# Best Real Estate CRM Software - Page 7

## How Many Real Estate CRM Software Products Does G2 Track?

**Total Products under this Category:** 298

### Category Stats (Aug 2026)

- **Average Rating:** 4.3/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 298+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate CRM Software
 ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=4133&focus%5B%5D=32533&focus%5B%5D=7280&focus%5B%5D=66255&focus%5B%5D=13815)

Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Contactually by Compass, Rechat, ResMan, BoldTrail, and Follow Up Boss.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=contactually-by-compass&focus%5B%5D=rechat&focus%5B%5D=resman&focus%5B%5D=boldtrail&focus%5B%5D=follow-up-boss)

**Sponsored**

### QBench

Labs deserve more than just another LIMS. They need a complete operating system for modern laboratory operations. QBench delivers exactly that – transforming how labs handle everything from order placement to sample processing to automated reporting. Think of QBench as your lab's operating system. Simple. Powerful. Adaptable. While other LIMS solutions force labs into rigid structures with heavy custom code and vendor dependency, QBench flows with your needs. It bends. It adapts. And when your processes evolve, QBench evolves with you. Here's what sets QBench apart: First, it adapts to your secret sauce. Every lab has its own distinct workflow, its own rhythm. QBench honors that uniqueness by offering unparalleled configurability. You shape the workflows. You define the data fields. You stitch together the automations. And through it all, QBench's team of former bench scientists works alongside you, offering expert guidance and value-added workflow suggestions. Next, it automates the tedious parts of lab work. Through its file parsers and robust API, QBench connects seamlessly with your existing instruments and systems, creating a unified ecosystem where data flows automatically. No manual data entry. No transcription errors. Reliable automation that lets your team focus on what truly matters: the science. Finally, QBench brings everything together in one powerful platform. Track inventory in real time. Give clients instant access to their results through a dedicated portal. Generate insights through built-in analytics. And maintain the highest quality standards with an integrated Quality Management System (QMS) that keeps you audit-ready, always. QBench empowers laboratories to work smarter. It's cloud-based, so you're always connected. It's secure, so your data stays protected. And it's constantly evolving, just like the science it supports.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-08-02T06%3A48%3A38Z&secure%5Bdisplayable_resource_id%5D=2136&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=69759&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=69759&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%3Fpage%3D7&secure%5Btoken%5D=e1e154b887528c6ac44a628da8c78279a166c0e3bb34f989e5c7b2764f8fae81&secure%5Burl%5D=https%3A%2F%2Fqbench.com%2F&secure%5Burl_type%5D=custom_url)

### [PlanetRE](https://www.g2.com/products/planetre/reviews)

planetRE offers an end-to-end cloud based software solution that is scalable to brokerage of any size.

**Average Rating:** 2.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate PlanetRE?

- **Has the product been a good partner in doing business?:** 3.3/10 (Category avg: 8.7/10)
- **Lead Management:** 0.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 1.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind PlanetRE?

- **Seller:** [PlanetRE](https://www.g2.com/sellers/planetre)
- **Year Founded:** 1999
- **HQ Location:** San Jose, US
- **Twitter:** @planetRE\_Inc  
35 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c475214f8722f57dd13aabb067033117825c9c58c3eec40704ad3a849d7a6f02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplanetre1%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Small

#### What Do G2 Reviewers Say About PlanetRE?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **reliability and responsiveness** of their account manager at PlanetRE, enhancing their overall experience.
- Users value the **reliable and responsive customer support** from their account manager, enhancing their overall experience with PlanetRE.

##### Cons

- Users find the **inaccurate data** and cumbersome processes in PlanetRE lead to significant frustration and inefficiency.
- Users are frustrated by the **lack of customization** in PlanetRE, leading to tedious and complicated processes.
- Users find the **steep learning curve** of PlanetRE to be frustrating, complicating essential brokerage processes.
- Users experience **painful manual data entry** with PlanetRE, finding the process complex and frustrating rather than simplifying tasks.
- Users find the **poor navigation** of PlanetRE frustrating, complicating simple tasks and hindering efficiency significantly.

