Best Enterprise Proactive Customer Retention Software

How Many Proactive Customer Retention Software Products Does G2 Track?

Total Products under this Category: 85

Category Stats (Oct 2026)

  • Average Rating: 4.62/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Clutch (+0.9%) - Among all products in this category, Clutch recorded the largest rating increase compared to last month

Last updated: October 26, 2026

How Does G2 Rank Proactive Customer Retention Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 4,100+ Authentic Reviews
  • 85+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Proactive Customer Retention Software

G2 Grid® for Proactive Customer Retention Software plotting products by satisfaction and market presence

Highlighted products: Gainsight Customer Success, Qualtrics Customer Experience, and Ascendo AI.

Underlying data: [Grid® JSON](https://www.g2.com/categories/proactive-customer-retention/grids.json?focus%5B%5D=gainsight-customer-success&focus%5B%5D=qualtrics-customer-experience&focus%5B%5D=ascendo-ai&segment=enterprise)

Gainsight Customer Success

Gainsight Customer Success brings together rich agentic insights, relationship-level intelligence, and a multi-dimensional health scoring to surface risk and expansion opportunities a full quarter earlier, then turns those insights into action through coordinated retention, expansion, and renewal motions across every customer segment, including the long-tail. Designed for enterprise complexity spanning multiple products, hierarchies, and stakeholders, Gainsight supports human-led, digital-led, and agent-led programs, enabling teams to scale outcomes across their entire book of business and deliver Retention-as-a-Service (RaaS). The result is measurable impact and scale, including 50% increased CSM capacity, 15% higher expansion, 95% forecast accuracy, and 20% reduced churn—all backed by a decade of CS expertise and the largest community of CS professionals.

Average Rating: 4.5/5.0

Total Reviews: 1,733

How Do G2 Users Rate Gainsight Customer Success?

  • Ease of Admin: 7.0/10 (Category avg: 8.8/10)
  • Retention: 9.5/10 (Category avg: 8.9/10)
  • Ease of Use: 8.0/10 (Category avg: 9.0/10)
  • Customer Profiles: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Gainsight Customer Success?

  • Seller: Gainsight Inc.
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @GainsightHQ
    13,119 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,144 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Senior Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Medium, 32% Large

What Do G2 Reviewers Say About Gainsight Customer Success?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Gainsight Customer Success, enhancing productivity and providing clear account visualization.
  • Users value the centralized customer data in Gainsight, enhancing efficiency and effectiveness for Customer Success Management.
  • Users appreciate the comprehensive visibility Gainsight provides into the customer journey, enhancing decision-making and operational efficiency.
  • Users value the comprehensive visibility Gainsight provides into the customer journey, enhancing decision-making and engagement.
  • Users value the intuitive interface of Gainsight Customer Success for its ease of navigation and clear data visibility.
Cons
  • Users find the complexity of report creation in Gainsight Customer Success can hinder navigation and usability.
  • Users note significant missing features in Gainsight, affecting functionality, security assessments, and integration capabilities.
  • Users report a steep learning curve with Gainsight Customer Success, finding initial setup and understanding features challenging.
  • Users find it challenging due to limited customization options in Gainsight, leading to a less user-friendly experience.
  • Users struggle with the complexity of Gainsight's setup and configuration, requiring significant time and effort to optimize.

What Are Recent G2 Reviews of Gainsight Customer Success?

What Are G2 Users Discussing About Gainsight Customer Success?

Qualtrics Customer Experience

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

Average Rating: 4.3/5.0

Total Reviews: 726

How Do G2 Users Rate Qualtrics Customer Experience?

  • Ease of Admin: 7.9/10 (Category avg: 8.8/10)
  • Retention: 8.7/10 (Category avg: 8.9/10)
  • Ease of Use: 8.4/10 (Category avg: 9.0/10)
  • Customer Profiles: 9.1/10 (Category avg: 9.0/10)

Who Is the Company Behind Qualtrics Customer Experience?

  • Seller: Qualtrics
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Provo, UT
  • Twitter: @Qualtrics
    42,137 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11,647 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Business Data Analyst, Community Manager
  • Top Industries: Information Technology and Services, Higher Education
  • Company Size: 52% Large, 36% Medium

What Do G2 Reviewers Say About Qualtrics Customer Experience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints.
  • Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions.
  • Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies.
  • Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting.
  • Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively.
Cons
  • Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions.
  • Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages.
  • Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs.
  • Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers.
  • Users find the platform expensive, which can be a barrier for smaller teams with limited budgets.

What Are Recent G2 Reviews of Qualtrics Customer Experience?

What Are G2 Users Discussing About Qualtrics Customer Experience?

Ascendo AI

Ascendo AI transforms an organization's Expert knowledge into a self-improving Enterprise Judgement, creating a durable competitive advantage that scales expertise, accelerates service outcomes, and delivers compounding operational ROI. Deployed across MedTech, Telecom, industrial manufacturing and more, Ascendo AI agents ingest unstructured dark data to predict parts demand, operationalize technician expertise, and help prevent field escalations before they occur. Our goal is to not just give you the outcome you want but to make you an AI first company like ours. Learn why Field Service and Technical Support teams love us and recommend us as their #1 choice!

Average Rating: 5.0/5.0

Total Reviews: 27

How Do G2 Users Rate Ascendo AI?

  • Ease of Admin: 10.0/10 (Category avg: 8.8/10)
  • Ease of Use: 9.8/10 (Category avg: 9.0/10)

Who Is the Company Behind Ascendo AI?

  • Seller: Ascendo.AI
  • Year Founded: 2020
  • HQ Location: Palo Alto, US
  • Twitter: @AscendoAI
    19 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Telecommunications, Hospital & Health Care
  • Company Size: 74% Large, 19% Medium

What Are Recent G2 Reviews of Ascendo AI?

What Are G2 Users Discussing About Ascendo AI?

Inia Debnath
ID
Researched and written by Inia Debnath
Updated