Improvado is the Marketing AI Command Center for enterprise brands and agencies: a marketing data platform with an AI agent on top. Connect any of 1,400+ data sources, and the data lands in one shared model. The agent then answers questions, builds reports, runs audits and applies fixes after you approve them.
AI agent. Ask in plain English where budget was wasted, what changed in the pipeline last week or which creatives are showing fatigue, and get real numbers from your own data. The same agent can build a CMO dashboard, set up a data pipeline to your warehouse, analyze every creative and support marketing mix modeling.
MCP. Improvado also works inside the AI tools your team already uses. One MCP connection lets Claude, ChatGPT, Codex, Cursor or your own agent access your governed marketing data. Sign-in uses OAuth, agents never see your credentials, and every account change needs your approval first.
Knowledge Graph. Data alone does not tell an agent how your business works. The Knowledge Graph holds that context: how your team names campaigns, which markets count as EMEA, your target CPA and the experiments you already ran. The agent checks it before answering, so nobody has to explain the same rules to the next agent.
The underlying platform. Improvado handles extraction, loading, transformation, marketing data governance and reporting, with a warehouse you control. 46,000+ metrics are mapped to one model, so "cost" in Google Ads and "spend" in Meta count as the same metric. Send data to Snowflake, BigQuery, Databricks or Redshift, and report in Looker Studio, Tableau or Power BI.
Security. A SOC 2 Type II report, a DPA covering GDPR and CCPA, and Business Associate Agreements for HIPAA on Growth and Enterprise.
Customer story. ASUS saves 90 hours a week on data preparation.
What G2 reviewers say:
"With Improvado, it takes one prompt." - Clara O., Sr Paid Media Strategist
"The ability to set up new data connections, extractions, blends, and integrations just by prompting it in natural language is a huge plus for me." - Charly M., Paid Media Director
"integrations across 17 data sources and more than 220 accounts and properties in multiple countries" - Valeria S., IT Business Intelligence Project Manager
"helped inform million-dollar decisions for our organization" - Jonathan H., Business Intelligence Analyst
"Another important benefit is that Improvado manages connector maintenance and API version updates." - Valeria S., IT Business Intelligence Project Manager
"I've been impressed by how quickly they turn customer requests into product improvements and continue to innovate ahead of our needs." - Verified User in Manufacturing
Plans. MCP Only starts at $100 a month. Managed plans start at $20,000 a year, and Enterprise adds hands-on professional services.
Book a demo at www.improvado.io.
Average Rating: 4.4/5.0
Total Reviews: 93
How Do G2 Users Rate Improvado?
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Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
Who Is the Company Behind Improvado?
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Seller: Improvado
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Company Website:
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Year Founded: 2015
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HQ Location: San Diego, US
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LinkedIn® Page: www.linkedin.com
105 employees on LinkedIn®
Who Uses This Product?
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Top Industries: Marketing and Advertising, Hospital & Health Care
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Company Size: 52% Medium, 34% Small
What Do G2 Reviewers Say About Improvado?
AI-generated summary from verified user reviews
Pros
- Users value the excellent customer support from Improvado, with timely responses and easy onboarding processes.
- Users commend Improvado's exceptional support and easy setup for data connections and quality monitoring.
- Users value the seamless integrations of Improvado, facilitating effortless data flow and management from various sources.
- Users find Improvado's platform to be intuitive, making data connections and monitoring straightforward and user-friendly.
- Users value the timely support from Improvado's team, enhancing the overall experience and resolving issues quickly.
Cons
- Users find the learning curve steep, requiring technical expertise and developer assistance for optimal use of Improvado.
- Users find the complexity of implementation challenging, especially when aligning data and adjusting widgets.
- Users face API limitations that lead to inconsistent data delivery, hindering their ability to extract reliable insights.
- Users find the complex setup of Improvado demanding, requiring significant effort to ensure data quality and functionality.
- Users find that aligning data and adjusting widgets can be challenging, impacting the overall usability experience.
What Are G2 Users Discussing About Improvado?