---
title: Fivetran Reviews
meta_title: 'Fivetran Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 828 reviews by the users' company size, role or industry
  to find out how Fivetran works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 828
  scale: '5'
date_modified: '2026-09-11'
parent_category:
  name: Cloud Data Integration
  url: https://www.g2.com/categories/cloud-data-integration
---


# Fivetran Reviews
**Vendor:** Fivetran  
**Category:** [ETL Tools](https://www.g2.com/categories/etl-tools)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 828  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About Fivetran
Fivetran is the data foundation for AI. One platform moves, manages, and transforms data from every application, database, event stream, and file your business runs on into a governed foundation that analytics, operations, and AI can act on. Connectors deploy in minutes, run themselves, and adjust automatically when a source changes, so your data team spends its time building, not maintaining pipelines.



## Fivetran Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users appreciate the **ease of integration and maintenance** with Fivetran, enhancing their ROI and workflow efficiency. (187 reviews)
- Users value the **easy setup** of Fivetran, appreciating its seamless integration with existing applications. (74 reviews)
- Users value the **easy integration** of Fivetran, seamlessly connecting with existing applications and enhancing data access. (73 reviews)
- Users value the **responsive customer support** from Fivetran, enhancing their overall experience and satisfaction. (62 reviews)
- Users appreciate the **intuitive and simple layout** of Fivetran, making data management efficient and accessible. (59 reviews)
- Integrations (51 reviews)
- Users value the **easy integrations** of Fivetran, appreciating the seamless connectivity across multiple data sources. (49 reviews)
- Data Integration (44 reviews)
- Time-saving (40 reviews)
- Data Management (38 reviews)

**What users dislike:**

- Users report experiencing **sync issues** that disrupt functionality, causing unpredictable failures and complications in workflow management. (60 reviews)
- Users find Fivetran's **pricing to be quite expensive** , which limits accessibility and flexibility for wider usage. (36 reviews)
- Users face **integration issues** with Fivetran, particularly regarding schema ownership and modifying connections amidst platform changes. (28 reviews)
- Users find the **learning curve steep** , requiring technical knowledge to navigate Fivetran effectively at first. (27 reviews)
- Users find Fivetran's **pricing issues** hinder accessibility and flexibility, making it less feasible for broader use. (24 reviews)
- Feature Limitations (21 reviews)
- Data Management (18 reviews)
- Insufficient Guidance (18 reviews)
- Missing Features (16 reviews)
- Bugs (15 reviews)

## Fivetran Reviews
  ### 1. simple, reliable!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** January 17, 2023

**What do you like best about Fivetran?**

it is pretty simple, easy to use and setup

**What do you dislike about Fivetran?**

nothing specific, quite happy with cences!

**What problems is Fivetran solving and how is that benefiting you?**

it helps to sync data from our warehouse to a few other products we use e.g. hubspot, mixpanel

  ### 2. Great product, easily sync data between our databases with little or no code!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 21, 2022

**What do you like best about Fivetran?**

Easy, little or no code solution. We sync data in our databases to Salesforce and can have non-technical people own these processes. Very strong tool that we rely on

**What do you dislike about Fivetran?**

Nothing, think it's pretty great. Maybe They could support more tools but they already have a plethora of tools that they cover and sync too. Or they could also have their 'Success' records sync be downloadable.

**What problems is Fivetran solving and how is that benefiting you?**

It's a very strong no to low code solution for syncing data between databases and tools. We sync data from databases to Salesforce and other platforms with ease.

  ### 3. Integrates with Salesforce

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chris F. | Salesforce Systems Analyst, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 21, 2022

**What do you like best about Fivetran?**

Connects well with other systems like Salesforce, Databricks, etc..

**What do you dislike about Fivetran?**

Not a declarative solution so it requires code

**What problems is Fivetran solving and how is that benefiting you?**

Contributing to tracking inventory and updating multiple systems

  ### 4. Does exactly what we need

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 30, 2022

**What do you like best about Fivetran?**

The user interface is simple and effective. The ramp up time to work with the platform is low, and anyone with integration experience will easily adapt.

**What do you dislike about Fivetran?**

I am not a fan of the pricing model being based on destination fields.

**What problems is Fivetran solving and how is that benefiting you?**

It is allowing us to confidently sync data on a daily basis between systems with very little lift.

  ### 5. A great tool to get data easily into all the places you need it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 21, 2022

**What do you like best about Fivetran?**

Census connects to all the destinations that we need. Configuring syncs is easy, and the platform has been reliable. The Census team has been fast, responsive, and exceedingly helpful when we needed support.

**What do you dislike about Fivetran?**

I wish they let you download the complete set of sync error logs.

**What problems is Fivetran solving and how is that benefiting you?**

Census lets us get data into crucial business tools without integrating with each tool's API directly.

  ### 6. Easiest, most reliable way to get your data into Snowflake

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 23, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

Having connectors for many of the common data sources is terrific, but having a team constantly working to offer even more connectors and improving the existing ones is absolutely amazing.

