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Compare Numerator Insights and Pathmatics by Sensor Tower 
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At a Glance
Market Segments
Enterprise (56.4% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Numerator Insights
Star Rating
(39)4.6 out of 5
Market Segments
Enterprise (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Numerator InsightsPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pathmatics by Sensor Tower excels in its "Ad Creatives" feature, receiving a high score of 9.4, which reviewers mention provides comprehensive insights into creative performance, while Numerator Insights, although strong, scores slightly lower in this area.
- Reviewers mention that Pathmatics offers superior "Ease of Use" with a score of 9.2, making it more user-friendly compared to Numerator Insights, which has a score of 8.7, indicating a steeper learning curve for new users.
- G2 users highlight the "Quality of Support" as a standout feature for Numerator Insights, scoring 9.4, with many reviewers praising the responsiveness and helpfulness of the support team, whereas Pathmatics scores 8.7 in this area.
- Users on G2 report that Pathmatics shines in "Ad Intelligence Reporting" with a score of 9.0, providing detailed analytics that help in strategic decision-making, while Numerator Insights does not match this level of detail.
- Reviewers mention that Numerator Insights has a stronger focus on "Customer Insights" with a score of 7.5, which is particularly beneficial for enterprises looking to understand their audience better, while Pathmatics scores lower in this aspect.
- Users say that Pathmatics' "Campaign Insights" feature, scoring 8.2, is effective for tracking campaign performance across multiple channels, but Numerator Insights offers more robust "Multichannel Tracking" capabilities, scoring 8.2 as well, making it a better choice for users needing comprehensive tracking across various platforms.
Pricing
Entry-Level Pricing
Numerator Insights
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
Numerator Insights
No trial information availablePathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.6
22
8.2
272
Ease of Use
8.5
21
9.2
270
Ease of Setup
Not enough data
9.1
122
Ease of Admin
Not enough data
8.7
114
Quality of Support
9.4
21
8.7
224
Has the product been a good partner in doing business?
Not enough data
9.0
110
Product Direction (% positive)
8.3
20
8.4
255
Features by Category
Platform Basics
Not enough data
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
Not enough data
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.4
22
Not enough data
8.5
21
Data Management
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Analytics
8.3
5
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Campaign Activity
Not enough data
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Omnichannel Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Numerator Insights and Pathmatics by Sensor Tower are categorized as Digital Advertising Intelligence
Unique Categories
Numerator Insights is categorized as Retail Analytics, Omnichannel Commerce, Retail Intelligence, and Consumer Insights Platforms
Pathmatics by Sensor Tower is categorized as Competitive Intelligence and Marketing Analytics
Reviews
Reviewers' Company Size
Numerator Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consumer Goods
41.0%
Food & Beverages
25.6%
Marketing and Advertising
12.8%
Food Production
5.1%
Retail
2.6%
Other
12.8%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Alternatives
Discussions
Numerator Insights has no discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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