Best Email Marketing Software - Page 52

How Many Email Marketing Software Products Does G2 Track?

Total Products under this Category: 871

Category Stats (Nov 2026)

  • Average Rating: 4.37/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Mailarrow (+8.82%) - Among all products in this category, Mailarrow recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Email Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,700+ Authentic Reviews
  • 871+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Email Marketing Software

G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence

Highlighted products: Constant Contact, Brevo, Intuit Mailchimp Email Marketing, lemlist, Instantly, Dotdigital, Flodesk, and Pipedrive.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=brevo-brevo&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=lemlist&focus%5B%5D=instantly&focus%5B%5D=dotdigital&focus%5B%5D=flodesk&focus%5B%5D=pipedrive)

Recapture

Recover Magento Abandoned Carts

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Recapture?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Recapture?

Referrizer

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required).

Average Rating: 4.6/5.0

Total Reviews: 91

How Do G2 Users Rate Referrizer?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Referrizer?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Health, Wellness and Fitness, Retail
  • Company Size: 97% Small, 1% Medium

What Do G2 Reviewers Say About Referrizer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficient and helpful customer support of Referrizer, aiding in effective program utilization.
  • Users value the ease of use of Referrizer, finding it effective with helpful support for maximizing customer outreach.
  • Users value the helpful customer support of Referrizer, enhancing their experience with detailed guidance and efficient assistance.
  • Users benefit from easy customer interaction, fostering loyalty through incentives and accumulating positive reviews efficiently.
  • Users appreciate the easy communication with customers and the ability to gather positive reviews quickly.

What Are Recent G2 Reviews of Referrizer?

What Are G2 Users Discussing About Referrizer?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Reflys

Reflys is a modern chat marketing and automation platform designed to help businesses turn conversations into conversions across all major social channels—including WhatsApp, Instagram, Facebook Messenger, and TikTok. With Reflys, businesses can automate customer interactions, capture leads, and manage conversations from a single dashboard. Whether you're running WhatsApp campaigns, automating Instagram DMs, handling Facebook Messenger inquiries, or engaging audiences on TikTok, Reflys enables real-time, personalized communication at scale. Powered by AI, Reflys allows brands to create intelligent chat flows that respond instantly, understand user intent, and guide customers toward the right products or services. Its intuitive drag-and-drop builder makes it easy to set up automated replies, conversation triggers, lead qualification flows, and support systems—without any technical expertise. Beyond automation, Reflys includes built-in CRM capabilities, helping teams track conversations, manage leads, and optimize customer journeys across multiple channels. Features like comment-to-DM automation, story and message replies, and centralized inbox management ensure that no opportunity is missed. Reflys also supports growth-focused marketing with integrations for email, SMS, and paid advertising. Businesses can run click-to-WhatsApp campaigns, add chat widgets to their websites, and use referral links to amplify engagement and conversions. What sets Reflys apart is its ability to combine automation with personalization. Instead of generic responses, businesses can create meaningful, context-aware interactions that feel natural and drive better results. In short, Reflys is more than just a chatbot—it’s a complete social media automation and customer engagement platform built to help businesses scale conversations, nurture leads, and maximize ROI.

Average Rating: 4.9/5.0

Total Reviews: 21

Who Is the Company Behind Reflys?

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 52% Medium, 48% Small

What Are Recent G2 Reviews of Reflys?

Relayzo

Relayzo is a robust, self-hosted email marketing solution designed to give your business full control over your campaigns and data. Engineered for marketers and technical teams alike, Relayzo offers an all-in-one platform where you can: • Customize & Control: Tailor your email templates, automate workflows, and manage subscriber lists—ensuring every campaign aligns perfectly with your brand and messaging. • Advanced Automation: Leverage powerful automation tools to create personalized drip campaigns, trigger-based emails, and A/B testing routines that optimize your engagement and conversion rates. • Real-Time Analytics: Gain deep insights into campaign performance with comprehensive dashboards that track open rates, click-throughs, and other key metrics in real time. • Enhanced Deliverability: Enjoy robust deliverability features designed to maximize inbox placement while maintaining compliance with data privacy standards. • Seamless Integrations: Easily connect with your existing CRM, e-commerce platforms, or other marketing tools to streamline your workflow and centralize your marketing efforts. With Relayzo, you not only secure your data behind your own firewall but also benefit from the flexibility to scale and customize your email marketing strategy as your business grows. Enjoy complete autonomy over your marketing operations with a solution built to empower your business every step of the way.

