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# ClientLook vs REthink CRM Comparison - What are their main differences?

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ClientLookREthink CRM[+ Add Product](#)

Reviews

**ClientLook** [

3.6/5(12)

](https://www.g2.com/products/clientlook/reviews#reviews)

**REthink CRM** [

3.3/5(13)

](https://www.g2.com/products/rethink-crm/reviews#reviews)

Pricing

**ClientLook**
Free Trial

**$59** per month

**REthink CRM**
 **$99** per month per user · Starting at 

**Pricing Insights**
from reviews

Time to Implement

**ClientLook**
Not enough reviews yet

**REthink CRM**
5 months

Based on 6 responses

Return on Investment

**ClientLook**
Not enough reviews yet

**REthink CRM**
Not enough reviews yet

Perceived Cost

**ClientLook**
Not enough reviews yet

**REthink CRM**
Not enough reviews yet

Average Discount

**ClientLook**
Not enough reviews yet

**REthink CRM**
Not enough reviews yet

 ![ClientLook](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "ClientLook")

 ![REthink CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_955bdd47360713388e560e38ef747e13/rethink-crm.png "REthink CRM")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Who do you want to talk with?

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Pros & Cons

**ClientLook**
Not enough data

**REthink CRM**
Not enough data

Screenshots

**ClientLook**
 ![ClientLook screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/83603/property-detail-1.jpg)

**REthink CRM**
 ![REthink CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8068/ipad_reports.jpg.jpg)

Ratings

Meets Requirements

**ClientLook**

7.8

7.89

**REthink CRM**

7.0

7.011

Ease of Use

**ClientLook**

8.3

8.39

**REthink CRM**

5.9

5.911

Ease of Setup

**ClientLook**
Not enough data

**REthink CRM**

6.7

6.76

Ease of Admin

**ClientLook**
Not enough data

**REthink CRM**

7.1

7.17

Quality of Support

**ClientLook**

9.1

9.19

**REthink CRM**

5.7

5.710

Has the product been a good partner in doing business?

**ClientLook**
Not enough data

**REthink CRM**

6.4

6.47

Product Direction (% positive)

**ClientLook**

10.0

10.09

**REthink CRM**

6.8

6.811

Features

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.1

7

7.7

8

Client Management

Lead Scoring

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Task Management

Marketing Automation

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Platform Features

Contact & Account Management

8.8(won by 0.7)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

8

Opportunity & Pipeline Management

8.1(won by 0.9)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

6

Task / Activity Management

7.9

7

8.3(won by 0.4)

7

Listing Management

9.0(won by 2.1)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

6

Lead Management

8.6(won by 1.4)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

6

Forecasting & Reporting

7.2

6

7.7(won by 0.5)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Dashboards

7.5

6

8.3(won by 0.8)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Email Marketing

8.0(won by default)

5

Not enough data

Transaction Management

8.3(won by default)

6

Not enough data

CMA Management

8.0(won by default)

5

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![ClientLook](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "ClientLook")](https://www.g2.com/products/clientlook/reviews)

ClientLook

Small-Business(50 or fewer emp.)

58.3%

Mid-Market(51-1000 emp.)

41.7%

Enterprise(\> 1000 emp.)

0%

[![REthink CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_955bdd47360713388e560e38ef747e13/rethink-crm.png "REthink CRM")](https://www.g2.com/products/rethink-crm/reviews)

REthink CRM

Small-Business(50 or fewer emp.)

53.8%

Mid-Market(51-1000 emp.)

38.5%

Enterprise(\> 1000 emp.)

7.7%

Small-Business

(50 or fewer emp.)

58.3%

53.8%

Mid-Market

(51-1000 emp.)

41.7%

38.5%

Enterprise

(\> 1000 emp.)

0%

7.7%

Reviewers' Industry

[![ClientLook](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a2f8eef512eda6438e01e7743192218/clientlook.jpg "ClientLook")](https://www.g2.com/products/clientlook/reviews)
ClientLook

Real Estate

41.7%

Commercial Real Estate

33.3%

Information Technology and Services

8.3%

Entertainment

8.3%

Arts and Crafts

8.3%

Other

0.0%

[![REthink CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_955bdd47360713388e560e38ef747e13/rethink-crm.png "REthink CRM")](https://www.g2.com/products/rethink-crm/reviews)
REthink CRM

Real Estate

46.2%

Commercial Real Estate

38.5%

Marketing and Advertising

7.7%

Internet

7.7%

‐

Other

0.0%

FAQs

## ClientLook vs REthink CRM FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between REthink CRM vs ClientLook?

ClientLook stands out over REthink CRM with higher reviewer satisfaction in overall rating, ease of use, and quality of support.

| | [REthink CRM](https://www.g2.com/products/rethink-crm/reviews) | [ClientLook](https://www.g2.com/products/clientlook/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 3.3/5 (13 reviews) | 3.6/5 (12 reviews) |
| Ease of Setup score | 6.7 | — |
| Quality of Support score | 5.7 | 9.1 |
| Top Reviewer-Cited Strength | Centralized data management for commercial real estate | User-friendly interface and strong organizational tools |

### How do the pricing models of REthink CRM and ClientLook compare?

ClientLook is perceived as the stronger value, with higher reviewer satisfaction on price and cost-related dimensions.

