# Best Market Intelligence Software for Small Business - Page 3 ## How Many Market Intelligence Software Products Does G2 Track? **Total Products under this Category:** 306 ### Category Stats (Aug 2026) - **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Glow (+2.33%) - Among all products in this category, Glow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Market Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 33,900+ Authentic Reviews - 306+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Market Intelligence Software ![G2 Grid® for Market Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/market-intelligence/grids.png?focus%5B%5D=3551&focus%5B%5D=577&focus%5B%5D=74085&focus%5B%5D=7170&focus%5B%5D=39661&focus%5B%5D=1305806&focus%5B%5D=1532838&focus%5B%5D=43479) Highlighted products: Semrush, GTM Workspace - Powered by ZoomInfo, Apify, Similarweb, AlphaSense, Perplexity, Dedale Intelligence, and Crunchbase. Underlying data: [Grid® JSON](https://www.g2.com/categories/market-intelligence/grids.json?focus%5B%5D=semrush&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=apify&focus%5B%5D=similarweb&focus%5B%5D=alphasense&focus%5B%5D=perplexity&focus%5B%5D=dedale-intelligence&focus%5B%5D=crunchbase&segment=small-business) **Sponsored** ### Stravito Stravito is the Insights Intelligence Platform global leaders like Nestlé and Comcast trust to turn existing knowledge into confident, growth-driving decisions. Built for insights, marketing, and research teams, Stravito unifies knowledge in one secure space and pairs best-in-class AI with human expertise. Whether you’re deciding where to expand next, which innovation to pursue, or what message will resonate most with your customers, teams simply ask strategic questions, and Stravito AI Assistant delivers relevant, source-cited insights in seconds. AI Personas, powered by your brand’s segmentation studies, simulate real consumer perspectives so you can stress-test ideas in real-time. The outcome: faster, evidence-backed, commercially-impactful decisions. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=623&secure%5Bchosen_at%5D=2026-08-02T09%3A24%3A49Z&secure%5Bdisplayable_resource_id%5D=623&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=623&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=133525&secure%5Bresource_id%5D=623&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-intelligence%2Fsmall-business%3Fpage%3D3&secure%5Btoken%5D=20eb66349a61ff902d6c83bebb73e52dd7618d3cf6ac9d41406ebfd66fd54564&secure%5Burl%5D=https%3A%2F%2Fwww.stravito.com%2Fai-personas%3Futm_source%3DG2%26utm_medium%3Dadvertising%26utm_campaign%3DG2_2026_02&secure%5Burl_type%5D=custom_url) ### [OceanFrogs](https://www.g2.com/products/oceanfrogs/reviews) OceanFrogs is a sales intelligence platform that allows you to go to market in a week or less. Intent data, Technology usage tracker, lead scoring to allow B2B marketers/sales to figure out their addressable market. OceanFrogs takes pride in providing international data (APAC, Japan, India, and the USA). We track more than 9000 technologies, 1000 intent topics, and more than 10 million companies worldwide. OceanFrogs provides search by teams, products, and services in a way that it brings the focus to the refined list of companies that you want. OceanFrogs platform has been in use to identify the right customers and to identify the right partners (also). You could build the channel partners and customer pipeline both. Automation Anywhere, Wipro, Palo Alto, Enate, 42Gears, MontyCloud are some of our customers. We work with large enterprises as well as small companies. We started in 2017. We have served marketing/sales in many verticals such as cloud, RPA, information security, talent management, and analytics. Our customers are focused on product and services companies. Our primary customers are the ones that are targeting international customers, want to focus on personalized outreach. **Average Rating:** 4.6/5.0 **Total Reviews:** 35 #### How Do G2 Users Rate OceanFrogs? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Data Sources:** 8.3/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 8.3/10 (Category avg: 8.2/10) - **Lead Enrichment:** 8.3/10 (Category avg: 8.0/10) #### Who Is the Company Behind OceanFrogs? - **Seller:** [OceanFrogs](https://www.g2.com/sellers/oceanfrogs) - **Year Founded:** 2017 - **HQ Location:** Milpitas , California - **Twitter:** @OceanFrogs 5 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=027e6e809c68ff4eda2b83aa303e4bb220e0c8b530df692b9a34f80000e3f637&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foceanfrogs%2F&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 50% Small, 42% Medium #### What Do G2 Reviewers Say About OceanFrogs? