# Best SMS Marketing Software - Page 26

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 526

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** TxtCart (+6.65%) - Among all products in this category, TxtCart recorded the largest rating increase compared to last month

_Last updated: July 21, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,300+ Authentic Reviews
- 526+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=124128&focus%5B%5D=18815&focus%5B%5D=22329)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, HighLevel, Textedly, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=highlevel&focus%5B%5D=textedly&focus%5B%5D=klaviyo)

**Sponsored**

### Omnisend

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-29T17%3A33%3A45Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D26&secure%5Btoken%5D=e71a9ba5d17d48e287d15eabd281eed84ec2f2f909cf64f4f444f89543de88fc&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos)

### [elfoA2P](https://www.g2.com/products/elfoa2p/reviews)

elfoA2P is a reliable, straightforward Application-to-Person messaging platform that enables brands and businesses to engage their customers and clients with ease.

#### Who Is the Company Behind elfoA2P?

- **Seller:** [elfo](https://www.g2.com/sellers/elfo)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Elite360](https://www.g2.com/products/elite360/reviews)

Elite360 is an all-in-one sales and marketing platform designed to streamline business operations by integrating over 30 essential tools into a single, user-friendly system. Tailored for coaches, consultants, agencies, and course creators, Elite360 eliminates the need for multiple disparate software solutions, enabling users to work more efficiently and cost-effectively. Key Features and Functionality: - Funnel & Website Builder: Create unlimited funnels and websites using over 300 pre-built templates or design from scratch. - Course & Membership Hosting: Host unlimited courses and memberships with custom mobile app support. - Email Marketing: Utilize pre-built automated email sequences or craft custom campaigns. - CRM System: Manage unlimited contacts with a centralized communications hub and detailed activity tracking. - Automation & Workflows: Implement advanced automation tools, including AI-driven content generation and gamification features. - Social Media Planner: Schedule and manage social media posts across various platforms. - Affiliate Management System: Set up and manage affiliate programs with customizable commissions and multi-tier structures. - Mobile App: Access Elite360 features on the go with the LeadConnector mobile app, facilitating communication and scheduling. Primary Value and Solutions Provided: Elite360 addresses the common challenge of managing multiple marketing and sales tools by consolidating them into a single platform. This integration enhances efficiency, reduces costs, and simplifies workflows for businesses. By offering unlimited access to essential features such as funnels, websites, courses, and contacts, Elite360 empowers users to scale their operations without additional expenses. The inclusion of AI capabilities and automation tools further streamlines marketing efforts, allowing businesses to focus on growth and client engagement.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Elite360?

- **Seller:** [Elite360](https://www.g2.com/sellers/elite360)
- **Year Founded:** 2022
- **HQ Location:** Santa Rosa, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05a429301117d7237786fe60289efa479db31432523f53f4233ed9e9cbd5791e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felite-360&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [EmailGreen](https://www.g2.com/products/emailgreen/reviews)

EmailGreen is the perfect simple and easy-to-use solution to help you organize your contacts, keep in touch, and drive bigger results, faster. We provide our users with an all-in-one solution, at an affordable price to help businesses like yours, thrive. EmailGreen is an CRM and email marketing platform designed to help small business streamline their sales and marketing.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### Who Is the Company Behind EmailGreen?

- **Seller:** [GreenRope](https://www.g2.com/sellers/greenrope)
- **Year Founded:** 2008
- **HQ Location:** Solana Beach, CA
- **Twitter:** @GreenRope  
5,179 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8aebcb61e78a65ec237d0ab1bbe336c9b7d01d3ff8e92076f50bf189cc4b687&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2235385%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium, 67% Small

#### What Are Recent G2 Reviews of EmailGreen?

**["A strong alternative to their parent service for smaller businesses."](https://www.g2.com/survey_responses/emailgreen-review-4658793)**

**Rating:** 4.0/5.0 stars

_— Daniel L._

[Read full review](https://www.g2.com/survey_responses/emailgreen-review-4658793)

**["Track Customer Interaction"](https://www.g2.com/survey_responses/emailgreen-review-4175479)**

**Rating:** 5.0/5.0 stars

_— Rasheed P._

[Read full review](https://www.g2.com/survey_responses/emailgreen-review-4175479)

#### What Are G2 Users Discussing About EmailGreen?

- [What is EmailGreen used for?](https://www.g2.com/discussions/what-is-emailgreen-used-for)

### [empaction E-mail Module](https://www.g2.com/products/empaction-e-mail-module/reviews)

An email marketing solution with welcome, birthday, and follow-up trigger email options.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### Who Is the Company Behind empaction E-mail Module?

