Best Influencer Marketing Platforms for Small Business

How Many Influencer Marketing Platforms Products Does G2 Track?

Total Products under this Category: 437

Category Stats (Sep 2026)

  • Average Rating: 4.59/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Tapfiliate (+0.97%) - Among all products in this category, Tapfiliate recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Influencer Marketing Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 19,600+ Authentic Reviews
  • 437+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Influencer Marketing Platforms

G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence

Highlighted products: impact.com, PartnerStack, Later Influence, Trackdesk, Tracknow, Afluencer, Agentio, and inBeat.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=partnerstack&focus%5B%5D=later-influence&focus%5B%5D=trackdesk&focus%5B%5D=tracknow-ltd-tracknow&focus%5B%5D=afluencer&focus%5B%5D=agentio&focus%5B%5D=inbeat&segment=small-business)

impact.com

impact.com is a software designed to unify affiliate, creator, and advocacy partnership programs in a single comprehensive platform. The software provides access to 250K+ quality partners and true incremental value tracking by leveraging automation and expert-managed services. It automates manual partnership tasks and reduces inefficiency caused by managing programs across multiple disconnected platforms. impact.com addresses fragmented partnership management by centralizing affiliate, creator, and advocacy workflows into one hub. The software supports migration assistance, campaign optimization, and end-to-end partner program management.

Average Rating: 4.4/5.0

Total Reviews: 2,353

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How Do G2 Users Rate impact.com?

  • Social Commerce: 7.1/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @impactdotcom
    7,723 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 64% Small, 16% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, finding it simple and effective for affiliate marketing integration.
  • Users appreciate the all-in-one platform of impact.com, providing seamless affiliate management with excellent reporting capabilities.
  • Users find impact.com’s intuitive user interface enhances efficiency, simplifying setup and partner management for affiliate marketing.
  • Users praise the ease of use and comprehensive tracking on impact.com, facilitating seamless affiliate program management.
  • Users value the exceptional support system of impact.com, highlighting prompt and detailed responses that simplify their experience.
Cons
  • Users find the interface not intuitive, experiencing frustration with navigation and functionality on smaller screens.
  • Users find the learning curve steep, particularly with the complicated verification process and setup difficulties.
  • Users experience poor usability due to screen adaptation issues and frustrating bugs that hinder overall functionality.
  • Users find the complexity of the platform overwhelming, particularly during the challenging onboarding process for new users.
  • Users face technical issues like slow page loading and poor mobile experience, impacting usability and satisfaction.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

PartnerStack

PartnerStack is a software designed to help B2B software companies build and scale revenue-generating partner programs. The software provides partner recruitment, seamless onboarding, performance-based rewards, and optimization insights by leveraging a unified partner ecosystem platform. It automates the partner journey from recruitment through payouts and reduces the manual effort of managing affiliates, influencers, agencies, and publishers across separate tools. PartnerStack addresses the challenge of scaling partner-driven revenue by centralizing all partner program types into a single, trackable platform. The software supports affiliate programs, influencer partnerships, agency relationships, and publisher networks with reporting and performance analytics.

Average Rating: 4.7/5.0

Total Reviews: 923

How Do G2 Users Rate PartnerStack?

  • Social Commerce: 8.6/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.6/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.8/10 (Category avg: 8.2/10)

Who Is the Company Behind PartnerStack?

  • Seller: AppDirect
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @AppDirect
    2,342 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,179 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 82% Small, 13% Medium

What Do G2 Reviewers Say About PartnerStack?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of PartnerStack, benefiting from its intuitive interface and accessible promotional materials.
  • Users appreciate the effortless partner management of PartnerStack, making affiliate marketing simple and streamlined.
  • Users appreciate the ease of setup and use of PartnerStack, making affiliate management simple and accessible.
  • Users value the easy and automated payout system of PartnerStack, enhancing trust and simplifying affiliate partnership management.
  • Users appreciate the easy management of affiliate partnerships with PartnerStack, enjoying streamlined tracking and organization.
Cons
  • Users struggle with payment issues, noting long delays in commission payouts and withdrawal fees impacting their experience.
  • Users experience partnership challenges due to unclear communication, delays in onboarding, and a cluttered UI.
  • Users find the reporting features inadequate, often facing delays and lacking the detailed analytics they need.
  • Users find the inflexible payment options and manual payouts cumbersome, affecting the overall usability of PartnerStack.
  • Users find the slow approval process on PartnerStack frustrating, leading to delays in client projects and commissions.