**What do you dislike about Fivetran?**

Since I've started using Fivetran the thing that stands out to me the most is their continual improvement. I hated the initial pricing, they changed it. I had trouble with the UI, they changed it. There was a lack of transformation ability, they added dbt. Things that I dislike are typically things that most users will also not like and having Fivetran constantly improving is great.

**Recommendations to others considering Fivetran:**

Give it a shot - you won't be disappointed!

**What problems is Fivetran solving and how is that benefiting you?**

Continual ingestion of data from a multitude of different sources has been my job for the last several years, and Fivetran has made that process point and click so I can just focus on the business rules instead of the plumbing.

  ### 7. census is a good data tool however I find a lot of issues when using it for data syncing to sfdc

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 21, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

Decent interface, decent reporting capability, can be semi confusing for new users, product updates are fairly frequent

**What do you dislike about Fivetran?**

Integrating and pushing data to salesforce can be patchy and inaccurate compared with other tools, however at least they do offer this ability

**What problems is Fivetran solving and how is that benefiting you?**

Business allows us to store data external to our CRM from our product and push into our CRM when necessary

  ### 8. Census review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 21, 2022

**What do you like best about Fivetran?**

Makes it easy to get your data from a db to other tools or from other tools to your db. An example:<br>- Syncing properties into marketing automation tool (e.g. Customer.io) from Snowflake

**What do you dislike about Fivetran?**

Not much to dislike, if you aren't familiar with the data space it can be a little difficult to get started, but I've tried out other "Reverse ETL" tools in the space and Census seems like the easiest to get started with.

**What problems is Fivetran solving and how is that benefiting you?**

Getting useful data from your data warehouse to other tools that could benefit. Marketing automation is the use case that I've run into the most. Being able to know if a person did certain actions in-product can inform what emails they get, and make the experience feel more personalized and useful for them.

  ### 9. Would have saved me days

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brayden H. | Product Manager, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 29, 2022

**What do you like best about Fivetran?**

Ease of use. You can get up and running in minutes, with little to no training because the platform is so intuitive.

The selection of connections is incredible. This would have saved me so much time at my last role where I spent days and days building these connections out bespoke.

**What do you dislike about Fivetran?**

More and more connections would be great. But that is more a function of the sprawl of the market than Census.

Not sure how easy to use this would be without some data experience. Even more intuitive UI for more standard business user could be great.

**What problems is Fivetran solving and how is that benefiting you?**

Solving for the sprawl of tools in the market and in our company. It's great to have so much flexibility until you need to move data in and out. Without Census you kill yourself trying to keep all your data aligned and moving where you need to be.

**Official Response from Roslyn Coutinho:**

> Hey Brayden, Thanks for sharing your feedback, we really appreciate it. We totally understand how important it is to support more integrations, and we continue to ship new ones every week – don't hesitate to let us know if there's a particular integration you'd be interested in at hello@getcensus.com. We love hearing that Census is a massive time saver for you!

  ### 10. Census has directly impacted how we use data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jack W. | Analytics Engineer, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 24, 2022

**What do you like best about Fivetran?**

Census is easy to use and responsive to feedback. We currently use census in marketing audiences, salesforce, iterable, and zendesk ticket information. It is easy to set up and I love the integration with dbt cloud

**What do you dislike about Fivetran?**

I don't like that I can't write custom connectors. Compared to other tools like Hightouch, Census is very non-configurable on the engineering side. Having an open source connector shell would be very helpful for many of our tasks

**What problems is Fivetran solving and how is that benefiting you?**

The biggest impact Census has currently is in our Zendesk ticket information. We now update Zendesk customer support tickets with information about the transaction and user within 30 minutes of ticket creation. This allows our overseas customer support team to not leave the app at all to respond and fix user issues. It's sped up our throughput significantly

  ### 11. Census has been very helpful for data integrations and automating our notification system

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 19, 2022

**What do you like best about Fivetran?**

It is easy to use, saving us a lot of time when we need to add new integrations to our Data Warehouse. It has also helped us reduce lots of custom code and manual work.

**What do you dislike about Fivetran?**

The Slack notifications we have used so far have been pretty rigid. It would be nice to customise the outlook of the notifications more than currently possible.

**What problems is Fivetran solving and how is that benefiting you?**

Census is helping us with our data integrations to the Data Warehouse. Additionally, we also use it to send out slack notifications when certain alerts are triggered.

  ### 12. Census just works

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eric B. | Director of Product Management, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** February 15, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

We're thrilled with Census, 99% of the time it just works.<br><br>We were spending too much time maintaining custom code to move data out of the warehouse and into our Ops tools. Now we have a managed service that allows us to build a single view of our customer data and push it to all of our Operations tools. Reverse ETL is a breeze now.

**What do you dislike about Fivetran?**

We've asked for a couple of feature enhancements here and there, but it just works with almost no support. I'd love to see the Slack integration mature a bit more as we have to come to rely on it so heavily for some support workflows.