- **Seller:** [empaction](https://www.g2.com/sellers/empaction)
- **Year Founded:** 2006
- **HQ Location:** Frankfurt am Main, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1d88845f03629b558ad0d03724303bdc9a43f7594554e2cdd72aab0da8ef6ddb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fempaction-gmbh&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of empaction E-mail Module?

**["Very good for safely arriving emails."](https://www.g2.com/survey_responses/empaction-e-mail-module-review-5170763)**

**Rating:** 5.0/5.0 stars

_— Herbert P._

[Read full review](https://www.g2.com/survey_responses/empaction-e-mail-module-review-5170763)

**["Best Email Moduler"](https://www.g2.com/survey_responses/empaction-e-mail-module-review-5170736)**

**Rating:** 5.0/5.0 stars

_— Abdullah A._

[Read full review](https://www.g2.com/survey_responses/empaction-e-mail-module-review-5170736)

#### What Are G2 Users Discussing About empaction E-mail Module?

- [What is empaction E-mail Module used for?](https://www.g2.com/discussions/what-is-empaction-e-mail-module-used-for)

### [Engage'em](https://www.g2.com/products/engage-em/reviews)

Engage'em is a multipurpose text message engagement platform. Send personalized mass text messages, schedule messages, deep segmentation. One-on-one SMS conversations. Text-to-join and much more.

#### Who Is the Company Behind Engage'em?

- **Seller:** [Engage'em](https://www.g2.com/sellers/engage-em)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [EquiiText](https://www.g2.com/products/equiitext/reviews)

Patented Enterprise AI Text Messaging For Businesses. SMS Auto Responders, Scheduled Messages, Drip Campaigns & More. Federal DNC and Litigation Scrubbing.

#### Who Is the Company Behind EquiiText?

- **Seller:** [Equiitext](https://www.g2.com/sellers/equiitext)
- **Year Founded:** 2018
- **HQ Location:** Henderson, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42f28eec32e68a75cde8705279bfba4da4fd8c2c45b75276efe23ece16af6be6&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fequiitext&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Esendex](https://www.g2.com/products/esendex-esendex/reviews)

Esendex is a global Business SMS provider, with operations in the following countries...

#### Who Is the Company Behind Esendex?

- **Seller:** [Esendex](https://www.g2.com/sellers/esendex-375f22a5-21e9-4c57-a3a4-bd5039c571df)
- **Year Founded:** 2001
- **HQ Location:** Nottingham, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f903ecc46911d73d52a00035c89d259c15f95fbf078f2ce0a0fb84d2419961f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F113953&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

### [Factoreal](https://www.g2.com/products/factoreal/reviews)

Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers. We bring together email marketing automation, social media marketing, paid marketing, customer journey automation, e-commerce integration, and personalization & segmentation into one simple, connected platform. Built for every marketer, there are plenty of ready-to-use automation workflows that a marketing practitioners can use to kick start their marketing journey. Factoreal offers: Engagement: Mobile Push Notifications Web Push Notifications Email Ecommerce Store Integration SMS Website Tracking Twitter LinkedIn Instagram Facebook Landing Pages & Forms Customer Journey Automation Cross-channel campaigns Personalization Product Analytics: Multi-layer Segmentation Email Analytics Ecommerce Analytics SMS Analytics Campaign Analytics Journey Analytics Social Media Analytics

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Factoreal?

- **Seller:** [Factoreal](https://www.g2.com/sellers/factoreal)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4f47be23b946702a0017b727150706fc6a1dd44b29ef432049ca4542b0d2590&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactoreal%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Factoreal?

**["Paying for itself already!"](https://www.g2.com/survey_responses/factoreal-review-4497861)**

**Rating:** 5.0/5.0 stars

_— Daniel K._

[Read full review](https://www.g2.com/survey_responses/factoreal-review-4497861)

**["Very happy with our switch to Factoreal!"](https://www.g2.com/survey_responses/factoreal-review-4748555)**

**Rating:** 5.0/5.0 stars

_— Verified User in Sports_

[Read full review](https://www.g2.com/survey_responses/factoreal-review-4748555)

#### What Are G2 Users Discussing About Factoreal?

- [What is Factoreal used for?](https://www.g2.com/discussions/what-is-factoreal-used-for)