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of OceanFrogs, citing straightforward access and seamless integration into existing workflows. - Users praise the **accuracy** of OceanFrogs, noting its reliable and clean company data across various industries. - Users value the **accuracy and cleanliness** of OceanFrogs' data, highlighting its reliable industry coverage and ease of use. - Users value the **comprehensive data** from OceanFrogs, noting its accuracy and ease of integration into workflows. - Users commend the **proactive and responsive customer support** of OceanFrogs, enhancing ease of implementation and usage. ##### Cons - Users find the **filtering difficulty** notable, as additional filters like years of experience are needed for better results. - Users feel that additional filters like **years of experience** are necessary for better results with OceanFrogs. - Users feel that the **inadequate filtering** options limit their ability to find suitable matches effectively. - Users note a **lack of detail** in certain segments, desiring more frequent updates for improved insights. - Users feel that the **outdated data** in OceanFrogs limits the value and accuracy of company insights. #### What Are Recent G2 Reviews of OceanFrogs? **["Oceansfrog Review by Jombay"](https://www.g2.com/survey_responses/oceanfrogs-review-11037485)** **Rating:** 4.0/5.0 stars _— Nageshwar P._ [Read full review](https://www.g2.com/survey_responses/oceanfrogs-review-11037485) **["Accurate GCC database with responsive support"](https://www.g2.com/survey_responses/oceanfrogs-review-11570506)** **Rating:** 4.0/5.0 stars _— Verified User in Market Research_ [Read full review](https://www.g2.com/survey_responses/oceanfrogs-review-11570506) #### What Are G2 Users Discussing About OceanFrogs? - [What is OceanFrogs used for?](https://www.g2.com/discussions/what-is-oceanfrogs-used-for) ### [Stackline](https://www.g2.com/products/stackline/reviews) On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. Stackline's proprietary neural networks and deep learning systems surface and visualize transformational omnichannel insights, power market-leading advertising performance, and activate every step of the shopper journey. Brand leaders, product innovators, and performance marketers trust Stackline to power profitable growth in an increasingly complex retail ecosystem. Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.  **Average Rating:** 4.4/5.0 **Total Reviews:** 245 #### How Do G2 Users Rate Stackline? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Data Sources:** 7.6/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 7.3/10 (Category avg: 8.2/10) - **Lead Enrichment:** 6.4/10 (Category avg: 8.0/10) #### Who Is the Company Behind Stackline? - **Seller:** [Stackline](https://www.g2.com/sellers/stackline) - **Year Founded:** 2014 - **HQ Location:** Seattle, US - **Twitter:** @StacklineHQ 1,882 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0375f748083946d9b6314fd14c26b49b2db63adcd27dfefaa303ab7f11773a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstackline%2F&secure%5Burl_type%5D=linkedin_company_website) 264 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Consumer Electronics - **Company Size:** 47% Medium, 36% Large #### What Do G2 Reviewers Say About Stackline? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexibility in data segmentation** and appreciate the ease of use for daily analysis. - Users value the **easy-to-use analytics and excellent customer support** from Stackline, enhancing their daily operational insights. - Users find Stackline's **ease of use** exceptional, allowing quick access to vital data and insights effortlessly. - Users value Stackline's **high accuracy and intuitive interface** , enabling seamless integration and effective team collaboration. - Users value the **excellent customer support** from Stackline, appreciating timely communication and responsive assistance for their needs. ##### Cons - Users experience **data inaccuracies** with Stackline, affecting timely decision-making and complicating analysis of product data. - Users experience a **two-week data delay** that can hinder timely decision-making but is generally manageable. - Users find the **poor categorization** in Stackline limits their access and complicates data analysis efforts. - Users experience **slow performance** with Stackline, facing issues like prolonged load times and data accessibility challenges. - Users criticize the **inadequate reporting** of Stackline, noting delays and recent format changes complicating data analysis. #### What Are Recent G2 Reviews of Stackline? **["Integrating Stackline into our Walmart eCommerce strategy has been transformative"](https://www.g2.com/survey_responses/stackline-review-11209155)** **Rating:** 5.0/5.0 stars _— Sarah K._ [Read full review](https://www.g2.com/survey_responses/stackline-review-11209155) **["The Single Best Resource for Amazon Intgelligence"](https://www.g2.com/survey_responses/stackline-review-11162046)** **Rating:** 4.5/5.0 stars _— Michael B._ [Read full review](https://www.g2.com/survey_responses/stackline-review-11162046) #### What Are G2 Users Discussing About Stackline? - [What is Stackline used for?](https://www.g2.com/discussions/what-is-stackline-used-for) ### [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide. **Average Rating:** 4.3/5.0 **Total Reviews:** 141 #### How Do G2 Users Rate Sensor Tower? