# Best Customer Advocacy Software - Page 4

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

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### FirstPromoter

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### [NextBee](https://www.g2.com/products/nextbee/reviews)

NextBee's advocacy program management tools can help accelerate word of mouth reach for brands through catchy, compelling and branded social widgets, programmable rewards and recognition rules, and group challenges.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate NextBee?

- **Ease of Use:** 8.1/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind NextBee?

- **Seller:** [Next Bee](https://www.g2.com/sellers/next-bee)
- **HQ Location:** San Mateo, California
- **Twitter:** @nextbee (718 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/next-bee-corporation/ (1 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 55% Small, 45% Medium

#### What Are Recent G2 Reviews of NextBee?

**["Best Engagement Management Tool"](https://www.g2.com/survey_responses/nextbee-review-5146293)**

**Rating:** 4.5/5.0 stars

_— Saurav S._

[Read full review](https://www.g2.com/survey_responses/nextbee-review-5146293)

**["Didn't need any title the name itself explain everything nextbee"](https://www.g2.com/survey_responses/nextbee-review-5329884)**

**Rating:** 4.5/5.0 stars

_— Aman B._

[Read full review](https://www.g2.com/survey_responses/nextbee-review-5329884)

### [Referrizer](https://www.g2.com/products/referrizer/reviews)

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required).

**Average Rating:** 4.6/5.0

**Total Reviews:** 91

#### How Do G2 Users Rate Referrizer?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.7/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Referrizer?

- **Seller:** [Referrizer](https://www.g2.com/sellers/referrizer)
- **Year Founded:** 2013
- **HQ Location:** Miami, FL
- **Twitter:** @Referrizer (1,070 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9288030/ (135 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Health, Wellness and Fitness, Retail
- **Company Size:** 97% Small, 1% Medium

#### What Do G2 Reviewers Say About Referrizer?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective client interaction** features, enhancing customer relationships and driving positive engagement.
- Users value the **easy customer outreach** and rapid accumulation of positive reviews with excellent support from Referrizer.
- Users value the **efficient and helpful customer support** from Referrizer, enhancing their overall experience positively.
- Users appreciate the **detailed explanations** of Referrizer, finding it highly effective and featuring a supportive staff.
- Users appreciate the **ease of learning** with Referrizer, thanks to detailed explanations and supportive staff.

#### What Are Recent G2 Reviews of Referrizer?

**["Referrizer has pleasantly surprised me!"](https://www.g2.com/survey_responses/referrizer-review-8071814)**

**Rating:** 5.0/5.0 stars

_— Lynne M._

[Read full review](https://www.g2.com/survey_responses/referrizer-review-8071814)

**["Super helpful and user friendly"](https://www.g2.com/survey_responses/referrizer-review-10305898)**

**Rating:** 4.0/5.0 stars

_— Maria W._

[Read full review](https://www.g2.com/survey_responses/referrizer-review-10305898)

### [TrueLoyal](https://www.g2.com/products/trueloyal/reviews)

Loyalty isn’t a strategy or a program — it’s earned through experience. TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. The platform enables brands to create experiences that encourage participation, strengthen relationships, and reward meaningful consumer actions. By combining loyalty programs, fan communities, gamification, and consumer-generated content (UGC), TrueLoyal helps brands engage their audiences in ways that go beyond simple transactions. These experiences don’t just deepen relationships with existing customers — they also help attract new ones. When engaged consumers share content, participate in communities, and advocate for brands they love, they naturally influence and convert new audiences through trusted peer voices. TrueLoyal connects these experiences across both digital and offline touchpoints. With built-in receipt scanning technology, brands can capture in-store and online purchase activity to gain a more complete view of how consumers interact with their brand. By bringing engagement, participation, and loyalty together, TrueLoyal helps brands drive repeat purchase, influence key behaviors, deepen customer relationships, and acquire new consumers through authentic advocacy.

**Average Rating:** 4.6/5.0

**Total Reviews:** 157

#### How Do G2 Users Rate TrueLoyal?

- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.2/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind TrueLoyal?