#### What Are Recent G2 Reviews of PlanetRE?

**["Easy and user friendly"](https://www.g2.com/survey_responses/planetre-review-5004483)**

**Rating:** 5.0/5.0 stars

_— Bianca R._

[Read full review](https://www.g2.com/survey_responses/planetre-review-5004483)

**["Simple and effective organization"](https://www.g2.com/survey_responses/planetre-review-43660)**

**Rating:** 4.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/planetre-review-43660)

#### What Are G2 Users Discussing About PlanetRE?

- [What is PlanetRE used for?](https://www.g2.com/discussions/what-is-planetre-used-for)

### [Power Broker CRM](https://www.g2.com/products/power-broker-crm/reviews)

CRM Software for Commerical Real Estate Brokers

**Average Rating:** 2.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Power Broker CRM?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.7/10)
- **Lead Management:** 5.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Power Broker CRM?

- **Seller:** [Power Broker Software](https://www.g2.com/sellers/power-broker-software)
- **Year Founded:** 2008
- **HQ Location:** Spartanburg, US
- **Twitter:** @PowerBrokerCRM  
617 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d03b04c9e840ea25dccae0bf3c9a811b9237fb3922cfce4e05ff8282f26d40b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpower-broker-software&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are G2 Users Discussing About Power Broker CRM?

- [What is Power Broker CRM used for?](https://www.g2.com/discussions/what-is-power-broker-crm-used-for)

### [Property Minder](https://www.g2.com/products/property-minder-property-minder/reviews)

Website platform with client relationship management, comparative market analysis, and other tools for practice enhancement.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Property Minder?

- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Property Minder?

- **Seller:** [Property Minder](https://www.g2.com/sellers/property-minder)
- **HQ Location:** San Jose, US
- **Twitter:** @propertyminder  
8,214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=212a43b29eb8d997461fbc0a5f6d5569196db015495cc26e57ad3f63bdc9b3a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproperty-minder-inc&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Property Minder?

**["Great Website Manager"](https://www.g2.com/survey_responses/property-minder-review-224911)**

**Rating:** 5.0/5.0 stars

_— Kathy Nicosia and C._

[Read full review](https://www.g2.com/survey_responses/property-minder-review-224911)

### [Prospects CRM](https://www.g2.com/products/prospects-crm/reviews)

Subscription based lead management solution that provides word processing, mass mailing, advertising, and more for real estate agents.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Prospects CRM?

- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Prospects CRM?

- **Seller:** [Prospects Software](https://www.g2.com/sellers/prospects-software)
- **HQ Location:** Montréal, Canada
- **Twitter:** @Prspcts  
1,712 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Prospects CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **customization** options in Prospects CRM, allowing the tool to fit their unique business needs.
- Users find Prospects CRM **easy to navigate** , allowing tailored solutions for specific business needs effortlessly.
- Users value the **seamless integrations** with Matrix, eliminating duplicate entries and enhancing efficiency across platforms.

##### Cons

- Users find the **inefficient CRM** capabilities of Prospects lacking compared to competitors, impacting their marketing effectiveness.
- Users note the **limited features** of Prospects CRM, finding it lacking compared to other CRM options.

#### What Are Recent G2 Reviews of Prospects CRM?

**["It’s good in organizing, manage contact, leads and customers."](https://www.g2.com/survey_responses/prospects-crm-review-11056174)**

**Rating:** 5.0/5.0 stars

_— Declan C._

[Read full review](https://www.g2.com/survey_responses/prospects-crm-review-11056174)

**["A simple CRM with good great Matrix integration."](https://www.g2.com/survey_responses/prospects-crm-review-10529500)**

**Rating:** 4.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/prospects-crm-review-10529500)

### [Prospects CRM Pro](https://www.g2.com/products/prospects-crm-pro/reviews)

In addition to all of Base CRMs functionalities, CRM PRO offers a wide array of management, communication and development tools that will enable you to go beyond your objectives.

**Average Rating:** 2.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Prospects CRM Pro?

- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Prospects CRM Pro?

