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# Charm.io vs Store Leads Comparison - What are their main differences?

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Charm.ioStore Leads[+ Add Product](#)

Reviews

**Charm.io** [

4.5/5(13)

](https://www.g2.com/products/charm-io/reviews#reviews)

**Store Leads** [

4.9/5(23)

](https://www.g2.com/products/store-leads/reviews#reviews)

Pricing

**Charm.io**
 **Free Trial** Per Year · Professional 

**Store Leads**
Free Trial

**$75/month** 1 user · Premium

**Pricing Insights**
from reviews

 ![Charm.io](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b3361ba54cbbbc980c65edde909a1da2/charm-io.png "Charm.io")

 ![Store Leads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b96d9cdd48cdb016dc86450f9686d275/store-leads.png "Store Leads")

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Pros & Cons

**Charm.io**
Not enough data

**Store Leads**
[
Data Accuracy (3)
](https://www.g2.com/products/store-leads/reviews?filters%5Bsentiment_snippet%5D=2002405&qs=pros-and-cons#reviews)[
Customer Support (2)
](https://www.g2.com/products/store-leads/reviews?filters%5Bsentiment_snippet%5D=1558780&qs=pros-and-cons#reviews)[
Poor Filtering (1)
](https://www.g2.com/products/store-leads/reviews?filters%5Bsentiment_snippet%5D=2002406&qs=pros-and-cons#reviews)

Screenshots

**Charm.io**
 ![Charm.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457140/4438ac7f-e201-4048-897e-a0e04a1cf560.png)

**Store Leads**
 ![Store Leads screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/157613/g2-filters.png)

Ratings

Meets Requirements

**Charm.io**

9.2

9.28

**Store Leads**

9.3

9.315

Ease of Use

**Charm.io**

9.4

9.48

**Store Leads**

9.7

9.715

Ease of Setup

**Charm.io**
Not enough data

**Store Leads**

9.7

9.711

Ease of Admin

**Charm.io**
Not enough data

**Store Leads**

8.7

8.75

Quality of Support

**Charm.io**

9.3

9.37

**Store Leads**

9.8

9.815

Has the product been a good partner in doing business?

**Charm.io**
Not enough data

**Store Leads**

8.7

8.75

Product Direction (% positive)

**Charm.io**

8.3

8.37

**Store Leads**

9.2

9.214

Features

Show 2 feature categories with incomplete data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

Lead Mining[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Lead Mining

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Charm.io](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b3361ba54cbbbc980c65edde909a1da2/charm-io.png "Charm.io")](https://www.g2.com/products/charm-io/reviews)

Charm.io

Small-Business(50 or fewer emp.)

45.5%

Mid-Market(51-1000 emp.)

54.5%

Enterprise(\> 1000 emp.)

0%

[![Store Leads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b96d9cdd48cdb016dc86450f9686d275/store-leads.png "Store Leads")](https://www.g2.com/products/store-leads/reviews)

Store Leads

Small-Business(50 or fewer emp.)

69.6%

Mid-Market(51-1000 emp.)

30.4%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

45.5%

69.6%

Mid-Market

(51-1000 emp.)

54.5%

30.4%

Enterprise

(\> 1000 emp.)

0%

0%

Reviewers' Industry

[![Charm.io](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b3361ba54cbbbc980c65edde909a1da2/charm-io.png "Charm.io")](https://www.g2.com/products/charm-io/reviews)
Charm.io

Marketing and Advertising

36.4%

Logistics and Supply Chain

27.3%

Media Production

9.1%

Information Technology and Services

9.1%

Consumer Goods

9.1%

Other

9.1%

[![Store Leads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b96d9cdd48cdb016dc86450f9686d275/store-leads.png "Store Leads")](https://www.g2.com/products/store-leads/reviews)
Store Leads

Computer Software

27.3%

Marketing and Advertising

18.2%

Internet

18.2%

Consumer Services

9.1%

Wholesale

4.5%

Other

22.7%

FAQs

## Charm.io vs Store Leads FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Store Leads vs Charm.io?

Store Leads stands out for its higher G2 rating, superior support, and ease of setup compared to Charm.io.

| [Store Leads](https://www.g2.com/products/store-leads/reviews) | [Charm.io](https://www.g2.com/products/charm-io/reviews) |
| --- | --- |
| 4.9/5 (23 reviews) | 4.5/5 (13 reviews) |
| — | — |
| 9.7 | — |
| 9.8 | 9.3 |
| Data Accuracy (3 all-time mentions) | — |

### How do the pricing models of Store Leads and Charm.io compare?

Store Leads is rated higher for value, with reviewers expressing strong satisfaction with its pricing and ROI.