What Are Recent G2 Reviews of PartnerStack?

What Are G2 Users Discussing About PartnerStack?

Later Influence

Later Influence is a software designed to help brands discover creators, plan campaigns, and measure influencer marketing performance with confidence. The software provides data-driven creator discovery, campaign management tools, and advanced influencer analytics by leveraging a decade of proprietary data including billions of social interactions and $2.4B+ in verified influencer-driven purchases. It automates campaign execution workflows and reduces guesswork by delivering pre-launch intelligence on which creators and strategies are most likely to perform. Later Influence addresses the challenge of identifying authentic, brand-aligned creators by combining AI-powered recommendations with expert guidance and audience alignment analysis. The software supports campaigns across Instagram, TikTok, YouTube, and other major social channels, serving enterprise brands such as Nike, Wayfair, Unilever, and Southwest Airlines.

Average Rating: 4.5/5.0

Total Reviews: 458

How Do G2 Users Rate Later Influence?

  • Social Commerce: 7.9/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Later Influence?

  • Seller: Later
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Boston, MA
  • Twitter: @latermedia
    37,928 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,090 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Social Media Specialist
  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 43% Small, 31% Medium

What Do G2 Reviewers Say About Later Influence?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless campaign management of Later Influence, highlighting clear briefs and efficient collaboration tools.
  • Users appreciate the ease of use of Later Influence, enjoying clear briefs and seamless campaign management.
  • Users appreciate the seamless communication with Later Influence, enhancing organization and collaboration throughout the campaign process.
  • Users appreciate the seamless influencer management of Later Influence, enhancing their confidence and efficiency in campaigns.
  • Users appreciate the excellent support and communication from Later Influence, enhancing their overall experience and confidence.
Cons
  • Users report technical issues with Later Influence, including glitches and poor performance in campaign delivery and engagement.
  • Users express concerns over creator issues, including poor communication and lack of updates on campaign participation.
  • Users find the interface complicated for new users, requiring a learning curve but still worth the effort.
  • Users face challenges with influencer targeting and management, often finding better success through agencies instead.
  • Users experience occasional software glitches that disrupt workflow and affect client dashboards, impacting overall usability.

What Are Recent G2 Reviews of Later Influence?

What Are G2 Users Discussing About Later Influence?

Trackdesk

Trackdesk is a software designed to help SaaS, e-commerce, trading companies, agencies, and affiliate networks launch, manage, and optimize affiliate, referral, and partner programs at scale. The software provides unlimited affiliate tracking, bulk payout automation, AI-powered analytics, and a Partnership Managers Marketplace by leveraging 100% tracking accuracy across devices, channels, and campaigns and over 900 integrations including Stripe, PayPal, Wise, and Tipalti. It automates tracking, reporting, and affiliate management workflows and reduces the manual effort and cost inefficiencies associated with scaling partner programs. Trackdesk addresses the challenge of platform-imposed growth limits by offering unlimited affiliates, clicks, and conversions with transparent, value-based pricing and no hidden fees. The software supports enterprise-grade security with ISO 27001 certification and GDPR compliance, along with dedicated migration services and customizable reporting dashboards.

Average Rating: 4.8/5.0

Total Reviews: 341

How Do G2 Users Rate Trackdesk?

  • Social Commerce: 9.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.4/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind Trackdesk?

  • Seller: trackdesk
  • Year Founded: 2022
  • HQ Location: Prague, CZ
  • Twitter: @Get_Trackdesk
    79 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 89% Small, 17% Medium

What Do G2 Reviewers Say About Trackdesk?