- **Seller:** [Prospects Software](https://www.g2.com/sellers/prospects-software)
- **HQ Location:** Montréal, Canada
- **Twitter:** @Prspcts  
1,712 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Prospects CRM Pro?

**["Love all their features"](https://www.g2.com/survey_responses/prospects-crm-pro-review-790132)**

**Rating:** 4.5/5.0 stars

_— Eliane D._

[Read full review](https://www.g2.com/survey_responses/prospects-crm-pro-review-790132)

#### What Are G2 Users Discussing About Prospects CRM Pro?

- [What is Prospects CRM Pro used for?](https://www.g2.com/discussions/what-is-prospects-crm-pro-used-for)

### [Qobrix](https://www.g2.com/products/qobrix/reviews)

Qobrix is an all-in-one platform. Built for real estate. Perfect for realtors, property developers, brokers, & asset managers. A leading real estate CRM system, advanced agent & client portals, robust landlord & tenant portals, an intuitive landing page creator, and high-performing websites with MLS/IDX integrations for enhanced web visibility. Offering a real estate API, brochure creator, multilingual CRM, lead & funnel management, and various integrations. From capturing properties, nurturing leads, following-up on and closing sales, Qobrix real estate software streamlines every step of the process.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Qobrix?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Qobrix?

- **Seller:** [Qobo](https://www.g2.com/sellers/qobo)
- **HQ Location:** London, GB
- **Twitter:** @Qobrix\_  
95 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e20a96923ce8e7e3a1783d61570165eb009a633ca09c60ef3d3fe2e90a67d76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fqobrix%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Qobrix?

**["Great CRM tool for your enterprise "](https://www.g2.com/survey_responses/qobrix-review-3511471)**

**Rating:** 4.0/5.0 stars

_— Nelius M._

[Read full review](https://www.g2.com/survey_responses/qobrix-review-3511471)

**["Simply amazing. "](https://www.g2.com/survey_responses/qobrix-review-3515142)**

**Rating:** 4.5/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/qobrix-review-3515142)

#### What Are G2 Users Discussing About Qobrix?

- [What is Qobrix used for?](https://www.g2.com/discussions/what-is-qobrix-used-for)

### [Reapit Property Sales](https://www.g2.com/products/reapit-property-sales/reviews)

Founded in 1997, The Reapit Group is a CRM and Client Accounting software provider specialising in the residential real estate sector. Bringing 20 years of innovation to the property market, the award winning RPS cloud platform provides everything estate agents need to run and grow their businesses, from sales to lettings, front office to back office, and everything in between. The driving force behind Reapit’s ethos is a commitment to bring all an agencies data together for a single customer view and its strong service and training model, which has helped to grow leading brands such as Savills, Knight Frank, Romans, Marsh & Parsons, CBRE, Countrywide and Winkworth. The Reapit open platform partner program is at the hub of a proptech ecosystem delivering tested solutions and increasing choice of tools for agents. Together, the group provides software solutions to over 40,000 users worldwide, managing nearly 100,000 tenancies across almost 4,000 offices across the UK and Australia. For more information, please visit www.reapit.com. Estate Agency CRM Realise the full value of your data and manage every aspect of client contact, property marketing, referrals and sales progression for your entire sales portfolio in one place. Lettings Agency CRM Grow your lettings portfolio while reducing operational costs – unlock the lettings opportunities sat in your sales data. Property Management Keep things organised with a task driven solution for every aspect of managing your managed portfolio, including comprehensive reporting and journaled contact history. Client Accounts Start the day with a penny perfect client account that balances effortlessly, reconciles in minutes and keeps payments organised automatically. Analytics Drive business insight and improvement in real-time with our comprehensive reporting and analytics suite. Online Manage your clients' online journey, online way of working and engagement 24/7, from beginning to end. Mobile Whether you’re at a viewing, a valuation or just in between appointments, you can work flexibly on any device at any time.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Reapit Property Sales?

- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Reapit Property Sales?

