# Best Survey Software - Page 23

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=8809&focus%5B%5D=89299&focus%5B%5D=13751&focus%5B%5D=663&focus%5B%5D=15217)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Zoho Survey, Microsoft Forms, Typeform, Microsoft 365, and QuestionPro.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft-forms&focus%5B%5D=typeform&focus%5B%5D=microsoft365&focus%5B%5D=questionpro)

**Sponsored**

### Alchemer Survey

Alchemer Survey is a professional survey platform that helps organizations collect feedback, analyze results, and turn insights into action across customer experience, employee engagement, and market research programs. Designed for teams that need more power and flexibility than basic survey tools — without the complexity of enterprise research platforms — Alchemer Survey scales from a single project to organization-wide feedback programs. What is Alchemer Survey used for? Alchemer Survey is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, market research studies, employee engagement surveys, product feedback loops, and academic or organizational research. It supports both one-off surveys and ongoing, multi-wave feedback programs across industries including technology, healthcare, education, financial services, and retail. Who is Alchemer Survey for? Alchemer Survey is built for researchers, CX professionals, HR teams, marketers, and product managers who need advanced survey logic and reporting without requiring dedicated IT or data science support. It serves organizations of all sizes — from small teams running targeted studies to enterprises managing global, multi-language feedback programs. Key capabilities: - Advanced survey building with branching logic, piping, randomization, and skip patterns — enabling highly tailored respondent experiences - Pre-built templates for common use cases alongside full custom-build options, so teams can launch fast or go deep - Omnichannel distribution via email, web, SMS, embedded links, QR codes, and social media — maximizing reach and response rates - Real-time reporting and analytics with live dashboards, response filtering, cross-tabulation, and exportable reports for easy stakeholder sharing - Multi-language support for global research programs, with role-based permissions to manage access and data governance at scale - Scalable architecture that grows with organizational needs — from a single survey to enterprise-wide feedback operations How does Alchemer Survey compare to other survey platforms? Alchemer Survey sits between simple tools like SurveyMonkey and Google Forms and enterprise platforms like Qualtrics. It offers research-grade features — advanced logic, robust reporting, and flexible distribution — at a price point and implementation complexity accessible to mid-market teams. Organizations that have outgrown basic tools but don't need (or want to pay for) a full enterprise suite consistently cite Alchemer Survey as a preferred alternative. Bottom line: Alchemer Survey gives organizations the tools to ask smarter questions, reach the right audiences, and act on what they learn — whether running a quick pulse survey or a comprehensive global research program.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-02T10%3A45%3A50Z&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1627&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3F1f4bf81d_page%3D2%26page%3D23&secure%5Btoken%5D=c5411823310e4f45811750776e867d1a2faceb4a422fb931c714bab0dc2907db&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-survey-g2-ppc%2F&secure%5Burl_type%5D=book_demo)

### [QualBoard](https://www.g2.com/products/qualboard/reviews)

One platform. One partner. Experience streamlined qualitative research you can rely on with QualBoard. Streamline your entire qualitative research process with an all-in-one platform designed by researchers, for researchers. Save time and reduce stress with QualBoard's fully compliant and seamlessly integrated asynchronous, synchronous, and hybrid research capabilities. Easily garner holistic insights without the need to move between technologies or coordinate multiple vendors. Using QualBoard also means you have support every step of the way – from participant recruitment to project management to tech support to global expertise – so you can stay focused on the research. Trust that when it comes time to run your project, QualBoard will not just work but provide an experience that's as good for you as it is for your clients and participants. • Use different event types individually or in combination: o QualMeeting video interviews & focus groups o Discussions boards o Lifestyle diaries o Crowd surveys o Quick polls • All QualBoard projects include: o Live, personalized training on the platform o 24/7 tech support o Live, human chat support for participants • Choose to go DIY or opt for premium support • Backroom for moderators and observers • Tag and clip insightful moments in videos and text • Built-in AI and analysis tools • QualLink and External Survey Link for hybrid research • QualTranslate for global use

**Average Rating:** 3.7/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate QualBoard?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 6.7/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind QualBoard?