**What problems is Fivetran solving and how is that benefiting you?**

Census lets us sync our customer data into all of our operations tools - Salesforce, Intercom, Slack, and more. Our Operations teams always have up-to-date, consistent, and reliable data feeds, in whichever tool they are working from. This has helped us improve support response times, build highly customized engagement campaigns, and just-in-time health alerts.

**Official Response from Katy Yuan:**

> Hey Eric, love that you're thrilled with Census and we'll continue to improve the platform for customers like you - great feedback on the Slack integration!

  ### 13. Extremely easy to get my datapipelines up and running

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 15, 2022

**What do you like best about Fivetran?**

I think the automated startup experience is the best feature. It takes very little time to get up and running.

**What do you dislike about Fivetran?**

I don't love how certain schema updates cost so much. With smaller companies that are constantly updating their database schemas, costs can add up.

**What problems is Fivetran solving and how is that benefiting you?**

Fivetran is just saving me time. Instead of me having to build a data pipeline to get production data into our warehouse, Fivetran does it for me. It saved me quite a bit of time and headache.

  ### 14. Great and Stable Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ricardo M. | CTO, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 24, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

The most helpful thing about it is the plug and play part, its very easy to create a model a conector and a sync, very simple to deploy and if you need to change it!

**What do you dislike about Fivetran?**

At moment i think we need more conector and more features and a little better UI

**What problems is Fivetran solving and how is that benefiting you?**

We'have been using it to integrate our DW with the martech ecosystem

  ### 15. Quick to Set up - very well integrated

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jonny D. | COO, E-Learning, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 18, 2022

**What do you like best about Fivetran?**

Speedy for the data team to set up and connects perfectly with snowflake. We have been able to move into BI tooling quickly as a result of building this layer.

**What do you dislike about Fivetran?**

No complaints of the software at this time and the integrations and onboarding team have been excellent.

**What problems is Fivetran solving and how is that benefiting you?**

Connecting and data with snowflake and handling ELT and DBT.

  ### 16. Fantastic tool, great support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marshall S. | Support Operations Analyst, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 17, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

Support has been fantastic in helping get everything up and running. It's highly customizable and straightforward to use.

**What do you dislike about Fivetran?**

Not everything is plug and play -- there is absolutely some coding still needed and experience with APIs.

**What problems is Fivetran solving and how is that benefiting you?**

It is helping bridge the gap of needing SQL abilities to query Zendesk data.

  ### 17. Good Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 10, 2022

**What do you like best about Fivetran?**

Overall, clean UI has helped to manage the data most conveniently and reliably. The tool efficiently handles the whole organisation's data easily without any problem, on top of everything the tool is easy to use and understand and to get started with.

**What do you dislike about Fivetran?**

They should work on reducing runtime as runtime is something which we disliked. Also more integrations should be there, rest everything works fine.

**What problems is Fivetran solving and how is that benefiting you?**

Handling Data with ease and to deliver to the applications running easily and efficiently in a more secure way.

  ### 18. Seamless Ease & Excellent Visibility

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ben E. | Director of Data Science, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 11, 2022

**What do you like best about Fivetran?**

I've had a lot of bad experiences with "out of the box" data connectors so I began my relationship with Fivetran with a lot of skepticism. I have been blown away by every step of the process. The sales process was easy and accommodating, pricing was upfront and transparent. Setting up the connections to my data was so easy that I couldn't believe I'd done it correctly the first time. The visibility into the load, performance, and errors on my various connectors is also excellent and helps me stay on top of any issues that do crop up. I'm only scratching the surface of what FiveTran has to offer but so far I've been very pleased.

**What do you dislike about Fivetran?**

So far I haven't had a single complaint.

**What problems is Fivetran solving and how is that benefiting you?**

As with most, our use with Fivetran is to move the data from the various tools we use into our data warehouse. In our case, we are taking data from things like Stripe, Hubspot, Facebook Ads, and on and on, and sending all of those various sources into Google BigQuery.

  ### 19. Data to the people

**Rating:** 5.0/5.0 stars

**Reviewed by:** Giovanni B. | Director of Customer Success & Sales Engineering, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** June 29, 2022

**What do you like best about Fivetran?**

The ability to address my org's data needs with minimal involvement from engineering teams.

**What do you dislike about Fivetran?**

Not Census' fault, but the things that you can do (e.g. drive proactive alerting) are limited by your data structure (e.g. database is read only).

**Recommendations to others considering Fivetran:**

It is easy to try this tool before you buy. The value is inherently clear once you use the tool.

**What problems is Fivetran solving and how is that benefiting you?**

No functional leader ever has enough data. Census closes that gap by giving me the power to query, transform, and move that data to where it is most actionable.

  ### 20. Census implementation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 14, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

Easy to use console, clear documentation.

**What do you dislike about Fivetran?**

I haven't come across any areas I dislike at present.

**What problems is Fivetran solving and how is that benefiting you?**

Data extraction from sales force to a cdp

  ### 21. Powerful and easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pablo V. | Lead data scientist, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 17, 2022

**What do you like best about Fivetran?**

Connections are easy to set up, data models and schemas are clear and nice to work with. Monitoring is also made easy. Replications are fast. So overall, very functional. We had a nice support experience during our pre-sale POC.