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Data Sources:** 8.3/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 8.3/10 (Category avg: 8.2/10) - **Lead Enrichment:** 7.0/10 (Category avg: 8.0/10) #### Who Is the Company Behind Sensor Tower? - **Seller:** [Sensor Tower](https://www.g2.com/sellers/sensor-tower) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California - **Twitter:** @SensorTower 204,008 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18200829558f9b27d1b348bb6c2a74ea8eb6b757f090aac8d26b7bda5696b116&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsensor-tower%2F&secure%5Burl_type%5D=linkedin_company_website) 438 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Games, Information Technology and Services - **Company Size:** 47% Medium, 31% Small #### What Are Recent G2 Reviews of Sensor Tower? **["More than 5 years with Data.ai"](https://www.g2.com/survey_responses/sensor-tower-review-8908691)** **Rating:** 4.0/5.0 stars _— Jane A._ [Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8908691) **["Excellent Resource for Monitoring App Performance"](https://www.g2.com/survey_responses/sensor-tower-review-8920388)** **Rating:** 4.5/5.0 stars _— John E._ [Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8920388) #### What Are G2 Users Discussing About Sensor Tower? - [Is sensor tower accurate?](https://www.g2.com/discussions/is-sensor-tower-accurate) - [What is sensor tower Aso?](https://www.g2.com/discussions/what-is-sensor-tower-aso) - [Where does Sensor Tower get its data?](https://www.g2.com/discussions/where-does-sensor-tower-get-its-data) - [What does App Annie do?](https://www.g2.com/discussions/what-does-app-annie-do) - 1 comment - [What does Sensor Tower do?](https://www.g2.com/discussions/what-does-sensor-tower-do) ### [MarketSight](https://www.g2.com/products/marketsight/reviews) MarketSight is dedicated to providing powerful and intuitive software solutions for Market Researchers. **Average Rating:** 4.1/5.0 **Total Reviews:** 24 #### How Do G2 Users Rate MarketSight? - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10) - **Data Sources:** 8.1/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 8.3/10 (Category avg: 8.2/10) - **Lead Enrichment:** 7.9/10 (Category avg: 8.0/10) #### Who Is the Company Behind MarketSight? - **Seller:** [Dynata](https://www.g2.com/sellers/dynata) - **Year Founded:** 1977 - **HQ Location:** Dallas, Texas - **Twitter:** @DynataGlobal 8,687 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=efbbea8eb8ac2ce241b81e3434b698576ed13b9330665769ec93e3f11afd79d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F35515524%2F&secure%5Burl_type%5D=linkedin_company_website) 4,662 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Market Research - **Company Size:** 46% Small, 38% Medium #### What Are Recent G2 Reviews of MarketSight? **["Insight king"](https://www.g2.com/survey_responses/marketsight-review-6985955)** **Rating:** 4.0/5.0 stars _— Hariprashath K._ [Read full review](https://www.g2.com/survey_responses/marketsight-review-6985955) **["A robust market research platform for analyzing large datasets with a steep learning curve"](https://www.g2.com/survey_responses/marketsight-review-5150326)** **Rating:** 4.0/5.0 stars _— Verified User in Market Research_ [Read full review](https://www.g2.com/survey_responses/marketsight-review-5150326) #### What Are G2 Users Discussing About MarketSight? - [What is MarketSight used for?](https://www.g2.com/discussions/what-is-marketsight-used-for) ### [AroundDeal](https://www.g2.com/products/arounddeal/reviews) Global B2B Data Platform Built For The AI Era Established in 2020, AroundDeal is globally recognized as a leading B2B data intelligence platform in the Asia-Pacific (APAC), trusted by over 100,000 customers and users worldwide. We help companies access and use high-quality business data at scale — through a self-serve platform, scalable custom datasets, and real-time APIs. From go-to-market teams to operations and data teams, AroundDeal supports automation-ready workflows and long-term usage across global markets. 1. Prospector - Find Your Next Customer with Better Data Quickly build targeted prospect lists with 100M+ contacts data & receive alerts when contacts change jobs. 2. Scalable Custom Datasets - Custom data has always been part of AroundDeal’s strength. What’s new in the AI era is scalability. By combining AI-assisted data processing with standardized delivery pipelines, AroundDeal turns custom requirements — fields, logic, coverage, or refresh cycles — into repeatable, production-ready outputs, delivered through APIs or secure bulk formats. 