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Compare Funnel and Matillion 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (52.6% of reviews)
Entry-Level Pricing
Starting at $120.00
Starting at $2.00/credit Credit
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansMatillion
Star Rating
(81)4.4 out of 5
Market Segments
Mid-Market (52.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2.00/credit Credit
Free Trial is available
Browse all 3 pricing plansFunnel vs Matillion
When assessing the two solutions, reviewers found Matillion easier to use. However, Funnel is easier to set up and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than Matillion.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Matillion over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Matillion
Basic
Starting at $2.00/credit
Credit
Starts with 5 users
- Unlimited read-only users
- Cloud-native orchestration jobs
- Real-time validation & sampling components
Free Trial
Funnel
Free Trial is available
Matillion
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.6
63
Ease of Use
8.5
143
9.1
65
Ease of Setup
8.8
102
8.2
32
Ease of Admin
8.9
95
8.3
26
Quality of Support
9.1
137
8.3
60
Has the product been a good partner in doing business?
9.1
94
8.3
26
Product Direction (% positive)
8.7
141
8.9
61
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
7.8
51
7.0
18
7.8
49
Functionality
8.8
19
8.8
53
8.5
20
9.0
54
8.8
20
9.0
54
8.8
20
8.9
53
8.6
20
8.5
53
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Matillion are categorized as ETL Tools
Unique Categories
Funnel is categorized as Marketing Analytics and Digital Analytics
Matillion is categorized as Big Data Integration Platforms
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Computer Software
18.4%
Information Technology and Services
17.1%
Hospital & Health Care
6.6%
Retail
5.3%
Financial Services
5.3%
Other
47.4%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
What is Matillion ETL used for?
1 Comment
Official Response from Matillion
ETL is central to data engineering, but legacy tools keep teams tied to code. Matillion’s Data Productivity Cloud powers Maia, the first true agentic data...Read more
Matillion has no more discussions with answers
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