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Compare Google Tag Manager and Moat Analytics 
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Tag Monitor
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Mid-Market (41.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerMoat Analytics
Star Rating
(32)4.6 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Moat AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Tag Manager excels in "Standard Event Tracking" with a score of 9.1, allowing for seamless tracking of user interactions, while Moat Analytics, although strong in "Campaign Tracking" with a score of 9.0, does not offer the same level of granularity in event tracking.
- Reviewers mention that Moat Analytics shines in "Quality of Support" with a score of 9.3, providing timely assistance and resources, whereas Google Tag Manager's support is rated lower at 7.1, indicating potential delays in resolving user issues.
- G2 users highlight that Google Tag Manager's "Ease of Setup" is rated at 7.9, which can be challenging for beginners, while Moat Analytics boasts a higher score of 9.3 in "Ease of Use," making it more user-friendly for those new to analytics tools.
- Users on G2 report that Google Tag Manager offers superior "Data Collection" capabilities with a score of 9.7, enabling comprehensive data gathering across various platforms, while Moat Analytics, although effective, does not match this level of versatility.
- Reviewers say that Moat Analytics provides robust "Campaign Insights" with a score of 9.7, allowing marketers to analyze the effectiveness of their campaigns in-depth, whereas Google Tag Manager focuses more on implementation and tracking rather than detailed campaign analysis.
- Users say that Google Tag Manager's "Custom Reports and Dashboards" feature, rated at 8.3, allows for tailored reporting, but lacks the advanced visualization options that Moat Analytics offers, which is reflected in its higher user satisfaction in reporting features.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableMoat Analytics
No pricing availableFree Trial
Google Tag Manager
No trial information availableMoat Analytics
No trial information availableRatings
Meets Requirements
9.2
336
9.1
30
Ease of Use
7.9
337
9.3
30
Ease of Setup
7.9
197
Not enough data
Ease of Admin
8.3
191
Not enough data
Quality of Support
7.1
275
9.3
27
Has the product been a good partner in doing business?
8.1
166
Not enough data
Product Direction (% positive)
8.8
327
9.2
30
Features by Category
Metrics
9.0
206
Not enough data
8.9
205
Not enough data
8.7
199
Not enough data
9.1
231
Not enough data
9.0
237
Not enough data
8.4
182
Not enough data
8.3
179
Not enough data
9.1
223
Not enough data
8.6
184
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
165
Not enough data
8.0
156
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
169
Not enough data
Feature Not Available
Not enough data
Other
8.6
183
Not enough data
8.5
167
Not enough data
8.3
164
Not enough data
9.0
195
Not enough data
8.8
155
Not enough data
7.9
122
Not enough data
8.1
149
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
157
Not enough data
8.7
172
Not enough data
9.0
215
Not enough data
9.1
223
Not enough data
Marketing Operations
Not enough data
9.3
23
|
Verified
Not enough data
9.7
26
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.7
23
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.7
25
|
Verified
Not enough data
9.8
26
|
Verified
Not enough data
9.4
22
|
Verified
Not enough data
9.3
24
|
Verified
Not enough data
9.4
26
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and Moat Analytics are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Moat Analytics is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moat Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
9.1%
Information Technology and Services
8.6%
Internet
6.1%
Retail
3.0%
Other
39.1%
Marketing and Advertising
58.1%
Supermarkets
16.1%
Retail
9.7%
Wholesale
3.2%
Online Media
3.2%
Other
9.7%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Moat Analytics has no discussions with answers
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