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Compare Oracle Unity Customer Data Platform and Salesforce Data Cloud 
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At a Glance
Market Segments
Small-Business (50.0% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Oracle Unity Customer Data Platform
Star Rating
(2)4.0 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle Unity Customer Data PlatformSalesforce Data Cloud
Star Rating
(206)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data CloudPricing
Entry-Level Pricing
Oracle Unity Customer Data Platform
No pricing availableSalesforce Data Cloud
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Oracle Unity Customer Data Platform
No trial information availableSalesforce Data Cloud
No trial information availableRatings
Meets Requirements
Not enough data
9.0
86
Ease of Use
Not enough data
7.9
164
Ease of Setup
Not enough data
7.3
137
Ease of Admin
Not enough data
8.6
41
Quality of Support
Not enough data
8.6
82
Has the product been a good partner in doing business?
Not enough data
9.3
40
Product Direction (% positive)
Not enough data
9.0
84
Features by Category
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.3
5
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.3
5
Platform
Not enough data
8.7
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Administration
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Management
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Compliance
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
Not enough data
Security
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Data Quality
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
9.3
5
Maintainence
Not enough data
8.7
5
Not enough data
8.7
5
Generative AI
Not enough data
7.3
5
Not enough data
7.7
5
Agentic AI - Data Governance
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
Not enough data
Data Sourcing
Not enough data
8.8
28
Not enough data
9.0
28
Not enough data
8.5
27
Not enough data
9.0
27
Intelligence
Not enough data
8.5
27
Not enough data
8.7
26
Not enough data
8.5
26
Audiences
Not enough data
10.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Data Analysis
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
10.0
5
Administration
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Agentic AI - Audience Intelligence Platforms
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.1
15
Not enough data
8.6
15
Categories
Categories
Shared Categories
Oracle Unity Customer Data Platform and Salesforce Data Cloud are categorized as Customer Data Platform (CDP)
Unique Categories
Oracle Unity Customer Data Platform has no unique categories
Salesforce Data Cloud is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Oracle Unity Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
50.0%
Computer Software
50.0%
‐
‐
‐
Other
0.0%
Information Technology and Services
16.5%
Computer Software
9.6%
Financial Services
7.4%
Consulting
4.8%
Marketing and Advertising
4.3%
Other
57.4%
Alternatives
Discussions
Oracle Unity Customer Data Platform has no discussions with answers
Salesforce Data Cloud has no discussions with answers
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