- **Seller:** [Sago](https://www.g2.com/sellers/sago-14f0af6e-b896-4844-b8f9-d216cb066c43)
- **Year Founded:** 1966
- **HQ Location:** Iselin, US
- **Twitter:** @sagomrx  
3,490 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c06402e353bb3eb59fa815dcc8e30a06382e7a308ad0c7d3f9d6e723e0adeff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsago-mrx%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,148 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Market Research
- **Company Size:** 46% Small, 38% Medium

#### What Are Recent G2 Reviews of QualBoard?

**["Making Qualitative Research Easier"](https://www.g2.com/survey_responses/qualboard-review-8557592)**

**Rating:** 4.5/5.0 stars

_— Ian B._

[Read full review](https://www.g2.com/survey_responses/qualboard-review-8557592)

**["Good"](https://www.g2.com/survey_responses/qualboard-review-8647663)**

**Rating:** 4.5/5.0 stars

_— Durvesh C._

[Read full review](https://www.g2.com/survey_responses/qualboard-review-8647663)

#### What Are G2 Users Discussing About QualBoard?

- [What is QualBoard by Schlesinger Group used for?](https://www.g2.com/discussions/what-is-qualboard-by-schlesinger-group-used-for)

### [SARE](https://www.g2.com/products/sare/reviews)

SARE is an email marketing tool that supports dynamic content and advanced personalization.

**Average Rating:** 4.1/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate SARE?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SARE?

- **Seller:** [SARE](https://www.g2.com/sellers/sare)
- **Year Founded:** 2005
- **HQ Location:** Warszawa, mazowieckie
- **Twitter:** @SAREpl  
133 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa2c76acaea7cd8c6ada9e65b8d57c28be0e827ef2db3a9efc024cf41dc71bd2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1084401&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 42% Small, 33% Medium

#### What Are Recent G2 Reviews of SARE?

**["SARE Review - Best in email marketing."](https://www.g2.com/survey_responses/sare-review-7595237)**

**Rating:** 5.0/5.0 stars

_— Shanmugapriya M._

[Read full review](https://www.g2.com/survey_responses/sare-review-7595237)

**["Best email marketing tool"](https://www.g2.com/survey_responses/sare-review-7578997)**

**Rating:** 4.5/5.0 stars

_— Harikishan M._

[Read full review](https://www.g2.com/survey_responses/sare-review-7578997)

### [Scrum Team Survey](https://www.g2.com/products/scrum-team-survey/reviews)

Improve Your Scrum Team, Continuously Diagnose your team with our scientifically validated survey, inspect the results together, and improve with our evidence-based feedback.

**Average Rating:** 4.1/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Scrum Team Survey?

- **Permissions:** 7.8/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Scrum Team Survey?

- **Seller:** [The Liberators](https://www.g2.com/sellers/the-liberators)
- **Year Founded:** 2018
- **HQ Location:** Utrecht, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1657122fef306e857cd30c22c057a7758e959177720e54bf2fbca4c1c437bc5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheliberators%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Large

#### What Are Recent G2 Reviews of Scrum Team Survey?

**["Collaboration"](https://www.g2.com/survey_responses/scrum-team-survey-review-8607786)**

**Rating:** 4.5/5.0 stars

_— Khomotjo Eagnolia L._

[Read full review](https://www.g2.com/survey_responses/scrum-team-survey-review-8607786)

**["Best Survey Platform"](https://www.g2.com/survey_responses/scrum-team-survey-review-10023935)**

**Rating:** 4.5/5.0 stars

_— Lokesh A._

[Read full review](https://www.g2.com/survey_responses/scrum-team-survey-review-10023935)