- **Seller:** [Reapit](https://www.g2.com/sellers/reapit)
- **Year Founded:** 1997
- **HQ Location:** London, GB
- **Twitter:** @ReapitSoftware  
3,507 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=220c30e4bc91dfbc4c8b90714bca64a2393036a88cd199c7393466819987f822&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freapit&secure%5Burl_type%5D=linkedin_company_website)  
285 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Reapit Property Sales?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Reapit for its **all-in-one solution** , which centralizes sales and property management into a seamless experience.
- Users value the **automation capabilities** of Reapit, which enhance efficiency and streamline property management processes.
- Users value the **continuous improvement** of Reapit Property Sales, enhancing efficiency and compliance in property management.
- Users value the **seamless dashboard** of Reapit Property Sales for its efficiency and comprehensive customer management.
- Users value the **efficiency** of Reapit Property Sales, enjoying streamlined processes and faster deal completions in management.

##### Cons

- Users find the **high cost** of Reapit Property Sales to be a significant barrier for smaller agencies.
- Users find the **high cost** of Reapit Property Sales to be a significant barrier for smaller agencies.
- Users find the **steep learning curve** challenging, making initial navigation and efficiency difficult for new users.
- Users find the **steep learning curve** of Reapit Property Sales challenging, making initial usage difficult and time-consuming.
- Users find Reapit Property Sales to have a **steep learning curve** , making it non-intuitive and frustrating for newcomers.

#### What Are Recent G2 Reviews of Reapit Property Sales?

**["Reapit Centralizes Sales & Property Management to Scale Efficiently"](https://www.g2.com/survey_responses/reapit-property-sales-review-12246796)**

**Rating:** 5.0/5.0 stars

_— Filiberto C._

[Read full review](https://www.g2.com/survey_responses/reapit-property-sales-review-12246796)

**["Review for Reapit Property Sales"](https://www.g2.com/survey_responses/reapit-property-sales-review-8647692)**

**Rating:** 4.5/5.0 stars

_— Suganya R._

[Read full review](https://www.g2.com/survey_responses/reapit-property-sales-review-8647692)

### [ReScale CRM](https://www.g2.com/products/rescale-crm/reviews)

ReScale CRM is a purpose-built operating system for real estate wholesalers, investors, and acquisition teams. Unlike generic CRMs retrofitted for real estate, ReScale was designed from the ground up to manage the complete wholesaling lifecycle — Acquisitions → Dispositions → Transactions — with AI agents, automated outreach, and lead-generation tools embedded at every stage. It replaces the typical patchwork of 6–10 disconnected tools (CRM, dialer, SMS platform, skip tracing service, list-pulling tool, deal analyzer, transaction coordinator software, and marketing automation) with a single integrated platform.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate ReScale CRM?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind ReScale CRM?

- **Seller:** [Rescale CRM](https://www.g2.com/sellers/rescale-crm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ReScale CRM?

**["Powerful Text Blasts and CRM for Streamlined Outreach"](https://www.g2.com/survey_responses/rescale-crm-review-12985973)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/rescale-crm-review-12985973)

**["Rescale CRM: An All-in-One, AI-Powered Time Saver"](https://www.g2.com/survey_responses/rescale-crm-review-12642609)**

**Rating:** 5.0/5.0 stars

_— Jayson U._

[Read full review](https://www.g2.com/survey_responses/rescale-crm-review-12642609)

### [Acquaint CRM](https://www.g2.com/products/acquaint-crm/reviews)

Acquaint CRM is a fully integrated software package for letting agents and estate agents. Robustly designed using the latest technologies it seamlessly handles Residential and Commercial Sales & Lettings, Property Management, Contact Management, Marketing, Diary and Client Accounting.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Acquaint CRM?

- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Acquaint CRM?

- **Seller:** [Bright Logic](https://www.g2.com/sellers/bright-logic)
- **Year Founded:** 2006
- **HQ Location:** Wallingford, GB
- **Twitter:** @AcquaintCRM  
1,110 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd4832ace2ce947293e9e30d6d63be3a5a5f266035a7a6eee0c628c6dcd56c65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbright-logic-ltd&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Acquaint CRM?

