G2 reviewers report that Captiv8 excels in providing a comprehensive influencer discovery tool, covering nearly 95% of influencers with substantial followings. Users appreciate the platform's ability to streamline campaign management, especially for those new to influencer marketing, as it offers valuable resources and support throughout the process.
Users say Tracknow shines in its ability to manage recurring commissions effectively, with automated calculations for monthly renewals. This feature is particularly beneficial for businesses that rely on long-term partnerships, allowing for seamless tracking of lifetime value and performance metrics.
Reviewers mention that Captiv8's automated payment system simplifies the end-of-campaign process, alleviating concerns about managing creator payments. This feature is highlighted as a significant advantage for users looking to maintain smooth operations without the hassle of manual payment processing.
According to verified reviews, Tracknow provides clear and straightforward reporting on clicks and conversions, making it easy for users to identify high-performing partners. This clarity in analytics is crucial for effective campaign analysis, especially for those sponsoring streamers or utilizing unique tracking codes.
G2 reviewers highlight that while Captiv8 has a strong focus on enterprise-level solutions, Tracknow is more tailored for small businesses, making it a better fit for users in that segment. This distinction is important for buyers to consider based on their company size and marketing needs.
Users report that both platforms offer robust support, but Tracknow edges out slightly with higher ratings in quality of support and ease of use. Reviewers appreciate the intuitive nature of Tracknow, which allows for a smoother onboarding experience and day-to-day usability compared to Captiv8.
Makes influencer marketing reporting a very easy lift for organizationsRead more
How do you use Captiv8?
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DR
Captiv8 is a full service tool, you can build influencer campaigns in the platform, find the creators you want to activate and then manage their content in...Read more
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