Best Lead Scoring Software - Page 10

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 150

Category Stats (Nov 2026)

  • Average Rating: 4.48/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Evergrowth (+1.33%) - Among all products in this category, Evergrowth recorded the largest rating increase compared to last month

Last updated: November 10, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 83,100+ Authentic Reviews
  • 150+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, GTM Studio - Powered by ZoomInfo, Apollo.io, 6sense Revenue Marketing, ActiveCampaign, 6sense Sales Intelligence, Zoho CRM, and LeadSquared Sales CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=6sense-sales&focus%5B%5D=zoho-crm&focus%5B%5D=leadsquared-sales-crm)

Sherloq

Sherloq is an AI-powered LinkedIn signal agent built for B2B SDR and sales teams. It continuously monitors your target accounts for real buyer activity posts, comments, job changes, and engagements and surfaces a daily shortlist of prospects who are ready to engage right now. For every signal, Sherloq's agent generates context-rich, hyperpersonalized outreach drafts tailored to the moment. No autopilot sending. Reps review, edit, and hit send.

Average Rating: 4.8/5.0

Total Reviews: 2

Who Is the Company Behind Sherloq?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Sherloq?

SimpleCheck

SimpleCheck is lead qualification software that reveals a lead's real credit score, available credit, and reported income at opt-in using an FCRA-compliant soft pull. It shows high-ticket sales teams which leads can actually pay before anyone picks up the phone.

Who Is the Company Behind SimpleCheck?

Simplero

Simplero helps coaches and knowledge creators build a business and life they love by simplifying their software stack down to one fun & easy-to-use platform so they can develop meaningful relationships with their customers. From creating courses, building websites, and sending emails- to selling products, managing affiliate programs, and automations. With Simplero, you can run your online business all in one place, not all over the place. Simplero empowers leaders to build communities that change the world. - Amazing Support - Build Websites and Landing pages - Affiliate management - Email marketing and automations - Payments and subscriptions - Courses and communities - Customer insights

Average Rating: 4.2/5.0

Total Reviews: 10

How Do G2 Users Rate Simplero?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Simplero?

  • Seller: Simplero
  • Year Founded: 2009
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 70% Small

What Are Recent G2 Reviews of Simplero?

What Are G2 Users Discussing About Simplero?

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Surefire Local

Surefire Local provides business intelligence marketing software for small businesses helping them attract customers, grow profits, and maximize efficiency.

Average Rating: 4.6/5.0

Total Reviews: 57

How Do G2 Users Rate Surefire Local?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Surefire Local?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Construction
  • Company Size: 91% Small, 9% Medium

What Do G2 Reviewers Say About Surefire Local?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional support from Surefire Local, highlighting dedicated account managers who genuinely care about customer success.
  • Users appreciate the significant business growth facilitated by Surefire Local's dedicated support and lead generation strategies.
  • Users commend the exceptional customer service of Surefire Local, highlighting their support and dedication to client success.
  • Users commend the exceptional customer support of Surefire Local, noting their genuine care and effective problem-solving ability.
  • Users find Surefire Local easy to use, appreciating its seamless implementation and helpful support from account managers.
Cons
  • Users report poor customer support, citing unresponsive communication and unresolved issues impacting overall service quality.
  • Users experience poor communication from account managers and lack of lead generation, making the service frustrating.
  • Users experience horrible communication from Surefire Local, impacting lead generation and overall satisfaction with the service.
  • Users experience poor communication and dissatisfaction with lead generation and content quality in Surefire Local.
  • Users are frustrated by the expensive fees and poor communication, which impacts their experience with Surefire Local.

What Are Recent G2 Reviews of Surefire Local?

What Are G2 Users Discussing About Surefire Local?

SurFox AI

SurFox AI is an AI-powered SMS lead qualification platform that responds to inbound leads within seconds, qualifies conversations autonomously, and hands your team a warm prospect ready to close. It runs 24/7 without human involvement, capturing leads at 9pm on a Tuesday and Sunday morning with the same speed as business hours. Sales teams in real estate, staffing, home services, and B2B services use SurFox AI to eliminate slow lead response, reactivate dormant CRM databases, and qualify inbound inquiries automatically while their team focuses on closing. Product Category SurFox AI is a conversational AI sales automation tool that combines SMS engagement, lead qualification, and CRM functionality into a unified platform. Core Use Cases The platform serves three primary use cases: (1) resurrecting dead or cold leads from existing databases through automated re-engagement campaigns, (2) qualifying inbound leads 24/7 through intelligent SMS conversations that identify hot prospects, and (3) scheduling appointments directly with sales teams when AI detects genuine buying signals. Sales teams in staffing, real estate, B2B services, and high-velocity sales environments use SurFox AI to handle initial prospect conversations that would otherwise consume hours of manual outreach time. Key Features and Benefits SurFox AI's main features include AI-powered conversation management that adapts responses based on lead behavior, real-time lead scoring (0-100 scale) with visual heat indicators, bulk CSV lead import for scaling campaigns quickly, customizable AI personalities matching brand voice, and intelligent escalation that alerts sales reps when leads transition to "hot" status. The platform processes up to 120 leads per hour per campaign and supports multiple concurrent campaigns across different phone numbers. The primary value proposition is conversion rate improvement on previously abandoned leads. Users report that SurFox AI identifies qualified prospects within lead databases that sales teams had written off as unresponsive, effectively generating new pipeline from existing contacts without additional marketing spend. How It Works Sales teams upload lead lists, configure campaign goals and AI instructions, assign local phone numbers, and launch campaigns. The AI initiates personalized SMS conversations, responds to replies in real-time, asks qualifying questions based on campaign objectives, and escalates hot leads to sales representatives through instant notifications. All conversations are logged with full transcripts and AI analysis accessible through the platform's dashboard.