### [Fast2SMS](https://www.g2.com/products/fast2sms/reviews)

Fast2SMS is a CPaaS (Communication Platform as a Service) and omnichannel messaging platform that helps businesses communicate with customers through DLT SMS, WhatsApp messages, and RCS messaging from a single platform. It provides easy-to-integrate SMS API, WhatsApp API, and RCS APIs for websites, mobile apps, and business systems. Businesses can send OTP messages, transactional alerts, notifications, and marketing campaigns using bulk messaging tools, contact lists, or Excel uploads. The platform also offers real-time delivery reports, campaign tracking, and WhatsApp Live Chat to manage incoming conversations and assign chats to agents. Fast2SMS stands out with its pay-as-you-go pricing model, with no monthly fees and no setup costs, making it ideal for startups, developers, and growing businesses that need reliable and scalable messaging solutions. 🚀

#### Who Is the Company Behind Fast2SMS?

- **Seller:** [Fast2SMS](https://www.g2.com/sellers/fast2sms)
- **Year Founded:** 2011
- **HQ Location:** Bhopal, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=02f259ca23be63dc079646a2ba5a22182309ecaf6b3eb28c13678012bb4ba200&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffast2sms&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Fastcall](https://www.g2.com/products/fastcall/reviews)

A native click-to-call app in Salesforce. Softphone, local caller ID, voicemail drop and more

**Average Rating:** 4.2/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Fastcall?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Fastcall?

- **Seller:** [FastCall](https://www.g2.com/sellers/fastcall)
- **Year Founded:** 2012
- **HQ Location:** Hollywood, CA
- **Twitter:** @fastcall411  
104 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8c2c46cc1f1d709141284c02ea558f8de02fd86f004231d433b6ec9b9f58fef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffastcall%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 43% Medium

#### What Do G2 Reviewers Say About Fastcall?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy integrations** of Fastcall, especially with Salesforce, enhancing communication efficiency.
- Users appreciate the **excellent email notifications** and seamless Salesforce integration, enhancing their communication experience.
- Users value the **integration with Salesforce** , enhancing call management and providing notifications for calls and texts.
- Users value the **seamless Salesforce integration** of Fastcall, enhancing communication and call visibility effectively.
- Users value the **effective text messaging integration** with Salesforce, enhancing communication and tracking efficiency.

##### Cons

- Users experience **call connectivity issues** , including unexpected second dials and missed calls often leading to voicemail.
- Users report **call issues** , experiencing interruptions and missed calls while using Fastcall, which hampers communication.
- Users experience **call quality issues** with Fastcall, including unexpected dials and missed calls leading to voicemails.
- Users experience **delays** with Fastcall, often missing calls or receiving voicemail unexpectedly during active conversations.
- Users report **recording issues** , experiencing unwanted dials and missed calls, leading to frustration and inconvenience.

#### What Are Recent G2 Reviews of Fastcall?

**["Better than most call operators"](https://www.g2.com/survey_responses/fastcall-review-8107869)**

**Rating:** 4.5/5.0 stars

_— Callan A._

[Read full review](https://www.g2.com/survey_responses/fastcall-review-8107869)

**["Used with hvs sales"](https://www.g2.com/survey_responses/fastcall-review-3756830)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/fastcall-review-3756830)

#### What Are G2 Users Discussing About Fastcall?

- [What is Fastcall used for?](https://www.g2.com/discussions/what-is-fastcall-used-for)

### [Fastermessage](https://www.g2.com/products/fastermessage/reviews)

Fastermessage is a professional SMS messaging platform that enables businesses and individuals to send personalized messages globally. Designed for efficiency and ease of use, it offers a comprehensive suite of features to enhance communication strategies. Key Features and Functionality: - Notification Services: Integrate real-time notifications into applications to keep customers informed about significant events such as financial transactions, reminders, or updates. - Two-Factor Authentication: Enhance security by sending authentication tokens via SMS, providing a reliable method for user verification. - Bulk SMS Sending: Utilize a robust API to send messages to a large number of recipients, facilitating effective mass communication. - Delivery Reports: Access detailed delivery receipts to monitor the status of sent messages and ensure successful communication. - Message Queue Management: Handle thousands of message requests simultaneously, ensuring reliable and timely delivery. - Real-Time Analytics: Monitor sending activities and delivery rates through an intuitive dashboard, allowing for quick identification and resolution of any issues. Primary Value and Solutions Provided: Fastermessage addresses the need for efficient, reliable, and scalable SMS communication. By offering features like real-time notifications, two-factor authentication, and bulk messaging, it empowers businesses to maintain consistent and secure contact with their customers. The platform's real-time analytics and delivery reports provide valuable insights, enabling users to optimize their communication strategies and enhance customer engagement. With its user-friendly interface and robust API, Fastermessage simplifies the process of managing SMS campaigns, making it an essential tool for modern communication needs.

