to enhance its data-driven decision-making capabilities. ## Supermetrics Pros & Cons **What users like:** - Users find Supermetrics to be exceptionally **easy to use** , allowing quick connections and efficient data management. (24 reviews) - Users appreciate the **easy integrations** of Supermetrics, which streamline data connection and enhance reporting efficiency. (23 reviews) - Users praise the **easy integrations** of Supermetrics, allowing quick connections and efficient data handling across platforms. (15 reviews) - Users praise the **responsive and knowledgeable customer support** of Supermetrics, making troubleshooting quick and efficient. (14 reviews) - Users value the **easy-to-use connectors** of Supermetrics, simplifying data extraction and integration with various platforms. (12 reviews) - Users love the **time-saving automation** of Supermetrics, significantly enhancing efficiency in data reporting and management. (12 reviews) - Features (11 reviews) - Insights (11 reviews) - Time-Saving (11 reviews) - Helpful (10 reviews) **What users dislike:** - Users feel the **pricing is high** , particularly for individuals, with additional costs for tools being burdensome. (13 reviews) - Users note the **missing features** in Supermetrics, particularly the lack of funnel events from GA4 and limited connector options. (9 reviews) - Users feel the **pricing issues** can be limiting, especially for individuals seeking more affordable options. (8 reviews) - Users experience **data limitations** with Supermetrics, impacting visibility of certain metrics and the overall analysis process. (6 reviews) - Users experience a **steep learning curve** with Supermetrics, finding initial configuration and documentation challenging for newcomers. (5 reviews) - Users experience **data limitations** and challenges with connectivity, which complicate their reporting capabilities and increase costs. (5 reviews) - Users experience **connector issues** with Supermetrics, including syncing problems and difficult server setups, affecting usability. (4 reviews) - Difficult Learning (4 reviews) - Lack of Information (4 reviews) - Not Intuitive (4 reviews) ## Supermetrics Reviews ### 1. Makes My Data Studio Reports A Lot More Meaningful **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor I. | Digital Marketing Analyist - Web Analytics & SEO, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Supermetrics?** SuperMetrics continues to seek out new platforms to make connections to, and they just created one for a platform that I routinely use for monthly reporting. Becing able to combine data from multiple sources into one report is a huge time saver for us. I'm also happy with the recent user experience updates in their admin section. Another recent thing for us has been exploring how to set up data lakes for our company. SuperMetrics and their team offer great support for companies that are moving through data projects. **What do you dislike about Supermetrics?** I always make my own dashboards because I normally need custom reporting, but I'm always hoping someone makes a better dashboard template so that I could save time on design. **Recommendations to others considering Supermetrics:** The customer service is terrific. They have a positive tone that the "there are no stupid questions" really holds. Whether it turned out to be user error or help with set-up, responses were quick, intelligent, and easy to follow. **What problems is Supermetrics solving and how is that benefiting you?** Speed and efficiency of data cleaning and recording has been the biggest benefit. Being able to pull multiple data sources into Data Studio creates a lot less clicks. The filters allow me to keep the data clean and organized, all in one place. ### 2. Efficient, Reliable Data Integration and Brilliant Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Stefano P. | Application Developer Engineer , Machinery, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2026 **What do you like best about Supermetrics?** Supermetrics is super efficient and reliable in data integration, and this makes it possible to connect with major software like Google Ads The reporting capabilities pf Supermetrics are brilliant and efficient and this tool works smoothly The automation offered by Supermetrics is at its best, ensuring that the dashboard is constantly updating and no challenges with uploads or downloads The app allows the customization of different reporting metrics and this brings accuracy **What do you dislike about Supermetrics?** The cost for Supwrmetrics keeps increasing, and some individuals or firms can’t afford the app The tool has data discrepancies and this demands extra validation **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics creates a continuous data management, helping us in automation of the marketing processes The collection of data and information is done automatically and this ensures no errors experienced and there is time management Supermetrics ensures businesses are articulate in managing data collection, more so the huge amount of data and this makes the systems stable The app gives clarity, data access and high visibility for business development ### 3. Invaluable Unified Marketing Reporting Across Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Wijbren v. | Head of Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Supermetrics?** Our company uses Supermetrics to pull data from a variety of tools into Google Sheets - and by extension our cloud-based data warehouse. Here we combine these different datasets into one report. That unified view is invaluable for marketing. **What do you dislike about Supermetrics?** The interface is quite basic and has not kept pace with developments in many tools that it connects to - most notably GA4. As a result, many metrics that cannot be combined, can in fact be selected in Supermetrics, leading to failed reports. Newer members of my department have a lot of problems with this, leading to me needing to get involved. **What problems is Supermetrics solving and how is that benefiting you?