G2

Verified User in Financial Services

Mid-Market (51-1000 emp.)

3/22/2021

"An investment in AI helps drive our businesss, and % uplift shoot off the chart."

4.5/5

What do you like best about Appier AIXON?

What I like best is AIXON's AI brains. There are many AI brains that KCC can utilize to servce business' needs. One of the brains that is very standout to us though is "Analyze and Segment Users brain". It helps shed some light on customers' insights. According to this brain, KCC can customize our messages to prospects to be highly related to their interests; as a result, KCC gains an significant uplift in conversion. Review collected by and hosted on G2.com.

What do you dislike about Appier AIXON?

AI brains is totally something new we've tried to adopted and utilized, and it does not seem to be available elsewhere in the marketwide. You need to spend some time to get familiarized with all the different brains. Thus, it takes some learning curve to utilize its utmost capabalities. However, once you are keen at using different brains already, things will get fruitful thereafter. Review collected by and hosted on G2.com.

Recommendations to others considering Appier AIXON:

Getting related business units to get involved as early as possible so that you can discover and address all business pain points within a short time. You will need to be willing to roll up your sleeves to eventually get the AIs engine pump up fed with ton of data points and some time for the AI to start solve complex business pain points for you. Review collected by and hosted on G2.com.

What problems is Appier AIXON solving and how is that benefiting you?

We use AIXON to help transform ways of working within our cross functional teams getting involved in digital marketing campaigns on owned and paid platforms. AIXON equips my digital marketing team with data driven by AI which helps us make high-level business decisions. My team gains more momentum and be able to influence other business units when it comes to making critical business decision together. Review collected by and hosted on G2.com.