#### Who Is the Company Behind Fastermessage?

- **Seller:** [Urban Technology](https://www.g2.com/sellers/urban-technology)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Fext](https://www.g2.com/products/fext/reviews)

Fext is a fast iOS app for sending many texts that still feel one to one. You write a message once, personalize it with merge fields like first name, choose a group, and Fext steps you through each send from your own Messages app. Every recipient gets a real individual text from your number, so replies show up in the same inbox you already use. Set up is simple. Create groups, or import a CSV. Use the smart contact picker with search, favorites, Select All, and number validation to keep lists clean. Build reusable templates with variables and attach the photos, files, or links you would normally share in Messages. Preview per recipient before sending. For long lists, turn on the optional Apple Shortcut that taps Send for you so you can move through 40 or 400 contacts without babysitting every screen. Why teams choose Fext: bulk texting tools often feel like blasts and get ignored. Fext keeps the human feel and the reply rate because each message is delivered natively as SMS or iMessage from you, not a short code. There is no new inbox to learn and no relay through a third party. It is your phone, your number, your conversations. Privacy is built in. Contacts and message content stay on your device and are used only to send messages. We do not store them on our servers. Fext does not read your incoming messages. Contact access is optional, but enabling it unlocks the faster, more precise picker described above so you save time while staying in control. Who uses Fext: real estate agents and teams, schools, churches, sports clubs, nonprofits, clinics, creators, and local businesses that need quick outreach without losing the personal touch. Common jobs include open house follow up, event reminders and RSVPs, volunteer coordination, payment or scheduling nudges, win-back campaigns, and review requests. Getting started takes minutes. Download Fext, create or import a list, choose a template, and start sending from the Messages app you already trust. Start free, then upgrade for larger lists and advanced features as you grow.

#### Who Is the Company Behind Fext?

- **Seller:** [Pericarp](https://www.g2.com/sellers/pericarp)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [FoneDynamics](https://www.g2.com/products/fonedynamics/reviews)

Fone Dynamics provides dynamic call tracking and attribution technology. We help marketers drive revenue with unified call intelligence.

#### Who Is the Company Behind FoneDynamics?

- **Seller:** [Fone Dynamics](https://www.g2.com/sellers/fone-dynamics)
- **HQ Location:** Brisbane, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a8346994a250f0ae5e1d5d1baeeed05c8f267ae0010294bd94b2c1eb4651a59&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffone-dynamics&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [FxbulkSMS](https://www.g2.com/products/fxbulksms-inc-fxbulksms/reviews)

FxbulkSMS provides simple, pay-as-you-go APIs for businesses and developers to build scalable, reliable voice and SMS apps for the web or mobile devices. Send and receive text messages globally with FxbulkSMS. Get started for free.

#### Who Is the Company Behind FxbulkSMS?

- **Seller:** [FxbulkSMS](https://www.g2.com/sellers/fxbulksms)
- **Year Founded:** 2019
- **HQ Location:** Central Business District, NG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=43ab7f8b5d28c96538df26393892420944529ad8253b51be65027cf625513352&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffxbulksms&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [GetaMSG](https://www.g2.com/products/getamsg/reviews)

GetaMsg.com empowers your business with reliable and efficient communication solutions. Whether it's Bulk SMS, WhatsApp API, or RCS Business Messaging, we offer a comprehensive suite of tools designed to expand your reach and elevate customer engagement.

#### Who Is the Company Behind GetaMSG?

- **Seller:** [GetaMSG](https://www.g2.com/sellers/getamsg)
- **Year Founded:** 2022
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1d539edfb94de697f82328856ea854ddbf295419be78a19f75ad81dedc3d8ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetamsg&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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Spotlight Categories

[Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

[E-Signature Software](https://www.g2.com/categories/e-signature)

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[Online Community Management Software](https://www.g2.com/categories/online-community-management)

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- [Account-Based Marketing](/categories/account-based-marketing)
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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Show More

* * *

## How Do You Choose the Right SMS Marketing Software?

### What You Should Know About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026