** Again, the ability to combine data from different tools into a single report is invaluable. ### 4. Effortless Data Automation with Limited Connectors **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie D. | Chief Revenue Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Supermetrics?** I love that Supermetrics makes it easy to automate standard performance data from platforms like Facebook, Google, TikTok, and export all my Shopify data. I really appreciate that I don't have to go in and pull reporting every day. Waking up and logging on to have all the data from the previous day updated within our dashboards is invaluable. Being able to pull data directly within Google Sheets is incredibly helpful. The confidence it gives me by negating potential human error with manual updates is also a huge plus. The initial setup of Supermetrics was super easy, just a few clicks to add the extension to Google Sheets and authorize the connections. I was able to start using it right away. I consider Supermetrics a premium tool with the functionality and connectors needed for a company doing substantial business. **What do you dislike about Supermetrics?** I generally just think that adding more connectors will be helpful in the future. There are some platforms such as ShopMy where it doesn't have all of the data that I need. So it doesn't connect to ShopMy. Also, AWHEN, it has, but it only allows for a thirty day look back window. That makes it so I can use Supermetrics 100% of the time, but I'm able to use it about 90% of the time. **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics to automate data from Facebook, Google, TikTok, and Shopify into Google Sheets. It simplifies pulling performance data quickly, eliminates manual data manipulation, reduces human error, and keeps my dashboards updated daily with ease. ### 5. Facilitate Access and Analysis in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos María M. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2021 **What do you like best about Supermetrics?** What I like most about Supermetrics is its ease of use, which allows us to develop reports and analyses of all our clients' digital properties without complications. Additionally, the technical support is excellent, always available to answer any specific technical questions that arise. I appreciate the ability to access all platforms from one place, which greatly simplifies the analysis and reporting process for us. I also value the seamless integration with Google Data Studio and Google Sheets, which allows us to efficiently feed dashboards and spreadsheets. The initial setup of Supermetrics was very simple and intuitive, which greatly facilitated its adoption by our team. Overall, these aspects make my experience with Supermetrics exceptional. **What do you dislike about Supermetrics?** We have no complaints. **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics to centralize reports and analysis of clients' digital properties, facilitating access to platforms from a single place and improving efficiency in marketing execution. ### 6. Must-have tool for amazing marketing reports **Rating:** 5.0/5.0 stars **Reviewed by:** Vineeth N. | MD, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Supermetrics?** Been using the Supermetrics data studio connector for 3 yrs now, and it connects seamlessly to many of the other tools we use - semrush, FB Ads manager, LinkedIn, GMB, etc. **What do you dislike about Supermetrics?** The pricing for HubSpot/Mailchimp integration is quite expensive for SMBs. For agencies, the pricing probably works (since you can use it for a few clients as long as the total accounts are less than 10), but in most cases, clients want ownership of the data and would like it to be from their account, so that's a major limitation. **Recommendations to others considering Supermetrics:** Check the different packages to ensure the package you opt for covers the tool you'd like to pull data from. Reach out to their support team if you have any doubts, they are helpful & responsive most times. **What problems is Supermetrics solving and how is that benefiting you?** Easy to pull data from different sources onto one data studio report. Seamless integration with multiple tools. ### 7. Saves Hours Weekly with Clean, Push-Button Client Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Moe A. | CMO, Strategic Advisor, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Supermetrics?** Saves my team hours every week. Pulls ad data into one dashboard cleanly. Client reporting went from painful to push-button. **What do you dislike about Supermetrics?** Pricing over 3 channels and integrations are bit complex **What problems is Supermetrics solving and how is that benefiting you?** We used it for connecting our BI tools and Data studio dashboards for marketing activities ### 8. Easy Data Analysis and Interactive Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** majd n. | Marketing Traffic Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Supermetrics?** It makes it easy to analyse data and create interactive dashboards from it. **What do you dislike about Supermetrics?** Depending on the plan, the number of data sources can feel a bit limited. **What problems is Supermetrics solving and how is that benefiting you?