Best Data Management Platforms (DMP) - Page 5

How Many Data Management Platforms (DMP) Products Does G2 Track?

Total Products under this Category: 158

Category Stats (Oct 2026)

  • Average Rating: 4.27/5 (↑0.02 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Nutanix Unified Storage (+2.22%) - Among all products in this category, Nutanix Unified Storage recorded the largest rating increase compared to last month

Last updated: October 21, 2026

How Does G2 Rank Data Management Platforms (DMP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,700+ Authentic Reviews
  • 158+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Data Management Platforms (DMP)

G2 Grid® for Data Management Platforms (DMP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Permutive, Keboola, Oracle Data Cloud, Roku OneView (formerly Dataxu), PreciseFP, Versium REACH, and Adobe Audience Manager.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-management-platform-dmp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=permutive&focus%5B%5D=keboola&focus%5B%5D=oracle-data-cloud&focus%5B%5D=roku-oneview-formerly-dataxu&focus%5B%5D=precisefp&focus%5B%5D=versium-reach&focus%5B%5D=adobe-audience-manager)

1plusX

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate 1plusX?

  • Internationalization: 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind 1plusX?

  • Seller: 1PlusX
  • Year Founded: 2014
  • HQ Location: Zürich, CH
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of 1plusX?

AdMaxim AdInsight

Creative Studio built on a powerful proprietary creative platform streamlining production of dynamic personalised ads and content.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate AdMaxim AdInsight?

  • Internationalization: 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind AdMaxim AdInsight?

  • Seller: AdMaxim
  • Year Founded: 2006
  • HQ Location: Redwood City, US
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of AdMaxim AdInsight?

Appier AIXON

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your Data From Different Sources AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology. Predict Customers' Future Actions in Real Time Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage. Generate Actionable Insights With Explainable AI AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box." Achieve Seamless Customer Engagement AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience. Boost Conversions With RFM AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Appier AIXON?

  • Ease of Admin: 10.0/10 (Category avg: 8.5/10)
  • Internationalization: 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Appier AIXON?

  • Seller: Appier
  • Year Founded: 2012
  • HQ Location: Taipei, Taiwan
  • Twitter: @GoAppier
    1,230 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    862 employees on LinkedIn®
  • Ownership: TYO: 4180

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Appier AIXON?

What Are G2 Users Discussing About Appier AIXON?

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Astera Data Pipeline Builder (Centerprise)

Astera Data Pipeline Builder (Centerprise) provides a no-code, scalable, high-performance, and affordable integration platform designed for technical and non-technical users to connect, transform, and move data from diverse sources to preferred destinations. With Astera's industrial strength ETL/ELT engine, 200+ transformations, and scheduling capabilities, users can build automated data pipelines in a matter of a few clicks. Users can also execute ETL and ELT data pipelines manually, schedule them for automated reruns, or orchestrate them as part of a larger data management process. Whether it's data extraction, transformation, cleansing, or loading, Astera Data Pipeline Builder excels at ensuring data accuracy and reliability. It offers comprehensive data validation capabilities, enabling users to enforce data quality and consistency. It is also a go-to solution for data migration, data warehousing, and business intelligence.

Average Rating: 4.3/5.0

Total Reviews: 31

How Do G2 Users Rate Astera Data Pipeline Builder (Centerprise)?

  • Ease of Admin: 7.7/10 (Category avg: 8.5/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Astera Data Pipeline Builder (Centerprise)?

  • Seller: Astera Software
  • HQ Location: Simi Valley, CA
  • Twitter: @AsteraSoftware
    2,255 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    170 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Small

What Are Recent G2 Reviews of Astera Data Pipeline Builder (Centerprise)?