AI-generated summary from verified user reviews

Pros
  • Users find Trackdesk to offer ease of use with intuitive navigation and automation, enhancing affiliate management efficiency.
  • Users value the accurate performance tracking of Trackdesk, ensuring reliability and seamless integration with e-commerce operations.
  • Users value the intuitive and clean user interface of Trackdesk, enhancing productivity and ease of use.
  • Users appreciate the ease of monitoring affiliate performance with Trackdesk's intuitive dashboard for effective campaign management.
  • Users appreciate the insights from reporting in Trackdesk, which simplifies performance tracking and saves valuable time.
Cons
  • Users find the reporting process cumbersome, as it requires extra clicks and lacks customizable options.
  • Users have noted limited customization options for dashboard widgets and partner signup forms, impacting flexibility and insights.
  • Users find the reporting features inadequate, noting a need for more flexibility and customization options.
  • Users feel there is insufficient information available for beginners, making it challenging to effectively utilize Trackdesk.
  • Users feel that in-app guidance and API documentation need improvement to enhance usability and effectiveness of Trackdesk.

What Are Recent G2 Reviews of Trackdesk?

Tracknow

Tracknow is a software designed to help businesses launch and manage advanced affiliate marketing programs across multiple partnership models. The software provides affiliate tracking, multi-level marketing support, influencer program management, and iGaming affiliate solutions by leveraging real-time tracking and automated reporting tools. It automates affiliate performance monitoring and fraud detection and reduces the manual overhead of managing large affiliate networks. Tracknow addresses the need for a flexible, scalable affiliate solution by supporting affiliate marketing, MLM structures, influencer programs, and introducing broker programs within a single platform. The software supports a 14-day free trial with no setup fee, 24/7 customer service, and the ability to cancel at any time.

Average Rating: 5.0/5.0

Total Reviews: 272

How Do G2 Users Rate Tracknow?

  • Social Commerce: 9.2/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Tracknow?

  • Seller: Tracknow LTD
  • Company Website:
  • Year Founded: 2022
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Accountant, Senior Finance Manager
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 72% Small, 26% Medium

What Do G2 Reviewers Say About Tracknow?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient tracking of referrals with Tracknow, simplifying affiliate management and saving time.
  • Users value the ease of use of Tracknow, enhancing efficiency in monitoring shipments and managing affiliate tasks.
  • Users value the effective tracking of discount codes by Tracknow, ensuring accurate crediting for affiliates on sales.
  • Users appreciate the fast and automated onboarding of Tracknow, enabling affiliates to start contributing effortlessly.
  • Users value the performance tracking of Tracknow, providing insightful analytics for campaigns and influencer sales attribution.
Cons
  • Users experience technical issues with Tracknow, including unsupported carriers and platform crashes during crucial tasks.
  • Users find the setup process complex, particularly due to time-consuming settings and insufficient documentation for guidance.
  • Users find poor reporting in Tracknow to be time-consuming and lacking advanced features for effective MLM management.
  • Users find the limited customization options frustrating, wishing for more tailored features in their workflow.
  • Users find the difficult learning process of Tracknow due to limited documentation and complex initial setup discouraging.

What Are Recent G2 Reviews of Tracknow?

Afluencer

Afluencer is a software designed to connect brands with influencers, micro-influencers, and creators for social media content partnerships. The software provides brand-to-creator matching and user-generated content facilitation by leveraging a free-to-join marketplace focused on Instagram, TikTok, and YouTube. It automates the partner introduction process and reduces the manual effort of sourcing and vetting content creators for brand campaigns. Afluencer addresses the challenge of finding authentic content partners by enabling brands to post collaboration opportunities and receive applications from aligned creators. The software supports UGC production and organic social posting across major platforms, with a free entry-level plan designed primarily for small businesses.

Average Rating: 4.6/5.0

Total Reviews: 731

How Do G2 Users Rate Afluencer?

  • Social Commerce: 8.9/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.8/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Afluencer?

  • Seller: Afluencer
  • Year Founded: 2019
  • HQ Location: Sacramento, US
  • Twitter: @afluencerapp
    9,522 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Influencer
  • Top Industries: Apparel & Fashion, Marketing and Advertising
  • Company Size: 86% Small, 12% Medium

