Best Customer Journey Analytics Software for Small Business - Page 4

How Many Customer Journey Analytics Software Products Does G2 Track?

Total Products under this Category: 223

Category Stats (Nov 2026)

  • Average Rating: 4.45/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Air360 (+2.19%) - Among all products in this category, Air360 recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Customer Journey Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,300+ Authentic Reviews
  • 223+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Journey Analytics Software

G2 Grid® for Customer Journey Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, Klaviyo, Contentsquare, Adobe Customer Journey Analytics, Adobe Journey Optimizer, ContactPigeon, and Evam.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=klaviyo&focus%5B%5D=contentsquare&focus%5B%5D=adobe-customer-journey-analytics&focus%5B%5D=adobe-journey-optimizer&focus%5B%5D=contactpigeon&focus%5B%5D=evam&segment=small-business)

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,035

How Do G2 Users Rate Act-On?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Journey Reporting: 7.3/10 (Category avg: 8.4/10)
  • Integrations: 7.1/10 (Category avg: 8.4/10)
  • Trends Reporting: 6.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®
  • Phone: +1.877.530.1555

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?

Xtremepush

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

Average Rating: 4.4/5.0

Total Reviews: 260

How Do G2 Users Rate Xtremepush?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Journey Reporting: 7.8/10 (Category avg: 8.4/10)
  • Integrations: 7.9/10 (Category avg: 8.4/10)
  • Trends Reporting: 7.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Xtremepush?

  • Seller: Xtremepush
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dublin
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CRM Manager
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 45% Medium, 37% Small

What Do G2 Reviewers Say About Xtremepush?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive design of Xtremepush, which simplifies campaign management and enhances user engagement.
  • Users find the helpful account management team invaluable for maximizing their experience with Xtremepush.
  • Users appreciate the professional customer support of Xtremepush, highlighting helpfulness and clarity in assistance.
  • Users appreciate the real-time analytics of Xtremepush, enabling precise segmentation and optimized campaign performance.
  • Users appreciate the easy creation of campaigns in Xtremepush, highlighting its user-friendly and efficient workflows.
Cons
  • Users find that the user interface can be unintuitive and slow, impacting navigation and overall efficiency.
  • Users find the learning curve steep due to a non-intuitive UI/UX and unclear configuration settings.
  • Users note that the missing features hinder advanced usage, especially in journey building and reporting capabilities.
  • Users find the limited features of Xtremepush frustrating, especially when building complex segmentations and facing occasional errors.
  • Users find the difficult learning curve of Xtremepush challenging, requiring sufficient training for effective use.

What Are Recent G2 Reviews of Xtremepush?

What Are G2 Users Discussing About Xtremepush?

Treasure Data Customer Data Platform

Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.

Average Rating: 4.5/5.0

Total Reviews: 159

How Do G2 Users Rate Treasure Data Customer Data Platform?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.4/10 (Category avg: 8.4/10)
  • Integrations: 9.3/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Treasure Data Customer Data Platform?

  • Seller: Treasure AI
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    537 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer
  • Top Industries: Marketing and Advertising, Food & Beverages
  • Company Size: 40% Large, 36% Medium

What Do G2 Reviewers Say About Treasure Data Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Treasure Data CDP, benefiting from simple queries and clear data visualization.
  • Users appreciate the easy integration of Treasure Data CDP, enabling seamless data management across multiple channels and teams.
  • Users value the seamless integration of data across channels, enhancing marketing efficiency and providing comprehensive customer insights.
  • Users value the quick and helpful customer support from Treasure Data, enhancing their overall experience and satisfaction.
  • Users appreciate the seamless integration of data, enhancing marketing operations and providing a comprehensive view of customer profiles.
Cons
  • Users find that technical expertise is required, making the platform complex and challenging for non-technical users.
  • Users find the platform has a steep learning curve, making it challenging for non-technical users to navigate easily.
  • Users find that the platform has a difficult learning curve, especially impacting non-technical users and beginners.
  • Users experience poor support services, facing delays and a lack of in-depth technical assistance when needed.
  • Users feel the platform is expensive due to high costs for integrations and additional add-ons beyond the initial package.

What Are Recent G2 Reviews of Treasure Data Customer Data Platform?

