Great tool to detect ad fraud in ppc campaigns with a great team behind it that is always there to help you with whatever you need. Review collected by and hosted on G2.com.
Failure to invalidate fraudulent Performance Max traffic Review collected by and hosted on G2.com.
Opticks has helped us gain clear insights into the exact extent of advertising fraud present in our traffic. Thanks to their detailed insights, we have been able to understand the performance of each of our partners, therefore taking the necessary measures to partner only with the best traffic sources. We can guarantee our customers that they are only receiving the best traffic available and that we are a trusted ally in their growth goals. Review collected by and hosted on G2.com.
so far nothing. we have been using the software for almost a year. Review collected by and hosted on G2.com.
It helps us prevent automated or fraudulent clicks, thereby improving the quality of traffic and making better use of the budget. Review collected by and hosted on G2.com.
In general, it is a quite comprehensive tool. The initial implementation was somewhat complex for us, but we had quality technical assistance and were able to implement it successfully. Review collected by and hosted on G2.com.
Very detailed and visual data that really helps make decisions regarding marketing online. Useful and easy to use tool. Review collected by and hosted on G2.com.
It required a techie to help with the implementation. Luckily we had one and Opticks offered full support. Review collected by and hosted on G2.com.
The ease of implementation and the advanced tools and UI, combined with the excellent support, set Opticks apart! Review collected by and hosted on G2.com.
There are no specific things that we dislike. The only caveat I would mention is that as the cost is significant, analysis is needed beforehand to ensure the cost is worth the price for your use case. Review collected by and hosted on G2.com.
Opticks is very easy to use and helps you throughout, it is very advanced and highly customizable to detect fake malwares, bots, in comparison to competitors they have artificial intelligence that never sleeps. Review collected by and hosted on G2.com.
They could enhance the security patch level, as digital marketing is evolving, new publishers are trying to break through the security of anti-fraud tools, that is the one aspect which can be improved via software. And as genuine traffic can also block too I think so that can be a risk taker. Review collected by and hosted on G2.com.
Opticks offers quite a lot of options in terms of the parameters to analyze, which allows us the break down the analysis for example by campaign, keyword, and other insightful details. Also, their teams are very supportive. Review collected by and hosted on G2.com.
Some discrepancies in terms of the data volume can be improved. Review collected by and hosted on G2.com.
Is pretty easier to use, I like a lot how I can cross campaigns by sources or sub sources and check how the fraud exposure is splitted. Makes the analysis way better. Review collected by and hosted on G2.com.
The last thing we asked was the crossing campaigns with source sub source, and they did it, so actually I am happy with the tools they currently have, if something comes up in the future, I'll let them know :) Review collected by and hosted on G2.com.
I would remark the customized report section as the best tool since this helps us obtain precious data from the different traffic sources we wouldn't get on another way. Review collected by and hosted on G2.com.
If I have to point out an opportunity for improvement, I would say that I miss the possibility of categorizing different verticals within the "offers" and "campaigns" sections. Review collected by and hosted on G2.com.
Working with optics antifraud has been great experience – easy integration, scalable as per the need, and user friendly. The solution helped us to analyze our online traffic and media sources, as well as protected us from being trapped with fraud and illegal conversions. Review collected by and hosted on G2.com.
some minor discrepancies in the count of clicks Review collected by and hosted on G2.com.
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