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Top Free Lead Scoring Software

Check out our list of free Lead Scoring Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
43 Lead Scoring Products Available
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Salesforce Sales Cloud
(25,477)4.4 out of 5
Optimized for quick response
1st Easiest To Use in Lead Scoring software
View top Consulting Services for Salesforce Sales Cloud
Entry Level Price:$25.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

    Users
    • Account Executive
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 46% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Sales Cloud is a customer relationship management platform that centralizes sales processes, customer data, and interactions.
    • Users like the platform's flexibility, automation features, and detailed reporting, which reduce manual effort and provide real-time visibility into performance.
    • Users reported that Salesforce Sales Cloud can be complex and overwhelming for new users, with a steep learning curve and potentially high costs for additional features and support.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Sales Cloud features and usability ratings that predict user satisfaction
    8.6
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.2
    8.9
    Lead Opportunity
    Average: 8.8
    8.4
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    580,922 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

Users
  • Account Executive
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 46% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Sales Cloud is a customer relationship management platform that centralizes sales processes, customer data, and interactions.
  • Users like the platform's flexibility, automation features, and detailed reporting, which reduce manual effort and provide real-time visibility into performance.
  • Users reported that Salesforce Sales Cloud can be complex and overwhelming for new users, with a steep learning curve and potentially high costs for additional features and support.
Salesforce Sales Cloud features and usability ratings that predict user satisfaction
8.6
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.2
8.9
Lead Opportunity
Average: 8.8
8.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,922 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
ActiveCampaign
(14,605)4.4 out of 5
Optimized for quick response
4th Easiest To Use in Lead Scoring software
View top Consulting Services for ActiveCampaign
Entry Level Price:Starting at $15.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.1
    Analysis
    Average: 8.4
    8.0
    Conversion Viability
    Average: 8.2
    8.1
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Verified User in Real Estate
    UR
    Extremely comprehensive customer data and email package; the easiest to set-up automations in this field; very responsive client services Read review
    Verified User in Professional Training & Coaching
    UP
    AC can do an incredible amount - it is far more than just a newsletter tool. The support is good, responds reliably and promptly. The user... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,230 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    857 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign features and usability ratings that predict user satisfaction
8.1
Analysis
Average: 8.4
8.0
Conversion Viability
Average: 8.2
8.1
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.1
Verified User in Real Estate
UR
Extremely comprehensive customer data and email package; the easiest to set-up automations in this field; very responsive client services Read review
Verified User in Professional Training & Coaching
UP
AC can do an incredible amount - it is far more than just a newsletter tool. The support is good, responds reliably and promptly. The user... Read review
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,230 Twitter followers
LinkedIn® Page
www.linkedin.com
857 employees on LinkedIn®
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Apollo.io
(9,450)4.7 out of 5
Optimized for quick response
2nd Easiest To Use in Lead Scoring software
View top Consulting Services for Apollo.io
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first

    Users
    • Account Executive
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Apollo.io is a platform that combines prospecting, accurate data, structured outreach, and automation to simplify and enhance sales workflows.
    • Reviewers appreciate Apollo.io's AI features, ease of use, and integration capabilities, which make day-to-day outbound tasks easier and more efficient, saving time and allowing everything to happen in one place.
    • Users experienced issues with the platform's data accuracy, email integration reliability, and the number of paywalls across the platform, which can interrupt workflow and experimentation, especially for smaller teams.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Apollo.io features and usability ratings that predict user satisfaction
    8.8
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.2
    8.9
    Lead Opportunity
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apollo.io
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first

Users
  • Account Executive
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 67% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Apollo.io is a platform that combines prospecting, accurate data, structured outreach, and automation to simplify and enhance sales workflows.
  • Reviewers appreciate Apollo.io's AI features, ease of use, and integration capabilities, which make day-to-day outbound tasks easier and more efficient, saving time and allowing everything to happen in one place.
  • Users experienced issues with the platform's data accuracy, email integration reliability, and the number of paywalls across the platform, which can interrupt workflow and experimentation, especially for smaller teams.
Apollo.io features and usability ratings that predict user satisfaction
8.8
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.2
8.9
Lead Opportunity
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Freshsales
(1,222)4.5 out of 5
Entry Level Price:Starting at $9.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

    Users
    • CEO
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 27% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Freshsales features and usability ratings that predict user satisfaction
    8.7
    Analysis
    Average: 8.4
    8.7
    Conversion Viability
    Average: 8.2
    8.8
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Aommie .
    A
    Customer Support, Easy to use Easy API Access Less Limitation on API Read review
    Carolina R.
    CR
    FreshSales offers excellent value for its price, making it ideal for small businesses or companies that want an effective CRM without breaking the... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Freshworks
    Year Founded
    2010
    HQ Location
    San Mateo, CA
    Twitter
    @FreshworksInc
    19,047 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9,542 employees on LinkedIn®
    Ownership
    NASDAQ: FRSH
Product Description
How are these determined?Information
This description is provided by the seller.