** Before, I used to rely on GA4 mainly to showcase trends, but it was difficult to share those insights with my team members. Now it’s much more convenient. ### 9. Essential Reporting Tool with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** Supermetrics has become an essential part of my reporting workflow. Supermetrics makes it incredibly easy to pull data across multiple marketing channels and clients into a single source of truth. The setup is intuitive, and building dashboards and reports—especially in Looker—feels fast, flexible, and reliable. Even with complex, multi-client reporting needs, Supermetrics handles it smoothly without unnecessary friction. What really stands out is how user-friendly the platform is. Connecting new data sources, customizing fields, and refreshing reports takes minutes, not hours. It’s enabled me to scale reporting across channels without adding operational overhead. On top of that, the support team is excellent. They’re responsive, knowledgeable, and genuinely helpful when troubleshooting issues or answering nuanced questions. It feels like working with a partner, not just a tool. I have tested out multiple tools similar to Supermetrics and they always come up ahead. **What do you dislike about Supermetrics?** Sometimes the connectors will break or go down. It is a little slow to load, but I think it has less to do with Supermetrics vs the ad channels themselves. In any case, the data connection is back up on a timely matter. **What problems is Supermetrics solving and how is that benefiting you?** The biggest benefit is efficiency and confidence in the data. I save significant time on reporting, reduce manual errors, and can focus more on analysis and insights rather than data wrangling. It also allows me to scale reporting across clients without increasing operational complexity. ### 10. Effortless Reporting and Time Savings with Supermetrics **Rating:** 5.0/5.0 stars **Reviewed by:** Andi J. | Web And Mobile Analytics Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** I love using Supermetrics because it pulls all my marketing and business data into Google Sheets and Looker Studio automatically, so reporting is fast, consistent, and always up to date. It saves hours of manual exports and reduces errors, which makes decisions easier and quicker. **What do you dislike about Supermetrics?** Supermetrics could improve connecting to data sources a bit by making new user and data-source connections more automated. At the same time, I get that they’re dependent on each marketing vendor’s authentication and API rules, so there are limits to how “hands-off” it can realistically be. **What problems is Supermetrics solving and how is that benefiting you?** It centralizes data from multiple platforms into one place (Sheets + Looker Studio), so I don’t waste time jumping between tools. Automated refreshes mean dashboards stay current without manual work. It standardizes metrics and dimensions across reports, improving consistency and trust in numbers. It’s flexible: I can build quick ad-hoc analyses in Sheets and production dashboards in Looker Studio using the same data logic. It reduces copy/paste and CSV chaos—fewer mistakes, cleaner processes. ### 11. Helpful Reporting Tool, but Pricing Tiers Lock Basic Connectors **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Supermetrics?** Supermetrics makes it relatively easy to pull marketing data from multiple platforms into tools like Google Sheets and Looker Studio. It simplifies reporting workflows and saves time compared to manually exporting and combining data from different ad platforms. **What do you dislike about Supermetrics?** The biggest downside is the lack of flexibility in their pricing and platform access. Many connectors are locked behind higher-tier plans, which can make the tool expensive very quickly. It often feels like you need to upgrade just to access basic functionality, and the pricing structure doesn’t scale well if you only need a few specific integrations. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics helps automate the process of pulling marketing performance data from multiple platforms into reporting dashboards. This reduces manual work and helps create more consistent reporting across channels. However, the limited flexibility in pricing and connectors can make it difficult to fully rely on the platform without significant cost increases. ### 12. Supermetrics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Hitesh S. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Supermetrics?** Supermetrics makes it super simple to pull data from multiple platforms into one place without a lot of manual work. The ease of integration with tools like Google Sheets, Excel, and Data Studio is a huge time saver. I also like that once you set up a query, it keeps running automatically, which cuts down repetitive work and increases the frequency of use. The implementation was straightforward, and the number of connectors available means I can pull data from almost any marketing or analytics platform I use. Overall, it’s reliable and saves a ton of time in reporting. **What do you dislike about Supermetrics?** The biggest downside for me is that sometimes the queries can be a bit slow when dealing with large datasets, and they occasionally hit limits depending on the data source. While the platform is quite powerful, the pricing can feel a little steep if you’re a smaller team. Customer support is generally helpful, but at times responses take longer than expected. I also think the dashboard/UI could be slightly more intuitive for new users, as there’s a bit of a learning curve in the beginning. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics mainly solves the problem of pulling together marketing and analytics data from so many different platforms. Before, we used to spend hours manually exporting data from Google Ads, Facebook, LinkedIn, etc. into spreadsheets, which was messy and time-consuming. Now it’s all automated — reports update on their own and the data stays consistent across dashboards. This has freed up a lot of time for actual analysis instead of just copy-pasting, and it helps keep our team aligned with accurate numbers. It also reduces errors, which is a huge benefit when you’re dealing with multiple campaigns at once. ### 13. Great tool for pulling data from multiple sources **Rating:** 5.0/5.0 stars **Reviewed by:** Emma S. | Paid Search Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Supermetrics?