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Compare Google Tag Manager and Piwik PRO 
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Tag Monitor
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (56.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Google Tag Manager
Star Rating
(414)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerPiwik PRO
Star Rating
(47)4.6 out of 5
Market Segments
Small-Business (56.5% of reviews)
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Tag Manager excels in "Standard Event Tracking" with a score of 9.1, making it easier for marketers to implement and manage tracking without extensive coding knowledge. In contrast, Piwik PRO's score of 8.8 indicates it is still effective but may require more technical expertise for similar tasks.
- Reviewers mention that Google Tag Manager's "Real-Time Reporting" feature stands out with a score of 9.3, allowing users to see immediate data updates. Piwik PRO, with a score of 7.8, may not provide the same level of immediacy, which could be a drawback for users needing instant insights.
- G2 users highlight that Google Tag Manager's "Ease of Setup" is rated at 7.9, which some find slightly challenging, while Piwik PRO's score of 8.1 suggests a more user-friendly setup process, making it potentially more accessible for beginners.
- Users on G2 report that Piwik PRO shines in "Custom Reports and Dashboards" with a score of 8.9, allowing for tailored insights that meet specific business needs. Google Tag Manager, while effective, scores slightly lower at 8.3, indicating less flexibility in this area.
- Reviewers mention that Google Tag Manager's "User, Role, and Access Management" feature is highly rated at 9.1, providing robust control over user permissions. Piwik PRO, with a score of 8.7, offers similar functionality but may not be as comprehensive in user management capabilities.
- Users say that Google Tag Manager's "Performance and Reliability" is rated at 9.1, indicating a strong track record for uptime and speed. Piwik PRO, with a score of 8.3, may not match this reliability, which could impact user experience during critical data collection periods.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availablePiwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Google Tag Manager
No trial information availablePiwik PRO
Free Trial is available
Ratings
Meets Requirements
9.2
336
8.6
41
Ease of Use
7.9
337
8.3
42
Ease of Setup
7.9
197
8.3
33
Ease of Admin
8.3
191
8.4
29
Quality of Support
7.1
275
7.8
31
Has the product been a good partner in doing business?
8.1
166
8.8
21
Product Direction (% positive)
8.8
327
8.9
41
Features by Category
Metrics
9.0
206
9.0
32
8.9
205
8.9
32
8.7
199
8.9
33
9.1
231
8.8
33
9.0
237
8.6
29
8.4
182
8.9
32
8.3
179
8.5
31
9.1
223
8.7
27
8.6
184
8.6
26
Reporting
Feature Not Available
8.1
34
8.4
165
8.4
27
8.0
156
8.4
29
Feature Not Available
8.3
28
Feature Not Available
7.9
24
8.6
169
7.8
23
Feature Not Available
8.9
28
Other
8.6
183
8.4
33
8.5
167
8.6
30
8.3
164
8.2
29
9.0
195
8.2
25
8.8
155
8.8
21
7.9
122
7.9
20
8.1
149
8.2
22
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
157
8.2
31
8.7
172
7.8
23
9.0
215
8.4
31
9.1
223
8.5
32
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and Piwik PRO are categorized as Digital Analytics and Tag Management Systems
Unique Categories
Google Tag Manager has no unique categories
Piwik PRO is categorized as Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
9.1%
Information Technology and Services
8.6%
Internet
6.1%
Retail
3.0%
Other
39.1%
Marketing and Advertising
13.0%
Information Technology and Services
13.0%
Computer Software
10.9%
Consulting
6.5%
Computer & Network Security
6.5%
Other
50.0%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Piwik PRO has no discussions with answers
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