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Compare CreatorIQ and Lefty 
Featured Products
At a Glance
Market Segments
Mid-Market (42.9% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
CreatorIQ
Star Rating
(566)4.6 out of 5
Market Segments
Mid-Market (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CreatorIQLefty
Star Rating
(78)4.7 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LeftySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both CreatorIQ and Lefty excel in user satisfaction, but Lefty edges out slightly with a higher overall score. Users appreciate CreatorIQ's AI-driven features for discovering creators and streamlining campaign management, while Lefty is praised for its comprehensive toolset that integrates talent discovery and performance evaluation.
- According to verified reviews, Lefty is noted for its intuitive user interface, making it a pleasant experience for users. In contrast, while CreatorIQ offers robust features, some users mention that it can be less straightforward to navigate, particularly for new users.
- Users say that CreatorIQ provides excellent insights into influencer performance and campaign analytics, which helps in tracking results effectively. However, Lefty’s forecasting feature stands out as particularly beneficial for teams looking to evaluate performance and plan future campaigns.
- Reviewers mention that CreatorIQ has a strong focus on updates and improvements, with users appreciating the regular enhancements to creator data and analytics. On the other hand, Lefty’s recent feedback highlights its effective content tracking capabilities, especially for events and seeding boxes, which some users find invaluable.
- Users highlight that CreatorIQ integrates well with CRM systems, enhancing its utility for marketing teams. However, Lefty’s all-in-one approach is frequently cited as a major advantage, as it consolidates various functions into a single platform, reducing the need for multiple tools.
- According to recent user feedback, both platforms have strong support ratings, but Lefty receives slightly higher marks for quality of support. Users of CreatorIQ appreciate the responsiveness of the support team, while Lefty users commend the helpfulness and availability of their support resources.
Pricing
Entry-Level Pricing
CreatorIQ
No pricing availableLefty
No pricing availableFree Trial
CreatorIQ
No trial information availableLefty
No trial information availableRatings
Meets Requirements
8.5
450
8.9
69
Ease of Use
8.6
455
9.1
71
Ease of Setup
8.4
187
9.4
56
Ease of Admin
8.7
167
9.1
19
Quality of Support
9.5
446
9.8
69
Has the product been a good partner in doing business?
9.5
172
9.4
21
Product Direction (% positive)
9.5
437
9.8
64
Features by Category
Influencer Marketing
7.8
356
|
Verified
7.9
56
8.1
340
8.3
54
8.4
326
|
Verified
8.9
56
8.1
346
|
Verified
8.4
54
7.8
309
|
Verified
8.2
56
7.3
186
Feature Not Available
7.7
232
|
Verified
7.9
53
8.7
373
|
Verified
9.2
58
8.8
377
|
Verified
9.2
58
8.5
361
|
Verified
9.0
54
6.9
113
|
Verified
7.8
46
6.6
120
|
Verified
7.7
47
6.4
109
|
Verified
7.6
45
6.2
101
|
Verified
7.6
42
Agentic AI - Influencer Marketing Platforms
Not enough data
6.9
7
Not enough data
7.2
6
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
8.6
6
Categories
Categories
Shared Categories
CreatorIQ and Lefty are categorized as Influencer Marketing Platforms
Unique Categories
CreatorIQ has no unique categories
Lefty has no unique categories
Reviews
Reviewers' Company Size
CreatorIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lefty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.5%
Cosmetics
15.9%
Consumer Goods
9.7%
Public Relations and Communications
8.6%
Apparel & Fashion
5.5%
Other
29.8%
Apparel & Fashion
28.8%
Public Relations and Communications
23.3%
Marketing and Advertising
13.7%
Luxury Goods & Jewelry
9.6%
Cosmetics
9.6%
Other
15.1%
Discussions
what is the formula for calculating earned media value EMV?
1 Comment
MP
Hey Dan, great question! EMV is calculated based on 2 variables:
1. The type of post. Each piece of content starts off at a baseline EMV value based on...Read more
CreatorIQ has no more discussions with answers
Lefty has no discussions with answers
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