- **Seller:** [TrueLoyal](https://www.g2.com/sellers/trueloyal)
- **Company Website:** https://www.trueloyal.com/
- **Year Founded:** 2008
- **HQ Location:** San Antonio, Texas
- **LinkedIn® Page:** https://www.linkedin.com/company/true-loyal (85 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 54% Small, 30% Medium

#### What Do G2 Reviewers Say About TrueLoyal?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of TrueLoyal, facilitating smooth onboarding and efficient program management.
- Users praise the **exceptional customer support** of TrueLoyal, appreciating prompt responses and proactive assistance at all times.
- Users value the **rewards based on loyalty** , finding it easy to navigate and beneficial for their business.
- Users find the **setup process easy** , praising the efficient onboarding and supportive customer service from TrueLoyal.
- Users appreciate the **rewards based on loyalty** , enhancing engagement and offering tailored benefits for a user-friendly experience.

##### Cons

- Users report occasional **bug issues** that hinder the experience, impacting overall satisfaction with TrueLoyal.
- Users face **integration issues** with TrueLoyal, making it challenging to connect with other platforms like Facebook or YouTube.
- Users face **lack of integrations** with TrueLoyal, making it challenging to connect with platforms like Facebook and YouTube.
- Users find the **poor usability** of TrueLoyal frustrating, experiencing outdated design and slow support responses.
- Users find the **technical issues** with TrueLoyal frustrating, particularly the challenging integrations and outdated interface.

#### What Are Recent G2 Reviews of TrueLoyal?

**["Extremely Helpful Team and a Breeze to Implement"](https://www.g2.com/survey_responses/trueloyal-review-12461536)**

**Rating:** 4.5/5.0 stars

_— Jenny T._

[Read full review](https://www.g2.com/survey_responses/trueloyal-review-12461536)

**["Effective Loyalty Solution with Minor Integration Glitches"](https://www.g2.com/survey_responses/trueloyal-review-12705848)**

**Rating:** 4.0/5.0 stars

_— Abdullah A._

[Read full review](https://www.g2.com/survey_responses/trueloyal-review-12705848)

### [BrandChamp](https://www.g2.com/products/brandchamp/reviews)

Transform your customers into brand champions with BrandChamp. BrandChamp streamlines the activation and management of brand advocacy programs like never before. Join the fastest-growing brands in boosting referral sales and incentivizing user-generated content through successful advocacy initiatives. Our all-in-one platform seamlessly integrates with top e-commerce solutions, social media platforms, and marketplaces.

**Average Rating:** 5.0/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate BrandChamp?

- **Ease of Use:** 9.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind BrandChamp?

- **Seller:** [BrandChamp](https://www.g2.com/sellers/brandchamp)
- **Year Founded:** 2016
- **HQ Location:** Charlotte Amalie, VI
- **Twitter:** @brandchamphq (149 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brandchamp (9 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 60% Small, 20% Medium

#### What Are Recent G2 Reviews of BrandChamp?

**["A reliable platform for managing and growing ambassador programs"](https://www.g2.com/survey_responses/brandchamp-review-12548513)**

**Rating:** 5.0/5.0 stars

_— Klaudia Z._

[Read full review](https://www.g2.com/survey_responses/brandchamp-review-12548513)

**["BrandChamp Centralizes Ambassador Programs and is an incredible growth tool"](https://www.g2.com/survey_responses/brandchamp-review-12613651)**

**Rating:** 5.0/5.0 stars

_— Robert B._

[Read full review](https://www.g2.com/survey_responses/brandchamp-review-12613651)

### [Crowdly](https://www.g2.com/products/crowdly/reviews)

Crowdly's advocate marketing software helps brands increase brand advocacy and word-of-mouth by making it easy to identify and connect with their authentic, passionate advocates.

**Average Rating:** 4.3/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Crowdly?

- **Ease of Use:** 7.9/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 6.7/10 (Category avg: 9.0/10)
- **Ease of Setup:** 5.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Crowdly?