** I've now been using Supermetrics for 5 years and wouldn't use another platform. The customer service is great, the team are always happy to jump on a call to explain something or fix something. **What do you dislike about Supermetrics?** Sometimes queries time out though this does seem to have been working better over the last few months. **Recommendations to others considering Supermetrics:** Take time to review which license would be most applicable to you and your business. Take the time to understand and learn the software which will help you out in the long run. **What problems is Supermetrics solving and how is that benefiting you?** I pull online advertising data using Supermetrics which makes it easy to forecast / benchmark and helps record performance by several different periods. We use it across all clients. ### 14. A Tool Full Of Features & Value **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff M. | Director of Digital Strategies, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Supermetrics?** A really intuitive connection tool for our Looker Studio data visualization. Super simple to connect the various platforms like GA4, FB ads, LinkedIn etc to pull into Looker. **What do you dislike about Supermetrics?** It's pricey for sure but worth it - i wish there wa an option for just ad-hoc connectors vs a plan, of which we don't use like 50% of it. Still worth it for sure but would love to tie the connectors and the pricing together **What problems is Supermetrics solving and how is that benefiting you?** SM solves the problem of culling through so much data that all of our clients have and making that data useful & actionable. The ability to seamlessly connect to makee that happen is invaluable! ### 15. Versatile data hub, challenging in setup **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Supermetrics?** I like that Supermetrics supports all common networks and offers many connectors, which allows collaboration with many tools. The support for Looker Studio works very well, and you can also integrate the information into Google Sheets, which is also very good. The support is generally helpful. **What do you dislike about Supermetrics?** Supermetrics is not always directly helpful, and some problems occur more frequently. The support is not always very good there, but if you talk to the account manager, it often works better. The initial setup is not very easy and less user-friendly compared to Funnel. You really have to engage with it more intensively. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics is a major data hub for us, which we can rely on to secure consistent and quickly retrievable data. ### 16. Wide Variety of Connectors That Work Reliably **Rating:** 4.5/5.0 stars **Reviewed by:** Jen J. | GEO Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Supermetrics?** I like the variety of connectors, and how well they function. **What do you dislike about Supermetrics?** Sometimes, when things don't work with a specific connector, it can take a while to troubleshoot and solve. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics connectors allow us to bring in additional marketing channels for reporting and visibility. ### 17. Boosts Productivity with Powerful Automation and Data Consolidation **Rating:** 4.5/5.0 stars **Reviewed by:** Gomez R. | QC Specialist, Building Materials, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Supermetrics?** It has high automation capabilities where it helps in scheduling data refreshes which reduces time wastage which result to high productivity. It is perfect in data consolidation which promotes great multi-channels campaigns as it helps in aggregating data into a unified dataset. **What do you dislike about Supermetrics?** The user interface is complex and not user-friendly hence, it may need some tech skills to operate. **What problems is Supermetrics solving and how is that benefiting you?** Before we incorporated this tool into our systems data was evenly distributed into multiple channels. Supermetrics helps us have a centralized location for our data as it pulls data from all channels for better campaigns. ### 18. Rich collections of data sources and tools, with great customer care and relatively ease of use **Rating:** 4.5/5.0 stars **Reviewed by:** Miikka-Markus L. | Senior Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** The versatility, relative ease-of-use, and the rich collection of tools, data sources and templates. **What do you dislike about Supermetrics?** It takes months to release new, trending features or make necessary updates with changes in the marketing APIs. **What problems is Supermetrics solving and how is that benefiting you?** We use Supermetrics to gather, store and analyze marketing data from multiple channels in selected locations. Without Supermetrics we would have to rely on platform-specific reporting views, there would be now way of fetching data outside certain platforms and would have to manually copy and paste metrics and dimensions. ### 19. Intuitive Setup, but Needs Better Support Docs **Rating:** 4.0/5.0 stars **Reviewed by:** Richard S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** I like Supermetrics because it has a straightforward UI/UX that's easy to set up, and it makes changing data sources in the account simple. Being intuitive to use, Supermetrics allows me to focus on the important parts of my job where I add value. It's also very easy to create reporting for multiple clients in Looker Data Studio. I use it to connect Facebook and Stack Adapt data and to blend other sources into Looker Studio. **What do you dislike about Supermetrics?** The help and training docs on the website aren't very good - I found better and quicker support using AI. **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics for connecting Facebook and Stack Adapt data, and it helps create reports for multiple clients in Looker Studio easily. ### 20. Effortless Analysis and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** The ease and speed of use are impressive, and the customer service and technical support are fantastic. I really appreciate that I can perform a thorough analysis of an issue in just a few minutes, something that would have previously taken me hours. **What do you dislike about Supermetrics?