Total Products under this Category: 157
Last updated: September 01, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: Insider One, Braze, SAP Engagement Cloud (formerly SAP Emarsys), Bloomreach, CleverTap, Agentforce Marketing (formerly Salesforce Marketing Cloud), D·engage, and Iterable.
Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization-engines/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=clevertap&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=d-engage&focus%5B%5D=iterable)
Active Content enables marketers to create visually compelling dynamic content by seamlessly drawing data from multiple data silos like - CRM, CDP, recommendation engines, third-party APIs, and more. Marketers can create numerous variations of hyper-personalized content at scale, and deliver across channels like email, WhatsApp, and SMS. This enhances customer experience, thereby boosting conversions. Through its no-code, drag-and-drop editor, marketers can build, customize, and deploy content effortlessly, reducing IT dependency and accelerating time-to-market. Why are marketers choosing Active Content? • Faster campaign setup with automated, real-time content updates. • Increased engagement via personalized content for each interaction. • Enhanced ROI from omnichannel reach and agile marketing capabilities.
Acxiom Real-Time Personalization enables you to vary the value proposition of your products and services based on the recipients as they interact with your brand—whether on a website, mobile application, call center or in person. It enables you to emphasize messaging that resonates with people based on their activities, interests, and opinions
Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.
Average Rating: 5.0/5.0
Total Reviews: 1
Rating: 5.0/5.0 stars
— Phil P.
Alter helps you grow your business and increase website conversions by allowing you to personalize content for your visitors based on their interests.
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.
Average Rating: 4.4/5.0
Total Reviews: 197
AI-generated summary from verified user reviews
"Excellent customer support and easy to use"
Rating: 4.0/5.0 stars
— Vicky Fang 房華娟 .
"Irreplaceable; Technique Tool for Marketing"
Rating: 5.0/5.0 stars
— Verified User in Education Management
Apxor is a pioneering no-code digital nudging platform, designed for product and growth teams of consumer apps and websites to help increase retention and revenue. Apxor helps in enhancing user experience and engagement through contextual feature discovery and education. This enables products to onboard and activate users quickly, and create contextual guidance which minimizes funnel drop-offs. Apxor’s technology centers around intelligent user engagement solutions. It provides features like Picture-In-Picture Videos, Tooltips, Coachmarks, Badges, Walkthroughs, Micro surveys and more, which are aimed at enhancing user onboarding, feature discovery, and overall app engagement. Apxor nudges are reaching more than 20 million users every day. Apxor is trusted by Unicorn brands like Dream11, Vedantu, Porter and enterprises like GCash, ICICI bank and more, to improve their in-app experience, and increase retention and revenue.
Average Rating: 4.4/5.0
Total Reviews: 14
Rating: 4.5/5.0 stars
— Salman F.
"Best Digital Adoption Platform"
Rating: 5.0/5.0 stars
— Satish M.
Deliver the next generation of customer experience, right inside your app. Atomic.io is your in-app customer engagement tool, allowing you to quickly send hyper-personalised, actionable messages to your customers inside your most secure channel – your app. With a 94% read rate and 14x higher conversion rates than email, Atomic.io is proven to boost customer engagement. We're powering in-app engagement for some of the biggest brands, like ANZ, Westpac, Movember, Foodstuff, Fisher funds, BNZ, and Kiwi Bank. Atomic.io is easily integrated into your existing Salesforce Marketing Cloud Journey Builder, allowing you to easily send in-app action cards from your journey canvas. With Atomic.io, you can: - Cut customer service costs with self-service actions in message - Collect valuable customer information and feedback - Send actionable alerts and approvals - Create smooth onboarding processes - Increase customer loyalty - Educate customers on tips, tricks, and investment advice
Average Rating: 4.6/5.0
Total Reviews: 4
"Powerful product with incredible support"
Rating: 4.5/5.0 stars
— Adam C.
"Easy to manage notifications"
Rating: 5.0/5.0 stars
— Mohinder B.
Batch is a modern Customer Engagement Platform built for CRM teams seeking greater efficiency, agility, and autonomy in orchestrating their omnichannel campaigns (email, SMS, push notifications, in-app messages, landing pages, Ads, WhatsApp, RCS, etc.). Designed as a no-code solution, it’s the only CEP that combines a seamless interface, intelligent segmentation, an interactive journey builder, all messaging channels, and built-in analytics. With Batch, marketers can independently create, launch, and monitor personalized campaigns — simple or complex — without relying on engineering teams, even for anonymous audiences. The platform is powered by a high-performance, modern data foundation: it connects natively to Snowflake/BigQuery environments or composable CDPs, and consolidates multiple tools into one — campaign orchestrator, email and mobile router, and data platform — while delivering a user experience built for simplicity and performance. With Batch, marketing teams benefit from a sovereign, high-impact platform and expert support to take back control of customer engagement, accelerate CRM cycles, and generate more value with less complexity. With offices in France and Germany, Batch supports over 400 clients across 25 countries — Le Monde, La Redoute, Oscaro, Lacoste, Manomano, SNCF Connect, Tagesspiegel, Sky, Leclerc, Intermarché, Rewe, Lidl, Le Point, Sephora, BVG, Leboncoin, Mobile.de, dm-drogerie markt.
Average Rating: 4.6/5.0
Total Reviews: 40
AI-generated summary from verified user reviews
"Easy-to-Use Platform with Strong Success Manager Support"
Rating: 5.0/5.0 stars
— Benjamin C.
Rating: 4.0/5.0 stars
— Samira G.
Data-driven reader personalization for financial news. Beakon powers advanced reader personalization – transforming financial news consumption into a more relevant, individual experience. Through adaptive AI personalization driven by reader signals, it connects users to the insights most aligned with their interests, portfolio focus, and engagement behaviour. Beakon also provides the base for "liquid content" by continuously analysing raw signals – market data, company disclosures, press releases, editorial content and more – to identify and rank events as they happen. Benefits for financial news publishers: Personalize: Transform financial content into dynamic, habit-forming reader experiences by unlocking the full value of first-party data Activate: Entice visitors to register, re-engage users through daily relevance, and convert subscribers with indispensable content. Drive Revenue: Activate personalised content within your brand’s editorial voice, and monetise it according to your business model. Beakon supports both ad-driven and subscription-driven revenue strategies.
Fibr AI enables marketers to personalize landing pages for each target account at scale without code. By uploading a CSV, users can automatically generate AI-powered, tailored pages and visually edit them with a no-code editor. The platform supports bulk creation, fast performance, SEO-safe content delivery, and easy A/B testing. Marketers have seen up to 55% higher conversion rates and reduced CAC across industries like ecommerce, BFSI, telecom, and health insurance. Fibr helps drive better engagement, conversions, and ROI through seamless, account-specific web personalization.
eGain Offers™ helps businesses engage visitors on the company website and Facebook fan pages with proactive, targeted offers. Using browsing behavior and other attributes, the solution anticipates visitor need and proactively serves a targeted offer.