- **Seller:** [Crowdly](https://www.g2.com/sellers/crowdly)
- **Year Founded:** 2012
- **HQ Location:** Boston, US
- **Twitter:** @crowdly (804 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/crowdly/ (7 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 57% Small, 43% Medium

#### What Are Recent G2 Reviews of Crowdly?

**["Crowdly review"](https://www.g2.com/survey_responses/crowdly-review-8832759)**

**Rating:** 4.5/5.0 stars

_— Omkar G._

[Read full review](https://www.g2.com/survey_responses/crowdly-review-8832759)

**["Great Way for Customer Engagement and Reviews"](https://www.g2.com/survey_responses/crowdly-review-8847459)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/crowdly-review-8847459)

### [HelloWorld](https://www.g2.com/products/helloworld/reviews)

ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has grown into the largest online promotions platform, providing incentive-based promotional and loyalty programs in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, Miller/Coors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle.

**Average Rating:** 2.9/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate HelloWorld?

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.3/10)
- **Ease of Admin:** 6.7/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HelloWorld?

- **Seller:** [ePrize](https://www.g2.com/sellers/eprize)
- **Year Founded:** 1999
- **HQ Location:** Southfield, US
- **Twitter:** @ePrize (3,425 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9578/ (286 employees on LinkedIn®)
- **Phone:** 1 (877) 837-7493

#### Who Uses This Product?

- **Company Size:** 86% Small, 43% Large

#### What Are Recent G2 Reviews of HelloWorld?

**["Product review "](https://www.g2.com/survey_responses/helloworld-review-184857)**

**Rating:** 5.0/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/helloworld-review-184857)

### [Orca](https://www.g2.com/products/cortez-labs-orca/reviews)

Orca was built under the premise to create a simple solution to effectively manage a customer advocacy program within Salesforce. We work to balance the capabilities of Salesforce with the end-user experience to deliver a powerful yet mindful sales application. Orca opens the door for companies and users to leverage existing relationships and data to accelerate business growth. Our user-friendly and 100% Salesforce native interface promotes quick adoption and implementation for new customers as well as a streamlined workflow that aligns with a traditional sales cycle. Orca is headquartered in Austin, Texas with operations based in Indianapolis, Indiana.

**Average Rating:** 5.0/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Orca?

- **Ease of Use:** 10.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Orca?

- **Seller:** [Cortez Labs](https://www.g2.com/sellers/cortez-labs)
- **Year Founded:** 2018
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/orcaforce/ (4 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 71% Medium, 14% Small

#### What Do G2 Reviewers Say About Orca?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **centralized database** of Orca, enhancing workflow efficiency and transforming reference management effortlessly.
- Users praise Orca's **outstanding customer support** , noting how the team effectively partners with them to achieve goals.
- Users love the **ease of use** of Orca, streamlining workflows and enhancing collaboration with intuitive features.
- Users rave about **easy integrations** with Salesforce, streamlining workflow and enhancing productivity through centralized reference management.
- Users value Orca's **streamlined workflows** , intuitive features, and exceptional support, greatly enhancing team efficiency and productivity.

#### What Are Recent G2 Reviews of Orca?

**["Orca and the team are best in class!"](https://www.g2.com/survey_responses/orca-review-8386948)**

**Rating:** 5.0/5.0 stars

_— Caitlyn W._

[Read full review](https://www.g2.com/survey_responses/orca-review-8386948)

**["Whale Done! Customer References Simplified!!"](https://www.g2.com/survey_responses/orca-review-11614669)**

**Rating:** 5.0/5.0 stars

_— Kelsie K._

[Read full review](https://www.g2.com/survey_responses/orca-review-11614669)