3. Real-time APIs - AroundDeal APIs are built for the AI era. They deliver structured, real-time business data that can be consumed directly by modern systems, workflows, and AI-driven applications - not just downloaded as static lists. 4. Chrome extension - Find Leads Everywhere Get targeted contact and company information directly on LinkedIn. **Average Rating:** 4.7/5.0 **Total Reviews:** 183 #### How Do G2 Users Rate AroundDeal? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Data Sources:** 7.5/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 8.0/10 (Category avg: 8.2/10) - **Lead Enrichment:** 7.7/10 (Category avg: 8.0/10) #### Who Is the Company Behind AroundDeal? - **Seller:** [AroundDeal](https://www.g2.com/sellers/arounddeal) - **Year Founded:** 2020 - **HQ Location:** Shanghai, CN - **Twitter:** @AroundDeal 182 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=415d04882a8013263392f279eb240907f80b9e6ff97445fc12682eb8a65afde0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F29282255%2F&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 73% Small, 20% Medium #### What Do G2 Reviewers Say About AroundDeal? _AI-generated summary from verified user reviews_ ##### Pros - Users find AroundDeal to be incredibly **user-friendly** , allowing for easy navigation and efficient task completion. - Users value AroundDeal for its **accurate and comprehensive contact information** that streamlines prospecting and outreach efforts. - Users love the **user-friendly interface** of AroundDeal, making navigation and prospecting tasks quick and efficient. - Users value the **efficiency** of AroundDeal, appreciating its quick access to accurate data that streamlines their workflow. - Users value the **helpful support** from AroundDeal, finding it to be a complete and useful tool. ##### Cons - Users find the **limited credits** frustrating, hindering their ability to thoroughly assess AroundDeal's features and capabilities. - Users find the **pricing too high** and request more affordable options and additional free credits for better value. - Users find the **limited free access** restricts their ability to fully assess the software's features and accuracy. - Users find **credit limitations frustrating** , as high prices necessitate purchasing additional credits for full program access. - Users find the **data accuracy inconsistency** frustrating, especially during the limited free trial that restricts evaluation capabilities. #### What Are Recent G2 Reviews of AroundDeal? **["User-Friendly with Accurate Data Solutions"](https://www.g2.com/survey_responses/arounddeal-review-12022001)** **Rating:** 4.0/5.0 stars _— Moeneeb S._ [Read full review](https://www.g2.com/survey_responses/arounddeal-review-12022001) **["Migration Issues, But Stellar Support"](https://www.g2.com/survey_responses/arounddeal-review-12377376)** **Rating:** 5.0/5.0 stars _— Mark S._ [Read full review](https://www.g2.com/survey_responses/arounddeal-review-12377376) #### What Are G2 Users Discussing About AroundDeal? - [What is AroundDeal used for?](https://www.g2.com/discussions/what-is-arounddeal-used-for) - 1 upvote ### [EnrichHQ by Marcom Robot](https://www.g2.com/products/enrichhq-by-marcom-robot/reviews) Get more intelligence about your prospects, leads and customers, automatically validate email addresses and phone numbers. With our data enrichment tool, your marketing and sales teams are getting the high-quality data they need to market and sell more effectively. **Average Rating:** 4.5/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate EnrichHQ by Marcom Robot? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Data Sources:** 10.0/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 10.0/10 (Category avg: 8.2/10) - **Lead Enrichment:** 10.0/10 (Category avg: 8.0/10) #### Who Is the Company Behind EnrichHQ by Marcom Robot? - **Seller:** [Marcom Robot](https://www.g2.com/sellers/marcom-robot) - **Year Founded:** 2018 - **HQ Location:** Los Angeles, California - **Twitter:** @MarcomRobot 137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=073b5451eebf85fb7cfd3a66ad6ddfb959638dd7c20028d31bb6e20f4dbbc95e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarcom-robot%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 83% Small, 17% Medium #### What Are Recent G2 Reviews of EnrichHQ by Marcom Robot? **["Cost-effective option for company-level data enrichment"](https://www.g2.com/survey_responses/enrichhq-by-marcom-robot-review-7801167)** **Rating:** 5.0/5.0 stars _— Frederik S._ [Read full review](https://www.g2.com/survey_responses/enrichhq-by-marcom-robot-review-7801167) **["Efficient tool for data enrichment"](https://www.g2.com/survey_responses/enrichhq-by-marcom-robot-review-7977060)** **Rating:** 5.0/5.0 stars _— Erika G._ [Read full review](https://www.g2.com/survey_responses/enrichhq-by-marcom-robot-review-7977060) #### What