# How does HYPR detect fake followers?



##### Post Metadata
- Posted at: over 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Our team of data scientists and developers come from Israeli IDF intelligence units and have been dedicating efforts to remove both fake and inactive accounts (both of which contribute nothing to the advertiser), when evaluating influencers. 

Our methods include, but are not limited to:
1.Identifying unique patterns of behavior; 
2.Identifying suspicious network connections (follow other fake accounts);
3.Identifying repeated posting of unoriginal content taken from public places;
4.Image recognition (to identify images used elsewhere on the web);
5.Tracking follow/unfollow behavior;
6.Recognizing letter replacement -l (Lowercase L) and I (Capital i).

With the above in mind, when HYPR users view the data in a HYPR profile/report, they are viewing data which reflects the authentic and active audience members following a given influencer. 

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Marketing Director at HYPR Brands - Influencer Marketing Platform




## Related Product
[Julius](https://www.g2.com/products/julius-works-julius/reviews)

## Related Category
[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

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