What Are G2 Users Discussing About Treasure Data Customer Data Platform?

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Trengo

Trengo is an AI-first customer communication platform used by 17,000+ people worldwide. WhatsApp Business API, email, live chat, voice, and social channels connect into one shared inbox where AI agents resolve up to 80% of repetitive conversations automatically, in 70+ languages, 24/7. AI agents handle FAQs, qualify leads, update contact details, and escalate to humans when needed across every channel, without code. Native integrations include HubSpot, Salesforce, Shopify, WooCommerce, Magento, Lightspeed, and Klaviyo. As an official WhatsApp Business Solution Provider and Meta Business Partner, Trengo supports WhatsApp CRM and WhatsApp marketing at scale. Used across eCommerce, hospitality, travel, leisure, and automotive as a leading alternative to Zendesk, Freshdesk, Intercom, Front, Gorgias, Tidio, Respond.io, and WATI.

Average Rating: 4.3/5.0

Total Reviews: 244

How Do G2 Users Rate Trengo?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Journey Reporting: 7.9/10 (Category avg: 8.4/10)
  • Integrations: 7.5/10 (Category avg: 8.4/10)
  • Trends Reporting: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Trengo?

  • Seller: Trengo
  • Year Founded: 2017
  • HQ Location: Utrecht, Utrecht, Netherlands
  • LinkedIn® Page: www.linkedin.com
    102 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism, Apparel & Fashion
  • Company Size: 73% Small, 26% Medium

What Do G2 Reviewers Say About Trengo?

AI-generated summary from verified user reviews

Pros
  • Users find Trengo incredibly easy to use, streamlining customer communication and enabling faster responses.
  • Users value the helpfulness of Trengo's support team, enhancing their overall experience and ease of use.
  • Users commend excellent customer support from Trengo, highlighting personalized assistance from Charlotte that enhances their experience.
  • Users value the exceptional onboarding experience and support from Trengo, ensuring smooth implementation and communication.
  • Users value the clear overview of all customer communication in Trengo, enhancing responsiveness and team collaboration.
Cons
  • Users face challenges with missing features in Trengo, including inconsistent message delivery and limited response capabilities.
  • Users find the limited features of Trengo hinder effective tracking and optimization of customer interactions.
  • Users face messaging issues with chat tracking and email sync, compromising engagement measurement and user experience.
  • Users face challenges due to ineffective chat tracking and limitations in response options, impacting engagement and functionality.
  • Users report bug issues that disrupt message flows, hinder call functionalities, and delay fixes significantly.

What Are Recent G2 Reviews of Trengo?

What Are G2 Users Discussing About Trengo?

Quantum Metric

Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives. Today, Quantum Metric captures insights from 40% of the world’s internet users, supporting global brands across every industry to get to the heart of their customer, with greater speed and efficiency. For more information about Quantum Metric, visit www.quantummetric.com.

Average Rating: 4.6/5.0

Total Reviews: 277

How Do G2 Users Rate Quantum Metric?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 7.9/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Quantum Metric?

  • Seller: Quantum Metric
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Colorado Springs, Colorado, United States
  • LinkedIn® Page: www.linkedin.com
    467 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Retail, Telecommunications
  • Company Size: 63% Large, 24% Medium

What Do G2 Reviewers Say About Quantum Metric?

AI-generated summary from verified user reviews

Pros
  • Users value the quick bug identification and AI-generated insights that enhance UX and prioritize improvements effectively.
  • Users appreciate the ease of use of Quantum Metric, effectively identifying bugs and enhancing UX analysis.
  • Users value the almost real-time session replays of Quantum Metric, enabling quick bug identification and insights.
  • Users value the insightful analytics from Quantum Metric, enhancing their ability to identify and prioritize UX improvements.
  • Users find Quantum Metric's easy setup transformative, enabling swift bug detection and enhancing overall productivity effectively.
Cons
  • Users find the learning curve steep with Quantum Metric, citing challenges in understanding the UI and training content.
  • Users find the steep learning curve of Quantum Metric challenging, especially for beginners trying to navigate the UI.
  • Users face search difficulty with Quantum Metric, impacting ease of use and accessing recorded sessions effectively.
  • Users find session management challenging due to issues with loading sessions, finding data, and unclear functionality.
  • Users face replay issues with Quantum Metric, finding it hard to locate sessions and often experiencing delays.