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

Users
  • CEO
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Small-Business
  • 27% Mid-Market
Freshsales features and usability ratings that predict user satisfaction
8.7
Analysis
Average: 8.4
8.7
Conversion Viability
Average: 8.2
8.8
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 9.1
Aommie .
A
Customer Support, Easy to use Easy API Access Less Limitation on API Read review
Carolina R.
CR
FreshSales offers excellent value for its price, making it ideal for small businesses or companies that want an effective CRM without breaking the... Read review
Seller Details
Seller
Freshworks
Year Founded
2010
HQ Location
San Mateo, CA
Twitter
@FreshworksInc
19,047 Twitter followers
LinkedIn® Page
www.linkedin.com
9,542 employees on LinkedIn®
Ownership
NASDAQ: FRSH
ZoomInfo Operations
(352)4.4 out of 5
6th Easiest To Use in Lead Scoring software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 20% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Operations features and usability ratings that predict user satisfaction
    8.8
    Analysis
    Average: 8.4
    8.6
    Conversion Viability
    Average: 8.2
    8.9
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Shiva s.
    SS
    I use it pretty much every day, the best part for me is how much time it saves. A lot of the manual work around keeping data clean and organized... Read review
    Verified User in Computer Software
    UC
    ZoomInfo Operations provides highly accurate and up-to-date contact and company data, which helps streamline our sales and marketing workflows. Its... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,510 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,353 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 20% Small-Business
ZoomInfo Operations features and usability ratings that predict user satisfaction
8.8
Analysis
Average: 8.4
8.6
Conversion Viability
Average: 8.2
8.9
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 9.1
Shiva s.
SS
I use it pretty much every day, the best part for me is how much time it saves. A lot of the manual work around keeping data clean and organized... Read review
Verified User in Computer Software
UC
ZoomInfo Operations provides highly accurate and up-to-date contact and company data, which helps streamline our sales and marketing workflows. Its... Read review
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,510 Twitter followers
LinkedIn® Page
www.linkedin.com
4,353 employees on LinkedIn®
ZoomInfo Marketing
(181)4.4 out of 5
7th Easiest To Use in Lead Scoring software
View top Consulting Services for ZoomInfo Marketing
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 41% Mid-Market
    • 34% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Marketing is a tool for lead enrichment and account-based marketing, offering features such as data segmentation, intent signals, and integration with CRM and marketing tools.
    • Users frequently mention the accuracy of the data, the ease of use, the ability to target high-intent accounts, and the seamless integration with other marketing and CRM tools as key benefits.
    • Reviewers noted that the platform can feel complex for new users, the data sometimes requires manual verification, and the pricing can be high for small teams.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.9
    Analysis
    Average: 8.4
    8.9
    Conversion Viability
    Average: 8.2
    9.0
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,510 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,353 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 41% Mid-Market
  • 34% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Marketing is a tool for lead enrichment and account-based marketing, offering features such as data segmentation, intent signals, and integration with CRM and marketing tools.
  • Users frequently mention the accuracy of the data, the ease of use, the ability to target high-intent accounts, and the seamless integration with other marketing and CRM tools as key benefits.
  • Reviewers noted that the platform can feel complex for new users, the data sometimes requires manual verification, and the pricing can be high for small teams.
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.9
Analysis
Average: 8.4
8.9
Conversion Viability
Average: 8.2
9.0
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,510 Twitter followers
LinkedIn® Page
www.linkedin.com
4,353 employees on LinkedIn®
Zoho CRM
(2,884)4.1 out of 5
9th Easiest To Use in Lead Scoring software
View top Consulting Services for Zoho CRM
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

    Users
    • Owner
    • CEO
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 62% Small-Business
    • 32% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho CRM is a customer relationship management tool that combines sales automation, analytics, and multichannel engagement to manage sales, support, and customer data under one platform.
    • Users like Zoho CRM's affordability, its seamless integration with other SaaS applications, its automation features, and its ease of use, particularly its simple and intuitive user interface.
    • Users reported issues with the cluttered interface, the steep learning curve for new users, occasional maintenance delays, and inconsistencies in customer support responsiveness.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho CRM features and usability ratings that predict user satisfaction
    8.3
    Analysis
    Average: 8.4
    8.4
    Conversion Viability
    Average: 8.2
    8.5
    Lead Opportunity
    Average: 8.8
    8.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    137,068 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,794 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