** The main challenge I encounter is with the filters, as I occasionally need to search for particular commands. **What problems is Supermetrics solving and how is that benefiting you?** Thanks to Supermetrics, we have been able to produce more precise analytical reports, which has made it possible to cross-reference data, build multi-channel paths, and analyze a greater volume of information. As a result, we can now provide analytical dashboards not just for our internal teams, but also for our clients. ### 21. Super Simple and Streamlined Platform for Data Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay S. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Supermetrics?** Nothing new, it's still our go-to way of displaying complex marketing data without having to go to all the different platforms. Very easy to see performance at a quick glance. **What do you dislike about Supermetrics?** Add organic TikTok reporting. Go back to being able to paste text into a report from out-of-platform. **Recommendations to others considering Supermetrics:** INSTAGRAM REELS AND ORGANIC TIKTOK DATA!!!!!!!! **What problems is Supermetrics solving and how is that benefiting you?** We use Supermetrics to to streamline our reporting so we can get more time back in the day to actually analyze the data and find ways to move our business forward. ### 22. All My Channel Metrics in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Supermetrics?** That it helps me to combine all the metrics I need from all the channels I need. **What do you dislike about Supermetrics?** I would say the pricing, and I would say the lack of elasticity in subscription **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics gives me an edge point of view that without this kind of tool wouldn't be able to see. For me, this is an upgrade in reporting and concluding the results based on the data, and it seems that it's not only me, there are other specialties in my company that benefits from using Supermetrics. ### 23. Great software to help with data visualization BUT semi-frequent issues **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Supermetrics?** Supermetrics is extremely easy to use. Being able to migrate data from multiple sources into one report is life-saving for agency life where there are 5+ digital channels per client. Supermetrics has truly taken our reporting capabilities to the next level. **What do you dislike about Supermetrics?** Sometimes there are glitches with Supermetrics where the data is not reusable when I duplicate reports. I had difficulty with this multiple times, but support was also easy to get a hold of when I needed some extra assistance. Each month, it seems the data disconnects and I have to go into Supermetrics to reconnect the social media accounts. It is frustrating that the report process is no longer that streamlined. It's also extremely expensive as an agency that only needs 1 data source, but has to pay almost $3K for the tool every year. **What problems is Supermetrics solving and how is that benefiting you?** Prior to using Supermetrics, our agency would create over five separate reports for each client since we could not combine multiple data sources in one report. It enables us to expand our reporting capabilities while also simplifying the data in the reports. **Official Response from William Burden:** > Thank you for your kind words about Supermetrics, and for taking the time to write this review. We're glad to hear that our software has helped you save time and simplify data visualization in your agency work. We appreciate your feedback on glitches with duplication--this is something we're constantly working to improve with the help of Google. Glad that support was able to help you in these cases, and please don't hesitate to reach out with ways we can improve the experience for yourself and others. Thanks again for choosing Supermetrics, and we hope you'll continue finding it helpful in your work. ### 24. Simple data management through Supermetrics **Rating:** 5.0/5.0 stars **Reviewed by:** Pascal D. **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** I appreciate the simple setup and full flexibility that Supermetrics offers through its implementation in Google Sheets. I can create my own dashboards just the way I need them, and that helps me a lot. **What do you dislike about Supermetrics?** Partially many connectors and metrics that are not always 100% clear. I would appreciate it if it were described more precisely what exactly the metrics actually represent. **What problems is Supermetrics solving and how is that benefiting you?** With Supermetrics, I can display data from various tools and channels at a glance and effortlessly integrate it into Google Sheets, which gives me flexibility in creating my dashboards. ### 25. Efficient Connectors, Easy Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Jorge W. **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** I like how easy it is to use and implement new connectors on platforms like Looker Studio. The connectors make it much easier to set up dashboards. Additionally, the initial setup of Supermetrics was very easy, especially because I had already tried the trial version. **What do you dislike about Supermetrics?** It would be good to have the option to enable AI analysis of the reports. **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics to create reports and dashboards for my marketing metrics. It helps me to easily visualize and act on data, preventing it from getting lost among so much information. ### 26. Effortless Setup and ETL-Free Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Aatish R. | Lead Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** Easy setup and avoidance for ETL team. The connectors and fields are great and don't additional manipulation **What do you dislike about Supermetrics?