Are G2 Users Discussing About EnrichHQ by Marcom Robot? - [What is Marcom Robot Data Enrichment Engine used for?](https://www.g2.com/discussions/what-is-marcom-robot-data-enrichment-engine-used-for) ### [ReportLinker](https://www.g2.com/products/reportlinker/reviews) ReportLinker is a tech company that uses artificial intelligence to deliver market data and forecasts and thus help research, business development, or marketing teams to better understand and analyze a sector. The company’s platform uses machine learning and natural language processing (NLP) to provide their clients with an AI driven market intelligence platform that accelerates their access to global industry insights. **Average Rating:** 4.0/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate ReportLinker? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Data Sources:** 7.3/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 7.5/10 (Category avg: 8.2/10) - **Lead Enrichment:** 7.5/10 (Category avg: 8.0/10) #### Who Is the Company Behind ReportLinker? - **Seller:** [ReportLinker](https://www.g2.com/sellers/reportlinker) - **Year Founded:** 2007 - **HQ Location:** Lyon, FR - **Twitter:** @ReportLinker 4,450 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a135fef4d8f743ab8b6651e0674a846d6c00dc256eee2fe73b0ff3d54b71c0b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1901336%2F&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 43% Large, 43% Small #### What Are Recent G2 Reviews of ReportLinker? **["A straightforward and intuitive platform that facilitates one's market research process needs."](https://www.g2.com/survey_responses/reportlinker-review-6942483)** **Rating:** 4.0/5.0 stars _— Verified User in Market Research_ [Read full review](https://www.g2.com/survey_responses/reportlinker-review-6942483) **["Great tool for Market Intelligence"](https://www.g2.com/survey_responses/reportlinker-review-6903337)** **Rating:** 5.0/5.0 stars _— Maria Laura A._ [Read full review](https://www.g2.com/survey_responses/reportlinker-review-6903337) #### What Are G2 Users Discussing About ReportLinker? - [What is ReportLinker used for?](https://www.g2.com/discussions/what-is-reportlinker-used-for) - [‹ Prev‹ Prev](/categories/market-intelligence/small-business?order=g2_score&page=2#product-list) - [1](/categories/market-intelligence/small-business?order=g2_score#product-list) - [2](/categories/market-intelligence/small-business?order=g2_score&page=2#product-list) - 3 - Next ›Next › Spotlight Categories [Online Backup Software](https://www.g2.com/categories/online-backup) [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [Relational Databases](https://www.g2.com/categories/relational-databases) [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Market Intelligence Themes](/categories/market-intelligence/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall Market Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Market Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Market Intelligence category. In addition to qualifying for inclusion in the Market Intelligence Software category, to qualify for inclusion in the Small Business Market Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More * * * ## How Do You Choose the Right Market Intelligence Software? ### What You Should Know About Market Intelligence Software ### What is Market Intelligence Software? Market intelligence software gathers publicly available or client-focused market information to understand customers and their behavior better. The software can collect data from sources focusing on understanding specific trends or insights from a market or consumer industry rather than one particular business or company.  At its core, this software uses the multiple sources of information mentioned to gather a broad picture of a company’s market and customers to segment it to understand growth potential. This type of profile provides companies with a complete view of current and potential customers, identifies market opportunities, and informs decision-making. Market intelligence software is purely for understanding the customer and how best to understand their needs. Various marketing or sales personas most commonly use market intelligence solutions to establish lists of broad or segmented market data and insights to better direct company marketing strategy. It’s important to note that there is a key difference between market intelligence software and [competitive intelligence software](https://www.g2.com/categories/competitive-intelligence). Market intelligence focuses on the consumer as opposed to competitive intelligence, which focuses on a business. Competitive intelligence is gathered strictly to understand and analyze competitors. These can work in tandem with [sales intelligence software](https://www.g2.com/categories/sales-intelligence) since this software can be used for prospecting and is