# Best Customer Advocacy Software - Page 4

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### FirstPromoter

Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-28T20%3A33%3A34Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=80501&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D4&secure%5Btoken%5D=443758634a3a3f2a529381779430aaba7bcaf2da39bb79f6fe21ea88c8738ccd&secure%5Burl%5D=https%3A%2F%2Ffirstpromoter.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url)

[
NextBee
](https://www.g2.com/products/nextbee/reviews)

By [Next Bee](https://www.g2.com/sellers/next-bee)

[

4.5/5(11)

](https://www.g2.com/products/nextbee/reviews)

What do users say?

Users consistently praise the responsive support and ease of use of NextBee, highlighting its ability to adapt to unique business needs and provide effective marketing solutions. Many appreciate the p

[
Referrizer
](https://www.g2.com/products/referrizer/reviews)

By [Referrizer](https://www.g2.com/sellers/referrizer)

[

4.6/5(92)

](https://www.g2.com/products/referrizer/reviews)

What do users say?

Users consistently praise the ease of use and helpful customer support provided by Referrizer, noting that it simplifies communication and marketing efforts. Many appreciate how the platform effective

Pros and Cons

[
Client Interaction (1)
](https://www.g2.com/products/referrizer/reviews?qs=pros-and-cons)

[
TrueLoyal
](https://www.g2.com/products/trueloyal/reviews)

By [TrueLoyal](https://www.g2.com/sellers/trueloyal)

[

4.6/5(160)

](https://www.g2.com/products/trueloyal/reviews)

What do users say?

Users consistently praise the ease of use and excellent customer support provided by the platform, making it simple to manage user-generated content and run campaigns. Many appreciate the intuitive in

Pros and Cons

[
Ease of Use (7)
](https://www.g2.com/products/trueloyal/reviews?qs=pros-and-cons)[
Bug Issues (2)
](https://www.g2.com/products/trueloyal/reviews?qs=pros-and-cons)

[
BrandChamp
](https://www.g2.com/products/brandchamp/reviews)

By [BrandChamp](https://www.g2.com/sellers/brandchamp)

[

5/5(10)

](https://www.g2.com/products/brandchamp/reviews)

What do users say?

Users consistently praise the platform for its user-friendly interface and centralized management of ambassador programs, which simplifies onboarding and daily operations. The responsive support team

[
Crowdly
](https://www.g2.com/products/crowdly/reviews)

By [Crowdly](https://www.g2.com/sellers/crowdly)

[

4.3/5(7)

](https://www.g2.com/products/crowdly/reviews)

Product Description

Crowdly's advocate marketing software helps brands increase brand advocacy and word-of-mouth by making it easy to identify and connect with their authentic, passionate advocates.

[
HelloWorld
](https://www.g2.com/products/helloworld/reviews)

By [ePrize](https://www.g2.com/sellers/eprize)

[

2.9/5(7)

](https://www.g2.com/products/helloworld/reviews)

Product Description

ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize's creat

[
Orca
](https://www.g2.com/products/cortez-labs-orca/reviews)

By [Cortez Labs](https://www.g2.com/sellers/cortez-labs)

[

5/5(7)

](https://www.g2.com/products/cortez-labs-orca/reviews)

Product Description

Orca was built under the premise to create a simple solution to effectively manage a customer advocacy program within Salesforce. We work to balance the capabilities of Salesforce with the end-user

Pros and Cons

[
Centralization (1)
](https://www.g2.com/products/cortez-labs-orca/reviews?qs=pros-and-cons)

[
Upland RO Innovation
](https://www.g2.com/products/upland-ro-innovation/reviews)

By [Upland Software](https://www.g2.com/sellers/upland-software)

[

4.1/5(19)

](https://www.g2.com/products/upland-ro-innovation/reviews)

What do users say?

Users consistently praise the software for its ability to serve as a central source of truth for managing customer references and advocacy programs. The integration with Salesforce and features like m

[
CustomerGauge
](https://www.g2.com/products/customergauge/reviews)

By [CustomerGauge](https://www.g2.com/sellers/customergauge)

[

4.6/5(50)

](https://www.g2.com/products/customergauge/reviews)

What do users say?

