# Best Review Management Software - Page 12

## How Many Review Management Software Products Does G2 Track?

**Total Products under this Category:** 277

### Category Stats (Aug 2026)

- **Average Rating:** 4.61/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ReputationStacker (+0.67%) - Among all products in this category, ReputationStacker recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Review Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,700+ Authentic Reviews
- 277+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Review Management Software
 ![G2 Grid® for Review Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/review-management-software/grids.png?focus%5B%5D=19432&focus%5B%5D=58412&focus%5B%5D=22329&focus%5B%5D=14037&focus%5B%5D=4177&focus%5B%5D=8307&focus%5B%5D=4506&focus%5B%5D=84697)

Highlighted products: Birdeye, Okendo, Klaviyo, Housecall Pro, Reputation, Feefo, Yotpo, and Experience.com.

Underlying data: [Grid® JSON](https://www.g2.com/categories/review-management-software/grids.json?focus%5B%5D=birdeye&focus%5B%5D=okendo&focus%5B%5D=klaviyo&focus%5B%5D=housecall-pro&focus%5B%5D=reputation&focus%5B%5D=feefo&focus%5B%5D=yotpo&focus%5B%5D=experience-com)

**Sponsored**

### GMBapi.com

GMBapi.com is the last all-in-one local SEO software solution you will use. Stop Overpaying for Local SEO. Get 90% of Enterprise Power at 15% of the Cost. GMBapi.com is the high-performance, cost-effective alternative to "black box" enterprise tools you are currently using. Built specifically for multi-location brands, retail chains, and agencies, we provide the automation you need to dominate local search without the "per-credit" fees or restrictive long-term contracts. Why 50+ Location Brands are Switching to GMBapi: Unlimited Geo Grids (Local Rank Tracking): We are the only platform offering free, unlimited local rank tracking heatmaps. See exactly how you rank block-by-block against 20+ competitors—no credits or top-up fees required. The "Operational" Advantage: Unlike competitors who "take over" your listings, GMBapi acts as a powerful layer on top of your Google Business Profile. Your local managers can still use the native Google app, while your central team uses our dashboard for bulk automation. AI-Powered Reputation Guard: Go beyond simple templates. Our AI generates on-brand, localized review responses and includes a unique Deleted Review Tracker so you never lose valuable customer sentiment data. Bulk Management at Scale: Sync business hours, services, photos, and localized posts across 10 or 10,000 locations instantly. We sync your data to Google, Apple Business Connect, Bing, Foursquare, and more. Built for the Future of AI Search (LLM Visibility) Traditional SEO isn't enough in 2026. GMBapi includes specialized Local LLM Tracking to monitor how your brand appears in AI-driven results like ChatGPT, Perplexity, and Gemini. The Agency-First Engine For agencies, GMBapi provides a complete solution with automated, location-specific reporting that proves ROI to your clients along with integration into your reporting structure. That comes with stellar support from ex Google experts and the operational efficiency that comes with using GBP as your source of truth. Transparency as a Feature With a near-perfect score for "Ease of Setup" and four consecutive G2 awards for "Best Estimated ROI," we deliver a comprehensive solution that fits your budget. Dominate your local markets at scale. Experience the platform free for 14 days—no commitment required. Single or only a few locations? Still worth a try. Single location business owners love to use our citation module, our free geo grids, monitor their competitor, and get recommendations to optimize their local visibility, content and reputation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=96&secure%5Bchosen_at%5D=2026-08-04T04%3A28%3A32Z&secure%5Bdisplayable_resource_id%5D=96&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=96&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1211717&secure%5Bresource_id%5D=96&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freview-management-software%3FhsLang%3Den%26page%3D12&secure%5Btoken%5D=501447872c43824ac8eebdfb14906897845125792d8d0295a46ce555e5491da3&secure%5Burl%5D=https%3A%2F%2Fgmbapi.com%2Frequest-demo%2F%3Futm_source%3DB2B_Platform%26utm_medium%3DG2%26utm_content%3DAds_CTA_Button&secure%5Burl_type%5D=free_trial)