### [Surva.ai](https://www.g2.com/products/surva-ai/reviews)

Surva.ai is an AI search visibility platform that helps brands track, monitor, and improve how they appear across AI-powered search engines and AI assistants. As the search landscape shifts from traditional blue links to AI-generated answers, businesses need new tools to understand and optimize their presence in this emerging channel. Today, millions of users ask ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for product recommendations, company comparisons, and industry advice. These AI engines pull from various sources to generate answers, but most brands have no visibility into whether they are being mentioned, recommended, or ignored. Surva.ai solves this problem by providing a unified dashboard to monitor AI search visibility across all major platforms. Key Capabilities AI Search Monitoring Track how your brand is mentioned, recommended, or missing in responses from ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. See the exact language AI engines use when describing your company, products, and services. Identify when competitors are recommended instead of you. Competitor Intelligence Understand which competitors appear in AI-generated answers for your target keywords. Compare your AI visibility against industry rivals and discover where competitors are winning mentions that you are missing. Benchmark your AI search presence and track competitive gaps over time. Keyword Tracking Monitor hundreds of industry-relevant keywords and discover which search queries trigger AI mentions of your brand. Track keyword trends, search volume, and AI visibility scores for each term. Prioritize content efforts based on high-value keywords where you are underrepresented. Citation Analysis Identify which sources and websites AI engines reference when discussing topics in your industry. Understand what content gets cited in AI answers so you can optimize your own content strategy for AI discoverability. Find link building and content partnership opportunities based on citation patterns. Visibility Scoring Receive a measurable AI visibility score for your brand and track improvements over time. Set benchmarks, monitor progress, and report on AI search performance alongside traditional SEO metrics. Understand your share of voice in AI-generated search results. Content Recommendations Get AI-powered suggestions to improve your visibility based on gaps in your current coverage. Receive actionable recommendations for new content topics, pages to optimize, and sources to target for citations. Prioritize content initiatives based on potential AI visibility impact. Who Uses Surva.ai SEO teams, content marketers, digital marketing agencies, growth teams, and founders use Surva.ai to stay ahead of the shift to AI-powered search. The platform helps marketing teams answer critical questions that traditional SEO tools cannot: Is our brand being recommended by AI? What are AI engines saying about us compared to competitors? Where are we losing visibility in AI search results? Surva.ai is built for teams that recognize AI search as a growing discovery channel and want to optimize their presence before competitors do. Whether you are managing SEO for a single brand or multiple clients, Surva.ai provides the intelligence layer needed to understand and improve visibility in the new era of AI-driven search and discovery.

**Average Rating:** 4.3/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Surva.ai?

- **Permissions:** 7.8/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Surva.ai?

- **Seller:** [Surva.ai](https://www.g2.com/sellers/surva-ai)
- **Year Founded:** 2015
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a17049e077a81a18541f5ad6eb89ba0624e511c8f662d50c5bcc3592c353b091&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialintents&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Surva.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of account creation** on Surva.ai enhances their survey-making experience significantly.
- Users appreciate the **customizable feedback templates** of Surva.ai, enhancing the relevance and depth of their inquiries.
- Users appreciate the **customizable templates** of Surva.ai, which generate tailored prompts for their specific industry needs.
- Users value the **time-saving ease** of creating accounts and starting surveys quickly with Surva.ai.

#### What Are Recent G2 Reviews of Surva.ai?

**["Fast and Easy Surveys"](https://www.g2.com/survey_responses/surva-ai-review-11370282)**

**Rating:** 4.0/5.0 stars

_— Henry S._

[Read full review](https://www.g2.com/survey_responses/surva-ai-review-11370282)

**["Easy for Survey takers"](https://www.g2.com/survey_responses/surva-ai-review-11366182)**

**Rating:** 4.0/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/surva-ai-review-11366182)

### [SurveyCircle](https://www.g2.com/products/surveycircle/reviews)

**Average Rating:** 4.9/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate SurveyCircle?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SurveyCircle?

- **Seller:** [SurveyCircle](https://www.g2.com/sellers/surveycircle)
- **Year Founded:** 2016
- **HQ Location:** Mannheim, DE
- **Twitter:** @surveycircle  
2,915 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d92707f296c7129871fb6a718e8a34d8801cba29480f694a0aceceb2d051e4a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurveycircle&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of SurveyCircle?

**["Point-Based Ranking to reach the needed numbers of survey participants"](https://www.g2.com/survey_responses/surveycircle-review-13029785)**

**Rating:** 5.0/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/surveycircle-review-13029785)

**["Free Participant Recruitment with Fair SmartRank and Better Samples"](https://www.g2.com/survey_responses/surveycircle-review-12962547)**

**Rating:** 5.0/5.0 stars

_— Angela G._

[Read full review](https://www.g2.com/survey_responses/surveycircle-review-12962547)

### [SurveyShare](https://www.g2.com/products/surveyshare/reviews)

urveyShare provides comprehensive tools to create surveys, distribute them, & analyze the results.

**Average Rating:** 3.9/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate SurveyShare?

- **Permissions:** 6.7/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 6.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyShare?