What Do G2 Reviewers Say About Afluencer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Afluencer, finding it user-friendly and straightforward for job applications.
  • Users appreciate the comprehensive influencer discovery features of Afluencer, simplifying the search and collaboration process.
  • Users value the access to high-quality brand collaborations, praising the effortless process and outstanding website layout.
  • Users love Afluencer for its streamlined influencer management, making collaboration requests and matching influencers effortless.
  • Users appreciate the super helpful customer support of Afluencer, always available when assistance is needed.
Cons
  • Users find the cost of Afluencer to be quite high, impacting their ability to engage effectively with opportunities.
  • Users feel frustrated by limited credit access, impacting collaboration opportunities and increasing expenses for smaller influencers.
  • Users note the geographical limitations of Afluencer, particularly the lack of influencers in the MENA region and UK.
  • Users express concerns about the lack of transparency and inaccurate influencer classifications on Afluencer.
  • Users are frustrated with the creator issues, including poor UX design and inaccurate influencer classifications.

What Are Recent G2 Reviews of Afluencer?

What Are G2 Users Discussing About Afluencer?

Agentio

Agentio is a software designed to help performance marketers buy and manage ad reads from top YouTube creators at scale. The software provides creator discovery, campaign bidding, content approval, conversion tracking, and ROAS measurement by leveraging direct integrations with YouTube creators and a streamlined performance marketing workflow. It automates the creator ad buying process and reduces the complexity of sourcing, negotiating, and tracking in-content YouTube integrations. Agentio addresses the challenge of turning creator-led word-of-mouth into a measurable growth channel by connecting brands with high-trust YouTube creators and providing clear attribution for conversion revenue. The software supports performance marketers in running scalable, repeatable creator advertising campaigns with tools for evaluating results and optimizing strategies for higher conversions.

Average Rating: 4.9/5.0

Total Reviews: 66

How Do G2 Users Rate Agentio?

  • Social Commerce: 6.7/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.5/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind Agentio?

  • Seller: Agentio
  • Company Website:
  • Year Founded: 2023
  • HQ Location: Brooklyn, US
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Talent Manager
  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 61% Small, 12% Medium

What Do G2 Reviewers Say About Agentio?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Agentio, appreciating its straightforward workflow and responsive support.
  • Users commend the quick and helpful customer support from Agentio, enhancing their overall experience with the platform.
  • Users praise Agentio for its efficient connections with brands, significantly simplifying collaboration for creators.
  • Users find Agentio to be very easy to use, enhancing influencer marketing management and overall user experience.
  • Users appreciate the time-saving efficiency of Agentio, enabling seamless campaign management and quick collaboration.
Cons
  • Users find the limited offers with Agentio restrict their negotiation options, impacting potential visibility for creators.
  • Users express concerns about creator issues on Agentio, highlighting low rates and awkward negotiation processes that hinder opportunities.
  • Users feel that Agentio is expensive due to below-standard rates and limited pricing flexibility for creators.
  • Users experience adjustment issues with bidding, wishing for a more intuitive negotiation process and clearer communication options.
  • Users find rates uncompetitive and face frustrations with the negotiation process and tracking campaign performance on Agentio.

What Are Recent G2 Reviews of Agentio?

inBeat

InBeat is a User-Generated Content Software helping you collaborate with influencers and micro-influencers at scale. Work with the top 1% of content creators on social media to endorse your products or services and get hundreds of high-quality content for your social media, website, or paid media. This UGC Platform helps you create on-demand content with the best micro-influencers without having to manage any collaboration.

Average Rating: 4.9/5.0

Total Reviews: 581

How Do G2 Users Rate inBeat?

  • Social Commerce: 9.6/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.5/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind inBeat?

  • Seller: inBeat
  • Year Founded: 2018
  • HQ Location: Montreal, Quebec
  • LinkedIn® Page: www.linkedin.com
    151 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Influencer
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 96% Small, 2% Medium

What Do G2 Reviewers Say About inBeat?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of inBeat, praising the platform's convenience and user-friendly features.
  • Users value the professionalism and kindness of inBeat's team, praising its convenience and user-friendly interface.

What Are Recent G2 Reviews of inBeat?

What Are G2 Users Discussing About inBeat?

