---
title: ACTIVE Captivate Reviews
meta_title: 'ACTIVE Captivate Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how ACTIVE Captivate works for a business like yours.
date_modified: '2026-09-22'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# ACTIVE Captivate Reviews
**Vendor:** Global Payments  
**Category:** [Personalization Engines](https://www.g2.com/categories/personalization-engines)





- [View ACTIVE Captivate pricing details and edition comparison](https://www.g2.com/products/active-captivate/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-24+21%3A27%3A38+-0500&secure%5Bsession_id%5D=ec855dad-3066-42ff-8990-bdd81808d659&secure%5Btoken%5D=a0bccc695ee45854c3d3b70fe6e349ab590981751675ffa363c02aacc476730b&format=llm_user)

## ACTIVE Captivate Features
**Segmentation**
- A/B Testing
- Customer Profiles

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

## Top ACTIVE Captivate Alternatives
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,577 reviews)
  - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,740 reviews)
  - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,408 reviews)