- **Seller:** [Online Survey Tool](https://www.g2.com/sellers/online-survey-tool)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 33% Medium

#### What Are Recent G2 Reviews of SurveyShare?

**["Surveys are easy to create"](https://www.g2.com/survey_responses/surveyshare-review-9901154)**

**Rating:** 4.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/surveyshare-review-9901154)

**["Survey programmer"](https://www.g2.com/survey_responses/surveyshare-review-8831885)**

**Rating:** 4.5/5.0 stars

_— Paramesha H._

[Read full review](https://www.g2.com/survey_responses/surveyshare-review-8831885)

#### What Are G2 Users Discussing About SurveyShare?

- [What is SurveyShare used for?](https://www.g2.com/discussions/what-is-surveyshare-used-for)

### [Tandem Surveys](https://www.g2.com/products/tandem-surveys-tandem-surveys/reviews)

Committed to streamlining data collection and analysis for businesses regardless of their size, Tandem Surveys offer easy to use survey creation tool for all types of business. Our platform boasts user-friendly interfaces, intuitive survey tools, and comprehensive reporting features, all aimed at empowering organizations to efficiently gather and interpret data.

**Average Rating:** 4.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Tandem Surveys?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 7.5/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Tandem Surveys?

- **Seller:** [Tandem Surveys](https://www.g2.com/sellers/tandem-surveys)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7e89ca0ad610eda5c940e3f3fb2eb22be230efb7998ba5289ac602285d8282&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftandem-surveys&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Tandem Surveys?

**["I found it really easy"](https://www.g2.com/survey_responses/tandem-surveys-review-9555131)**

**Rating:** 5.0/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/tandem-surveys-review-9555131)

**["Very easy to use and really cool reporting dashboard"](https://www.g2.com/survey_responses/tandem-surveys-review-9554885)**

**Rating:** 4.5/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/tandem-surveys-review-9554885)

### [Vurvey](https://www.g2.com/products/vurvey/reviews)

39tenedores que se puede ir al banco y a

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Vurvey?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 9.4/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Vurvey?

- **Seller:** [Vurvey](https://www.g2.com/sellers/vurvey)
- **Year Founded:** 2021
- **HQ Location:** Cincinnati, Ohio
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8239eced9e0c4f1ce7b68bb6fa909744a768b101f054ace77b699be0cee946bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvurvey&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Vurvey?

**["Seamless Implementation: AI-Driven Video Surveys and Community Engagement."](https://www.g2.com/survey_responses/vurvey-review-9469460)**

**Rating:** 4.5/5.0 stars

_— Himanshi S._

[Read full review](https://www.g2.com/survey_responses/vurvey-review-9469460)

**["Review of Vurvey"](https://www.g2.com/survey_responses/vurvey-review-9509815)**

**Rating:** 4.5/5.0 stars

_— Devi Prasad P._

[Read full review](https://www.g2.com/survey_responses/vurvey-review-9509815)

### [4screens](https://www.g2.com/products/4screens/reviews)

Interactive Content Creation Platform. Using 4screens platform and its suite of products, modern marketers create engaging interactive content and real-time social experiences without coding skills.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate 4screens?

- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind 4screens?

- **Seller:** [4screens](https://www.g2.com/sellers/4screens)
- **Year Founded:** 2014
- **HQ Location:** Warsaw, PL
- **Twitter:** @4Screens  
886 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deeb6ab1ba4ee1c2b8dc14a66e1f39f1a9ec9a5fc5e5eac5fc2c6197af94ff2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4screens%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 40% Medium

#### What Are Recent G2 Reviews of 4screens?

**["Review for 4screens"](https://www.g2.com/survey_responses/4screens-review-4859763)**

**Rating:** 5.0/5.0 stars

_— Anand P._

[Read full review](https://www.g2.com/survey_responses/4screens-review-4859763)

**["Full featured suite of great tools"](https://www.g2.com/survey_responses/4screens-review-5423937)**

**Rating:** 5.0/5.0 stars

_— Dale O._

[Read full review](https://www.g2.com/survey_responses/4screens-review-5423937)

#### What Are G2 Users Discussing About 4screens?

- [What is 4screens used for?](https://www.g2.com/discussions/what-is-4screens-used-for)