**What do you dislike about Fivetran?**

Pricing is high. It's not ideal to have to wonder about how adding a new connector of some schemas/tables can affect the cost dramatically. Also, some connectors are missing. But so far we made it work alright.

**What problems is Fivetran solving and how is that benefiting you?**

Replicate data from different sources we have (SaaS tools we're using, databases etc.), and load them to our data warehouse from which we use dbt to transform them before visualization.

  ### 22. One of the highest-leverage tools you can add to your stack

**Rating:** 5.0/5.0 stars

**Reviewed by:** Owen M. | Marketing Operations Lead, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** February 04, 2022

**What do you like best about Fivetran?**

Census allows users who are familiar with the data they need (whether you're formally a member of the data team or not!) to liberate it from their data warehouse and sync it to the tools that would benefit from it. As a marketing ops person, using Census means that it's *trivial* for me to add a customer's product-related activity data to Salesforce, calculate summary stats for Marketo, and much more. Just requires a little collaboration with our data team.

**What do you dislike about Fivetran?**

The product is still in its pretty early stages, so the UI of Census needs a little more love. Examples of this include categorizing the various syncs you have on your dashboards, their reporting of alerts/errors, etc. That said, the Census team is extremely hungry for feedback and has actively made changes based on crowdsourced feedback (and occasionally from direct, specific feedback that I've offered about my own specific use-cases). Nonetheless, the value of Census is far worth any momentary confusion I encounter, or the occasional digging required to troubleshoot issues (which stem from our own data, rather than anything wrong with Census itself).

**Recommendations to others considering Fivetran:**

As with any tool like this, just make sure you have a decent foundation of data already in your systems, that's prepared to be sent to other systems (e.g. appropriate field types, etc). Otherwise, no cautionary tales.

**What problems is Fivetran solving and how is that benefiting you?**

Prior to Census, we didn't have a great, non-Engineering-related way to sync data back to the SaaS tools that our business teams use. It meant that we only synced data to one tool – Salesforce – and making changes was cumbersome. Now we're syncing data to several places with intentions for more. We're able to operate at a much faster pace, and we're beginning to get more creative in our uses (e.g. moving some of our real-time automation in Salesforce into by-the-hour syncs via Census).

**Official Response from Katy Yuan:**

> Hey Owen, love your feedback and thanks for sharing the varied use cases Census helps you with!

  ### 23. Cool tool for syncing internal business data to external customer facing tools

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 29, 2022

**What do you like best about Fivetran?**

Census fills a really neat gap in our product cycle where we need to use our internal data to inform various customer-facing needs. Whether that's sending product emails or powering sales tools, Census does a great job of filling that gap

**What do you dislike about Fivetran?**

At times it can be hard to debug syncing issues. For whatever reason, every so often syncs fail but then auto-recover on their own. There is a lack of visibility of what's going on underneath the hood so that creates a lack of confidence in the stability of the tool

**What problems is Fivetran solving and how is that benefiting you?**

The problem that it is solving is the transferring of internal data to other tools that the company uses. And instead of having to build custom tooling, Census is a flexible tool that we can leverage to meet various needs

  ### 24. Giorgi Sabadze

**Rating:** 5.0/5.0 stars

**Reviewed by:** Giorgi S. | Bi head, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 24, 2022

**What do you like best about Fivetran?**

Its easy to use and has a great user experience. Actually I find Fivetran the best online tool in relevant field.

**What do you dislike about Fivetran?**

Bunch if emails which spams my inbox all the time. ))

**What problems is Fivetran solving and how is that benefiting you?**

Transfering data into postgres and also cool thing is that fivetran has a connector for zoho crm.

  ### 25. Good product for getting information from BI tools to marketing platforms

**Rating:** 4.0/5.0 stars

**Reviewed by:** James P. | Search Principal, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 31, 2022

**What do you like best about Fivetran?**

Simple and works like lots of marketing platforms

**What do you dislike about Fivetran?**

Cant connect looker directly to census (requires snowflake)

**What problems is Fivetran solving and how is that benefiting you?**

Getting first party data into marketing platforms

  ### 26. I really liked using Census. It helps provide scalability between dbt and Salesforce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nika B. | Data analyst, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 21, 2022

**What do you like best about Fivetran?**

Easy to use GUI.
I can easily transfer data between dbt and Salesforce and the whole company stays aligned

**What do you dislike about Fivetran?**

I wish the tool was a little cheaper so we could provide more licenses

**What problems is Fivetran solving and how is that benefiting you?**

We always have up to date data in our salesforce which is great!!

  ### 27. Census has been a great reverse etl tool experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** September 16, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

Census connects to our CDW and is great for our syncing our customer data

**What do you dislike about Fivetran?**

there has been no dislikes on my end with census

**What problems is Fivetran solving and how is that benefiting you?**

census helps create a source of truth for all of our data and has helped increase our data visibility

  ### 28. Reliable team and technology

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ethan L. | Associate Director of Engineering, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** April 14, 2021

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

The account teams are fantastic. They listen, are transparent, and genuinely want to help you succeed. Whether it's brainstorming with their product team to identify ways they can improve or giving feedback on beta releases, their team always takes time to listen and incorporate customer feedback.