- **Store Leads:** Reviewers highlight Store Leads as a cost-effective solution for high-quality ecommerce leads, with multiple mentions of reasonable pricing and strong ROI.
- **Charm.io:** Reviewers note Charm.io is worth the cost, even if it is higher than some competitors, but do not cite it as a primary switching reason.

### What are the best alternatives to Store Leads and Charm.io?

The top three alternatives to Store Leads and Charm.io are GTM Workspace - Powered by ZoomInfo, Apollo.io, and Lusha.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Store Leads](https://www.g2.com/products/store-leads/reviews) | 4.9/5 (23 reviews) | — | Reviewers highlight cost-effectiveness and strong ROI | Data Accuracy (3 all-time mentions) |
| [Charm.io](https://www.g2.com/products/charm-io/reviews) | 4.5/5 (13 reviews) | — | Reviewers note value even at a higher cost | Robust DTC ecommerce brand database |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Comprehensive data coverage |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9798 reviews) | Small-Business | — | Extensive integrations and automation |
| [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1665 reviews) | Mid-Market | — | Accurate contact data |

### Which Lead Mining features should I prioritize when comparing Store Leads and Charm.io?

Buyers should prioritize data accuracy, integrations, filtering capabilities, support quality, and CRM enrichment when comparing Store Leads and Charm.io.

- **Data Accuracy:** Store Leads is cited for data accuracy in 3 all-time mentions; Charm.io is praised for accuracy in recent reviews.
- **Integrations:** Store Leads has 2 all-time mentions for integrations and CRM integration; Charm.io reviewers mention CRM enrichment and workflow support.
- **Filtering Capabilities:** Store Leads is noted for unmatched filtering and segmentation; Charm.io is recognized for unique filters and segmentation of D2C brands.
- **Support Quality:** Store Leads has 2 all-time mentions for customer support and a Quality of Support score of 9.8; Charm.io has a Quality of Support score of 9.3.
- **CRM Enrichment:** Both products are used to enrich CRM data, with Store Leads specifically cited for this use case in recent reviews.

### What are the pros and cons of Store Leads vs Charm.io?

Store Leads' headline strength is data accuracy, while Charm.io is recognized for its robust DTC ecommerce brand database.

- **Store Leads strengths:** Data accuracy (3 all-time mentions), customer support (2 all-time mentions), integrations (2 all-time mentions), intuitive interface, and detailed filtering capabilities.
- **Store Leads trade-offs:** Reviewers note occasional missing data on some companies and a desire for more personalized plans.
- **Charm.io strengths:** Robust database of DTC ecommerce brands, unique filters for segmentation, and accurate revenue estimates.
- **Charm.io trade-offs:** Reviewers mention the need for more technology coverage, manual data transformation for contact roles, and a browser-only interface.

### Is Store Leads or Charm.io better for small businesses?

Store Leads is the better fit for small businesses, with reviewers consistently highlighting its ease of use and value for new and small teams.

- **Store Leads:** Reviewers from small businesses praise Store Leads for its intuitive setup, rapid onboarding, and strong support for new users.
- **Charm.io:** Reviewers note easy onboarding and daily use by account development reps, but do not specifically highlight small-business fit.

### Which Lead Mining platform has better integrations?

Store Leads is favored by reviewers for integrations, with multiple mentions of CRM and workflow connectivity.

- **Store Leads:** Integrations with HubSpot and Apollo are cited in recent reviews, with 2 all-time mentions for integrations and CRM integration.
- **Charm.io:** Reviewers mention CRM enrichment and workflow support, but no specific third-party integrations are named.

### How do Store Leads and Charm.io compare on customer support?

Store Leads outperforms Charm.io on Quality of Support, with a 0.5-point advantage (9.8 vs 9.3).

- **Store Leads:** Reviewers consistently praise Store Leads for responsive, proactive, and personalized support, with 2 all-time mentions for customer support.
- **Charm.io:** Reviewers describe support as receptive and helpful, with a Quality of Support score of 9.3.

### Which is easier to implement, Store Leads or Charm.io?

Store Leads is easier to implement, with a 9.7 Ease of Setup score and repeated reviewer praise for its simple onboarding.

- **Store Leads:** Reviewers describe setup as extremely easy, intuitive, and rapid, with a 9.7 Ease of Setup score.
- **Charm.io:** Reviewers note easy onboarding and a library of tutorials, but no Ease of Setup score is available.

Alternatives

**Charm.io Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead")

[
UpLead
](/products/uplead/reviews)

 ![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly")

[
Instantly
](/products/instantly/reviews)

**Store Leads Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

 ![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")

[
D&B Hoovers
](/products/dun-bradstreet-d-b-hoovers/reviews)

## Charm.io vs Store Leads

- Reviewers felt that Store Leads meets the needs of their business better than Charm.io.
- When comparing quality of ongoing product support, reviewers felt that Store Leads is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Store Leads over Charm.io.