### [bigears](https://www.g2.com/products/bigears/reviews)

BigEars is a pioneering customer experience (CX solutions provider specializing in Voice of the Customer (VoC programs. By integrating advanced technology with human insights, BigEars enables organizations to gather, analyze, and act upon customer feedback effectively. Their services are designed to capture both quantitative and qualitative data, offering a comprehensive understanding of customer needs and experiences. Key Features and Functionality: - VoC Programs: Tailored solutions that collect and analyze customer feedback to drive improvements in products and services. - Insight IQ: A research approach that quickly analyzes customer insights, providing strategic and tactical data with a human touch. - Customer Needs Analysis: Services that help organizations understand and address the specific needs of their customers. - Annual Surveys: Comprehensive survey solutions from design to analysis, incorporating real customer stories for deeper insights. Primary Value and Solutions Provided: BigEars addresses the challenge of understanding and connecting with customers on a human level in an era of immediate gratification and high expectations. By offering innovative VoC programs and tools, they help organizations: - Enhance Customer Engagement: By capturing authentic customer voices, organizations can build stronger relationships and improve customer satisfaction. - Drive Business Improvements: Insights gained from customer feedback inform strategic decisions, leading to better products, services, and overall customer experience. - Foster Customer Retention: Addressing customer concerns promptly and effectively helps in retaining customers and reducing churn. Through their comprehensive suite of services, BigEars empowers organizations to listen to their customers genuinely, leading to meaningful improvements and sustained business success.

**Average Rating:** 4.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate bigears?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind bigears?

- **Seller:** [bigears](https://www.g2.com/sellers/bigears)
- **Year Founded:** 2004
- **HQ Location:** Wellington, NZ
- **LinkedIn® Page:** [nz.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9139b6181fc87504b6562d98832b70b4e3359b720ca31bbbc70e7b6eae1afe9&secure%5Burl%5D=https%3A%2F%2Fnz.linkedin.com%2Fcompany%2Fbigears-ltd&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of bigears?

**["AN EXCELLENT TOOL TO CLOSE US BETWEEN THE TECHNOLOGICAL AND THE HUMAN !!!"](https://www.g2.com/survey_responses/bigears-review-4774138)**

**Rating:** 4.5/5.0 stars

_— Marcelo B._

[Read full review](https://www.g2.com/survey_responses/bigears-review-4774138)

**["best human voice incorporating company, providing quant data to make business decisions."](https://www.g2.com/survey_responses/bigears-review-4773469)**

**Rating:** 5.0/5.0 stars

_— Arindam B._

[Read full review](https://www.g2.com/survey_responses/bigears-review-4773469)

#### What Are G2 Users Discussing About bigears?

- [What is bigears used for?](https://www.g2.com/discussions/what-is-bigears-used-for)

### [Comparative Agility](https://www.g2.com/products/comparative-agility/reviews)

Fuel data-driven continuous improvement efforts at the team, program and organizational levels through uncommon insights and actionable feedback

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Comparative Agility?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 6.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Comparative Agility?

- **Seller:** [Comparative Agility](https://www.g2.com/sellers/comparative-agility)
- **HQ Location:** Las Vegas, US
- **Twitter:** @CompAgility  
1,626 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fede97a81834302a0e0c12bfac7afc9452ba49cdd8c10dc956c567bb6f5cadc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17972564&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Medium

#### What Are Recent G2 Reviews of Comparative Agility?

**["An Elaborating Analyzer"](https://www.g2.com/survey_responses/comparative-agility-review-3356532)**

**Rating:** 4.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/comparative-agility-review-3356532)

**["Platforms optimal utilization"](https://www.g2.com/survey_responses/comparative-agility-review-8689369)**

**Rating:** 5.0/5.0 stars

_— Floriana O._

[Read full review](https://www.g2.com/survey_responses/comparative-agility-review-8689369)

#### What Are G2 Users Discussing About Comparative Agility?

- [What is Comparative Agility used for?](https://www.g2.com/discussions/what-is-comparative-agility-used-for)

### [Coreo](https://www.g2.com/products/coreo/reviews)

Coreo by Natural Apptitude is a powerful and user-friendly data collection platform designed for ecologists, environmental professionals and conservation organisations. Streamline your ecological surveys and environmental monitoring with Coreo's intuitive mobile app and online platform. Key Features: • UKHab & BNG Platform: Streamline UKHab survey work and BNG assessments. • Pre-built survey templates: Includes templates for protected species and the ability to create custom surveys from scratch. • Offline functionality: Collect data in the field even without internet access. • Real-time collaboration: Standardise data collection and collaborate seamlessly with your team. • Data management: Easily manage, analyse, and export your data. Coreo is designed to: • Save you time and improve accuracy. • Eliminate errors and time wasted transcribing data from paper. • Simplify complex surveys. • Enhance collaboration and standardise data collection. What our customers think of Coreo: • "Coreo and the UKHab Survey App have increased habitat survey efficiency by around 65%." Shannon Brady - Senior Biodiversity Net Gain Consultant at Urban Green • "I love Coreo! It's so flexible and easy to use. The greatest benefit for me is Coreo's data management – everything is collated and I can filter the data in any way." Heather Dickie - Programme Manager at Bore Place About Natural Apptitude: Natural Apptitude is a UK-based software company founded in 2013. We are passionate about the environment and doing our part to tackle the many challenges facing the natural world. Natural Apptitude also specializes in developing bespoke apps tailored to specific ecological needs like INNS Mapper and Big Butterfly Count. Learn more about how Coreo can transform your ecological data collection https://coreo.io/

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Coreo?