Who Is the Company Behind SurFox AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of SurFox AI?

Take the Leads

Take the Leads helps service contractors (plumbing, HVAC, electrical, roofing) manage leads from every platform in one place. Aggregate leads from Thumbtack, Angi, HomeAdvisor, Google LSA, and 30+ sources. AI-powered lead scoring prioritizes your best opportunities. ML-enhanced quote suggestions help you win more jobs. Track ROI per platform, automate follow-ups, and never miss a lead again. Solo plans start at $29/mo, Team at $49/mo, with custom Enterprise pricing available.

Who Is the Company Behind Take the Leads?

Thalox

thalox provides a software as an integration for HubSpot, to help marketers identify the right audience to target in their email campaigns, deliver personalised messages, and bring more qualified leads to sales. All this is possible thanks to predictive analytics. Based on their past activity, Thalox can predict how a contact is likely to engage with email marketing campaigns. Each contact has a Thalox Engagement Score - an AI powered predictive scoring for email engagement.

Who Is the Company Behind Thalox?

Trailspark

Trailspark is an account-evaluation platform for B2B PLG and hybrid go-to-market teams. It helps teams decide which accounts deserve attention, what they are showing, and why. Trailspark brings together product activity, marketing engagement, CRM history, warehouse data, and web behavior into one account story. Teams describe what a good account looks like in plain English for the motion they care about, such as acquisition, expansion, renewal, onboarding, or a specific segment. Trailspark then evaluates each account against the definition that applies. Rather than treating every signal the same way, the evaluation considers the surrounding evidence, sequence, recency, and lifecycle timing. The same product event, marketing action, or CRM signal can mean something different depending on the account and what the team is trying to determine. Each evaluation returns a propensity result with account-specific reasoning, so teams can see why the evidence supports that result for that account now. Trailspark can also help teams understand the people behind the account by identifying likely buying-group roles, engagement, and coverage gaps. Results can be written back into the systems teams already use, including supported CRM and Slack workflows, so Trailspark does not require another daily workspace for sellers or operators. Trailspark is built for teams that have outgrown rigid points-based lead or account scoring and want a more flexible way to evaluate first-party account activity across product, marketing, and revenue systems. In short: describe what good looks like, and Trailspark evaluates every account for what comes next.

Who Is the Company Behind Trailspark?

Verse.ai

Verse.ai is a lead conversion platform that turns your new leads into sales-ready opportunities through immediate AI-Driven and Human-Powered conversations. Billions of dollars are spent on leads, but only 27% are actually responded to, Verse.ai has arisen as the defacto technology solution for every business's most pressing problem: lead response and follow-up. The likelihood of lead conversion increases by 21x due solely to the immediacy of Verse.io's multi-faceted lead response. By infusing innovative technology with industry expertise, Verse.ai has developed the perfect formula to reduce time spent sifting through subpar online leads, thereby empowering sales reps to maximize their focus on serious prospects and supercharge their conversion rates up to 300%. The platform is available on a subscription basis. The Verse.ai platform works with all lead types, sources, and CRMs, automatically funneling in leads as soon as they’re received. Unlike static lead engagement solutions, Verse.io uses a perfect blend of automation, human touch, and proven scripts to instantly contact every lead and to vet them thoroughly. Furthermore, Verse.io provides sales teams with full control of the lead engagement process: customized preferences, real-time conversation access, and the power to pass all engagement data back to your CRM. Once the lead is deemed qualified, they are passed back to the sales rep. This handoff is accomplished either through live transfer, or an appointment that is booked directly on a sales rep's calendar. Verse.io acts as an extension of your team - both in spirit and in name. As a result, a seamless experience is created for the company and the potential client.

Average Rating: 4.9/5.0

Total Reviews: 39

How Do G2 Users Rate Verse.ai?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Verse.ai?