#paid

#paid is a software designed to connect vetted creators with leading brands for collaborative, performance-driven creator marketing campaigns. The software provides algorithmic creator matching, fair pricing tools, automated content usage rights, and omni-channel campaign measurement by leveraging a centralized creator marketplace with proprietary technology. It automates creator discovery and rights management and reduces reliance on vanity metrics by focusing measurement on fundamental business performance indicators. #paid addresses trust and transparency challenges in the creator economy by offering algorithmic matching, standardized pricing, and integrated campaign analytics for brands including McDonald's, Sephora, Samsung, and Disney. The software supports end-to-end creator marketing campaign management with top-rated customer support and managed services delivered from offices in Toronto, New York, Los Angeles, Chicago, and Miami.

Average Rating: 4.7/5.0

Total Reviews: 420

How Do G2 Users Rate #paid?

  • Social Commerce: 8.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind #paid?

  • Seller: #paid
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Toronto, Ontario
  • Twitter: @hashtagpaid
    4,229 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    159 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Founder
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 82% Small, 14% Medium

What Do G2 Reviewers Say About #paid?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of #paid, enjoying streamlined processes and intuitive features for managing collaborations.
  • Users value the time-saving efficiency of #paid for managing influencer collaborations and streamlining campaign processes.
  • Users appreciate the streamlined campaign management of #paid, facilitating efficient influencer collaborations and marketing activities.
  • Users appreciate the streamlined and professional approach of #paid, enhancing collaboration and authenticity in influencer relationships.
  • Users appreciate the efficiency of #paid, streamlining brand collaborations and saving time with clear workflows and communications.
Cons
  • Users experience time delays with payouts and campaign approvals, which can hinder their overall satisfaction with the platform.
  • Users find that campaign opportunities can feel limited, making it challenging for smaller creators to succeed on #paid.
  • Users find the limited options for creators on #paid restrict their ability to explore diverse campaigns effectively.
  • Users experience frustrating slow approval processes, causing delays in posting and payments, especially for smaller accounts.
  • Users experience slow performance during content uploads and campaign management, impacting efficiency and response times.

What Are Recent G2 Reviews of #paid?

What Are G2 Users Discussing About #paid?

Insense

Insense is a software designed to scale user-generated content production and influencer marketing operations for brands and agencies. The software provides access to a vetted marketplace of 75,500+ creators across 35+ countries by leveraging both a self-serve creator marketing platform and flexible managed services. It automates creator sourcing and content workflows and reduces the operational burden of managing UGC campaigns at scale. Insense addresses the challenge of finding reliable, brand-ready creators by offering a pre-vetted global network spanning the USA, Canada, EMEA, APAC, and Latin America. The software supports UGC production, influencer campaign management, and managed service engagements for teams seeking flexible execution options.

Average Rating: 4.5/5.0

Total Reviews: 373

How Do G2 Users Rate Insense?

  • Social Commerce: 8.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.5/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.6/10 (Category avg: 8.2/10)

Who Is the Company Behind Insense?

  • Seller: Insense
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York
  • Twitter: @Insense_pro
    1,843 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Content creator
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Small, 12% Medium

What Do G2 Reviewers Say About Insense?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Insense, enhancing their productivity and simplifying task management.
  • Users highlight the easy setup of Insense, making it a breeze to connect with brands and start UGC creation.
  • Users find Insense highly supportive and user-friendly, facilitating easy navigation and timely assistance for their side hustles.
  • Users value the excellent communication with brands on Insense, ensuring timely responses and support.
  • Users value the variety of jobs offered by Insense, enhancing brand partnerships and simplifying the creator experience.
Cons
  • Users express frustration over irrelevant brand invites and poor communication, feeling their preferences are often ignored.
  • Users experience poor customer support with slow response times and limited human interaction, impacting overall satisfaction.
  • Users express frustration with time delays in application feedback and brand communication, impacting the overall experience.
  • Users report significant technical issues with Insense, affecting usage, notifications, and content uploads.
  • Users find creator consistency issues frustrating, impacting content uploads and creative control in campaigns.

What Are Recent G2 Reviews of Insense?

What Are G2 Users Discussing About Insense?