** Limit of 10 accounts per authentication. This limits use of single license for a large network of stores **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics aids in reporting live dashboards across multiple third party platforms ### 27. Facilitate Data Integration with Intuitive Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Joao Victor M. **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** I like that Supermetrics is user-friendly and agile, which greatly facilitates understanding and the learning curve, especially for some novice users. Additionally, I like that it has many connectors, which helps in the integration of media campaign data. The initial setup was also very easy, which is a big plus. **What do you dislike about Supermetrics?** More connectors in the package included with subscription **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics to streamline the collection and organization of media campaign data. ### 28. Time-Saving Data Integration with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** John P. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Supermetrics?** I love that Supermetrics just works well, especially with Google Sheets. It saves me a lot of time compared to logging into and looking for over 100 KPIs from a big list of clients. The support is personal, quick, and excellent. Additionally, the initial setup was very easy. **What do you dislike about Supermetrics?** Reporting templates could be more versatile for multi-channel reporting. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics saves me a lot of time by letting me collect data from numerous sources for clients without logging into multiple accounts. ### 29. Easy to use solution **Rating:** 5.0/5.0 stars **Reviewed by:** Ibragim N. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Supermetrics?** No need to develop your own API connections and monitor API documentation and changes of different platforms. new connecters regularly added. **What do you dislike about Supermetrics?** Nothing in particular stands out in terms of cons. Any issues I had were swiftly looked into by the team. **What problems is Supermetrics solving and how is that benefiting you?** Automation of reporting and dashboarding. ### 30. Effortless Data Consolidation with Looker Studio Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** Quite easy to use and plugs into Looker Studio so I can consolidate my data. Customer support was good at answering my questions. The actual integration was easy too as I was able to link Google Ads, Bing etc into Supermetrics easier. **What do you dislike about Supermetrics?** Issues with product feeds and shopping ads which means I can't see that data in Looker Studio. I had to use other integrations instead. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics helps me consolidate my data. ### 31. Customizable Data Views That Empower Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel J. | Controller, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** I love having data split and cut up how I want to see it **What do you dislike about Supermetrics?** Sometimes I feel limited on the data I can pull **What problems is Supermetrics solving and how is that benefiting you?** Daily data dumps show me what’s happening in my business ### 32. Quick Integration and Easy Use with Supermetrics **Rating:** 4.5/5.0 stars **Reviewed by:** João Victor M. | Head of Business Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Supermetrics?** I use Supermetrics to pull data from pages and profiles and I really like the ease of use. The integration is quick and simple, which really helps in day-to-day tasks. I also appreciate the account sharing feature, which offers a practical way to manage different profiles. **What do you dislike about Supermetrics?** size of the queries **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics to pull data from pages and profiles. It solves the integration quickly and simply. ### 33. Effortless Data Automation and Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Jed Michael V. | Analyst **Reviewed Date:** December 18, 2025 **What do you like best about Supermetrics?** I like that Supermetrics is very easy to use and also quite flexible. There are a lot of metrics available, especially on platforms like Meta and Google. I find it very beneficial for automation of data pulling, which allows me to perform a daily pull of data effortlessly. The initial setup was very easy too. **What do you dislike about Supermetrics?** None **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics for automating data pulling and daily data connections. ### 34. Gamechanging tool for publishers **Rating:** 5.0/5.0 stars **Reviewed by:** Chris A. | SVP Insight & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Supermetrics?** The ability to get data out of GA, social platforms, Ad Manager and other data sources, then schedule it into Google Sheets makes it easy to create reports and dashboards. **What do you dislike about Supermetrics?** It's occasionally glitchy, but you can normally get around it. **What problems is Supermetrics solving and how is that benefiting you?** It helps us get data out of GA and GAM quickly to answer business questions and build automated dashboards and reports. It is the fastest way I know of achieving this. ### 35. Effortless Reporting Automation and Seamless Google Sheets Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Valeriia K. **Reviewed Date:** August 07, 2025 **What do you like best about Supermetrics?** I love how easy it was to install Supermetrics and connect it to all our social platforms. The automated reporting feature saves us hours daily by eliminating manual data pulls, making our workflow incredibly efficient. Additionally, the integration with Google Sheets is seamless, requiring no additional apps, which simplifies report management and significantly reduces time spent on tasks. **What do you dislike about Supermetrics?