**What do you dislike about Fivetran?**

MAR has been a pain point for a while. We are not sure how to translate between rows to MAR to credits to dollars.

**Recommendations to others considering Fivetran:**

Look at the pricing model for the future state to ensure you don't need to migrate to a larger platform.

**What problems is Fivetran solving and how is that benefiting you?**

We do not need an engineering team building marketing data pipelines. The team is now free to transform and leverage the data vs fixing pipelines.

  ### 29. Good software but expensive compared to competitor like stitch

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Semiconductors | Enterprise (> 1000 emp.)

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**Reviewed Date:** November 17, 2022

**What do you like best about Fivetran?**

quality product, more solid than competitor's product

**What do you dislike about Fivetran?**

price, much much more expensive, and force customers to sync unnecessary tables that drives up the cost. stitch is much, much, cheaper when it works.

**What problems is Fivetran solving and how is that benefiting you?**

sourcing data from various saas software without me handling all the api calls

  ### 30. Census is a no brainer - saves so much time & scales our team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

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name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Reviewed Date:** May 16, 2022

**What do you like best about Fivetran?**

1. It brings data into tools with no engineering effort - which allows us to scale out our small team & bring the data to reps they need to do their jobs more effectively 
2. It automates data pulls and processes we do daily/weekly/monthly for business operations which saves us a ton of time

**What do you dislike about Fivetran?**

Nothing - its really intuitive to use. Only downside is you have to pay for the number of syncs you use so we have to track & optimize the ones we use vs being able to go unlimited

**What problems is Fivetran solving and how is that benefiting you?**

We need to get reps the data they need in the tools they're already working in. We want to be able to do that quickly & ideally without a big engineering lift. Census allows us to scale out these efforts quickly & easily.

**Official Response from Roslyn Coutinho:**

> Hi there, Thanks so much for sharing your review – we love hearing that Census helps you get data to your sales team without engineering requests. One small thing I wanted to clarify related to pricing is that Census charges on the number of destination fields, not the number of syncs, but I definitely still understand the sentiment. We check in regularly to make sure our pricing is the most competitive and value driven for our customers, and so we’ll definitely take that feedback into account. For some additional context, the reason we went with field based pricing is to ensure that the number of tools you sync to, the volume of rows synced, and the number of times you run a sync remains unlimited.

  ### 31. Well built and easy to implement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yannick G. | Head of Business Operations, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 24, 2022

**What do you like best about Fivetran?**

The user experience for teams that are not specialized in data

**What do you dislike about Fivetran?**

Mostly the pricing as Fivetran quickly becomes expensive for huge data sources like GA or Amplitude

**What problems is Fivetran solving and how is that benefiting you?**

Bringing data from a variety of sources into a single warehouse

  ### 32. Great tool for reliable low-maintenance exports

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 16, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

Set-up and forget, variety of available connectors

**What do you dislike about Fivetran?**

Can be pricy, especially for small exports

**What problems is Fivetran solving and how is that benefiting you?**

Exporting data to external vendors without the need to set up and manage our own ETL pipelines

  ### 33. Most Comprehensive ELT tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Reviewed Date:** November 22, 2022

**What do you like best about Fivetran?**

The simplicity of adding connectors and start schedules is fantastic. The pricing model is easier to understand and reasonable. Dashboards to monitor MAR usage across connectors and accounts help us keep the bills in check. The in-built SQL editor is my most used component.

**What do you dislike about Fivetran?**

The built-in SQL editor is not the best (small window to code), perhaps because you are deprecating it in 2023.

**What problems is Fivetran solving and how is that benefiting you?**

Integrating data from multiple sources helps us to have a consolidated view.

  ### 34. The service census provides is great and the customer support is responsive and great

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Reviewed Date:** October 24, 2022

**What do you like best about Fivetran?**

The service itself. We don't need to integrate with 3rd party by ourselves. save eng resources.

**What do you dislike about Fivetran?**

There's still some glitch for some integration. But the customer support is very helpful

**What problems is Fivetran solving and how is that benefiting you?**

It solves the problem of integrating with different marketing and sales tools. We save eng resources of integrating those APIs by ourselves

  ### 35. Census is great when we want to sync the data to our salesforce org from different application.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Anoop V. | Architect, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 30, 2022

**What do you like best about Fivetran?**

The connection is easy to use. With 3 clicks we can easily connect to salesforce.

**What do you dislike about Fivetran?**

When we add a new field mapping and if we try to sync next day, the changes are not saved. But when we do the sync during the same day, we don't see any issues. Hard to find the logs.

**What problems is Fivetran solving and how is that benefiting you?**

Data sync timing is reduced with Redshift to salesforce. Before it was taking 4 hrs to sync data but it reduced to 15 min now.

