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Compare Funnel and Moat Analytics 
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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (41.9% of reviews)
Entry-Level Pricing
Starting at $120.00
No pricing available
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansMoat Analytics
Star Rating
(32)4.6 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Moat AnalyticsFunnel vs Moat Analytics
- Reviewers felt that Moat Analytics meets the needs of their business better than Funnel.
- When comparing quality of ongoing product support, reviewers felt that Moat Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Moat Analytics over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Moat Analytics
No pricing availableFree Trial
Funnel
Free Trial is available
Moat Analytics
No trial information availableRatings
Meets Requirements
8.8
140
9.1
30
Ease of Use
8.5
143
9.3
30
Ease of Setup
8.8
102
Not enough data
Ease of Admin
8.9
95
Not enough data
Quality of Support
9.1
137
9.3
27
Has the product been a good partner in doing business?
9.1
94
Not enough data
Product Direction (% positive)
8.7
141
9.2
30
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Marketing Operations
8.3
76
|
Verified
9.3
23
|
Verified
8.9
85
|
Verified
9.7
26
|
Verified
7.7
43
9.5
22
|
Verified
8.4
74
|
Verified
9.7
23
|
Verified
8.0
46
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.4
80
|
Verified
9.7
25
|
Verified
8.7
83
|
Verified
9.8
26
|
Verified
8.2
68
|
Verified
9.4
22
|
Verified
8.9
83
|
Verified
9.3
24
|
Verified
7.8
41
9.4
26
|
Verified
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Moat Analytics are categorized as Marketing Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moat Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Marketing and Advertising
58.1%
Supermarkets
16.1%
Retail
9.7%
Wholesale
3.2%
Online Media
3.2%
Other
9.7%
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Moat Analytics has no discussions with answers
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