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Compare Facebook and Snapchat 
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At a Glance
Market Segments
Small-Business (62.2% of reviews)
Small-Business (58.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Facebook
Star Rating
(727)4.3 out of 5
Market Segments
Small-Business (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FacebookSnapchat
Star Rating
(293)4.2 out of 5
Market Segments
Small-Business (58.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SnapchatSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Facebook's "Ad Manager" offers more robust targeting options compared to Snapchat's "Snap Ads," allowing businesses to reach specific demographics more effectively.
- Reviewers mention that Facebook's "Business Suite" provides a comprehensive dashboard for managing multiple accounts, which is particularly beneficial for small businesses, while Snapchat's interface is more streamlined but lacks some of the advanced management features.
- G2 users highlight that Facebook's "Insights" tool delivers deeper analytics on user engagement, whereas Snapchat's analytics are perceived as less detailed, making it harder for businesses to gauge campaign performance.
- Users on G2 say that Facebook's "Marketplace" feature allows for direct sales and transactions, which is a significant advantage for small businesses looking to sell products directly through the platform, unlike Snapchat, which focuses more on ephemeral content.
- Reviewers mention that Facebook's "Groups" feature fosters community engagement effectively, while Snapchat's "Stories" are more about individual sharing and less about building community connections.
- Users report that Facebook's "Event Creation" tool is more versatile for organizing and promoting events, while Snapchat's event features are limited, making it less suitable for businesses that rely on event marketing.
Pricing
Entry-Level Pricing
Facebook
No pricing availableSnapchat
No pricing availableFree Trial
Facebook
No trial information availableSnapchat
No trial information availableRatings
Meets Requirements
8.6
581
8.7
201
Ease of Use
8.8
590
8.5
203
Ease of Setup
8.5
218
8.7
33
Ease of Admin
7.7
173
8.3
23
Quality of Support
7.2
522
8.3
164
Has the product been a good partner in doing business?
7.3
151
8.4
21
Product Direction (% positive)
6.4
584
6.7
196
Features by Category
Agentic AI - Social Networks
7.8(won by default)
13
Not enough data
7.7(won by default)
13
Not enough data
Categories
Categories
Shared Categories
Facebook and Snapchat are categorized as Social Networks
Unique Categories
Facebook has no unique categories
Snapchat has no unique categories
Reviews
Reviewers' Company Size
Facebook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snapchat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.9%
Computer Software
7.8%
Information Technology and Services
7.1%
Internet
3.6%
Education Management
3.5%
Other
68.2%
Marketing and Advertising
10.7%
Information Technology and Services
7.9%
Entertainment
6.1%
Higher Education
5.4%
Computer Software
3.9%
Other
66.1%
Alternatives
Discussions
What products does Facebook have?
4 Comments
AA
Other products such as Meta View, Messenger and Instagram.Read more
What is Facebook and its features?
4 Comments
SA
It is the world's best social and business networking platform. It provides the more opportunities for business and marketing purposes.Read more
What is Facebook used for?
3 Comments
MJ
one of the best platform for connect with different people and also best for marketing your product as wellRead more
What does a snap score between you and a friend mean
2 Comments
AR
As told by Joshua, snapchat keep a direct eye on the activities of users. How many snaps you sent to connected friends and how many snaps you received,...Read more
What is Snapchat used for?
2 Comments
RR
I am using to capture my pictures and send snaps to my friendsRead more
What does a snap score between you and a friend mean
1 Comment
EM
It's tbe total snaps you send and have receivedRead more
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