2026 Best Software Awards are here!See the list

Best Personalization Software - Page 15

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Personalization software is used to create personal website experiences based on user preferences. Personalization software leverages cookies, collaborative filtering, data analysis tools, and user profiling to tailor each website visitor experience. Organizations use personalization software to meet their customers’ needs in a more efficient manner and to increase customer satisfaction. Personalization software is often used by product and development teams to maximize a website's performance and to convert website visitors into buyers.

Personalization software can often be implemented as a part of other website performance tools such as A/B testing software and digital analytics software. It can also be used to integrate with e-commerce platforms, shopping cart software, and product information management (PIM) software to display relevant product information to the prospective buyer.

To qualify for inclusion in the Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Provide a machine learning product that takes user recommendations and applies it to website analytics
Show More
Show Less

Featured Personalization Software At A Glance

Highest Performer:
Easiest to Use:
Top Trending:
Show LessShow More
Highest Performer:
Easiest to Use:
Top Trending:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
263 Listings in Personalization Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Coho AI is a cutting-edge platform that is essential for standing out in a crowded app market. It specializes in creating customized user journeys, delivering exceptional experiences tailored to each

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Coho AI features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    COHO AI
    Year Founded
    2021
    HQ Location
    New York, US
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Coho AI is a cutting-edge platform that is essential for standing out in a crowded app market. It specializes in creating customized user journeys, delivering exceptional experiences tailored to each

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Coho AI features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
COHO AI
Year Founded
2021
HQ Location
New York, US
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Our platform gives you a detailed breakdown of your customers by personality type using cutting-edge Behavioural Science, Data Science and Machine Learning.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DPL features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    DPL
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Our platform gives you a detailed breakdown of your customers by personality type using cutting-edge Behavioural Science, Data Science and Machine Learning.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
DPL features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
DPL
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
G2 Advertising
Sponsored
G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Driphue is an email image personalization platform designed for e-commerce brands and email marketers. Founded as a self-funded startup, Driphue is a cloud-based SaaS tool that helps businesses add a

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Driphue features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Driphue
    Year Founded
    2026
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Driphue is an email image personalization platform designed for e-commerce brands and email marketers. Founded as a self-funded startup, Driphue is a cloud-based SaaS tool that helps businesses add a

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Driphue features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Driphue
Year Founded
2026
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Elaine - Shine with better marketing every day! Elaine is a powerful customer engagement platform that enables companies to efficiently implement personalised and automated omnichannel marketing. I

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ELAINE features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Ease of Admin
    Average: 8.9
    8.3
    Ease of Use
    Average: 8.8
    8.3
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2005
    HQ Location
    Bonn, DE
    LinkedIn® Page
    www.linkedin.com
    56 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Elaine - Shine with better marketing every day! Elaine is a powerful customer engagement platform that enables companies to efficiently implement personalised and automated omnichannel marketing. I

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
ELAINE features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ease of Admin
Average: 8.9
8.3
Ease of Use
Average: 8.8
8.3
Quality of Support
Average: 9.2
Seller Details
Year Founded
2005
HQ Location
Bonn, DE
LinkedIn® Page
www.linkedin.com
56 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Elysia Marketing is an AI-powered personalization platform. It empowers marketers to create highly targeted campaigns through advanced data analytics and artificial intelligence. The platform's core s

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Elysia Marketing features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2023
    HQ Location
    The Hague, NL
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Elysia Marketing is an AI-powered personalization platform. It empowers marketers to create highly targeted campaigns through advanced data analytics and artificial intelligence. The platform's core s

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Elysia Marketing features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2023
HQ Location
The Hague, NL
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Enalito is an AI-powered Email Marketing and Personalization platform that empowers marketers, brands & eCommerce professionals to deliver 1:1 personalized shopping experiences and engagement with

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Enalito features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    10.0
    Ease of Use
    Average: 8.8
    8.3
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2019
    HQ Location
    Santa Clara, US
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Enalito is an AI-powered Email Marketing and Personalization platform that empowers marketers, brands & eCommerce professionals to deliver 1:1 personalized shopping experiences and engagement with

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Enalito features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
10.0
Ease of Use
Average: 8.8
8.3
Quality of Support
Average: 9.2
Seller Details
Year Founded
2019
HQ Location
Santa Clara, US
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    EQUP is an all-in-one software that helps business owners in streamlining their businesses process like marketing, sales, billing, communication, etc. With EQUP, business owners do not have to settle