### [LikeToMe](https://www.g2.com/products/liketome/reviews)

LikeToMe is the all-in-one platform designed to help local and multi-location businesses elevate their online reputation and outrank competitors on Google. In today's market, customer reviews are the most powerful form of marketing. LikeToMe streamlines and automates the entire review management process, turning customer feedback into your most valuable growth asset. Our platform is built for businesses in sectors like healthcare, retail, and services that need to manage reviews, ratings, and customer feedback effectively across all their locations. What problems does LikeToMe solve? - Low Review Volume: Our automated review and feedback generator makes it effortless to collect a steady stream of authentic 5-star reviews on Google, significantly boosting your online presence and local SEO rankings. - Fear of Negative Feedback: LikeToMe's smart filtering system directs satisfied customers to leave public reviews, while privately capturing feedback from neutral or unhappy customers. This gives you a crucial opportunity to resolve issues and improve service before a negative review impacts your reputation. - Lack of Actionable Insights: The Customer Trust Monitor provides a centralized dashboard with real-time analytics. Track performance across all locations, monitor key metrics like NPS (Net Promoter Score), and generate actionable reports to make data-driven decisions and identify areas for growth. - Inefficient Content Creation: Our Review Marketing tools automatically turn your best customer testimonials into beautiful, ready-to-share social media content. Stop taking screenshots and start building powerful social proof that builds trust and attracts new customers. Compatible with 99.9% of popular CRM systems and designed for users with no technical expertise, LikeToMe is the ultimate solution for taking control of your online reputation.

#### Who Is the Company Behind LikeToMe?

- **Seller:** [LikeToMe](https://www.g2.com/sellers/liketome)
- **Year Founded:** 2022
- **HQ Location:** Kyiv, UA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=60872a3ca589f59f9a6d7e0a081df0802d06716eeb5e14ede5538aa13f11b90a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fliketome%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Magento 2 Product Reviews](https://www.g2.com/products/magento-2-product-reviews/reviews)

Magento 2 Product Reviews extension helps your customers leave product feedback to express their satisfaction and evaluation with your products by review and ratings. Install this and build up trust in your business.

#### Who Is the Company Behind Magento 2 Product Reviews?

- **Seller:** [MageAnts](https://www.g2.com/sellers/mageants)
- **Year Founded:** 2016
- **HQ Location:** Ahmedabad, Gujarat
- **Twitter:** @MageAnts  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34d903ad9968a0211f3da42955ceb4055a886896aa612fb5d06b05d6f0921b33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F24775806&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Magento 2 Product Reviews Import Export](https://www.g2.com/products/mageants-magento-2-product-reviews-import-export/reviews)

Magento 2 Products Reviews Import Export extension helps store owners export and import product reviews and related information via CSV file. Buy this and create an unlimited number of review data in one click.

#### Who Is the Company Behind Magento 2 Product Reviews Import Export?

- **Seller:** [MageAnts](https://www.g2.com/sellers/mageants)
- **Year Founded:** 2016
- **HQ Location:** Ahmedabad, Gujarat
- **Twitter:** @MageAnts  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34d903ad9968a0211f3da42955ceb4055a886896aa612fb5d06b05d6f0921b33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F24775806&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Marsello](https://www.g2.com/products/marsello/reviews)

The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Marsello?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Marsello?

- **Seller:** [Marsello](https://www.g2.com/sellers/marsello)
- **Year Founded:** 2014
- **HQ Location:** Wellington, Wellington
- **Twitter:** @MarselloApp  
105 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34c61006106e303cf4c300fee975c566fd97afdfda2a688f73a632bacdfc2f00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarsello-app%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Hospitality, Food & Beverages
- **Company Size:** 74% Small, 26% Medium

#### What Are Recent G2 Reviews of Marsello?

**["marsello is a great loyalty system with a lot of marketing features"](https://www.g2.com/survey_responses/marsello-review-5406161)**

**Rating:** 4.0/5.0 stars

_— Adel A._

[Read full review](https://www.g2.com/survey_responses/marsello-review-5406161)

**["Email Marketing Tool : Delivery Rate Higher & Easy to use Tool"](https://www.g2.com/survey_responses/marsello-review-5225076)**

**Rating:** 4.5/5.0 stars

_— uttam ._

[Read full review](https://www.g2.com/survey_responses/marsello-review-5225076)

#### What Are G2 Users Discussing About Marsello?

- [What is Marsello used for?](https://www.g2.com/discussions/what-is-marsello-used-for)

### [msg.passbrains](https://www.g2.com/products/msg-passbrains/reviews)

Digital Business Assurance utilizing the msg.passbrains Crowd Digital technologies are main drivers for innovations and cross-sector digital transformation. More and more people use digital channels and devices to communicate with companies, organisations, other users, and services. State-of-the-art digital services which offer users an optimal experience are the key to success. With Digital Business Assurance your target audience is part of the product life cycle right from the start. This way you establish a continuous feedback loop, permanently improve your product’s quality, and validate your digitalization strategy. Increase your commercial success by being closer to your customers and benefit from: - Innovative ideas - Valuable market insights - User tests under real-life conditions