- **Permissions:** 9.2/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Coreo?

- **Seller:** [Natural Apptitude Ltd](https://www.g2.com/sellers/natural-apptitude-ltd)
- **Year Founded:** 2013
- **HQ Location:** Bristol, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fea63a673dacb30235474bbdda41b8d4b7c47d5d6f352e84c71821bd2682c104&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnatural-apptitude%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About Coreo?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Coreo to be a **very user-friendly software** , making data collection and surveys easy and efficient.
- Users love the **easy integration** of Coreo, finding it user-friendly and intuitive for data collection.
- Users praise Coreo for its **easy setup** , making data collection simple and efficient both online and via mobile.
- Users highlight the **user-friendly data collection features** of Coreo, making it easy to manage surveys effectively.
- Users find Coreo **intuitive** , effortlessly collecting data via mobile or online, enhancing their survey experiences significantly.

##### Cons

- Users desire more **exporting options** beyond Excel and unique features to enhance Coreo's appeal.
- Users desire improvements in **export functionality** , hoping for alternatives to Excel for data handling.
- Users wish for **improved export options** as reliance on Excel complicates their data management processes.

#### What Are Recent G2 Reviews of Coreo?

**["Vital for survey work!"](https://www.g2.com/survey_responses/coreo-review-10839986)**

**Rating:** 5.0/5.0 stars

_— Ash W._

[Read full review](https://www.g2.com/survey_responses/coreo-review-10839986)

**["COREO Review 2026"](https://www.g2.com/survey_responses/coreo-review-12374225)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/coreo-review-12374225)

### [Dub InterViewer](https://www.g2.com/products/dub-interviewer/reviews)

A powerful yet very easy-to-use professional data collection tool that enables you to gather high quality data and populate sophisticated quotas all of which can be interpreted instantly. Whether your organisation focuses on interviewing via CATI, CAPI or WAPI/CAWI or a mixture of these methodologies, Dub InterViewer does the trick. Switching between collection modes during fieldwork is a breeze. No onsite installation required. Call centre in a box with our on-demand hosted Dialer as a service.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Dub InterViewer?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Dub InterViewer?

- **Seller:** [Nebu](https://www.g2.com/sellers/nebu)
- **Year Founded:** 1992
- **HQ Location:** Rijswijk, NL
- **Twitter:** @NebuBV  
1,076 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb6a75a05e24e2cdc761c1995544b4e755944db4e75b6bad333b3ae46a3c4360&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnebu&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Are Recent G2 Reviews of Dub InterViewer?

**["Worthwile tool to consider"](https://www.g2.com/survey_responses/dub-interviewer-review-4152519)**

**Rating:** 5.0/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/dub-interviewer-review-4152519)

**["Best Data Collection Tool"](https://www.g2.com/survey_responses/dub-interviewer-review-9096158)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/dub-interviewer-review-9096158)

#### What Are G2 Users Discussing About Dub InterViewer?

- [What is Dub InterViewer used for?](https://www.g2.com/discussions/what-is-dub-interviewer-used-for)

### [EnhanceAI](https://www.g2.com/products/enhanceai/reviews)

EnhanceAI is a code tool that autocompletes website inputs with suggestions, speeding up data entry.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate EnhanceAI?

- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind EnhanceAI?

- **Seller:** [EnhanceAI](https://www.g2.com/sellers/enhanceai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Do G2 Reviewers Say About EnhanceAI?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of EnhanceAI, finding it intuitive and enhancing their photo editing experience.
- Users love the **time-saving capabilities** of EnhanceAI, making photo editing quick and effortless.

