Paddle
Paddle is the Merchant of Record platform for app, SaaS, and AI-native companies selling digital products globally. More than 10,000 companies, including Codeway, GeoGuessr, HubX, MacPaw, n8n, and Runna, trust Paddle to operate and grow. As a Merchant of Record, Paddle takes on the legal and operational complexity of global selling, including: - payments - tax and regulatory compliance - fraud prevention - billing management - buyer support Beyond enabling global selling, Paddle continuously improves how revenue performs across the entire monetization journey, helping companies optimize pricing, checkout, subscriptions, renewals, and retention to increase revenue, reduce cost, and manage risk as they scale. Backed by KKR, FTV Capital, Kindred, Notion Capital, and 83North, Paddle is building the intelligence layer behind the next generation of global digital businesses. You obsess. We handle the rest.
Average Rating: 4.5/5.0
Total Reviews: 235
Who Is the Company Behind Paddle?
- Seller: Paddle
- Company Website:
- Year Founded: 2012
- HQ Location: London, United Kingdom
-
Twitter: @PaddleHQ
17,970 Twitter followers -
LinkedIn® Page: www.linkedin.com
431 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CEO, Founder
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 89% Small, 8% Medium
What Do G2 Reviewers Say About Paddle?
AI-generated summary from verified user reviews
Pros
- Users value the prompt customer support of Paddle, praising its quick and effective solutions delivered with a friendly tone.
- Users appreciate Paddle's ease of use, simplifying complex payments and compliance while providing excellent customer support.
- Users commend Paddle for its excellent communication and seamless integration, enhancing their payment processing experience significantly.
- Users appreciate the responsive customer support of Paddle, which provides quick solutions and clear communication.
- Users value Paddle for its comprehensive payment management, simplifying billing, invoicing, and tax compliance effortlessly.
Cons
- Users note the need for improvements in discount code management and support for local payment methods like PIX.
- Users experience poor customer support, often facing delays in responses that hinder their overall satisfaction with Paddle.
- Users face access limitations due to unclear approval requirements, restricting new businesses and complicating payment processes.
- Users express dissatisfaction with billing issues, including unclear fees and lack of currency conversion options.
- Users express frustration over poor support services, experiencing slow response times and limited assistance with inquiries.
What Are Recent G2 Reviews of Paddle?
"Paddle makes the hard, boring stuff easy"
Rating: 5.0/5.0 stars
— Kal S.
"Efficient Subscription Management, But UI Needs Improvement"
Rating: 4.0/5.0 stars
— Kumari D.