### [Upland RO Innovation](https://www.g2.com/products/upland-ro-innovation/reviews)

Upland RO Innovation is customer reference management software for companies that win. The platform enables businesses to automatically serve up the best customer references, when they’re needed, use AI to leverage intelligence from Sales Wins, and track the impact of references on sales. With integrations to CRM systems like Salesforce, Microsoft Dynamics, and HubSpot, RO Innovation makes it easy to find customer references and testimonials to help sales teams close deals, faster. Customers love RO Innovation for its ability to improve business efficiency across teams, reference match to the buyer journey, capturing the right context in your CRM for sales opportunities, building and maintaining strong relationships with references. Learn more at www.uplandsoftware.com/roinnovation/

**Average Rating:** 4.1/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Upland RO Innovation?

- **Ease of Use:** 7.5/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 7.8/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Upland RO Innovation?

- **Seller:** [Upland Software](https://www.g2.com/sellers/upland-software)
- **Year Founded:** 2010
- **HQ Location:** Austin, TX
- **LinkedIn® Page:** https://www.linkedin.com/company/3139095/ (815 employees on LinkedIn®)
- **Ownership:** NASDAQ:UPLD
- **Total Revenue (USD mm):** $291

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 58% Large, 37% Medium

#### What Are Recent G2 Reviews of Upland RO Innovation?

**["RO Innovation Gets the Job Done for Reference Management"](https://www.g2.com/survey_responses/upland-ro-innovation-review-9770817)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/upland-ro-innovation-review-9770817)

**["Cannot do my job effectively without this tool"](https://www.g2.com/survey_responses/upland-ro-innovation-review-9362185)**

**Rating:** 5.0/5.0 stars

_— Gemma B._

[Read full review](https://www.g2.com/survey_responses/upland-ro-innovation-review-9362185)

### [CustomerGauge](https://www.g2.com/products/customergauge/reviews)

CustomerGauge is a B2B customer experience management platform that enables clients to: - Collect customer feedback from multiple stakeholders in an account - Create custom dashboards for displaying real-time results - Set goals and targets for closing the loop with customers - Segment customer insights by region, product, facility, and more. - and align employees CX-related business initiatives CustomerGauge is also the first and only customer experience management solution that automatically combines customer insights with revenue data. This allows CX managers to: - Identify and prioritize the most impactful customer experience improvements - Forecast the impact of future CX improvements across the customer journey - and report on the ROI of valuable customer experience initiatives

**Average Rating:** 4.6/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate CustomerGauge?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.6/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CustomerGauge?

- **Seller:** [CustomerGauge](https://www.g2.com/sellers/customergauge)
- **Company Website:** https://customergauge.com
- **Year Founded:** 2007
- **HQ Location:** Amsterdam
- **LinkedIn® Page:** https://www.linkedin.com/company/customergauge/ (48 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Food & Beverages, Information Technology and Services
- **Company Size:** 40% Large, 38% Medium

#### What Are Recent G2 Reviews of CustomerGauge?

**["CustomerGuage Experience"](https://www.g2.com/survey_responses/customergauge-review-11414534)**

**Rating:** 4.0/5.0 stars

_— Syed D._

[Read full review](https://www.g2.com/survey_responses/customergauge-review-11414534)

**["Efficient tool for managing customer experience and loyalty"](https://www.g2.com/survey_responses/customergauge-review-11405338)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/customergauge-review-11405338)

### [Fotaflo](https://www.g2.com/products/fotaflo/reviews)

Fotaflo is a photo and video marketing solution that simplifies and automates the distribution of customer photo, allowing tour and activity operators to: - Enhance the guest experience through photo memories. - Encourage word-of-mouth marketing through high-quality customer social posts and online reviews. - Identify advocates who will generate new bookings for your business

**Average Rating:** 5.0/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Fotaflo?

- **Ease of Use:** 10.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Fotaflo?