Users
  • Owner
  • CEO
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 62% Small-Business
  • 32% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho CRM is a customer relationship management tool that combines sales automation, analytics, and multichannel engagement to manage sales, support, and customer data under one platform.
  • Users like Zoho CRM's affordability, its seamless integration with other SaaS applications, its automation features, and its ease of use, particularly its simple and intuitive user interface.
  • Users reported issues with the cluttered interface, the steep learning curve for new users, occasional maintenance delays, and inconsistencies in customer support responsiveness.
Zoho CRM features and usability ratings that predict user satisfaction
8.3
Analysis
Average: 8.4
8.4
Conversion Viability
Average: 8.2
8.5
Lead Opportunity
Average: 8.8
8.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
137,068 Twitter followers
LinkedIn® Page
www.linkedin.com
29,794 employees on LinkedIn®
Phone
+1 (888) 900-9646
Pocus
(134)4.4 out of 5
Optimized for quick response
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI anal

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 52% Mid-Market
    • 40% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Pocus is a platform for sending tailored messages to mid priority accounts, offering features such as AI-driven prospecting, smart mapping, and compatibility with other CRMs.
    • Reviewers appreciate the user-friendly interface, the ability to easily target specific accounts, workspaces, and users, and the platform's seamless integration with other CRM tools like Outreach and HubSpot.
    • Reviewers noted issues with data accuracy, slow refresh rates with CRM, and a steep learning curve, as well as challenges in setting up the platform and occasional bugs.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pocus features and usability ratings that predict user satisfaction
    8.0
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.2
    8.5
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pocus
    Company Website
    Year Founded
    2021
    HQ Location
    New York, NY
    Twitter
    @getpocus
    589 Twitter followers
    LinkedIn® Page
    linkedin.com
    51 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI anal

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 52% Mid-Market
  • 40% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Pocus is a platform for sending tailored messages to mid priority accounts, offering features such as AI-driven prospecting, smart mapping, and compatibility with other CRMs.
  • Reviewers appreciate the user-friendly interface, the ability to easily target specific accounts, workspaces, and users, and the platform's seamless integration with other CRM tools like Outreach and HubSpot.
  • Reviewers noted issues with data accuracy, slow refresh rates with CRM, and a steep learning curve, as well as challenges in setting up the platform and occasional bugs.
Pocus features and usability ratings that predict user satisfaction
8.0
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.2
8.5
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Pocus
Company Website
Year Founded
2021
HQ Location
New York, NY
Twitter
@getpocus
589 Twitter followers
LinkedIn® Page
linkedin.com
51 employees on LinkedIn®
Ortto
(622)4.4 out of 5
Optimized for quick response
Entry Level Price:Starting at $199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 70% Small-Business
    • 27% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ortto features and usability ratings that predict user satisfaction
    8.3
    Analysis
    Average: 8.4
    7.9
    Conversion Viability
    Average: 8.2
    8.6
    Lead Opportunity
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Aida S.
    AS
    For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is... Read review
    Verified User in Non-Profit Organization Management
    AN
    I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ortto
    Company Website
    Year Founded
    2015
    HQ Location
    Sydney, Australia
    Twitter
    @ortto
    182 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 70% Small-Business
  • 27% Mid-Market
Ortto features and usability ratings that predict user satisfaction
8.3
Analysis
Average: 8.4
7.9
Conversion Viability
Average: 8.2
8.6
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.1
Aida S.
AS
For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is... Read review
Verified User in Non-Profit Organization Management
AN
I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The... Read review
Seller Details
Seller
Ortto
Company Website
Year Founded
2015
HQ Location
Sydney, Australia
Twitter
@ortto
182 Twitter followers
LinkedIn® Page
www.linkedin.com
39 employees on LinkedIn®
Saleswings
(34)4.8 out of 5
10th Easiest To Use in Lead Scoring software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-p

