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Compare Google Tag Manager and Piwik PRO 
Featured Products
At a Glance
Market Segments
Small-Business (53.6% of reviews)
Small-Business (56.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Google Tag Manager
Star Rating
(419)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerPiwik PRO
Star Rating
(48)4.6 out of 5
Market Segments
Small-Business (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansGoogle Tag Manager vs Piwik PRO
When assessing the two solutions, reviewers found Piwik PRO easier to use, set up, and administer. Reviewers also preferred doing business with Piwik PRO overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Piwik PRO.
- When comparing quality of ongoing product support, reviewers felt that Piwik PRO is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Piwik PRO over Google Tag Manager.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availablePiwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Google Tag Manager
No trial information availablePiwik PRO
Free Trial is available
Ratings
Meets Requirements
9.2
341
8.6
41
Ease of Use
8.0
342
8.3
42
Ease of Setup
7.9
202
8.3
33
Ease of Admin
8.3
191
8.4
29
Quality of Support
7.1
279
7.8
31
Has the product been a good partner in doing business?
8.1
166
8.8
21
Product Direction (% positive)
8.8
332
8.9
41
Features by Category
Metrics
9.0
210
9.0
32
8.9
208
8.9
32
8.7
202
8.9
33
9.1
234
8.8
33
9.0
241
8.6
29
8.4
185
8.9
32
8.3
182
8.5
31
9.1
226
8.7
27
8.5
187
8.6
26
Reporting
Feature Not Available
8.1
34
8.4
168
8.4
27
8.1
159
8.4
29
Feature Not Available
8.3
28
Feature Not Available
7.9
24
8.6
172
7.8
23
Feature Not Available
8.9
28
Other
8.6
186
8.4
33
8.5
170
8.6
30
8.3
167
8.2
29
9.0
198
8.2
25
8.8
158
8.8
21
8.0
125
7.9
20
8.1
152
8.2
22
Agentic AI - Digital Analytics
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Administration
8.8
160
8.2
31
8.7
175
7.8
23
9.0
218
8.4
31
9.1
226
8.5
32
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and Piwik PRO are categorized as Digital Analytics and Tag Management Systems
Unique Categories
Google Tag Manager has no unique categories
Piwik PRO is categorized as Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.7%
Internet
6.0%
Retail
3.0%
Other
39.4%
Marketing and Advertising
13.0%
Information Technology and Services
13.0%
Computer Software
10.9%
Consulting
6.5%
Computer & Network Security
6.5%
Other
50.0%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Piwik PRO has no discussions with answers
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