Smartly Reviews & Product Details

I really like the PBA feature because it helps me keep multiple campaigns under the same umbrella goal. It lets the algorithm decide where to invest the most, so I don't have to keep adjusting budgets. I also like the trigger functions, which are super flexible and help me automate my campaigns. The image template function connected to a feed is great too; it can be as simple as a spreadsheet and allows us to automate a lot. The initial setup was quite easy and straightforward, and overall, Smartly is a great tool for optimizing campaigns, automating workflows, and improving overall performance. Review collected by and hosted on G2.com.

I think one of the areas that I'd like to improve for Smartly is their reporting, especially the creative reporting. I feel like we could benefit from more creative insights and a better interface to showcase how the performance of our ads is. For example, aggregating ads across multiple campaigns is not easy. If I have the same ad, meaning the same video, but across multiple campaigns, seeing the performance altogether is really not easy to build with the current features. I would like a feature where, if it's a video, you could download it as a GIF for creative purposes and reporting, making it easier to showcase the ad's performance to our stakeholders. Copying within the template is another aspect that could be improved. I would like the possibility that if I create multiple templates with different aspect ratios, and I modify one, it's an easy way to apply that modification to other ratios with a simple copy-paste feature. Review collected by and hosted on G2.com.

The new features help improve campaign optimization and boost the overall ROI. Integration was easy and supported by the account manager. The team assisted us for months and always answered our questions promptly. There was deadline to the onboarding and it continued as long as needed their support & felt comfortable with the platform. Integration was easy and supported by the account manager. The team assisted us for months and always answered our questions promptly. There was deadline to the onboarding and it continued as long as needed their support & felt comfortable with the platform. Review collected by and hosted on G2.com.

With all the new platforms that have been added, the focus feels split, so it seems like less effort is going into the Meta features. Review collected by and hosted on G2.com.

I love using Smartly for its easy-to-use and flawless interface. It allows me to have my reporting view directly on my campaign view for a quick overview of my activities. The views that combine multiple channels give me quick insights into my cross-channel activities without needing to switch tabs. The Cross Channel PBA feature is a standout; it saves a lot of manual budget optimization work while also improving performance. Additionally, the people who work at Smartly are very easy to collaborate with, and having 24/7 support is great. We also had great support during onboarding for other clients in the past. Review collected by and hosted on G2.com.

The sync with new platform features is not always available. For example, if TikTok rolls out new things for their Smart+ campaigns, it takes a while before we can set these things up via Smartly. Switching between Smartly and native setups can be annoying and frustrating sometimes. Especially with Foot Locker, we are always keen to test new things. But new things from the platform side do not always pop up on Smartly directly. A quicker sync on that would be great, so that we don't have to switch between Smartly and the platform. Review collected by and hosted on G2.com.

I love using Smartly for campaign setup and optimization because it saves us a lot of time. The automated ads and new product features like countdown ads and conversational ads are great for social media. I really like the time-saving aspect and the efficiency it brings to our processes. The conversational ads feature provides new insights into our audience, making them valuable to use. Review collected by and hosted on G2.com.

I find the templates and editing them quite challenging. It takes a lot of time to edit a template, and it gives lots of errors. It could definitely be more user-friendly. Also, even though the overall setup was quite easy, it was quite hard to get onboarded for specialists. Review collected by and hosted on G2.com.

I appreciate Smartly for its excellent and friendly support that solves every issue and makes the effort to understand my needs. I also like the easy-to-understand and use interface along with the many functionalities that I am yet to discover. The initial setup was very easy and frictionless, which was a big plus. Smartly has been a great tool for ads automation for Meta and Google, especially solving the burden of creating a lot of ads in a single run and offering functionalities like customizing catalog images that Meta doesn't provide. Review collected by and hosted on G2.com.

I would like to add multiple products from a feed to a single video in Catalog Videos. Review collected by and hosted on G2.com.

I use Smartly for campaign optimization and creative management. Smartly has features that aren't available on other managers, allowing us to make optimizations across channels like TikTok and Facebook within the same workspace, which is really valuable for us. In creative management, the ad rotation tool is particularly valuable, as it helps avoid creative fatigue and enables optimization across channels through assets. The initial setup of Smartly was pretty easy, more of a plug-and-play process. Review collected by and hosted on G2.com.

I find that some capabilities on TikTok are not available on Smartly. This is an area that could be improved, especially since they are transitioning through the usage of TikTok. Review collected by and hosted on G2.com.

I like that Smartly is easy to use, which is a big plus for me. The most useful features for me are the image, video HTML templates which I use to create my ads. I also really appreciate the workspace environment and the reporting capabilities that it offers. Additionally, the initial setup was easy, which made the transition seamless. Review collected by and hosted on G2.com.

I find the HTML builder a bit complex and it doesn't hold all the potential other channels do. I see room for improvement in the HTML capabilities for display advertising. Review collected by and hosted on G2.com.

I like Smartly's fast support, which helps sort out roadblocks quickly with the support chat. The evolving platforms keep things up-to-date, and cross-account reporting is a big help for managing our complexity; it allows me to compare accounts without switching views. Deploying campaigns via feeds is also a time saver. Review collected by and hosted on G2.com.

I find that sometimes there are bugs or publishing errors, and they aren't really clear. Review collected by and hosted on G2.com.

I can manage all my Facebook and Instagram campaigns in a very effective and easy way, and I can also check all my campaign metrics very easily. Love it and I would recommended it to anyone managing lots of campaigns. Review collected by and hosted on G2.com.

Some bugs when uploading ads (videos). But doesn't happen too frequently. I've only had issues with these a couple of times, and with the help of customer support, I quickly solved it Review collected by and hosted on G2.com.

I really appreciate the support I get from the team at Smartly. The powerful reporting tool is great for creating easy overviews of complex campaigns and combining different reports together. I also like the budget optimization, which unlocks budget fluidity between platforms while maintaining some control over spend levels. Review collected by and hosted on G2.com.

I experience technical issues in the catalog management. I feel like there's not full focus on this part of the tool, and I've noticed some limitations and known issues. Review collected by and hosted on G2.com.