  ### 36. great product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joanne L. | analytics engineer, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 06, 2022

**What do you like best about Fivetran?**

easy to use. nice integration. straight forward UI design

**What do you dislike about Fivetran?**

not sure. it works for fine me and my team.

**What problems is Fivetran solving and how is that benefiting you?**

pushing and syncing data from our data warehouse to different applications

  ### 37. Using Census on a daily bases

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Reviewed Date:** January 12, 2023

**What do you like best about Fivetran?**

Helps a lot to sync the data from our data warehouse to other essential platforms.

**What do you dislike about Fivetran?**

Haven't faced yet with any drawbacks. Everything seems to work fine

**What problems is Fivetran solving and how is that benefiting you?**

With it's help, we are able to sync the data to other platforms, which teams use everyday

  ### 38. I wish Census had existed years ago

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

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**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** March 24, 2022

**What do you like best about Fivetran?**

Census just works. It's so simple to create a new sync that we're don't need to rely on data engineers to start moving data to the tools used by other teams: Salesforce, Hubspot, Google Sheets...

**What do you dislike about Fivetran?**

We're missing a sandbox environment, where we can create and test syncs without actually updating the data in the platform. A sandbox mode would be great to isolate environments effectively in our data stack.

**What problems is Fivetran solving and how is that benefiting you?**

We are able to send data to the tools used by other teams with a very low effort. As a data engineer, in the past, I had to create custom scripts to sync tables in our data warehouse with our CRM, and now it just takes 5 minutes to start sending data to other platforms. We don't need to care about state management, breaking changes in the APIs, maintaining custom scripts...That's saving our team a lot of time.

**Official Response from Roslyn Coutinho:**

> Glad to hear we're saving valuable engineering time! Thanks for sharing such insightful feedback regarding a sandbox environment. Enabling a more seamless DataOps workflow is on our roadmap, and version control and environments is very much top of that list.

  ### 39. Very easy to use and very useful to automate and avoid unnecessary repetitive work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 19, 2022

**What do you like best about Fivetran?**

Using the tool to automate processes and avoid unnecessary work by making things very efficient thru queries and scheduled runs

**What do you dislike about Fivetran?**

Tool is easy to use when you get the hang of it, but maybe would make a quick runthru tool to make sure you know what to use while onboarding

**What problems is Fivetran solving and how is that benefiting you?**

Automating processes that would otherwise require a whole team to stay on top of and manage

  ### 40. Easy to use for nontechnical people

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

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**Reviewed Date:** November 23, 2022

**What do you like best about Fivetran?**

Has a lot of integrated sources and destinations

**What do you dislike about Fivetran?**

The connection to apple store is not the best, but I think it is from apple side.

**What problems is Fivetran solving and how is that benefiting you?**

Connect our marketing and sales data to our DWH.

  ### 41. Amazing tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Virginia L. | Data engineer, Mid-Market (51-1000 emp.)

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Fivetran?**

Very easy to used, my team really likes it

**What do you dislike about Fivetran?**

I don't think that Census have anything bad

**What problems is Fivetran solving and how is that benefiting you?**

Synchronising the data with our analytics tools

  ### 42. All I need to push data from my DWH back to CRM

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jure K. | Business Intelligence Analyst, Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 21, 2022

**What do you like best about Fivetran?**

Easy use, good overview, lots of connectors...

**What do you dislike about Fivetran?**

Could use more sync fields in the lower packages...

**What problems is Fivetran solving and how is that benefiting you?**

Getting important data and calculations from our DWH into our CRM.

  ### 43. Redefining Data Synchronization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

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**Reviewed Date:** August 22, 2022

**What do you like best about Fivetran?**

The best thing about Census is that it helps in managing data on the client side and using the same data for synchronizing across different platforms using integrations. The best thing is that data is being managed on a single side.

**What do you dislike about Fivetran?**

Sometimes is it not easy to use as it involves setting up integration and establishing database connections. It can be enhanced by working on a better API integration setup.

**What problems is Fivetran solving and how is that benefiting you?**

The major problem is often with managing the database and synchronizing it across other platforms. It not only enables data synchronization but also ensures data security. Moreover, data sync scheduling is also the best feature that actually helps in setting up campaigns on Facebook and Linkedin.

  ### 44. Reduces the workload of a small team & good customer support while onboarding

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Reviewed Date:** November 17, 2022

**What do you like best about Fivetran?**

Easy to use. Good documentation. Good Customer Support. Exhaustive.

**What do you dislike about Fivetran?**

Expensive. Needs work for more complex data sources. Doesnt pull all data from sources such as Drip & Intercom

**What problems is Fivetran solving and how is that benefiting you?**

Data extraction from varied number of sources

  ### 45. With Census, our entire team has access to the right data in the tool they are using

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ophely N. | Co-founder, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 21, 2022

**What do you like best about Fivetran?**

The quick onboarding and the integrations

**What do you dislike about Fivetran?**

Everything is working so well and they are the only major player on the market

**What problems is Fivetran solving and how is that benefiting you?**

Access to the right data in the right format to make decisions

  ### 46. FiveTran Gets it Done

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.)