HypeAuditor

HypeAuditor is a software designed to help brands, agencies, and platforms analyze influencers, verify audience authenticity, and plan influencer marketing campaigns. The software provides influencer discovery, audience demographic analysis, campaign management, and market analysis reports by leveraging AI algorithms that identify behavioral patterns and detect suspicious or fraudulent accounts. It automates campaign tracking and media plan creation and reduces the risk of partnering with influencers who have inauthentic audiences. HypeAuditor addresses the challenge of influencer quality assessment by enabling brands to compare accounts, benchmark competitors, and evaluate influencer marketing landscapes across different countries and niche markets. The software supports campaigns across Instagram, YouTube, TikTok, Twitch, and Twitter with tools for competitor comparison, performance tracking, and AI-powered fraud detection.

Average Rating: 4.6/5.0

Total Reviews: 262

How Do G2 Users Rate HypeAuditor?

  • Social Commerce: 5.0/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.6/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.2/10 (Category avg: 8.2/10)

Who Is the Company Behind HypeAuditor?

  • Seller: HypeAuditor
  • Year Founded: 2017
  • HQ Location: Indianapolis, US
  • Twitter: @hypeauditor
    1,485 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 51% Small, 39% Medium

What Do G2 Reviewers Say About HypeAuditor?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficiency in influencer management offered by HypeAuditor, streamlining partnership evaluations and communications.
  • Users appreciate the ease of use of HypeAuditor, enjoying its intuitive interface and helpful features for influencer analysis.
  • Users value the fast and reliable audience insights from HypeAuditor, enhancing their influencer strategies effectively.
  • Users appreciate the robust and comprehensive data provided by HypeAuditor, facilitating informed influencer selections for campaigns.
  • Users appreciate the user-friendly interface of HypeAuditor, making influencer analysis quick and efficient.
Cons
  • Users face challenges with poor reporting, as the dashboard lacks depth and specific metrics, limiting usability.
  • Users express disappointment with limited analytics, facing accuracy issues and restricted data for smaller influencers.
  • Users note the missing features in HypeAuditor, particularly regarding influencer profiles and sales tracking options.
  • Users find the subscription fees too expensive especially for small-to-medium sized companies, limiting access to necessary features.
  • Users experience inaccuracies in data, with irrelevant channels and misclassified influencer profiles affecting trustworthiness.

What Are Recent G2 Reviews of HypeAuditor?

What Are G2 Users Discussing About HypeAuditor?

Influencers.club

Influencers.club is a comprehensive creator intelligence platform designed to streamline the discovery, enrichment, and outreach processes for businesses aiming to engage with content creators. By offering access to a vast database of over 340 million verified creator profiles, the platform empowers companies to identify and connect with influencers across multiple social media platforms, enhancing their marketing and partnership strategies. Key Features and Functionality: - Extensive Creator Database: Access to over 340 million creator profiles, complete with verified contact details and comprehensive demographic data. - Multi-Platform Insights: Data coverage spans 47 social media platforms, including Instagram, TikTok, YouTube, Twitter, OnlyFans, and Twitch, providing a holistic view of a creator's online presence. - Advanced Search and Filtering: Utilize AI-powered search capabilities with over 40 filters to identify creators based on specific criteria such as performance metrics, content type, and audience demographics. - Data Enrichment API: Enhance existing contact lists by enriching emails or usernames with real-time social media data, offering over 200 data points per profile. - Seamless Integration: Integrate directly with tools like HubSpot, Salesforce, Snowflake, Zapier, Clay, and n8n to incorporate creator data into existing workflows. - Managed Outreach Services: Opt for fully managed creator outreach campaigns, leveraging AI-powered email personalization and targeted engagement strategies to connect with the ideal creators. Primary Value and User Solutions: Influencers.club addresses the challenges businesses face in identifying and engaging with the right content creators by providing a centralized, data-rich platform. It simplifies the process of discovering suitable influencers, enriches existing contact information with detailed insights, and facilitates effective outreach through both self-service tools and managed services. This comprehensive approach enables companies to enhance their marketing efforts, build meaningful partnerships, and drive growth within the creator economy.

Average Rating: 4.6/5.0

Total Reviews: 27

How Do G2 Users Rate Influencers.club?

  • Social Commerce: 7.2/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Influencers.club?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 81% Small, 15% Medium

What Do G2 Reviewers Say About Influencers.club?