#### Who Is the Company Behind msg.passbrains?

- **Seller:** [passbrains AG](https://www.g2.com/sellers/passbrains-ag)
- **HQ Location:** Zurich, Switzerland
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7de3f0261c775f32c6ed96a2a0d384962126d18e9be54ba9e2a81fb84fc1699&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmsg-test-and-quality-management%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MyReviewNinja](https://www.g2.com/products/myreviewninja/reviews)

Online Reputation management Software to grow your Business. Start growing your reviews in minutes - Get alerts of new reviews and customer feedback in one dashboard. Easily respond to customers and work to improve your brand reputation. Reputation management software maintains the consistency of the reviews and ratings on your web page that keeps attracting the customers. And always ensures that rating lies between 4 and 5 so that your service is always prompted up in the best labels.

#### Who Is the Company Behind MyReviewNinja?

- **Seller:** [MyReviewNinja](https://www.g2.com/sellers/myreviewninja)
- **Year Founded:** 2017
- **HQ Location:** Frisco, US
- **Twitter:** @myreviewninja
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=254eef5c4c77c8e437eb2c396541ba66f19e9ae22f61411970cff91ae0b89cff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmyreviewninja%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Netlizo](https://www.g2.com/products/netlizo/reviews)

Netlizo is a business review and reputation management platform that helps companies collect, manage, and showcase genuine customer reviews. Built for transparency and trust, Netlizo allows brands to grow their online credibility, attract new customers, and improve service quality through verified user feedback. With features like review invitations, analytics, and automated responses, Netlizo makes it easy for businesses to convert customer experiences into long-term trust and measurable growth.

#### Who Is the Company Behind Netlizo?

- **Seller:** [Netlizo Technologies](https://www.g2.com/sellers/netlizo-technologies)
- **Year Founded:** 2025
- **HQ Location:** rajkot, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9105cba86afdaed96010acad24ae9afba20f2bc90e2c8decfc2ab241c6eaa2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetlizo%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [NoFakes](https://www.g2.com/products/nofakes/reviews)

NoFakes allow business to capture and manage customer reviews based on products or services

#### Who Is the Company Behind NoFakes?

- **Seller:** [Next Chance Invest](https://www.g2.com/sellers/next-chance-invest)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Oculus Reviews](https://www.g2.com/products/oculus-reviews/reviews)

Oculus Reviews is a trucking industry review platform and driver reputation system where carriers and CDL drivers build verified, portable professional records. Drivers rate trucking companies on pay, home time, safety, and dispatch quality across 2M+ FMCSA-verified carrier profiles. Trucking companies claim their DOT/MC profile, post CDL jobs, and access consent-based driver dossiers through an FCRA-compliant credit system. All reviews are employment-verified, multilingual, and permanent.

#### Who Is the Company Behind Oculus Reviews?

- **Seller:** [Oculus Freight](https://www.g2.com/sellers/oculus-freight)
- **Year Founded:** 2023
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=878817789afc1127c14d726523dc54261cbecda4aa1cb2df4191578f451578a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foculus-freight%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Ollie](https://www.g2.com/products/ollie-2026-08-01/reviews)

Ollie is review reply software for UK small businesses. When a new review lands on a business's Google Business Profile, Ollie drafts a reply in the owner's own tone of voice and sends it to their WhatsApp. The owner reads it, taps once, and the reply is posted to Google. Nothing is published without approval, and drafts can be edited before sending. Unlike reputation dashboards built for agencies and multi-location brands, Ollie is designed for single-site owner-operated businesses with no time to sit at a desk. There is no dashboard to check and nothing to learn. It works on the phone the owner already carries. Ollie flags sensitive reviews, such as legal threats, injury claims and serious complaints, for careful human attention rather than drafting automatically. Built in the UK for independent businesses of any kind, including cafes and restaurants, tradespeople, salons and barbers, garages, dental and veterinary practices, gyms, opticians and independent retail. Plans start at GBP 9 per month with a 14 day free trial.

#### Who Is the Company Behind Ollie?

- **Seller:** [Ollie](https://www.g2.com/sellers/ollie-2026-08-03)

### [Orep](https://www.g2.com/products/orep/reviews)

We make it simple for your clients to leave item evaluations after an acquisition. Quick, automated, and also simply exactly what your company should construct customer count on and also increase sales.