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**Reviewed Date:** May 10, 2022

**What do you like best about Fivetran?**

FiveTran isn't perfect, and we had some concerns about their pricing model -- but DAMN does it work really well. It took us about 30 minutes to configure everything and have data replicating from source system to data warehouse. Well worth the cost.

**What do you dislike about Fivetran?**

Pricing model gives me some pause, and I don't like that there is an upcharge to version data (e.g. store different permutations of rows as data changes... but again it's worth it).

**Recommendations to others considering Fivetran:**

Make sure to re-evaluate and investigate other vendors (e.g. AirByte), but if you need to move quickly and can afford it, Fivetran is best in class.

**What problems is Fivetran solving and how is that benefiting you?**

Replicating data from source systems to data warehouse. This helps our small team focus on modeling data and driving business value rather than on extracting and loading data.

  ### 47. Phenomenal Product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

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**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** May 11, 2022

**What do you like best about Fivetran?**

The best part about Census is it allows us to send data from our warehouse back into data sources such as Salesforce and Intercom. Additionally, it has the capabilities to use data models to drive slack alerts.

**What do you dislike about Fivetran?**

The one function that doesn't exist yet is direct messaging someone in slack. Right now you can only sync data into a slack channel. It'd be great to have the ability to direct message, someone, from slack via Census

**What problems is Fivetran solving and how is that benefiting you?**

We have solved a variety of problems, the biggest being helping operationalize our data and give it to employees that can quickly take action on it. Additionally we have enhanced our salesforce environment with custom metrics and KPIs from data in our warehouse.

**Official Response from Roslyn Coutinho:**

> Hi there, thanks for taking the time to share your review. We have some exciting improvements to our Slack integration on the roadmap – so watch this space!

  ### 48. Census for data-driven sales team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 17, 2022

**What do you like best about Fivetran?**

Census is a great tool to operationalize the data warehouse data. Our main use case was sending data to salesforce. Easy to setup, use, create syncs, trigger syncs with dbt cloud! Syncs are much faster and reliable than the alternative tools I've tried. Great support team, always timely with their answers.

**What do you dislike about Fivetran?**

Some features I would suggest: 1. Being able to change the dbt model of an existing sync. 2. Improvements on Amplitude sync to be more flexible 3. Admin controls I would also suggest having a user generated content on how users use census and how they solve challenges. Sharing best practices would also go a long way, specially during onboarding phase.

**What problems is Fivetran solving and how is that benefiting you?**

Our use cases are mainly sales analytics and behavioral analytics. We are using census to sync data to Salesforce and Amplitude. Our use cases may grow to also include marketing automations

**Official Response from Katy Yuan:**

> Hi there, amazing to hear that Census is faster and more reliable than the other alternatives you tried. We're working on everything you suggested so stay tuned for big improvements!

  ### 49. A fantastic tool that is only getting better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthew C. | Analytics Engineer, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** February 16, 2022

**What do you like best about Fivetran?**

Census allows us to quickly and securely sync bespoke audiences with our third party marketing tools, such as Braze, Google Ads and Facebook. While Census itself is fantastic, what sets this product apart is the team behind it. They are highly responsive to service inquiries and are always receptive to feature requests that meet the demands of our growing business.

**What do you dislike about Fivetran?**

Census has some work to do before it becomes a mature product. Technical issues impacting syncs are more frequent than ideal, though these are typically resolved quickly. Some of our third party marketing tools charge us for the volume of data we send. Census occasionally struggles to find the right balance between economically processing updates with sync speed.

**What problems is Fivetran solving and how is that benefiting you?**

Census allows us to have one centralized platform for sending company data outside the organization to our third-party providers. This eliminates the need to interact with multiple different systems, which is ideal from both an efficiency and security perspective.

**Official Response from Katy Yuan:**

> Hey Matthew, appreciate the shoutout for our product & success teams! We're grateful for customers like you who help us grow and improve :)

  ### 50. Census review

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 20, 2022

**What do you like best about Fivetran?**

The ability to automatically sync audiences is a big win for us.

**What do you dislike about Fivetran?**

No downsides so far. A small annoyance from a marketing perspective is the term "reverse ETL."  For me, that term comes off as a buzzword in a field that is already bogged down by buzzwords.

**What problems is Fivetran solving and how is that benefiting you?**

Census is helping us to gather insights across multiple ad platforms.


