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Compare ActiveCampaign Postmark and SparkPost 
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At a Glance
Market Segments
Small-Business (60.7% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
Free Trial
$20 per month
ActiveCampaign Postmark
Star Rating
(28)4.6 out of 5
Market Segments
Small-Business (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Ease of Use with a score of 9.1, while SparkPost trails behind at 8.6, making ActiveCampaign a more user-friendly option for those new to email marketing.
- Reviewers mention that ActiveCampaign's Quality of Support is significantly higher at 9.0 compared to SparkPost's 7.6, indicating that users may find more reliable assistance when issues arise.
- G2 users highlight ActiveCampaign's superior Template Creation capabilities with a score of 8.0, whereas SparkPost's score of 7.0 suggests it may lack some flexibility and options in this area.
- Users on G2 appreciate ActiveCampaign's robust Webhooks functionality, scoring 9.4, which allows for better integration with other applications compared to SparkPost's 8.5.
- Reviewers say that ActiveCampaign's Mail Send API is rated at 9.7, showcasing its effectiveness and reliability, while SparkPost's score of 8.8 indicates it may not be as robust in this critical area.
- Users report that ActiveCampaign's Performance and Reliability score of 9.1 outshines SparkPost's 8.5, suggesting that ActiveCampaign may provide a more dependable service for email campaigns.
Pricing
Entry-Level Pricing
ActiveCampaign Postmark
Free Trial
Free Trial
Everyone starts on our free Developer tier, which includes 100 emails every month. And it never expires or runs out.
- 100 emails per month
SparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Free Trial
ActiveCampaign Postmark
Free Trial is available
SparkPost
Free Trial is available
Ratings
Meets Requirements
9.3
23
8.2
63
Ease of Use
9.1
22
8.6
62
Ease of Setup
9.2
12
8.3
41
Ease of Admin
9.7
11
7.9
41
Quality of Support
9.0
22
7.7
59
Has the product been a good partner in doing business?
9.7
10
7.5
40
Product Direction (% positive)
8.8
20
8.1
61
Features by Category
Administration
8.2
12
7.1
23
7.6
12
6.5
18
Feature Not Available
8.6
20
Feature Not Available
7.1
18
8.9
16
7.8
28
9.4
14
8.1
30
Integrations
9.5
13
8.5
27
9.4
12
8.5
26
9.8
14
8.9
29
8.7
9
7.7
22
Platform
Feature Not Available
8.9
27
8.8
13
8.5
26
8.3
9
8.7
26
9.2
17
8.2
30
8.3
9
8.5
29
9.0
16
8.2
30
8.3
10
8.3
25
9.2
17
8.5
32
Diagnosis
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.7
13
Not enough data
7.2
12
Tracking
Not enough data
8.3
14
Not enough data
7.2
10
Not enough data
7.1
11
Not enough data
7.9
11
Not enough data
6.8
13
Reporting
Not enough data
5.7
12
Not enough data
5.6
12
Not enough data
6.1
12
Not enough data
6.0
13
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.5
12
Customizations
Not enough data
8.1
16
Not enough data
8.3
13
Not enough data
8.1
14
Not enough data
7.8
13
Not enough data
8.2
11
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign Postmark and SparkPost are categorized as Transactional Email
Unique Categories
ActiveCampaign Postmark has no unique categories
SparkPost is categorized as Email Deliverability and Email Tracking
Reviews
Reviewers' Company Size
ActiveCampaign Postmark
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
35.7%
Information Technology and Services
10.7%
Marketing and Advertising
7.1%
Internet
7.1%
Transportation/Trucking/Railroad
3.6%
Other
35.7%
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Alternatives
Discussions
ActiveCampaign Postmark has no discussions with answers
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
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