#### Who Is the Company Behind Orep?

- **Seller:** [Orep](https://www.g2.com/sellers/orep)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Prestashop Review Booster Addon by Knowband](https://www.g2.com/products/knowband-prestashop-review-booster-addon-by-knowband/reviews)

The Prestashop Review Booster Addon by Knowband reminds your customer to write the review for the purchased product.

#### Who Is the Company Behind Prestashop Review Booster Addon by Knowband?

- **Seller:** [Knowband](https://www.g2.com/sellers/knowband)
- **Year Founded:** 2006
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @KnowbandPlugin  
500 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=282528f0c545e83b8c47c96b03c4c1400a5fd18b3b6f7ac14d6d981d345ac3ca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13614958%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Prompt Review](https://www.g2.com/products/prompt-review/reviews)

Prompt Review allows you to collect Google Reviews to boost visibility, build trust, and attract customers - effortlessly.

#### Who Is the Company Behind Prompt Review?

- **Seller:** [Prompt Review](https://www.g2.com/sellers/prompt-review)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Prompt Reviews](https://www.g2.com/products/prompt-reviews/reviews)

Prompt Reviews makes it easier for small businesses to get reviews by making it easier for their customers to write them. Prompt Reviews unique review capture pages called "Prompt Pages" allow businesses to help their customers write more relevant, keyword powered reviews and post them on any platform.

#### Who Is the Company Behind Prompt Reviews?

- **Seller:** [Prompt Reviews](https://www.g2.com/sellers/prompt-reviews)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=37270c930b92bf342e1070924c160fa96ed5dc9ec27d95f5db18e864eca2989a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprompt-reviews%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ProvenExpert.com](https://www.g2.com/products/provenexpert-com/reviews)

With ProvenExpert, a few clicks is all it takes to bundle all your reviews (quantity and overall score) in one place. Get the feedback you need: use our industry-specific survey templates and adapt them to your needs. Survey analytics let you see just how satisfied your customers are. Publish ratings and reviews on your company profile (equipped with a Google star rating, which can be integrated into your website's search results). 100% control! It's never been this easy to attract new business! Boost your business with customer reviews. More than 146,700 freelancers, entrepreneurs and large companies use ProvenExpert.com. ideal customer: Freelancers, Small Business Owner, Medium and Large Companies (Enterprise Solutions), all Branches that want to get more revenue with easy-to-use Online Reputation Management Tool.

#### Who Is the Company Behind ProvenExpert.com?

- **Seller:** [Expert Systems AG](https://www.g2.com/sellers/expert-systems-ag)
- **Year Founded:** 2011
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41a7618ac4108616fa2efa13d3f66c13c34e64da8a34a690bc5e7b0e439101be&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprovenexpert&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

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[Browse Review Management Themes](/categories/review-management-software/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
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Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated April 10, 2026

Review management software allows businesses to collect, host, track, monitor, and respond to product and service reviews on their websites, helping e-commerce businesses engage with consumers, understand customer behavior, and improve offerings based on authentic feedback.

### Core Capabilities of Review Management Software

To qualify for inclusion in the [Review Management software](https://learn.g2.com/best-review-management-software) category, a product must:

- Collect and capture feedback on e-commerce websites through reviews
- Be applicable for both product and service reviews
- Moderate, manage, and analyze reviews
- Deploy as a widget, pop-up, email follow-up, or short-answer Q&amp;A on the website
- Optimize for desktop, mobile, or tablet use

### Common Use Cases for Review Management Software

E-commerce teams and marketers use review management software to build social proof and drive purchase confidence. Common use cases include:

- Collecting post-purchase reviews via automated email follow-ups or on-site prompts
- Moderating and responding to customer reviews to demonstrate responsiveness and build trust
- Analyzing review data to identify product or service improvement opportunities

### How Review Management Software Differs from Other Tools

Unlike online reputation management software, which provides broader capabilities for monitoring brand mentions and managing reputation across the web, review management software focuses specifically on collecting and managing reviews on e-commerce websites. It integrates with e-commerce platforms and works alongside [email marketing software](https://www.g2.com/categories/email-marketing) and social networks to drive review volume and engagement.

### Insights from G2 on Review Management Software

Based on category trends on G2, ease of review collection and flexible display options stand out as standout capabilities. Increases in review volume and improved conversion rates stand out as primary outcomes of adoption.

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