## Fivetran Discussions
  - [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) - 1 comment, 2 upvotes
  - [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) - 1 comment, 2 upvotes
  - [When will an s3 destination be made available?](https://www.g2.com/discussions/when-will-an-s3-destination-be-made-available) - 1 comment, 1 upvote
  - [Is there a way to reduce the premium fee?](https://www.g2.com/discussions/is-there-a-way-to-reduce-the-premium-fee) - 1 comment, 1 upvote
  - [Can I reuse a google sheet&#39;s name that I just deleted?](https://www.g2.com/discussions/50619-can-i-reuse-a-google-sheet-s-name-that-i-just-deleted) - 1 comment, 1 upvote

- [View Fivetran pricing details and edition comparison](https://www.g2.com/products/fivetran/reviews?page=10&section=pricing&secure%5Bexpires_at%5D=2026-09-11+20%3A54%3A58+-0500&secure%5Bsession_id%5D=6bf46f88-0b04-4148-b83e-8fb9189caf71&secure%5Btoken%5D=dcac12880caa7261ae7e294462b98f0f609ca178dd5d585f0039c97a309099db&format=llm_user)

## Fivetran Features
**Functionality**
- Diverse Extraction Points
- Data Structuring
- Consolidation
- Data Cleaning
- Cloud Extraction
- Visualization
- Data Extraction
- Real-Time Data
- Image Extraction
- IP Address Extraction
- Email Address Extraction
- Metadata Extraction
- Document Extraction
- Phone Number Extraction
- Auto Extraction
- IP Address Extraction
- Email Address Extraction
- Image Extraction
- Web Data Extraction

**Management**
- Reporting
- Auditing

**Management**
- Real-Time Analytics
- Solution Integration
- Infrastructure Compatibility
- Monitoring

**Data Management**
- Data Integration
- Metadata
- Self-service
- Automated workflows

**Data Management **
- Data Modeling
- Auditing
- Observability
- Data mapping
- Reporting

**Agentic AI - DataOps Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Management**
- Disaster Recovery
- Remote Backup
- Storage Formats
- Scheduled Backups
- On-Demand Restoration

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability
- Non-Relational Transformations
- Data Extraction

**Solution Provision**
- System Failover
- Pay by Usage
- Service Provision

**Analytics**
- Analytics capabilities
- Dasboard visualizations

**Functionality**
- Debugging
- Workflow Automations
- Notifications
- API Integrations
- Programmed trigger of data sync
- Incremental data sync
- Data audit

**Diverse Extraction Points**
- Diverse Extraction Points

**Additional Functionality**
- Data Storage Management
- Customizable Templates
- Multiple Data Sources
- Forecasting
- Reminders
- Multi-Language
- Visual Discovery
- Mobile Access
- Rules-Based Workflow
- API
- Customizable Forms
- Drag & Drop
- Third-Party Integrations
- Workflow Management
- Data Mapping
- Trend Analysis
- Compliance Management
- Data Connectors
- Multi-Channel Distribution
- Search/Filter
- Data Transformation
- Data Import/Export
- Data Synchronization
- Reporting/Analytics
- Surveys & Feedback
- Customizable Fields
- Forms Management
- Multi-Channel Data Collection
- HIPAA Compliant
- Metadata Management
- Secure Data Storage
- Generative AI
- Access Controls/Permissions
- Multi-Device Support
- AI Copilot
- Visual Analytics
- Audience Targeting
- Offline Response Collection
- Data Capture and Transfer
- Customizable Reports
- Activity Dashboard
- Dashboard Creation
- Version Control
- Query Builder
- IP Rotation
- AI/Machine Learning
- Data Verification
- Optical Character Recognition
- Batch Processing
- Data Aggregation and Publishing
- Job Scheduling
- Data Mining
- Proxy Rotation
- Geotargeting
- Data Aggregation
- JavaScript Rendering
- HTML Parsing
- Multiple File Format Support
- Data Cleansing
- Reporting & Statistics
- Natural Language Processing
- CAPTCHA Solving
- Integration Management
- Website Crawling
- Scheduling
- Bot Mitigation
- User Management
- Customization
- Proactive Error Detection

**Additional Functionality**
- Data Mapping
- Monitoring
- Charting
- Integration Management
- Reporting/Analytics
- Ad hoc Analysis
- Access Controls/Permissions
- API
- Match & Merge
- Real-Time Monitoring
- Metadata Management
- Pipeline Management
- Job Scheduling
- Dashboard Creation
- Data Storage Management
- Multiple Data Sources
- Data Import/Export
- Generative AI
- Data Quality Control
- Data Connectors
- Customizable Reports
- Single Sign On
- Version Control
- Visual Analytics
- Accounting Integration
- Real-Time Data
- eCommerce Management
- AI Copilot
- CRM
- Data Visualization
- SSL Security
- Search/Filter
- Real-Time Analytics
- Data Capture and Transfer
- Collaboration Tools
- Performance Management
- Data Synchronization
- Drag & Drop
- Data Replication
- Activity Dashboard
- Database Support
- Workflow Management
- Alerts/Notifications
- Predictive Analytics
- Data Migration
- Third-Party Integrations
- Reporting & Statistics
- Data Analysis Tools

**Reporting**
- Activity Monitoring
- Documentation
- Alerts/Notifications

**Monitoring and Management**
- Data Observability
- Testing capabilities

**Security**
- Security Compliance
- Data Encryption

**Security**
- Data Encryption
- Security and Compliance
- Deduplication 

**Cloud Deployment**
- Hybrid cloud support
- Cloud migration capabilities

**Generative AI**
- AI Text Generation

**Generative AI**
- AI Text Generation
- AI Text Summarization

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