AI-generated summary from verified user reviews

Pros
  • Users commend the unmatched data set of Influencers.club, providing valuable insights and responsive support for campaigns.
  • Users love the ease of use of Influencers.club, benefiting from a user-friendly interface that streamlines their workflow.
  • Users appreciate the comprehensive influencer database of Influencers.club, simplifying creator discovery for targeted marketing campaigns.
  • Users value the smooth communication and responsiveness of Influencers.club, enhancing their overall experience and trust.
  • Users value the extensive filtering features of Influencers.club, making influencer searches precise and efficient.
Cons
  • Users find it challenging to identify qualified creators, as the consistency and clarity of data can vary significantly.
  • Users note issues with inaccuracy in categorization, leading to mismatches in influencer placements and inconsistent quality.
  • Users are concerned about the inconsistent quality of prospects, affecting trust in the matching process with influencers.
  • Users desire more dashboard/analytics options, though the team is actively working on enhancements.
  • Users note the insufficient information in Influencers.club's database, yet anticipate future improvements.

What Are Recent G2 Reviews of Influencers.club?

Influencity

Influencity is an AI-powered, enterprise-grade Influencer Marketing solution with Social Media Management and Social Listening tools designed to act as centralized hub for marketing teams. Our technology stack includes 60+ features that help agencies and brands customize their workflows and successfully execute end-to-end influencer campaigns. Influencity allows you to: 1. Find the perfect creators in secs. Discover your ideal fit using a massive 350M global database of vetted profiles across Instagram, TikTok and YouTube. You can use advanced filters to pinpoint creators based on precise criteria like lookalike audience and demographics, engagement rates, brand affinity, authenticity and more. You can also try our AI Discover Assistant to fill in the right filters for a successful search. 2. You can store and organize your creators in a fully customized database. This allows you to add custom fields, log specific context information, and keep your entire team aligned on the status of every creator relationship. 3. You can reach out to creators via automated email sequences or in bulk. If you do not want to write the same email a 100 times, the platform provides AI assistance, reusable templates, and personalization tokens to ensure mass outreach still feels highly tailored to each receiver. You can also track exactly who opened and read your messages. 4. You can manage campaigns from start to finish, beginning with the creation of alluring briefs that house all the essential information your creators need. You can automate sequences within the campaign flow to keep everything moving smoothly without manual nudging. Instead of solely doing outbound search, you can set up branded onboarding forms to share public casting calls or invite specific creators. This ensures that only the influencers who fulfill your exact requirements make it onto your final vetting list. 5. You can negotiate rates directly within the dashboard and use a collaborative space to review and approve content. Once the campaign is live, the platform automatically tracks deliverables and captures content, including ephemeral formats like Instagram Stories. 6. You can get your influencers paid no matter where they are located. The platform allows you to process multi-currency bulk payments in one consolidated invoice, handling the transaction natively. 7. Generate highly customized, visual-first reports that showcase your performance metrics, and overall campaign success to stakeholders. Decide what you want to share and what you don't. 8. Beyond influencers, you can schedule and approve your own brand's or client's content using a collaborative calendar, manage a unified social inbox, run ads, create link-in-bios or view your channels analytics while also monitoring competitors and consumer conversations to spot market trends.

Average Rating: 4.5/5.0

Total Reviews: 281

How Do G2 Users Rate Influencity?

  • Social Commerce: 7.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.3/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Influencity?

  • Seller: Influencity
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Madrid, ES
  • Twitter: @InfluencityES
    4,154 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    44 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 67% Small, 27% Medium

What Do G2 Reviewers Say About Influencity?

AI-generated summary from verified user reviews

Pros
  • Users love the powerful analytics and extensive database of Influencity, streamlining their influencer marketing efforts seamlessly.
  • Users find Influencity’s ease of use impressive, with an intuitive interface that simplifies influencer research and reporting.
  • Users value the extensive influencer database of Influencity, which simplifies finding and managing influencer campaigns effectively.
  • Users value the intuitive interface of Influencity, enhancing usability and streamlining influencer campaign management effectively.
  • Users appreciate the intuitive and user-friendly interface of Influencity, making influencer management seamless and efficient.
Cons
  • Users find the complexity of features in Influencity challenging initially, though support helps ease the transition.
  • Users experience frequent technical issues with Influencity, including glitches, slow loading, and manual data entry frustrations.
  • Users report inaccuracy in filters, affecting the identification of genuine influencers and distorting engagement rates.
  • Users face challenges with AI functionality and manual tracking, making the influencer management experience less efficient.
  • Users experience creator issues with AI functionality, influencer selection filters, and integration limitations affecting usability.