Users consistently praise the intuitive interface and responsive customer support of the product, highlighting how it simplifies gathering and analyzing customer feedback. Many appreciate its ability

[
Fotaflo
](https://www.g2.com/products/fotaflo/reviews)

By [Fotaflo](https://www.g2.com/sellers/fotaflo)

[

5/5(6)

](https://www.g2.com/products/fotaflo/reviews)

Product Description

Fotaflo is a photo and video marketing solution that simplifies and automates the distribution of customer photo, allowing tour and activity operators to: - Enhance the guest experience through photo

[
Froonze Loyalty
](https://www.g2.com/products/froonze-loyalty/reviews)

By [Froonze](https://www.g2.com/sellers/froonze)

[

4.8/5(15)

](https://www.g2.com/products/froonze-loyalty/reviews)

What do users say?

Users consistently praise the ease of use and exceptional customer support provided by Froonze Loyalty. Many appreciate its all-in-one functionality for managing loyalty programs and wishlists, which

Pros and Cons

[
Ease of Use (5)
](https://www.g2.com/products/froonze-loyalty/reviews?qs=pros-and-cons)[
Missing Features (3)
](https://www.g2.com/products/froonze-loyalty/reviews?qs=pros-and-cons)

[
Kickbooster
](https://www.g2.com/products/kickbooster/reviews)

By [Kickbooster](https://www.g2.com/sellers/kickbooster)

[

4.9/5(6)

](https://www.g2.com/products/kickbooster/reviews)

Product Description

Powerful and effective #crowdfunding solutions that help project creators bring their ideas to life.💡 Kickbooster brings extensive knowledge and experience in ecommerce to the crowdfunding industry t

[
Pay with a Tweet
](https://www.g2.com/products/pay-with-a-tweet/reviews)

By [Social Payments Systems SPS GmbH](https://www.g2.com/sellers/social-payments-systems-sps-gmbh)

[

4.3/5(6)

](https://www.g2.com/products/pay-with-a-tweet/reviews)

Product Description

Pay with a Tweet is a social media referral tool that drives reach through social shares. Publishers can incentivize their users by offering products or content in exchange for a social post. This wil

[
Reditus
](https://www.g2.com/products/reditus/reviews)

By [Reditus](https://www.g2.com/sellers/reditus)

[

4.8/5(71)

](https://www.g2.com/products/reditus/reviews)

What do users say?

Users consistently praise the user-friendly interface and exceptional customer support provided by Reditus, making it easy to manage affiliate programs. The platform's intuitive dashboard allows for s

Pros and Cons

[
Ease of Use (17)
](https://www.g2.com/products/reditus/reviews?qs=pros-and-cons)[
Payment Issues (6)
](https://www.g2.com/products/reditus/reviews?qs=pros-and-cons)

[
Rewardful
](https://www.g2.com/products/rewardful/reviews)

By [Rewardful](https://www.g2.com/sellers/rewardful)

[

4.5/5(80)

](https://www.g2.com/products/rewardful/reviews)

What do users say?

Users consistently praise the product for its ease of use and seamless integration with Stripe and PayPal, making it simple to set up and manage affiliate programs. The intuitive dashboard and respons

Pros and Cons

[
Easy Setup (28)
](https://www.g2.com/products/rewardful/reviews?qs=pros-and-cons)[
Payment Issues (15)
](https://www.g2.com/products/rewardful/reviews?qs=pros-and-cons)

- [‹ Prev‹ Prev](/categories/customer-advocacy?order=g2_score&page=3#product-list)
- [1](/categories/customer-advocacy?order=g2_score#product-list)
- [2](/categories/customer-advocacy?order=g2_score&page=2#product-list)
- [3](/categories/customer-advocacy?order=g2_score&page=3#product-list)
- 4
- [5](/categories/customer-advocacy?order=g2_score&page=5#product-list)
- [6](/categories/customer-advocacy?order=g2_score&page=6#product-list)
- [7](/categories/customer-advocacy?order=g2_score&page=7#product-list)
- [8](/categories/customer-advocacy?order=g2_score&page=8#product-list)
- …
- [11](/categories/customer-advocacy?order=g2_score&page=11#product-list)
- [12](/categories/customer-advocacy?order=g2_score&page=12#product-list)
- [Next ›Next ›](/categories/customer-advocacy?order=g2_score&page=5#product-list)

Spotlight Categories

[Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm)

[Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety)

[Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)

[Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence)

[Restaurant POS Systems](https://www.g2.com/categories/restaurant-pos)

Similar Categories

- [Employee Advocacy](/categories/employee-advocacy)

[Browse Customer Advocacy Themes](/categories/customer-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

Show More