**["Positive review"](https://www.g2.com/survey_responses/acquaint-crm-review-3367156)**

**Rating:** 4.5/5.0 stars

_— Marc C._

[Read full review](https://www.g2.com/survey_responses/acquaint-crm-review-3367156)

#### What Are G2 Users Discussing About Acquaint CRM?

- [What is Acquaint CRM used for?](https://www.g2.com/discussions/acquaint-crm-what-is-acquaint-crm-used-for)
- [What is Acquaint CRM used for?](https://www.g2.com/discussions/what-is-acquaint-crm-used-for)

### [Act! for Real Estate Professionals](https://www.g2.com/products/act-for-real-estate-professionals/reviews)

Real Estate Marketing and Selling platform designed to leverage your contacts into relationships, and your relationships into sales.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Act! for Real Estate Professionals?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Act! for Real Estate Professionals?

- **Seller:** [Business Technology Insight](https://www.g2.com/sellers/business-technology-insight)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Act! for Real Estate Professionals?

**["Wonderful"](https://www.g2.com/survey_responses/act-for-real-estate-professionals-review-888012)**

**Rating:** 5.0/5.0 stars

_— Taylor R._

[Read full review](https://www.g2.com/survey_responses/act-for-real-estate-professionals-review-888012)

#### What Are G2 Users Discussing About Act! for Real Estate Professionals?

- [What is Act! for Real Estate Professionals used for?](https://www.g2.com/discussions/what-is-act-for-real-estate-professionals-used-for)

### [Aprive](https://www.g2.com/products/aprive/reviews)

Aprive helps you to manage and grow your leads, track the performance of your agents, identify what’s working and what’s not, and improve your client service. In other words, Aprive CRM is here to give your business an edge over your competitors while saving you time and efforts. Plus, it’s free.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Aprive?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Aprive?

- **Seller:** [aprive](https://www.g2.com/sellers/aprive)
- **Year Founded:** 2021
- **HQ Location:** AHMEDABAD, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e028b040880bb7da3a6a7badec75250b1a0c56ec1f1dba4977aadb04b4c00d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F79898333&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Aprive?

**["Aprive is a great free CRM for real estate agents"](https://www.g2.com/survey_responses/aprive-review-7223766)**

**Rating:** 4.5/5.0 stars

_— Zubair P._

[Read full review](https://www.g2.com/survey_responses/aprive-review-7223766)

### [APRO CRM](https://www.g2.com/products/apro-crm/reviews)

CRM and business process automation solution TAILORED FOR REAL ESTATE BUSINESS. The system combines built-in IP telephony, email and online messenger, performs automatching of listings to clients’ requests, offers templates for automatic reports to property owners, company documents and property presentations, offers custom automation algorithms for business processes and is compatible with company website and other external services.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate APRO CRM?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind APRO CRM?

- **Seller:** [APRO CRM](https://www.g2.com/sellers/apro-crm)
- **HQ Location:** N/A
- **Twitter:** @APROCRM  
10 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of APRO CRM?

**["CRM tailored for real estate"](https://www.g2.com/survey_responses/apro-crm-review-1682751)**

**Rating:** 5.0/5.0 stars

_— Annette V._

[Read full review](https://www.g2.com/survey_responses/apro-crm-review-1682751)

#### What Are G2 Users Discussing About APRO CRM?

- [What is APRO CRM used for?](https://www.g2.com/discussions/what-is-apro-crm-used-for)

### [Brainify](https://www.g2.com/products/brainify/reviews)

Brainify is a custom tailored business suit that comprises of CRM, ERP, Supply Chain Management, and Sales Force Automation moduls. It is aimed at helping property development and real estate teams to streamline their daily business operations.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Brainify?

- **Seller:** [Brainify](https://www.g2.com/sellers/brainify)
- **Year Founded:** 2015
- **HQ Location:** Utrecht, NL
- **Twitter:** @brainify\_today  
173 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ec35758b8e87cbf93c4c741ebced86d176cd536f5db5865dd51586ab1d8d991&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10278331&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Brainify?