  • Seller: Verse.ai
  • Year Founded: 2013
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    75 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Real Estate, Financial Services
  • Company Size: 83% Small, 14% Medium

What Are Recent G2 Reviews of Verse.ai?

What Are G2 Users Discussing About Verse.ai?

WhachatCRM

WhachatCRM is an AI-powered, WhatsApp-first CRM and sales automation platform designed to turn everyday conversations into real business opportunities. More than a chatbot, WhachatCRM combines a Unified Inbox, intelligent CRM, AI-powered sales assistants, and automated workflows in one easy-to-use platform. One Platform. Multiple Channels. Smarter Sales. Manage WhatsApp through Meta's official Business API, Instagram, Facebook Messenger, SMS, email, and other supported channels from one collaborative inbox. Assign conversations, track leads, manage sales pipelines, and automate follow-ups without switching between tools. Meet Your AI Sales Team - Prospect AI: Discover potential customers, identify opportunities, and assist with personalized outreach. - AI Brain: Uses your business knowledge to power smarter, more relevant customer interactions. - AI Copilot: Helps qualify leads, recommend replies, prioritize opportunities, and guide sales conversations. - Smart Automations: Handle repetitive tasks, trigger follow-ups, and keep sales opportunities moving. Built for Real Business Growth WhachatCRM supports real estate professionals, agencies, e-commerce brands, service businesses, and growing sales teams. Our specialized Growth Engines bring industry-specific workflows together, including the Realtor Growth Engine for lead qualification and appointment booking, and Shopify-connected messaging workflows for e-commerce businesses. Transparent Pricing. No Messaging Markups. Start with our Free plan or upgrade to Pro starting at $49/month. WhachatCRM adds 0% markup to Meta's WhatsApp messaging charges. Meta's applicable fees are separate. Stop losing leads between conversations. Turn WhatsApp and your other messaging channels into an organized, AI-powered sales workspace. WhachatCRM — Turn Every Conversation Into a Sales Opportunity.

Who Is the Company Behind WhachatCRM?

Whisbi

Whisbi provides a mobile-first conversational sales & marketing platform for B2C enterprises. Our solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. Enhanced by a BI engine, Whisbi provides the right channel for the right customer at the right time. The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. A simple inclusion of the solution on websites provides the ability to drive a truly omnichannel customer experience that significantly increases online conversion rates. We offer a world-class conversational platform for sales & marketing and are able to share industry-specific insights & expertise. We have unparalleled experience working closely with global enterprises in telecommunications, automotive, travel, and insurance & banking. Our solutions have managed over: 700M impressions, 47M clicks, 18M call requests, 10M conversations To date, we have delivered over 1.5M sales to our clients globally. And we’re just getting started! Whisbi puts human interactions at the center of the online customer experience and increases the ROI of digital marketing campaigns. It allows brands to better capitalize on their website traffic, increase their NPS score, differentiate through CX and sell more online. We integrate with the best marketing & sales solutions including Salesforce, Google Adwords, Google Analytics & Adobe Marketing Cloud, helping to deliver more powerful insights into the full customer journey. In essence, Whisbi enables modern marketing and sales teams to deliver multichannel experiences that support & complement existing digital commerce systems.

Average Rating: 4.4/5.0

Total Reviews: 18

How Do G2 Users Rate Whisbi?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind Whisbi?

  • Seller: Whisbi
  • Year Founded: 2008
  • HQ Location: Barcelona, Catalonia
  • LinkedIn® Page: www.linkedin.com
    35 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive, Telecommunications
  • Company Size: 61% Large, 22% Medium

What Are Recent G2 Reviews of Whisbi?

What Are G2 Users Discussing About Whisbi?

Whois Visiting

Whoisvisiting.com is a simple and effective way to find which companies are visiting your website but not contacting you. The company's unique approach turns unknown B2B website visitors into business leads (that would otherwise be lost). Receive real-time reporting on high potential leads.

Average Rating: 4.3/5.0

Total Reviews: 4

How Do G2 Users Rate Whois Visiting?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Whois Visiting?

Who Uses This Product?

  • Company Size: 75% Small, 25% Medium

What Are Recent G2 Reviews of Whois Visiting?

What Are G2 Users Discussing About Whois Visiting?

Wrench.ai

Wrench.AI builds Big Data-based software and tools that allow leaders to make better decisions and automate initiatives and campaigns to maximize resources for the best possible return.

Average Rating: 4.9/5.0

Total Reviews: 15

How Do G2 Users Rate Wrench.ai?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Wrench.ai?

  • Seller: Wrench.ai
  • Year Founded: 2017
  • HQ Location: Salt Lake City, UT
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 76% Small, 24% Medium

What Are Recent G2 Reviews of Wrench.ai?

What Are G2 Users Discussing About Wrench.ai?

Ynot

Who Is the Company Behind Ynot?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024