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • EQUP features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    8.3
    Ease of Use
    Average: 8.8
    10.0
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    EQUP
    Year Founded
    2012
    HQ Location
    Boca Raton, US
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

EQUP is an all-in-one software that helps business owners in streamlining their businesses process like marketing, sales, billing, communication, etc. With EQUP, business owners do not have to settle

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
EQUP features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
8.3
Ease of Use
Average: 8.8
10.0
Quality of Support
Average: 9.2
Seller Details
Seller
EQUP
Year Founded
2012
HQ Location
Boca Raton, US
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer beh

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ES Engage features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1996
    HQ Location
    Boston, US
    Twitter
    @ExchangeSolns
    245 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    196 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Exchange Solutions provides clients access to ES Engage, a cloud based, advanced customer engagement product that helps top enterprise retailers drive customer lifetime value by improving customer beh

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
ES Engage features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
1996
HQ Location
Boston, US
Twitter
@ExchangeSolns
245 Twitter followers
LinkedIn® Page
www.linkedin.com
196 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ezbot is an AI-driven conversion optimization platform designed to help growing businesses enhance website performance and increase conversion rates. By continuously monitoring visitor behavior, ezbot

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ezbot AI features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2022
    HQ Location
    Chicago, US
    Twitter
    @ezbot_ai
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ezbot is an AI-driven conversion optimization platform designed to help growing businesses enhance website performance and increase conversion rates. By continuously monitoring visitor behavior, ezbot

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
ezbot AI features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2022
HQ Location
Chicago, US
Twitter
@ezbot_ai
1 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Advanced Omnichannel Personalization Solution. We put your content on any media channel and advertising format. Top personalization capabilities

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Flight Control features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Clinch
    Year Founded
    2013
    HQ Location
    New York, US
    LinkedIn® Page
    www.linkedin.com
    139 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Advanced Omnichannel Personalization Solution. We put your content on any media channel and advertising format. Top personalization capabilities

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Flight Control features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Clinch
Year Founded
2013
HQ Location
New York, US
LinkedIn® Page
www.linkedin.com
139 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Formation empowers companies to achieve true 1:1 personalization at enterprise scale. We use artificial intelligence (AI) and machine learning (ML) to continue learning about customer preferences, ana

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Formation features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Formation
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Formation empowers companies to achieve true 1:1 personalization at enterprise scale. We use artificial intelligence (AI) and machine learning (ML) to continue learning about customer preferences, ana

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Formation features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Formation
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled. Built for teams who want personalization

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fragmatic features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2023
    HQ Location
    New Delhi, IN
    LinkedIn® Page
    www.linkedin.com
    12 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled. Built for teams who want personalization

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Fragmatic features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2023
HQ Location
New Delhi, IN
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GetProfile AI is a user profiling and personalization API platform that helps product teams, developers, and AI applications extract structured profile data from unstructured input such as chat messag

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GetProfile AI features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2025
    HQ Location
    N/A
    Twitter
    @GetProfileAI
    20 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GetProfile AI is a user profiling and personalization API platform that helps product teams, developers, and AI applications extract structured profile data from unstructured input such as chat messag

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
GetProfile AI features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2025
HQ Location
N/A
Twitter
@GetProfileAI
20 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Convert more strangers to customers. Send personalized intros, but stop wasting time writing them!

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • hotreachai.com features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    8.3
    Ease of Use
    Average: 8.8
    6.7
    Quality of Support
    Average: 9.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Convert more strangers to customers. Send personalized intros, but stop wasting time writing them!

Users
No information available
Industries
No information available
Market Segment
  • 100% Enterprise
hotreachai.com features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
8.3
Ease of Use
Average: 8.8
6.7
Quality of Support
Average: 9.2
Seller Details
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AI shopping advisor that personalizes each customer's experience to boost your conversion rates. Humind's AI advisor brings personalized in-store shopping assistance to your online store. It engages

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Humind - AI Shopping Assistant features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Humind
    Year Founded
    2024
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AI shopping advisor that personalizes each customer's experience to boost your conversion rates. Humind's AI advisor brings personalized in-store shopping assistance to your online store. It engages

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Humind - AI Shopping Assistant features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Humind
Year Founded
2024
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®