- **Seller:** [Fotaflo](https://www.g2.com/sellers/fotaflo)
- **Year Founded:** 2009
- **HQ Location:** Hamilton, CA
- **Twitter:** @Fotaflo (172 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3309107 (6 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 83% Small, 17% Medium

#### What Are Recent G2 Reviews of Fotaflo?

**["Exactly what I was looking for!"](https://www.g2.com/survey_responses/fotaflo-review-5280754)**

**Rating:** 5.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/survey_responses/fotaflo-review-5280754)

**["Fotaflo has been great for us!"](https://www.g2.com/survey_responses/fotaflo-review-5017293)**

**Rating:** 5.0/5.0 stars

_— Gregory S._

[Read full review](https://www.g2.com/survey_responses/fotaflo-review-5017293)

### [Froonze Loyalty](https://www.g2.com/products/froonze-loyalty/reviews)

Froonze is a Shopify Loyalty and Rewards Program app with one simple goal - help you grow! We provide essential tools that let you engage with your customers and increase sales. Our pricing plans are the simplest and most transparent in the market. You won’t find yourself in a situation where you need to upgrade to a ridiculously expensive plan just to enable a small feature. Our customer support is second to none! That’s how we were able to keep the perfect 5-star rating in the Shopify app store. Froonze is also Built for Shopify which indicates the highest quality certification that Shopify offers for apps. Some of our main features: 1. Points based program 2. VIP tiers program 3. Referral program 4. POS integration 5. New Customer Accounts widget

**Average Rating:** 4.8/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Froonze Loyalty?

- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Froonze Loyalty?

- **Seller:** [Froonze](https://www.g2.com/sellers/froonze)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/froonze/ (2 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 93% Small, 7% Medium

#### What Do G2 Reviewers Say About Froonze Loyalty?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Froonze Loyalty extremely **easy to use** , enhancing customer engagement while integrating seamlessly with Shopify.
- Users commend the **quick and knowledgeable customer support** that enhances their experience with Froonze Loyalty.
- Users value the **effective customer engagement features** of Froonze Loyalty, praising the rewards and customization options.
- Users value the **effective loyalty programs** of Froonze, enhancing customer engagement and offering great functionalities.
- Users love the **rewards program** of Froonze Loyalty, enhancing customer engagement with unique features and efficient support.

##### Cons

- Users are disappointed by the **missing features** like product reviews and search functionality in Froonze Loyalty.
- Users are seeking greater **customization options** in Froonze Loyalty, particularly for email notifications and report exports.
- Users find the **limited reporting** capabilities frustrating, especially regarding customization and export options for data.
- Users are concerned about **poor reporting** features that limit data export and customization options in Froonze Loyalty.
- Users find the **missing search function** in the Froonze Loyalty dashboard frustrating and limiting their user experience.

#### What Are Recent G2 Reviews of Froonze Loyalty?

**["A Must-Have Loyalty System for Retail and Ecomm"](https://www.g2.com/survey_responses/froonze-loyalty-review-12514906)**

**Rating:** 5.0/5.0 stars

_— Matthew H._

[Read full review](https://www.g2.com/survey_responses/froonze-loyalty-review-12514906)

**["Intuitive and Effective Loyalty Tool, Needs More Integrations"](https://www.g2.com/survey_responses/froonze-loyalty-review-12534862)**

**Rating:** 4.5/5.0 stars

_— Adam S._

[Read full review](https://www.g2.com/survey_responses/froonze-loyalty-review-12534862)

### [Kickbooster](https://www.g2.com/products/kickbooster/reviews)

Powerful and effective #crowdfunding solutions that help project creators bring their ideas to life.💡 Kickbooster brings extensive knowledge and experience in ecommerce to the crowdfunding industry to help project creators turn their idea into a profitable business or expand their existing offering. Kickbooster’s tools are designed to help project creators fully realize the benefit of their crowdfunding campaign and successfully transition from fundraising to selling.

**Average Rating:** 4.9/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Kickbooster?

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Kickbooster?

- **Seller:** [Kickbooster](https://www.g2.com/sellers/kickbooster)
- **HQ Location:** N/A
- **Twitter:** @kickboostr (2,832 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/76351189 (7 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Kickbooster?