**["Extremely intuitive design and rich functionality"](https://www.g2.com/survey_responses/brainify-review-119406)**

**Rating:** 4.5/5.0 stars

_— Lyuba L._

[Read full review](https://www.g2.com/survey_responses/brainify-review-119406)

#### What Are G2 Users Discussing About Brainify?

- [What is Brainify used for?](https://www.g2.com/discussions/what-is-brainify-used-for)

### [Buildesk Real Estate CRM](https://www.g2.com/products/buildesk-real-estate-crm/reviews)

Buildesk is an AI-enabled CRM solution that transforms the sales process for the Real Estate industry. We help Real Estate developers and brokers to accelerate sales closures, manage their pipelines, and track ROI accurately using our platform with the help of deeply integrated conversational analytical solutions. We are focused on enabling a machine-driven approach to help the real estate business owners to get the maximum turn around and convert conversation into actionable items.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Buildesk Real Estate CRM?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Buildesk Real Estate CRM?

- **Seller:** [Cravingcoode Technologies](https://www.g2.com/sellers/cravingcoode-technologies)
- **Year Founded:** 2018
- **HQ Location:** Navi Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c742c20382e0363772cdf8958036bd9291b7c44cb768e64bdb5b4fa2342400e1&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcravingcode-technologies-pvt-ltd&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Buildesk Real Estate CRM?

**["Buildesk helped me to automate my repetitive tasks and gave me full control of my team and business."](https://www.g2.com/survey_responses/buildesk-real-estate-crm-review-9640771)**

**Rating:** 5.0/5.0 stars

_— Pratosh D._

[Read full review](https://www.g2.com/survey_responses/buildesk-real-estate-crm-review-9640771)

### [Communities](https://www.g2.com/products/communities/reviews)

Communities is the world’s first Experience Platform for real estate—designed to help real estate professionals deliver exceptional client experiences, and close more listings without relying on outdated CRMs, funnels, or coaching. We combine predictive analytics, behavioral insights, and AI-assisted nurturing to qualify and convert leads automatically—while branding the entire journey under the agent’s name. Built for trust, built for results. No fluff. Just closings. Website: https://CommunitiesXP.com. Contact Us: +1 (888) 680-1743 Email Address: support@communitiesxp.com

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Communities?

- **Seller:** [Communities](https://www.g2.com/sellers/communities)
- **HQ Location:** 364 SW, 9 Avenue Southwest, Calgary, Alberta T2P 3E4
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70d2f0707e1776209576e8839ffe5c628155b6cc697e269660f3a008c11eac7e&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2FCommunitiesExperience&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®
- **Ownership:** Private
- **Phone:** +1 (888) 680-1743

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Communities?

**["Game Changer for Client Communication and Workflow"](https://www.g2.com/survey_responses/communities-review-11362414)**

**Rating:** 4.5/5.0 stars

_— Charmaine A._

[Read full review](https://www.g2.com/survey_responses/communities-review-11362414)

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Similar Categories

- [Brokerage Management](/categories/brokerage-management)
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[Browse Real Estate CRM Themes](/categories/real-estate-crm/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform

Show More

* * *

## How Do You Choose the Right Real Estate CRM Software?

### What You Should Know About Real Estate CRM Software

### What is Real Estate CRM Software?

Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software.

Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization.

Key Benefits of Real Estate CRM Software

- Consolidates and organizes lead and contact information into a searchable database
- Automates workflows and time-consuming tasks
- Optimizes marketing automation efforts
- Tracks and reports on agent performance and business operations data
- Integrates with MLS systems and other relevant third-party software

### Why Use Real Estate CRM Software?

Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships.

**Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately.

**Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion.

### Who Uses Real Estate CRM Software?

**Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients.

**Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies.

**Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles.

### Kinds of Real Estate CRM Software

Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business.

**Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs.

**On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data.

### Real Estate CRM Software Features

Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs.

**Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication.

**Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking.

**Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support.

**Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent.

### Trends Related to Real Estate CRM Software

Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions.

**Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal.

**Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships.

**Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency.

### Potential Issues with Real Estate CRM Software

**Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to.

**Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place.

**Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail.

**Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well?

### Software and Services Related to Real Estate CRM Software

Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs:

**Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry.

**Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence.

**Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution.

**Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM.

**Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes.

**Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities.

**CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations.

**CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.