Compare Databricks and Funnel 
At a Glance
Market Segments
Enterprise (44.6% of reviews)
Small-Business (50.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $400.00
Databricks
Star Rating
(727)4.6 out of 5
Market Segments
Enterprise (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about DatabricksFunnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Databricks excels in providing a comprehensive data workflow solution, with features like Genie and Lakehouse Connect that streamline data processing, analysis, and machine learning all in one platform. This integration is particularly appreciated by users who value efficiency and ease of use.
- Users say that Funnel is a strong contender for marketing performance analysis, allowing users to review multiple channels in one place. This capability is especially beneficial for those who find it challenging to track performance across various platforms individually.
- According to verified reviews, Databricks has a significantly higher overall satisfaction score, reflecting its robust capabilities and user-friendly features. Reviewers highlight the value of Unity Catalog for centralized governance and fine-grained access control, which enhances data management for enterprises.
- Reviewers mention that while Funnel offers excellent customer support and is user-friendly, it may not match the extensive feature set of Databricks. Users appreciate Funnel's stability and ease of pulling data from major platforms, but some may find it less versatile for complex data workflows.
- G2 reviewers highlight that Databricks' recent updates and features have made it a preferred choice for enterprises, with users noting the platform's ability to simplify data workflows and improve collaboration through its notebook environment.
- Users report that while Funnel has a strong focus on small businesses and offers a good entry-level price, Databricks' higher G2 score and extensive feature set may provide better long-term value for larger organizations looking for scalability and advanced data processing capabilities.
Pricing
Entry-Level Pricing
Databricks
No pricing availableFunnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Databricks
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.9
576
8.8
141
Ease of Use
8.9
587
8.5
144
Ease of Setup
8.7
459
8.8
103
Ease of Admin
8.4
184
8.9
95
Quality of Support
8.7
551
9.1
138
Has the product been a good partner in doing business?
8.9
188
9.1
94
Product Direction (% positive)
9.6
564
8.7
142
Features by Category
Reports
8.3
12
Not enough data
7.7
10
Not enough data
8.3
11
Not enough data
8.0
9
Not enough data
9.0
15
Not enough data
Data Preparation
8.9
6
Not enough data
8.8
7
Not enough data
Data Modeling and Blending
9.0
8
Not enough data
8.8
7
Not enough data
8.8
8
Not enough data
Generative AI
9.1
9
Not enough data
9.2
6
Not enough data
Agentic AI - Analytics Platforms
9.3
7
Not enough data
8.7
5
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
8.3
7
Not enough data
9.7
6
Not enough data
9.3
5
Not enough data
Self Service
7.7
10
Not enough data
7.7
10
Not enough data
8.5
11
Not enough data
8.1
12
Not enough data
8.2
11
Not enough data
7.9
8
Not enough data
Deployment & Integration - Analytics Platforms
8.1
7
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
Advanced Analytics
8.3
11
Not enough data
8.2
11
Not enough data
9.0
12
Not enough data
Performance & Scalability - Analytics Platforms
8.8
7
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
9.0
8
Not enough data
8.5
8
Not enough data
8.6
6
Not enough data
Agentic AI Capabilities - Analytics Platforms
8.6
7
Not enough data
8.8
7
Not enough data
8.9
6
Not enough data
8.6
7
Not enough data
Personalized Intelligence - Analytics Platforms
9.2
6
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
Building Reports
9.0
149
Not enough data
8.6
143
Not enough data
7.6
123
Not enough data
8.4
145
Not enough data
Metrics
Not enough data
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Reporting
Not enough data
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Administration
8.8
99
Not enough data
8.6
93
Not enough data
9.0
94
Not enough data
8.7
98
Not enough data
Management
8.4
87
Not enough data
8.6
86
Not enough data
8.6
88
Not enough data
8.5
87
Not enough data
8.8
86
Not enough data
Compliance
8.8
98
Not enough data
8.7
92
Not enough data
8.9
94
Not enough data
8.7
94
Not enough data
Security
9.0
87
Not enough data
8.9
86
Not enough data
8.8
86
Not enough data
Data Quality
9.0
94
Not enough data
8.7
93
Not enough data
9.0
93
Not enough data
Maintainence
8.7
85
Not enough data
8.8
84
Not enough data
Generative AI
8.4
82
Not enough data
8.5
81
Not enough data
Agentic AI - Data Governance
8.5
10
Not enough data
8.8
11
Not enough data
9.0
14
Not enough data
8.5
12
Not enough data
9.0
12
Not enough data
9.0
13
Not enough data
Management
8.6
171
8.3
20
8.5
164
7.0
18
Functionality
9.1
174
8.8
19
9.2
175
8.5
20
9.1
172
8.8
20
9.0