often integrated with a market or competitive intelligence product. ### What are the Common Features of Market Intelligence Software? The following are some core features within market intelligence tools that can help users understand if it’s right for them. **Gather and organize market-focused data:** The software can collect data from publicly available data. It can be related to education, finance, tourism, etc. All this data is aggregated into a more digestible view to be used by marketers or sales personas. **Analyze segmented market trends or monitor customers:** After the data from various public sources and demographics is captured, it has to be analyzed. Market intelligence tools offer the ability to get this info from its largest and most complicated form into actionable intelligence to drive clear segmentation and strategy. **Provide insights on the market or market share:** Users can better understand their target market once the segmentation or strategy becomes clear. Making campaign or marketing decisions becomes easier, leaving much of the targeting guesswork out of the equation. ### What are the Benefits of Market Intelligence Software? The following are the benefits of market intelligence software. **A deeper understanding of the customer:** Market opportunities don’t come clearly. Especially when the metrics for success vary by demographic. The buyer will need to know your customer to have an advantage over a competitor and better direct the overall strategy in the existing market. **Segmentation at its best:** By using real-time and data-driven market intelligence, the segmentation of personas will be clearer than ever. To find the best-tailored offering for a target market, it’s crucial to identify its relevant segments firmly. These data points can be found within the market research gathering capabilities and sorted into said segments. **Defining marketing strategies:** Better market share win means a clearer understanding of the client. When it comes to the decision making or direction of further marketing strategy, the buyer can use this intelligence to cut out the noise and get directly to what matters. ### Who Uses Market Intelligence Software? **Marketing professionals:** Market intelligence was collected using focus groups from various demographics in the past. Now market intelligence data is at the fingertips of marketing professionals to better hone their marketing campaigns to penetrate new markets or focus on retention. **Sales teams:** Account executives or business development reps often use market intelligence to gain a better market understanding of potential customers. It can also come in handy when forecasting future opportunities. ### Challenges with Market Intelligence Software Software solutions can come with their own set of challenges.  **It can often be confused with competitive intelligence:** It’s crucial to distinguish that market insights come from specific market segmentation of a customer and their behavior. Competitive intelligence is strictly for data regarding company landscapes and not trends, markets, or segments. **Distributing in-depth insights:** While collecting market intelligence, a lot of information is gathered. Finding the information through market analysis and messaging can be challenging. Use relevant datasets that will work best in your existing market. ### How to Buy Market Intelligence Software #### Requirements Gathering (RFI/RFP) for Market Intelligence Software For market intelligence products, the requirement should be that the software gathers publicly available and client-focused market information to understand the customer and their behavior better. #### Compare Market Intelligence  Software Products **Create a long list** Buyers must start by understanding which products won’t be a good fit. The next step is to compile the market intelligence features that would be essential, such as having a focus on client focus data or segments of customer behavior and customer feedback. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. **Create a short list** Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews and objective third-party analysis.  **Conduct demos** There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most market intelligence vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact. #### Selection of Market Intelligence Software **Choose a selection team** Unless the decision is made to use the free product version, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. They will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of a market intelligence tool and the implementation time.  **Negotiation** Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost.  **Final decision** The buyer should make the purchase decision with business goals and budget top of mind. It is important to align all internal parties on how this purchase or addition will benefit the business.