Carbon

Carbon is a real-time, actionable first-party platform that consolidates analytics, data management and monetization operations. Carbon maximizes the value of content, audience and data, by operating seamlessly across those components to extract the synergies between them, in one transparent, independent, and compliant offering. The Carbon revenue management platform (RMP) is made up of 3 core components: - Carbon Analytics: Real time identity analytics and revenue attribution to unlock yield and contextual value across your content - Carbon Audience: Data management solution for revenue-focused real time audience development, scoring, segmentation and activation - Carbon Yield+: Integrated tools and technology to power audience monetisation and personalisation on and off network

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Carbon?

  • Ease of Admin: 10.0/10 (Category avg: 8.5/10)
  • Internationalization: 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Carbon?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Carbon?

Comarch IBARD

Comarch IBARD (formerly iBard24) is a solution to securely store, backup and synchronize the data in the secure data center in Poland, Germany, and France.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Comarch IBARD?

  • Internationalization: 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Comarch IBARD?

  • Seller: Comarch
  • Year Founded: 1993
  • HQ Location: Kraków, PL
  • Twitter: @ComarchGroup
    1,190 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,980 employees on LinkedIn®
  • Ownership: WSE: CMR

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Comarch IBARD?

Cybba

Founded in 2017, Cybba is a performance-driven marketing technology company headquartered in Boston, MA, with additional offices in São Paulo and Mexico City. With a team of 50 specialists, we help brands transform advertising investments into measurable business outcomes across the entire customer journey. Cybba delivers full-funnel digital advertising through a combination of programmatic media execution, advanced analytics, and a unified AWS-powered Data Management Platform. Our platform consolidates impressions, clicks, store visits, and sales into one clear view, enabling transparent reporting and more informed decision-making. By pairing media activation with deep measurement expertise, Cybba makes advertising accountable. We help marketers connect digital behavior to real-world results, optimize toward meaningful outcomes, and drive higher ROI across every channel. Learn more at cybba.com.

Average Rating: 4.5/5.0

Total Reviews: 8

How Do G2 Users Rate Cybba?

  • Ease of Admin: 8.3/10 (Category avg: 8.5/10)
  • Internationalization: 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 0.8/10 (Category avg: 10/10)

Who Is the Company Behind Cybba?

  • Seller: Cybba
  • Year Founded: 2017
  • HQ Location: Boston, US
  • Twitter: @cybba_hq
    1,229 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    62 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 63% Small, 25% Medium

What Do G2 Reviewers Say About Cybba?

AI-generated summary from verified user reviews

Pros
  • Users value the super responsive customer support from Cybba's account management team, enhancing campaign success and efficiency.
  • Users value the helpful account management team of Cybba, citing excellent service and quick issue resolution.
  • Users praise Cybba for its innovative campaign management, enhancing efficiency and delivering exceptional customer support.
  • Users praise the excellent service and support from Cybba's account management team, enhancing campaign efficiency and performance.
  • Users value the seamless collaboration in Cybba, boosting efficiency and enhancing campaign performance across multiple channels.
Cons
  • Users note account management issues in Cybba, emphasizing the need for improved QA processes and proactive monitoring.
  • Users experience dashboard issues in Cybba, noting inconsistencies that hinder effective reporting and quality assurance processes.
  • Users note that difficult reporting hampers the QA process, as inconsistencies complicate issue detection and resolution.
  • Users express concerns about poor customer support from Cybba, often identifying issues before the management team does.
  • Users feel that the reporting issues in Cybba hinder their experience, calling for improvements in QA processes.

What Are Recent G2 Reviews of Cybba?