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Saleswings features and usability ratings that predict user satisfaction
    8.5
    Analysis
    Average: 8.4
    8.8
    Conversion Viability
    Average: 8.2
    9.2
    Lead Opportunity
    Average: 8.8
    9.6
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • MS
    Next level integrations and easy to use features enable us to track all of our web visitor's behaviors and route only the warmest leads to sales.... Read review
    Ken D.
    KD
    Easy set up and implementation, seamless integration with Marketing Cloud and Salesforce, and outstanding account support. Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Saleswings
    Year Founded
    2016
    HQ Location
    Lausanne, Switzerland
    Twitter
    @SalesWingsApp
    4,537 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-p

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Saleswings features and usability ratings that predict user satisfaction
8.5
Analysis
Average: 8.4
8.8
Conversion Viability
Average: 8.2
9.2
Lead Opportunity
Average: 8.8
9.6
Has the product been a good partner in doing business?
Average: 9.1
MS
Next level integrations and easy to use features enable us to track all of our web visitor's behaviors and route only the warmest leads to sales.... Read review
Ken D.
KD
Easy set up and implementation, seamless integration with Marketing Cloud and Salesforce, and outstanding account support. Read review
Seller Details
Seller
Saleswings
Year Founded
2016
HQ Location
Lausanne, Switzerland
Twitter
@SalesWingsApp
4,537 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Valasys AI
(54)4.9 out of 5
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    VAIS (Valasys AI Score) - The Complete B2B Sales Intelligence & Lead Generation Platform VAIS is the only AI-powered sales intelligence platform that combines predictive analytics with natural la

    Users
    • CEO
    Industries
    • Computer Software
    Market Segment
    • 33% Mid-Market
    • 22% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Valasys AI is a tool used to coordinate demand generation and sales enablement initiatives, providing a consolidated view of how prospects interact with messaging and where they sit within the decision journey.
    • Reviewers frequently mention the platform's ability to improve list quality, provide verified contact details, and offer focused account recommendations, which has improved collaboration and reduced friction between teams.
    • Reviewers experienced issues with the speed of Valasys AI, the need for more customization in scoring weights and dashboard views, and a desire for more beginner tutorials to understand the platform's features.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Valasys AI features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    10.0
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Valasys Media
    Year Founded
    2014
    HQ Location
    Jersey City, US
    LinkedIn® Page
    www.linkedin.com
    118 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

VAIS (Valasys AI Score) - The Complete B2B Sales Intelligence & Lead Generation Platform VAIS is the only AI-powered sales intelligence platform that combines predictive analytics with natural la

Users
  • CEO
Industries
  • Computer Software
Market Segment
  • 33% Mid-Market
  • 22% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Valasys AI is a tool used to coordinate demand generation and sales enablement initiatives, providing a consolidated view of how prospects interact with messaging and where they sit within the decision journey.
  • Reviewers frequently mention the platform's ability to improve list quality, provide verified contact details, and offer focused account recommendations, which has improved collaboration and reduced friction between teams.
  • Reviewers experienced issues with the speed of Valasys AI, the need for more customization in scoring weights and dashboard views, and a desire for more beginner tutorials to understand the platform's features.
Valasys AI features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
10.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Valasys Media
Year Founded
2014
HQ Location
Jersey City, US
LinkedIn® Page
www.linkedin.com
118 employees on LinkedIn®
Workbooks
(573)4.2 out of 5
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joi

    Users
    • Managing Director
    • Director
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 33% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Workbooks features and usability ratings that predict user satisfaction
    7.5
    Analysis
    Average: 8.4
    7.9
    Conversion Viability
    Average: 8.2
    7.5
    Lead Opportunity
    Average: 8.8
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • GD
    The ease of use and being able to navigate the system is very useful. The level of reporting on activities, opportunities, existing customer... Read review
    Harrison D.
    HD
    I like combining all sales, marketing, outreach, and team collaboration. The "Shared Success Program" was a highlight for our customers to work... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Workbooks
    Company Website
    Year Founded
    2009
    HQ Location
    Reading, Berkshire
    Twitter
    @Workbooks
    2,773 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    70 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joi

Users
  • Managing Director
  • Director
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 60% Small-Business
  • 33% Mid-Market
Workbooks features and usability ratings that predict user satisfaction
7.5
Analysis
Average: 8.4
7.9
Conversion Viability
Average: 8.2
7.5
Lead Opportunity
Average: 8.8
8.7
Has the product been a good partner in doing business?
Average: 9.1
GD
The ease of use and being able to navigate the system is very useful. The level of reporting on activities, opportunities, existing customer... Read review
Harrison D.
HD
I like combining all sales, marketing, outreach, and team collaboration. The "Shared Success Program" was a highlight for our customers to work... Read review
Seller Details
Seller
Workbooks
Company Website
Year Founded
2009
HQ Location
Reading, Berkshire
Twitter
@Workbooks
2,773 Twitter followers
LinkedIn® Page
www.linkedin.com
70 employees on LinkedIn®
Lightcast Gazelle
(61)4.7 out of 5
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai re