167
8.8
20
9.1
167
8.6
20
Deployment
8.9
64
Not enough data
8.9
64
Not enough data
8.9
66
Not enough data
8.9
66
Not enough data
9.0
67
Not enough data
Deployment
8.9
62
Not enough data
8.8
62
Not enough data
8.6
66
Not enough data
8.9
65
Not enough data
9.0
66
Not enough data
Management
9.0
64
Not enough data
8.8
65
Not enough data
9.2
61
Not enough data
9.0
69
Not enough data
Operations
8.7
62
Not enough data
8.8
62
Not enough data
9.0
63
Not enough data
Management
8.8
61
Not enough data
8.7
61
Not enough data
9.1
59
Not enough data
Generative AI
8.3
28
Not enough data
8.3
28
Not enough data
System
8.9
180
Not enough data
Model Development
8.8
182
Not enough data
7.9
187
Not enough data
8.3
186
Not enough data
8.7
191
Not enough data
Model Development
8.5
172
Not enough data
Machine/Deep Learning Services
8.2
174
Not enough data
8.5
180
Not enough data
8.3
172
Not enough data
8.2
172
Not enough data
Machine/Deep Learning Services
8.4
158
Not enough data
8.4
160
Not enough data
Deployment
8.5
178
Not enough data
8.7
180
Not enough data
9.0
187
Not enough data
Generative AI
8.2
86
Not enough data
8.4
87
Not enough data
7.6
86
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
9.2
8
Not enough data
8.3
7
Not enough data
8.1
8
Not enough data
8.6
7
Not enough data
9.2
10
Not enough data
9.2
6
Not enough data
9.3
7
Not enough data
Data Management
9.0
185
|
Verified
Not enough data
8.9
180
|
Verified
Not enough data
8.9
179
|
Verified
Not enough data
8.8
180
|
Verified
Not enough data
8.7
167
|
Verified
Not enough data
9.1
171
|
Verified
Not enough data
Integration
8.8
168
|
Verified
Not enough data
8.8
166
|
Verified
Not enough data
9.1
174
|
Verified
Not enough data
Deployment
7.9
156
|
Verified
Not enough data
9.1
178
|
Verified
Not enough data
Performance
9.1
177
|
Verified
Not enough data
Security
8.8
168
|
Verified
Not enough data
8.9
168
|
Verified
Not enough data
Generative AI
8.5
76
Not enough data
8.4
75
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintenance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
9.0
68
Not enough data
8.8
70
Not enough data
8.8
68
Not enough data
9.1
69
Not enough data
Agentic AI - DataOps Platforms
9.1
9
Not enough data
8.8
7
Not enough data
8.9
9
Not enough data
9.0
8
Not enough data
9.4
8
Not enough data
Analytics
8.8
67
Not enough data
8.5
67
Not enough data
Monitoring and Management
8.6
67
Not enough data
8.6
68
Not enough data
Cloud Deployment
9.0
63
Not enough data
9.0
64
Not enough data
Generative AI
8.9
36
Not enough data
8.9
36
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Traffic Management & Performance - AI Gateways
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Observability - AI Gateways
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Database
8.7
237
Not enough data
8.9
244
Not enough data
9.3
259
Not enough data
Integrations
8.3
220
Not enough data
9.1
259
Not enough data
Platform
9.0
251
Not enough data
8.8
249
Not enough data
9.1
259
Not enough data
Processing
9.0
244
Not enough data
9.0
246
Not enough data
Data Transformation
8.8
226
Not enough data
9.1
233
Not enough data
Connectivity
8.7
206
Not enough data
9.2
230
Not enough data
9.0
220
Not enough data
9.2
230
Not enough data
Operations
8.4
228
Not enough data
8.8
224
Not enough data
8.6
212
Not enough data
8.6
209
Not enough data
9.3
231
Not enough data
Building Reports
9.0
149
Not enough data
8.6
143
Not enough data
7.6
123
Not enough data
8.4
145
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Databricks and Funnel are categorized as ETL Tools
Unique Categories
Databricks is categorized as DataOps Platforms, MLOps Platforms, Data Governance, Big Data Processing and Distribution, Big Data Analytics, Data Science and Machine Learning Platforms, Analytics Platforms, Data Warehouse, Database Management Systems (DBMS), Generative AI Infrastructure, AI Agent Builders, and AI Gateways
Funnel is categorized as Marketing Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Databricks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.8%
Financial Services
10.5%
Computer Software
8.6%
Consulting
4.0%
Hospital & Health Care
3.7%
Other
57.5%
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Alternatives
Discussions
What is Lakehouse in Databricks?
4 Comments
BR
Lakehouse is a new and open data management architecture solution that combines the best features of the data lake and warehouse.Read more
What are the features of Databricks?
4 Comments
SA
It supports large amount of data with capability to write code in SQL, Spark, Python and R.
In the backend, it stored the data in the parquet file which...Read more
What is Databricks unified analytics platform?
3 Comments
CA
Databricks' Unified Data Analytics Platform helps organizations accelerate innovation by unifying data science with engineering and business. With Databricks...Read more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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