Datalynx

Datalynx DMS Platform Overview Datalynx DMS is an enterprise-grade data management and transformation platform that accelerates complex data initiatives across cloud, on-premises, and hybrid environments. Designed to eliminate the cost and complexity of traditional custom-built solutions, DMS enables organisations to rapidly configure, deploy, and manage scalable data projects through a powerful no-code approach. At its core, DMS combines Data Xplorer, for data discovery and analysis, and Data Xchange, for high-performance data integration, transformation, and migration. Together, these components provide a unified platform for managing the full data lifecycle, enabling organisations to modernise applications, migrate to the cloud, improve data quality, and unlock greater value from their enterprise data assets. DMS also powers specialised solutions such as CloudRamp and Phoenix, which address two of the most critical challenges facing organisations today: cloud transformation and legacy application modernisation. CloudRamp: Accelerating Cloud Migration and Modernisation CloudRamp is Datalynx's accelerated cloud migration solution, designed to simplify and de-risk the movement of enterprise applications and data to modern cloud platforms. CloudRamp automates data extraction, validation, transformation, and loading activities, enabling organisations to migrate faster while maintaining data quality and business continuity. Key benefits include: Reduced migration risk through automated validation and reconciliation Faster project delivery with pre-built migration accelerators Lower implementation costs compared to custom migration approaches Support for cloud, hybrid, and multi-cloud transformation strategies Improved data quality and consistency throughout the migration process CloudRamp helps organisations achieve faster time-to-value from cloud investments while minimising disruption to business operations. Phoenix: Legacy Application Retirement and Data Preservation Phoenix is Datalynx's application decommissioning and data preservation solution. It enables organisations to safely retire legacy systems while maintaining secure access to historical data for operational, analytical, compliance, and audit purposes. Rather than carrying the cost and risk of maintaining outdated applications, Phoenix extracts and preserves critical business data in a searchable, governed repository, ensuring long-term accessibility without the ongoing expense of legacy infrastructure. Key benefits include: Significant reduction in legacy application support and licensing costs Preservation of historical business data and records Improved compliance, governance, and audit readiness Secure access to archived data through modern interfaces Reduced complexity across the application landscape Phoenix allows organisations to modernise their technology portfolios while retaining the information needed to support regulatory, operational, and business requirements. Key Platform Capabilities No-Code Configuration Rapidly design and deploy sophisticated data management solutions without extensive coding or specialised development skills. Comprehensive Data Operations Support for data migration, application modernization, integration, consolidation, transformation, cleansing, reconciliation, archiving, and ongoing data quality management. Cloud and Hybrid Deployment Operate seamlessly across on-premises, cloud, and hybrid environments, supporting modern enterprise architectures. Data Xplorer Advanced data discovery, profiling, analysis, and validation capabilities that provide visibility into data quality, structure, and business readiness. Data Xchange High-performance data movement and transformation engine capable of processing large volumes of complex enterprise data efficiently and securely. Pre-Built Accelerators Leverage reusable templates, workflows, mappings, and industry-proven methodologies to accelerate delivery and reduce project risk. Enterprise Security and Governance Built-in security controls, auditability, workflow management, scheduling, testing, monitoring, and support for a wide range of enterprise applications and databases. Business Value Datalynx DMS enables organisations to deliver data transformation initiatives faster, with lower risk and significantly reduced costs compared to traditional custom-built approaches. By automating technical complexity and providing reusable, proven processes, DMS empowers business and IT teams to focus on outcomes rather than implementation challenges. Whether migrating to cloud platforms with CloudRamp, retiring legacy systems with Phoenix, building modern analytics environments, supporting ERP transformations, or preparing data for AI initiatives, Datalynx DMS provides a trusted foundation for enterprise data modernization and digital transformation. The result is faster delivery, lower operational costs, improved data quality, reduced project risk, and greater business value from enterprise data assets.

Average Rating: 3.0/5.0

Total Reviews: 1

How Do G2 Users Rate Datalynx?

  • Internationalization: 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Datalynx?

  • Seller: Datalynx
  • Year Founded: 2005
  • HQ Location: Australia
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

DataZapp

DataZapp is a self-service data platform that empowers marketers, agencies, and businesses with instant access to high-quality, verified marketing data and data enhancement services. Specializing in bulk email, phone, demographic, and address appends, DataZapp offers targeted B2B and B2C marketing lists, data hygiene tools, and identity resolution solutions—all with transparent pricing starting at just 3¢ per match. With no subscriptions, no contracts, and a 24x7 online platform, DataZapp delivers the fastest turnaround in the industry and unmatched affordability. Trusted by over 30,000 users, DataZapp is the go-to partner for political campaigns, real estate marketers, lead gen companies, and any organization looking to enrich and activate their customer data quickly and cost-effectively.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate DataZapp?