    Users
    No information available
    Industries
    • Government Administration
    • International Trade and Development
    Market Segment
    • 69% Small-Business
    • 23% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lightcast Gazelle features and usability ratings that predict user satisfaction
    7.9
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.2
    8.6
    Lead Opportunity
    Average: 8.8
    9.7
    Has the product been a good partner in doing business?
    Average: 9.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • David T.
    DT
    The staff at Gazelle is terrific. They are very responsive and take feedback seriously for incorporating it into new features, UX updates, and... Read review
    Sam E.
    SE
    Level of detail, sheer breadth of data and G. Score. The library of tutorial videos on how to use the app and what to use it for, including... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lightcast
    Year Founded
    2000
    HQ Location
    Moscow, Idaho, United States
    Twitter
    @LightcastData
    3,820 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    752 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai re

Users
No information available
Industries
  • Government Administration
  • International Trade and Development
Market Segment
  • 69% Small-Business
  • 23% Mid-Market
Lightcast Gazelle features and usability ratings that predict user satisfaction
7.9
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.2
8.6
Lead Opportunity
Average: 8.8
9.7
Has the product been a good partner in doing business?
Average: 9.1
David T.
DT
The staff at Gazelle is terrific. They are very responsive and take feedback seriously for incorporating it into new features, UX updates, and... Read review
Sam E.
SE
Level of detail, sheer breadth of data and G. Score. The library of tutorial videos on how to use the app and what to use it for, including... Read review
Seller Details
Seller
Lightcast
Year Founded
2000
HQ Location
Moscow, Idaho, United States
Twitter
@LightcastData
3,820 Twitter followers
LinkedIn® Page
www.linkedin.com
752 employees on LinkedIn®
BreadcrumbsIO
(23)4.3 out of 5
Entry Level Price:Starting at $1,999.00
  • Overview
    Expand/Collapse Overview
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Breadcrumbs is a Revenue Acceleration platform with lead scoring at the core that allows you to uncover hidden revenue opportunities at the right time by turning up the volume on intent signals you al

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 35% Mid-Market
BreadcrumbsIO features and usability ratings that predict user satisfaction
9.6
Analysis
Average: 8.4
7.8
Conversion Viability
Average: 8.2
10.0
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.1
Verified User in Marketing and Advertising
CM
Friendly design of the website, attractive free tools and plan to start Read review
Alejandro V.
AV
the proposed functionality; is a huge pain point in our industry Read review
Seller Details
Seller
BreadcrumbsIO
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@BreadcrumbsIO
279 Twitter followers
LinkedIn® Page
www.linkedin.com
5 employees on LinkedIn®
WhatConverts
(294)4.9 out of 5
Optimized for quick response
5th Easiest To Use in Lead Scoring software
View top Consulting Services for WhatConverts
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • WhatConverts is a lead tracking platform that provides detailed attribution for leads, simplifies the conversion tracking process, and offers a comprehensive view of traffic sources.
    • Reviewers like the platform's ease of use, accurate reporting, and exceptional customer service, with many praising the support team's responsiveness and helpfulness.
    • Users mentioned some difficulties with the platform, including occasional bugs, a learning curve for beginners, and limitations in lead scoring abilities and segmentation options.
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WhatConverts features and usability ratings that predict user satisfaction
    8.9
    Analysis
    Average: 8.4
    9.2
    Conversion Viability
    Average: 8.2
    9.0
    Lead Opportunity
    Average: 8.8
    9.7
    Has the product been a good partner in doing business?
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WhatConverts
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    275 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    43 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 87% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • WhatConverts is a lead tracking platform that provides detailed attribution for leads, simplifies the conversion tracking process, and offers a comprehensive view of traffic sources.
  • Reviewers like the platform's ease of use, accurate reporting, and exceptional customer service, with many praising the support team's responsiveness and helpfulness.
  • Users mentioned some difficulties with the platform, including occasional bugs, a learning curve for beginners, and limitations in lead scoring abilities and segmentation options.
WhatConverts features and usability ratings that predict user satisfaction
8.9
Analysis
Average: 8.4
9.2
Conversion Viability
Average: 8.2
9.0
Lead Opportunity
Average: 8.8
9.7
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
WhatConverts
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
275 Twitter followers
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®