- **REthink CRM:** Reviewers note that REthink CRM can be expensive for the features offered, with some expressing concerns about value for money.
- **ClientLook:** In recent reviews, ClientLook is described as a good value, with users appreciating the included features and organizational benefits.
- **Switching reasons:** Reviewers mention switching to ClientLook for its ease of use and better fit for commercial real estate workflows.

### What are the best alternatives to REthink CRM and ClientLook?

The top three alternatives to REthink CRM and ClientLook are Apto, AscendixRE, and — (no third alternative supported).

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [REthink CRM](https://www.g2.com/products/rethink-crm/reviews) | 3.3/5 (13 reviews) | Reviewers cite concerns about cost | Centralized data management for commercial real estate |
| [ClientLook](https://www.g2.com/products/clientlook/reviews) | 3.6/5 (12 reviews) | Described as a good value for included features | User-friendly interface and strong organizational tools |
| [Apto](https://www.g2.com/products/apto/reviews) | 3.3/5 (37 reviews) | — | Commercial real estate CRM functionality |
| [AscendixRE](https://www.g2.com/products/ascendixre/reviews) | 4.3/5 (9 reviews) | — | Customizable CRM for real estate professionals |

### Which Real Estate CRM features should I prioritize when comparing REthink CRM and ClientLook?

Buyers comparing REthink CRM and ClientLook should prioritize ease of use, quality of support, centralized data management, reporting capabilities, and integration flexibility.

- **Ease of Use:** REthink CRM scores 5.9, while ClientLook scores 8.3.
- **Quality of Support:** REthink CRM scores 5.7, ClientLook scores 9.1.
- **Centralized Data Management:** Both products are praised for organizing real estate data, with REthink CRM noted for advanced reporting and ClientLook for strong organizational tools.
- **Reporting Capabilities:** REthink CRM is highlighted for advanced reporting and pipeline management; ClientLook is noted for visibility and reminders.
- **Integration Flexibility:** REthink CRM integrates with tools like Dialpad, while ClientLook offers integration with AnalystPro and Office365, though reviewers note some integration challenges.

### What are the pros and cons of REthink CRM vs ClientLook?

ClientLook's headline strength is its user-friendly interface and high support satisfaction, while REthink CRM is recognized for centralized data management and advanced reporting.

- **REthink CRM strengths:** Centralized data management for commercial real estate, advanced reporting, and productivity improvements.
- **REthink CRM trade-offs:** Reviewers cite a tedious system, need for a full-time admin, less helpful customer support, and higher cost concerns.
- **ClientLook strengths:** User-friendly interface, strong organizational tools, high satisfaction with customer support, and effective reminders for real estate activities.
- **ClientLook trade-offs:** Some reviewers mention interface limitations, slow site performance, and challenges with advanced search and integrations.

### Is REthink CRM or ClientLook better for small businesses?

ClientLook is the better fit for small businesses, with higher ease of use and support scores and positive sentiment from reviewers in this segment.

- **REthink CRM:** Reviewers note that REthink CRM requires significant administrative effort and may be more complex for smaller teams.
- **ClientLook:** Reviewers highlight ClientLook's simplicity, ease of use, and suitability for less tech-savvy team members, making it a strong choice for small businesses.

### Which Real Estate CRM platform has better integrations?

ClientLook is favored for integrations, with reviewers highlighting its connections to AnalystPro and Office365, though both products have integration mentions.

- **REthink CRM:** Integrates with Dialpad and offers connections to team programs, with reviewers noting integration as a benefit.
- **ClientLook:** Integrates with AnalystPro and Office365, with reviewers mentioning these integrations and some challenges with email integration.

### How do REthink CRM and ClientLook compare on customer support?

ClientLook outperforms REthink CRM on Quality of Support by a margin of 3.4 points, a material difference.

- **REthink CRM:** Reviewers report mixed experiences, with some citing unhelpful support and reliance on articles rather than direct assistance.
- **ClientLook:** Reviewers consistently praise ClientLook's support, describing it as responsive, helpful, and a key differentiator.

### Which is easier to implement, REthink CRM or ClientLook?

REthink CRM and ClientLook are rated similarly on Ease of Setup, with reviewers describing both as straightforward to implement.

- **REthink CRM:** Reviewers note that setup can require time and administrative effort, but the process is manageable with support from the vendor.
- **ClientLook:** Reviewers describe ClientLook as easy to set up, with a simple interface that is accessible even for less tech-savvy users.

Alternatives

**ClientLook Alternatives**

 ![Apto](https://images.g2crowd.com/uploads/product/hd_favicon/cb6af507c882174a52efae0cd64ddfd9/apto.svg "Apto")

[
Apto
](/products/apto/reviews)

 ![RealNex CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_dbc1573579774f9612df1bc68cb9b7df/realnex-crm.jpeg "RealNex CRM")

[
RealNex CRM
](/products/realnex-crm/reviews)

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

**REthink CRM Alternatives**

 ![Apto](https://images.g2crowd.com/uploads/product/hd_favicon/cb6af507c882174a52efae0cd64ddfd9/apto.svg "Apto")

[
Apto
](/products/apto/reviews)

 ![AscendixRE](https://images.g2crowd.com/uploads/product/hd_favicon/1517227074/ascendixre.svg "AscendixRE")

[
AscendixRE
](/products/ascendixre/reviews)

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

## ClientLook vs REthink CRM

- Reviewers felt that ClientLook meets the needs of their business better than REthink CRM.
- When comparing quality of ongoing product support, reviewers felt that ClientLook is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ClientLook over REthink CRM.