  • Ease of Admin: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind DataZapp?

  • Seller: Datazapp
  • Year Founded: 2013
  • HQ Location: Ormond Beach, US
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of DataZapp?

Dedup-Manager

Dedup-Manager allows users to deduplicate their Salesforce Accounts / Leads / Contacts with ease.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Dedup-Manager?

  • Seller: ZaapIT
  • Year Founded: 2012
  • HQ Location: Kfar Saba, IL
  • Twitter: @zaapit_apps
    22 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®
  • Phone: +1-386-868-3525, +44-203-868-3411, +972-9-765-0386

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Dedup-Manager?

EmpowerDB

EmpowerDB is the only cloud-based database that offers zero knowledge encryption. This means that your data is encrypted on our servers with a key that only you know. Even we can't read the information saved on our system.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate EmpowerDB?

  • Internationalization: 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind EmpowerDB?

  • Seller: EmpowerDB
  • Year Founded: 2008
  • HQ Location: N/A
  • Twitter: @EmpowerDB
    39 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of EmpowerDB?

ERP Bridge

A 2-way customer data sync between HubSpot CRM and your favorite on-premises apps

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate ERP Bridge?

  • Internationalization: 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind ERP Bridge?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ERP Bridge?

Formera

A leading provider of cloud-based form-building services, data management services, and assessments solutions. Software-as-a-Service SaaS solution, customers can easily access the web application of Formera via the internet browsers on desktops, laptops, and mobile devices. The platform provides all services of collecting, organizing, protecting, and storing organizations’ data to be visualized and analyzed to enrich strategic decision-making processes. Advanced features such as: • Easy-to-use forms and databases builders. • Multiple data collection tools. • Comprehensive monitoring and controlling dashboards. • Tracking sheets to ensure data accuracy, reliability, and integrity. • Powerful alarming system. • Reliable data validation and cleansing tools. • Advanced data assessment solutions. • Dynamic reports capabilities. • Permissions and accessibility levels management modules. • Data libraries Importing. • Integration with Elasticsearch engine. Formera also offers its powerful API for development and business integration purposes. Supported sectors: • Healthcare • Protection • Education • Documentation • Case Management • NGO Management • Capacity Building Studies • Humanitarian Efforts

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Formera?

  • Internationalization: 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Formera?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Formera?

KPIBees

KPIBees is a Google Sheets add-on that makes it simple to automatically pull data to spreadsheets in just a few clicks. KPIBees lets you connect a data source to your spreadsheets so it auto-populates in Google Sheets. Link your Google Sheets to over 21 data sources, including marketing platforms, databases, APIs, and even a web scraper. By using KPIBees you'll never need to copy/paste into spreadsheets ever again. Make your spreadsheets work for you!

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate KPIBees?

  • Ease of Admin: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind KPIBees?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of KPIBees?

What Are G2 Users Discussing About KPIBees?

Linux on Power

Linux on Power Systems provides an open, scalable infrastructure built to process massive amounts of data quickly, efficiently and cost-effectively to formulate real-time actionable business insight.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Linux on Power?

  • Ease of Admin: 8.3/10 (Category avg: 8.5/10)
  • Internationalization: 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind Linux on Power?

  • Seller: IBM
  • Year Founded: 1911
  • HQ Location: Armonk, New York, United States
  • Twitter: @IBMSecurity
    74,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    344,328 employees on LinkedIn®
  • Ownership: SWX:IBM

Who Uses This Product?

  • Company Size: 100% Large, 100% Small

What Are G2 Users Discussing About Linux on Power?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026