**["Absolute no brainer for a crowdfunding campaign"](https://www.g2.com/survey_responses/kickbooster-review-5152075)**

**Rating:** 5.0/5.0 stars

_— Gary W._

[Read full review](https://www.g2.com/survey_responses/kickbooster-review-5152075)

**["Are you blocked in a square room: “Work Like a Captain, Play Like a Pirate and be Social Anyway”"](https://www.g2.com/survey_responses/kickbooster-review-5059947)**

**Rating:** 4.5/5.0 stars

_— Alessandro T._

[Read full review](https://www.g2.com/survey_responses/kickbooster-review-5059947)

### [Pay with a Tweet](https://www.g2.com/products/pay-with-a-tweet/reviews)

Pay with a Tweet is a social media referral tool that drives reach through social shares. Publishers can incentivize their users by offering products or content in exchange for a social post. This will generate additional website traffic and sales. Using social media as a referral technique is a grat way to get new customers. Pay with a Tweet offers the tool to do just that! It's Plug and Play!

**Average Rating:** 4.3/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Pay with a Tweet?

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.2/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Pay with a Tweet?

- **Seller:** [Social Payments Systems SPS GmbH](https://www.g2.com/sellers/social-payments-systems-sps-gmbh)
- **Year Founded:** 2014
- **HQ Location:** Hamburg, DE
- **Twitter:** @paywithatweet (35 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5086882/ (2 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 83% Small, 17% Medium

#### What Are Recent G2 Reviews of Pay with a Tweet?

**["Pay with a Tweet - Excellent to create brand lovers"](https://www.g2.com/survey_responses/pay-with-a-tweet-review-512820)**

**Rating:** 5.0/5.0 stars

_— Edgar R._

[Read full review](https://www.g2.com/survey_responses/pay-with-a-tweet-review-512820)

**["A great software to use to build your brand awareness"](https://www.g2.com/survey_responses/pay-with-a-tweet-review-499055)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/pay-with-a-tweet-review-499055)

### [Reditus](https://www.g2.com/products/reditus/reviews)

Reditus is an Affiliate Management Tool for B2B SaaS companies. It helps companies to recruit new affiliates via their marketplace, helping them to grow outside their own network. Their USP is their clean UI, live chat support, and their way how they take in customer feedback. The company has been built by a previous Head of Customer Success which is clear in how they do business; they definitely want people get value out of their product and will help you achieve that. They offer a free plan, and when you buy a premium package you will get ROI really quickly based on how they defined their pricing. A great way for SaaS companies to start their affiliate program without high upfront costs. The company is located in Utrecht, The Netherlands (complies with GDPR) and was founded in 2020.

**Average Rating:** 4.8/5.0

**Total Reviews:** 70

#### How Do G2 Users Rate Reditus?

- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Reditus?

- **Seller:** [Reditus](https://www.g2.com/sellers/reditus)
- **HQ Location:** Utrecht, NL
- **Twitter:** @GetReditus (33 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/reditusbv/ (15 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 93% Small, 3% Medium

#### What Do G2 Reviewers Say About Reditus?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Reditus, finding it simple and effective for managing projects and referrals.
- Users value the **ease of managing affiliates** with Reditus, enhancing efficiency in scaling B2B SaaS partner programs.
- Users praise the **outstanding customer support** of Reditus, highlighting its quick responses and helpful assistance.
- Users love the **high-quality affiliate network** of Reditus, simplifying partner discovery and enhancing B2B connections seamlessly.
- Users commend the **user-friendly interface** of Reditus, making project management and referral tracking simple and clear.

##### Cons

- Users face **payment issues** with Reditus, including delayed commissions and limited payout options causing frustration.
- Users experience **communication delays** with Reditus due to limited payout options and cumbersome individual management processes.
- Users feel the **limited customization options** restrict flexibility and detail in their reports, impacting overall satisfaction.
- Users feel that **reporting lacks flexibility** and detail, limiting their ability to explore comprehensive analytics.
- Users are frustrated by the **access limitations** of Reditus, particularly with its sole PayPal payout option and fixed schedules.