Who Is the Company Behind Relayzo?

Remarkety

Remarkety is a leading Marketing Automation Platform for eCommerce. An multichannel marketing system (Email, SMS & Social) designed from the ground up to integrate with any eCommerce website. With Remarkety you can segment and target your customers, based on retail data, real-time online shopping behavior including online & offline purchases. Remarkety combines eCommerce data, shopping behavior and predictive algorithms to deliver effective campaigns that increase LTV and optimize conversion rate.

Average Rating: 4.4/5.0

Total Reviews: 42

How Do G2 Users Rate Remarkety?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 8.6/10 (Category avg: 9.0/10)
  • Building and Personalizing Emails: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Remarkety?

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 71% Small, 29% Medium

What Do G2 Reviewers Say About Remarkety?

AI-generated summary from verified user reviews

Cons
  • Users find Remarkety to be expensive, making it less accessible for small to medium enterprises.

What Are Recent G2 Reviews of Remarkety?

What Are G2 Users Discussing About Remarkety?

ReplyFlow

Capture customer details from missed calls, accept online bookings, manage conversations, schedule work, send quotes and invoices, and get paid — all in one place.

Who Is the Company Behind ReplyFlow?

RetainIQ

RetainIQ is an intelligent email marketing platform that can seamlessly integrate and automate some of the most tedious tasks of creating and managing your email flows. It has a collection of pre-designed email templates that can be personalised and can be made specific to each industry as per the brands' needs. It is an assistant that will run and monitor retention campaigns in autopilot mode and provide you with incredible insights, boosting revenues by up to 30%.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate RetainIQ?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 10.0/10 (Category avg: 9.0/10)
  • Building and Personalizing Emails: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind RetainIQ?

  • Seller: RetainIQ
  • Year Founded: 2021
  • HQ Location: Wilmington, US
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of RetainIQ?

Retargeting

Retargeting is an eCommerce marketing automation and personalization platform. This add-on tracks every action that your visitors are doing on your website in order to provide personalized messages aimed towards closing more orders, faster. This add-on provides user level analytics and enables key decision makers to improve each aspect of the buying funnel and discover pain points. You can uncover which of your site categories is more popular, which are your most loyal customers, and how long is your buying cycle. Retargeting includes 4 different types of messages that are automatically sent based on a set of predetermined rules. Message types already included in Retargeting: On-site messages are displayed while visitors are still browsing, and can be used to offer discounts for email newsletter subscription, present special offers for products a visitor has shown interest in, or target visitors navigating away from the page. Email messages are sent to visitors after they have navigated away from the site, based on visitor behavior, or linked to particular events such as visitors’ birthdays or Black Friday sales. SMS messages are purposely send to act as an reminder to the rest of the messages. Using SMS you can assure yourself that you are reaching all of your customers, even those who aren't constantly checking their email. Push notifications are a series of messages (automate & manual) that are sent to your visitors in order to increase sales, to reduce user inactivity or to recommend similar products. Each type of message can be customized 100% by you, to better suit every need that you might have. The setup process is very easy, needing only to setup the rules and message templates once, while the rest will be done automatically by Retargeting. Multitesting and Analytics If you are passionate about A/B testing, Retargeting offers a comprehensive multitesting feature, where you can test any number of message versions that you want. You can make and test multiple message modifications at the same time, in order to determine a winning version based on live results. You can then choose the winning version either manually or you can let the platform make the choice based on the results. Retargeting has also an integrated dashboard that gives you access to key metrics related to your retargeting campaigns. You can easily track the performance of your campaigns and compare the results with your website traffic, from one unified dashboard. Results For live results you can visit this page: https://retargeting.biz/en/live-results Pricing Retargeting uses a performance based pricing. It means that you only pay a commission for the orders generated by Retargeting. Commision tiers are as follows (depending on the total value of the sales generated by Retargeting): Free trial Retargeting offers a 14 days free trial so you can test the app for yourself.