** I initially had some difficulties with attribution settings in Supermetrics because I couldn't find the setting at first. Additionally, I faced challenges understanding how to automatically update the reports, but eventually figured out the frequency update options. **What problems is Supermetrics solving and how is that benefiting you?** I use Supermetrics to automate report pulls, saving hours compared to manual reporting. The Google Sheets integration simplifies workflows by centralizing reports and ensuring timely updates. ### 36. Great tool to create large databases **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Supermetrics?** how easy is it to create queries and get all the social performance for own brands and competitors **What do you dislike about Supermetrics?** I can't find anything that I dislike.... **What problems is Supermetrics solving and how is that benefiting you?** pull bulk data in large volumes ### 37. Great Social Connector For Looker Studio **Rating:** 4.0/5.0 stars **Reviewed by:** Florence B. | Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Supermetrics?** Supermetrics solves a really really challenge for us. We needed an easy way to tap into LI PPC data and showcase it visually in our Looker Studio. **What do you dislike about Supermetrics?** So far there's nothing. Supermetrics does what we need it to do. **What problems is Supermetrics solving and how is that benefiting you?** We have Google Ads displayed in our Looker dashboard and we wanted to display the data from our LI PPC ads campaigns. Supermetrics allows all the relevant data to be connected and displayed in one place. ### 38. Supportive Service and Well-Structured System, but Room for Perfection **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Supermetrics?** Very supportive customer service and after-sale service **What do you dislike about Supermetrics?** Nothing. I like how they work and their systemic structure **What problems is Supermetrics solving and how is that benefiting you?** The monthly manual report task can be quite time-consuming and repetitive. It often requires careful attention to detail, which can make the process feel tedious over time. ### 39. Powerful service with good UI and customer service, solves needs of non-technical people **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Supermetrics?** Solid features, good interface, efficient customer service. One tools to solve all reporting needs **What do you dislike about Supermetrics?** The setup of teams / accounts / licences is a bit confusing. I feel like the levels could be simplified **What problems is Supermetrics solving and how is that benefiting you?** Being able to aggregate data from different sources and have them refresh daily, without coding or other advanced technical knwledge **Official Response from Dylan Caraker:** > Thanks for the great review, Daniel! The setup for things is definitely being looked at as something we can work on. ### 40. Five star concept, three star execution **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Supermetrics?** I love having my data imported daily (when it works) and knowing that my dashboards are up to date for colleagues to use. Unfortunately, it seems to fail more often than not these days. **What do you dislike about Supermetrics?** As I mentioned above, Supermetrics fails regularly anymore and their tech support has never been able to help me. The odds of us finding a replacement are pretty high at this point. **Recommendations to others considering Supermetrics:** Don't expect every query to run reliably 100% of the time. **What problems is Supermetrics solving and how is that benefiting you?** Keeping our marketing dashboards up to date is easy with supermetrics. Long gone are the days of exporting data from Facebook and Google to track how our ads are performing. **Official Response from William Burden:** > Hi there, Your needs sound exactly like the type of data problems we hope Supermetrics solves, so I'm very sorry that our product didn't live up to your expectations. We try and take reliability very seriously, so your experiences would be invaluable to us in trying to fix the issues. Depending on the data sources you're using, we've recently made some changes recently to improve reliability of our queries that we'd like to enroll you in, I would be happy to chat with you. If you'd like to get in touch with me personally (william.burden@supermetrics.com) I'd be happy to help you find a solution. Thanks for your review, William ### 41. Great Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Paul T. | Traffic Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Supermetrics?** After 2 years of using it, always happy with the tool & the new features they are implenting **What do you dislike about Supermetrics?** From my point of view, they are improving their tools day after day adding new connectors that is helping us **What problems is Supermetrics solving and how is that benefiting you?** Retrieving the cost ### 42. Great customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2025 **What do you like best about Supermetrics?** Customer support was quick to answer and solved the issue **What do you dislike about Supermetrics?** Not all features are available for all data sources, but gets the job done mostly **What problems is Supermetrics solving and how is that benefiting you?** Connecting data from various sources ### 43. Great tool to cut down on reporting time **Rating:** 4.0/5.0 stars **Reviewed by:** Naomi H. | Digital Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Supermetrics?** It integrates will a lot of the marketing tools which we use and allows us to collate data in a central dashboard for reporting. They also provide ready-to-use templates which are extremely helpful. **What do you dislike about Supermetrics?