#### What Are Recent G2 Reviews of Reditus?

**["Simple and Reliable Affiliate Management"](https://www.g2.com/survey_responses/reditus-review-13054032)**

**Rating:** 4.5/5.0 stars

_— Danny D._

[Read full review](https://www.g2.com/survey_responses/reditus-review-13054032)

**["Solid first impression: one place for every program I'm promoting"](https://www.g2.com/survey_responses/reditus-review-13142165)**

**Rating:** 4.5/5.0 stars

_— Giuseppe C._

[Read full review](https://www.g2.com/survey_responses/reditus-review-13142165)

### [Rewardful](https://www.g2.com/products/rewardful/reviews)

Rewardful is the all-in-one affiliate software built specifically for SaaS companies using Stripe or Paddle. It helps subscription businesses launch, manage, and scale affiliate and referral programs without the complexity of legacy affiliate platforms. Unlike generic affiliate tools designed for ecommerce, Rewardful is built from the ground up for recurring revenue and subscription billing. Commissions automatically stay accurate across upgrades, downgrades, free trials, cancellations, and refunds—so you always know exactly what you owe affiliates. Rewardful integrates directly with Stripe and Paddle, making setup fast and reliable. Most teams connect their billing provider, add a small snippet of code, and launch their affiliate program in minutes—no custom infrastructure or ongoing maintenance required. The platform is designed to be simple for founders and powerful enough for growing SaaS teams. Affiliates get a clean dashboard to track referrals and commissions, while businesses get clear reporting, flexible commission rules, coupon code tracking, and built-in protections like self-referral detection. If you’re looking for an easy, affordable affiliate solution for SaaS subscriptions, Rewardful focuses on what matters most: accurate tracking, predictable commissions, and a smooth experience for both you and your affiliates. Ready to turn your customers, partners, and creators into a scalable growth channel?

**Average Rating:** 4.5/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate Rewardful?

- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rewardful?

- **Seller:** [Rewardful](https://www.g2.com/sellers/rewardful)
- **Company Website:** https://www.rewardful.com/
- **Year Founded:** 2017
- **HQ Location:** Edmonton, Alberta
- **Twitter:** @getRewardful (2,471 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rewardful (13 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 93% Small, 8% Medium

#### What Do G2 Reviewers Say About Rewardful?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Rewardful's **easy setup** process seamless, making integration and management hassle-free for their affiliate needs.
- Users value the **easy setup and integration** of Rewardful, making affiliate management simple and efficient.
- Users find Rewardful **extremely easy to use** , appreciating quick setup and efficient affiliate tracking capabilities.
- Users appreciate the **responsive and helpful customer support** of Rewardful, ensuring smooth affiliate tracking and integration.
- Users praise the **easy integrations** of Rewardful, making affiliate program setup and management seamless and efficient.

##### Cons

- Users often face **payment issues** due to manual payout steps, wishing for greater automation and integration options.
- Users note the **limited functionality** of Rewardful, finding it lacking in advanced reporting and customization options.
- Users find Rewardful's pricing **expensive** , particularly for startups with low affiliate revenue during initial months.
- Users note a lack of **advanced features** in Rewardful, including limited analytics and some missing information.
- Users find the **limited customization options** frustrating, needing more flexibility for advanced setups and personalization.

#### What Are Recent G2 Reviews of Rewardful?

**["Efficient Affiliate Tracking, Needs Improved Spam Detection"](https://www.g2.com/survey_responses/rewardful-review-12692417)**

**Rating:** 4.5/5.0 stars

_— Surya Dev S._

[Read full review](https://www.g2.com/survey_responses/rewardful-review-12692417)

**["Easy Affiliate Setup with Seamless Paddle & PayPal Integration"](https://www.g2.com/survey_responses/rewardful-review-12251172)**

**Rating:** 5.0/5.0 stars

_— Chris J._

[Read full review](https://www.g2.com/survey_responses/rewardful-review-12251172)

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- [Employee Advocacy](/categories/employee-advocacy)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

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