What Are Recent G2 Reviews of Influencity?

What Are G2 Users Discussing About Influencity?

joinbrands

JoinBrands unlocks a massive pool of over 300k UGC Creators, TikTok Affiliates, and Micro/Nano Influencers—no subscription required. Launch your campaign in seconds and watch the top creators line up to bring your brand vision to life. Stop overspending on influencer marketing and try JoinBrands free.

Average Rating: 4.8/5.0

Total Reviews: 42

How Do G2 Users Rate joinbrands?

  • Social Commerce: 9.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.4/10 (Category avg: 8.2/10)

Who Is the Company Behind joinbrands?

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Health, Wellness and Fitness, Retail
  • Company Size: 93% Small, 2% Medium

What Do G2 Reviewers Say About joinbrands?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Joinbrands, enjoying a seamless experience in finding and managing creators.
  • Users value the excellent customer support from joinbrands, enhancing their experience and building strong influencer relationships.
  • Users appreciate the exceptional assistance from Joinbrands, making it easy to engage with content creators effectively.
  • Users value the easy connection with talented influencers, leading to efficient content creation and strong brand relationships.
  • Users find JoinBrands' extensive network of verified UGC creators simplifies the content creation process significantly.
Cons
  • Users find the pricing excessive, noting high platform fees and influencer charges that limit creator earnings.
  • Users express concerns about pricing issues, suggesting subscriptions may be too high despite the service's value.
  • Users report experiencing occasional glitches with Joinbrands, though the customer support team is responsive and helpful.
  • Users find the limited revision options challenging, resulting in penalties for brands due to influencer performance.
  • Users express concern about the reliability of creator engagement in videos, despite portfolios being available for review.

What Are Recent G2 Reviews of joinbrands?

GRIN

GRIN is a software designed to help marketers build and scale creator programs by managing the full lifecycle of influencer and affiliate partnerships. The software provides creator discovery, content management, payment processing, and campaign performance measurement by leveraging a centralized creator marketing platform. It automates payment workflows and content tracking and reduces the operational complexity of managing creators, affiliates, and brand ambassadors across multiple channels. GRIN addresses the challenge of scaling creator programs by consolidating partner discovery, relationship management, and analytics into a single solution. The software supports awareness-driving and growth-focused campaigns for consumer goods and apparel brands, predominantly serving small and mid-market businesses.

Average Rating: 4.5/5.0

Total Reviews: 482

How Do G2 Users Rate GRIN?

  • Social Commerce: 7.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind GRIN?

  • Seller: Grin
  • Year Founded: 2014
  • HQ Location: Sacramento, California
  • Twitter: @GrowWithGrin
    6,053 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    104 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Influencer Marketing Manager, Social Media Manager
  • Top Industries: Consumer Goods, Apparel & Fashion
  • Company Size: 67% Small, 32% Medium

What Do G2 Reviewers Say About GRIN?

AI-generated summary from verified user reviews

Pros
  • Users value GRIN for its all-in-one influencer management, making it easy to streamline collaboration and track success.
  • Users value the ease of use of GRIN, finding it simple to navigate and effective for brand management.
  • Users appreciate the quick and helpful customer support of GRIN, enhancing their influencer campaign management experience.
  • Users find GRIN's support and features extremely helpful for managing campaigns and connecting with creators efficiently.
  • Users value GRIN for its all-in-one UGC management, streamlining influencer and affiliate organization and collaboration.
Cons
  • Users often face technical issues with GRIN, including bugs and slow site performance affecting efficiency.
  • Users report poor customer support, experiencing slow responses and unresolved issues affecting their workflows significantly.
  • Users express frustration over poor reporting in GRIN, citing inaccurate metrics and lack of customization options.
  • Users report slow loading times and occasional glitches, which can hinder efficiency during critical tasks.
  • Users find GRIN's complexity and learning curve challenging, impacting ease of use and overall user experience.

What Are Recent G2 Reviews of GRIN?

What Are G2 Users Discussing About GRIN?