** Only feedback is that I wish the license covers both google sheets and lookerstudio in one license. Currently you need to purchase them separately. **What problems is Supermetrics solving and how is that benefiting you?** Cuts down time on doing your reports and to empower the user side to select controls to regenerate the data based on their selection, instead of coming up with different reports for different data types. ### 44. Super easy to use data integration tool and really good service **Rating:** 4.5/5.0 stars **Reviewed by:** Lionel T. | Head of Marketing & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Supermetrics?** Stability of connectors improved - we do not have any issues any more **What do you dislike about Supermetrics?** Organic Data - but probably the platform needs to improve that **What problems is Supermetrics solving and how is that benefiting you?** Automatic data integration ### 45. A must in data analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Academia.TV C. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Supermetrics?** Integration on a variety of software and the number of features **What do you dislike about Supermetrics?** Not so easy to implement for som type of software and analysis **What problems is Supermetrics solving and how is that benefiting you?** We had a problem to track correctly advertising digital marketing campaigns in order to allocate the correct budget ### 46. BI Head at Ecommerce Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Giorgi S. | Head Of Business Intelligence, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Supermetrics?** It is easy to use and connects just in a second **What do you dislike about Supermetrics?** Its not expensive but its not cheap after all. **What problems is Supermetrics solving and how is that benefiting you?** Supermetrics gives us an easy connection between google data studio and facebook ads. ### 47. Excellent UX and Speed, Accurate Data Every Time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Supermetrics?** Great UX, easy to use, accuracy of data, fast, no crashes... **What do you dislike about Supermetrics?** no dislikes. what i am missing are funnels events from GA4, which supermetrics is missing when pulling data from GA4 **What problems is Supermetrics solving and how is that benefiting you?** essentially daily monitoring of ad spend and user behaviour, fully automatisation ### 48. Supermetrics: The standard connector platform for most reporting needs **Rating:** 4.5/5.0 stars **Reviewed by:** Sebastian C. | Director of Digital Innovation, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Supermetrics?** Easy to use, connects in real time to a lot of different platforms, flexible pricing. **What do you dislike about Supermetrics?** In some platforms, there are a few fields that are available in similar connector services, but not in Supermetrics **What problems is Supermetrics solving and how is that benefiting you?** For me, it is the fastest and easiest way to get metrics from a lot of platforms and accounts into a Looker Studio dashboard or report. ### 49. Super helpful tool to import data from almost any source into Sheet or Looker Studio **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2025 **What do you like best about Supermetrics?** Super simple and versatile. Almost all data can be transferred to the desired tool. We use it to combine performance marketing data from various sources and prepare it in Looker Studio and Google Sheets. **What do you dislike about Supermetrics?** My accounting doesn't like the price, but that's all ;-) **What problems is Supermetrics solving and how is that benefiting you?** Not all data sources like Meta or Microsoft Ads can be integrated into Looker Studio. Here, Supermetrics helps as an interface. The combination of Google+Meta+Microsoft+GA4 data in Looker Studio is also made possible this way - either directly, or via the detour of a Google Sheet, where the data can then be enriched with formulas and additional data. ### 50. I saved time on reporting and I think about more reportings that I would'nt do without Supermetrics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Supermetrics?** Automatic refresh, no errors in the data I get. Alerts if requests fail. Easy to use. **What do you dislike about Supermetrics?** Limits on some KPIs, sometimes hard to connect a source I changed my password on. Quite expensive. Lots of formulas to get the reporting I want. **What problems is Supermetrics solving and how is that benefiting you?** Lack of time and non profitable tasks. Lots of reporting needed, in many different Sheets. ## Supermetrics Discussions - [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) - 1 comment, 1 upvote - [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) - 2 comments, 1 upvote - [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) - 1 comment, 1 upvote - [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) - 2 comments, 1 upvote - [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment - [View Supermetrics pricing details and edition comparison](https://www.g2.com/products/supermetrics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+16%3A45%3A48+-0500&secure%5Bsession_id%5D=12e64f5f-d013-4135-939b-077b3f5d8f2e&secure%5Btoken%5D=fb4b5586ba902b038a6fd5146011cd0c453585fa217a4dac45737462f164650f&format=llm_user) ## Supermetrics Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) - [Bright Data](https://www.g2.com/products/bright-data/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Supermetrics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Functionality** - Extraction - Transformation - Loading - Automation **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Supermetrics Alternatives - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - 4.8/5.0 (304 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (258 reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - 4.5/5.0 (163 reviews)