Average Rating: 4.1/5.0

Total Reviews: 13

How Do G2 Users Rate Retargeting?

  • Has the product been a good partner in doing business?: 7.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Retargeting?

Who Uses This Product?

  • Company Size: 69% Small, 23% Medium

What Are Recent G2 Reviews of Retargeting?

Retention Science

Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time. Our data-driven platform sends the right messages to the right customers at the right time and delivers personalized, multi-channel communications that help drive big results. Learn more at retentionscience.com.

Average Rating: 4.5/5.0

Total Reviews: 34

How Do G2 Users Rate Retention Science?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Retention Science?

Who Uses This Product?

  • Company Size: 44% Small, 38% Medium

What Do G2 Reviewers Say About Retention Science?

AI-generated summary from verified user reviews

Pros
  • Users value Retention Science's intelligent automation for customer retention, streamlining engagement with powerful, AI-driven insights.
  • Users value automation efficiency in Retention Science, enabling streamlined customer targeting and personalized campaigns effortlessly.
  • Users value the analytics expertise of Retention Science for its effective campaign insights and strong conversion ratios.
  • Users value the automation features of Retention Science for enhancing customer retention with smart, hands-off decision-making.
  • Users value the effective customer engagement insights from Retention Science, enhancing lead reach and conversion rates.
Cons
  • Users express concerns about limited campaign templates and transparency in Retention Science's decision-making process, impacting usability.
  • Users find the learning curve steep with Retention Science, noting complexities in UI and limited transparency in AI decisions.
  • Users find the complex reporting in Retention Science limits their ability to analyze campaign performance effectively.
  • Users find the limited pre-built US fintech compliance templates insufficient, lacking variety for better campaign optimization.
  • Users find the website design too complex, making it difficult for new employees to navigate effectively.

What Are Recent G2 Reviews of Retention Science?

What Are G2 Users Discussing About Retention Science?

RevTrax

The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments.

Average Rating: 3.5/5.0

Total Reviews: 2

Who Is the Company Behind RevTrax?

  • Seller: RevTrax
  • Year Founded: 2008
  • HQ Location: Jersey City, US
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are G2 Users Discussing About RevTrax?

Right On Interactive

Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life.

Average Rating: 4.5/5.0

Total Reviews: 41

How Do G2 Users Rate Right On Interactive?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Right On Interactive?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 39% Medium, 37% Small

What Do G2 Reviewers Say About Right On Interactive?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Right On Interactive, enhancing workflow and streamlining processes effortlessly.
  • Users praise the easy setup of Right On Interactive, appreciating its user-friendly implementation and streamlined workflow.
Cons
  • Users report campaign issues with the reactionary builder, citing problems with speed and user interface improvements needed.
  • Users note the need for more intuitive access in Right On Interactive, making navigation challenging and cumbersome.
  • Users express concerns about slow performance in the reactionary campaign builder, affecting usability and efficiency.

What Are Recent G2 Reviews of Right On Interactive?

What Are G2 Users Discussing About Right On Interactive?

Ringmaster

Ringmaster is lifecycle email automation software made by ZNZ Systems. Applications send events through a REST API, while AI agents use its MCP server to design and manage email flows, campaigns and segments. Ringmaster handles recipient-timezone sending windows, deduplication, consent, unsubscribes and suppressions. It works with MCP clients including Claude, ChatGPT, Claude Code and Cursor. The flat plan costs US$300 per month and includes unlimited flows, campaigns and segments and 10,000 emails per month, with more available on request.

Who Is the Company Behind Ringmaster?

RowTrigger

RowTrigger is a SaaS email automation tool that helps users create and manage personalized email campaigns directly from Google Sheets using their own Gmail or Google Workspace account. Users can send unique emails, automate follow-ups, resend messages to people who did not open them, and automatically stop sequences when someone replies, bounces, or unsubscribes. RowTrigger also supports personalized content variations, scheduling, campaign quotas, and email tracking. RowTrigger works directly with the user's Google account, keeping contacts, campaigns, emails, and campaign results within their own Google environment instead of storing them in a shared database. It is designed to make email campaign automation easier while reducing repetitive manual work.

Who Is the Company Behind RowTrigger?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026