#### What Are Recent G2 Reviews of EnhanceAI?

**["EnhanceAI is a masterpiece"](https://www.g2.com/survey_responses/enhanceai-review-10732061)**

**Rating:** 5.0/5.0 stars

_— Ariadne J._

[Read full review](https://www.g2.com/survey_responses/enhanceai-review-10732061)

**["About EnhanceAI"](https://www.g2.com/survey_responses/enhanceai-review-10055283)**

**Rating:** 5.0/5.0 stars

_— Shafquat J._

[Read full review](https://www.g2.com/survey_responses/enhanceai-review-10055283)

### [Explorance BlueX](https://www.g2.com/products/explorance-bluex/reviews)

What is BlueX: Explorance BlueX is a flexible, intuitive survey platform designed to help organizations and higher education institutions quickly gather actionable feedback. Built for both research and operational purposes, BlueX streamlines survey creation, deployment, and analysis, enabling organizations to make data-driven decisions faster while maintaining high-quality, consistent results. Designed for flexibility, the platform accommodates a wide range of content, from simple forms to complex, logic-driven surveys. Its drag-and-drop interface, rich question types, customizable layouts, advanced logic, and unlimited branding options allow users to tailor surveys to their specific needs without requiring technical expertise. A cost-effective alternative to other platforms, BlueX helps both managers and researchers capture quality insights quickly. Key features: 1. Flexible Survey Design - Supports surveys ranging from simple one-question polls to complex multi-section surveys. - Drag-and-drop interface allows users to easily add text, images, tables, and advanced question types. - Full personalization and branding options ensure that surveys align with organizational identity. - Built-in free-form editor gives maximum creative control, avoiding rigid survey templates. 2. Real-Time Insights & Dashboards - Visualize survey data instantly with customizable dashboards, charts, heatmaps, cross-tabs, and tables. - Users can share dashboards across teams to enhance transparency and collaboration. 3. Governance & Quality Control - Peer-review functionality ensures surveys maintain branding consistency and align with organizational standards. - Prevents duplication of surveys and reduces silos across departments or research teams. - Enhances data quality and organizational efficiency through structured survey management. 4. Automated Communication - Fully customizable email invitations, reminders, and post-survey notifications. - Unlimited survey reminders to boost response rates without added costs. - Streamlines communication with participants, ensuring engagement and timely feedback collection. 5. Collaboration & Sharing - Share surveys and templates for simultaneous editing and collaborative survey design. - Facilitates teamwork across departments, research teams, or project groups. - Improves organizational efficiency and reduces redundancy in survey initiatives. 6. Cost-Effective & User-Friendly - Intuitive interface minimizes training requirements and shortens time to value. - A cost-effective alternative to platforms without sacrificing functionality. - Provides a familiar, “no-friction” user experience for both novice and experienced users. 7. Fully Responsive & Accessible - Ensure surveys look great and function properly on mobile, tablet, or desktop. - Meet WCAG 2.2 (AA) and Section 508 accessibility standards for an inclusive survey experience. 8. Easy Integration - Embed surveys directly into employee portals, Learning Management Systems (LMS), or intranets. - Import respondent data from Excel, CSV, LMS, or API connections to enable segmentation and targeted analysis. 9. Single Sign-On (SSO) - Simplify login and access with SSO integration for survey authors and administrators. - Provide a secure and unified experience across your feedback and evaluation systems. Use cases - Large Scale Surveys - Formative Assessment - Research - Policy and Procedures - Newsletter - Questionnaire - Interactive content - Blogs - Fill-out forms

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Explorance BlueX?

- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Explorance BlueX?

- **Seller:** [Explorance](https://www.g2.com/sellers/explorance)
- **Year Founded:** 2003
- **HQ Location:** Montreal, Quebec
- **Twitter:** @explorance  
866 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2dce384f9383f07d4d75d3080c3e6aa3baf7de2f0064556a5ce4add5a787611f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1210243%2F&secure%5Burl_type%5D=linkedin_company_website)  
252 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Medium

#### What Are Recent G2 Reviews of Explorance BlueX?

**["BlueX Makes Survey Creation Easy, Interactive, and Highly Customizable"](https://www.g2.com/survey_responses/explorance-bluex-review-12966828)**

**Rating:** 5.0/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/explorance-bluex-review-12966828)

**["Simple, Polished Interface with High-Quality Reports and Dashboards"](https://www.g2.com/survey_responses/explorance-bluex-review-12970980)**

**Rating:** 5.0/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/explorance-bluex-review-12970980)

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.

While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.

Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Survey category, a product must:

- Enable the creation and customization of questions
- Gather, report on, and archive response data
- Be shareable and distributable

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.