What Are Recent G2 Reviews of Quantum Metric?

What Are G2 Users Discussing About Quantum Metric?

Glassbox

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.

Average Rating: 4.9/5.0

Total Reviews: 788

How Do G2 Users Rate Glassbox?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.3/10)
  • Journey Reporting: 9.9/10 (Category avg: 8.4/10)
  • Integrations: 9.9/10 (Category avg: 8.4/10)
  • Trends Reporting: 9.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Glassbox?

  • Seller: Glassbox
  • Company Website:
  • Year Founded: 2010
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    278 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Analyst, Product Owner
  • Top Industries: Financial Services, Insurance
  • Company Size: 77% Large, 18% Medium

What Do G2 Reviewers Say About Glassbox?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Glassbox, facilitating effortless access to insightful data and streamlined reporting.
  • Users value the real-time session replay of Glassbox for its clarity and effectiveness in enhancing user experience.
  • Users value the real-time data capture and comprehensive insights of Glassbox for enhancing customer experience.
  • Users appreciate the real-time insight into user interactions provided by Glassbox, enhancing troubleshooting and customer experience.
  • Users appreciate the in-depth customer understanding Glassbox provides, enabling data-driven decisions and improved user experiences.
Cons
  • Users experience significant session issues with Glassbox, including lag and difficulties finding session links.
  • Users find Glassbox to be not intuitive, with a steep learning curve and occasional performance issues.
  • Users often face session link splitting issues, making it challenging to keep track of recorded sessions.
  • Users find the learning curve steep with Glassbox, requiring more training to navigate its complex features effectively.
  • Users find the missing features of Glassbox frustrating, hindering functionality and session recording capabilities.

What Are Recent G2 Reviews of Glassbox?

What Are G2 Users Discussing About Glassbox?

Catalyst

Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here!

Average Rating: 4.5/5.0

Total Reviews: 656

How Do G2 Users Rate Catalyst?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Journey Reporting: 7.6/10 (Category avg: 8.4/10)
  • Integrations: 7.8/10 (Category avg: 8.4/10)
  • Trends Reporting: 7.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Catalyst?

  • Seller: Totango
  • Year Founded: 2010
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    116 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Senior Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 75% Medium, 13% Small

What Do G2 Reviewers Say About Catalyst?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Catalyst, effectively tracking relationships and fostering collaboration in one place.
  • Users value the automation capabilities of Catalyst, enhancing efficiency and driving consistent revenue for their sales teams.
  • Users love the seamless integrations of Catalyst, enhancing their experience by centralizing customer data efficiently.
  • Users enjoy the clean and user-friendly dashboard interface of Catalyst, facilitating effortless navigation and information access.
  • Users appreciate the effective customer engagement of Catalyst, seamlessly aligning conversations and actions for better outcomes.
Cons
  • Users face integration issues with Catalyst, complicating data synchronization and overall user experience.
  • Users find the learning curve challenging, especially if unfamiliar with CS platforms, impacting initial usability and clarity.
  • Users find Catalyst lacks essential features, such as integration with Outreach and effective account management tools.
  • Users find Catalyst's interface not intuitive, causing frustration in navigation and customization for team workflows.
  • Users find difficult navigation in Catalyst, noting a clunky UI and trouble searching for specific notes.

What Are Recent G2 Reviews of Catalyst?

What Are G2 Users Discussing About Catalyst?

Wicked Reports

Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to find your best customers, highest sales, and best performing campaigns. Easily detect and save wasted ad spend using our Wicked Playbook insights. Wicked Reports provides unlimited attribution time windows and attribution models optimized for ecommerce. Make reality-based decisions on ad spend to increase ROI.

Average Rating: 4.2/5.0

Total Reviews: 26

How Do G2 Users Rate Wicked Reports?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 7.4/10 (Category avg: 8.4/10)
  • Trends Reporting: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Wicked Reports?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Small, 22% Medium

What Are Recent G2 Reviews of Wicked Reports?

What Are G2 Users Discussing About Wicked Reports?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated