Klaviyo
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.
Average Rating: 4.6/5.0
Total Reviews: 1,325
How Do G2 Users Rate Klaviyo?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
Who Is the Company Behind Klaviyo?
- Seller: Klaviyo
- Company Website:
- Year Founded: 2012
- HQ Location: Boston, Massachusetts
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LinkedIn® Page: www.linkedin.com
3,008 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, Marketing Manager
- Top Industries: Retail, Marketing and Advertising
- Company Size: 80% Small, 16% Medium
What Do G2 Reviewers Say About Klaviyo?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Klaviyo, thanks to intuitive templates and powerful segmentation options.
- Users appreciate the ease of use and powerful features of Klaviyo, enhancing their email marketing effectiveness significantly.
- Users value the easy integration of Klaviyo with platforms like Shopify, enhancing campaign personalization and efficiency.
- Users value the seamless integrations of Klaviyo, which enhance personalization and support efficient marketing efforts.
- Users love the ease of automation in Klaviyo, which enhances campaign effectiveness and integrates seamlessly with platforms.
Cons
- Users find Klaviyo's pricing can become expensive as their contact lists grow, making it hard for small businesses.
- Users find the missing features and intuitive setup of Klaviyo challenging, wishing for better support and updates.
- Users find the learning curve steep with Klaviyo, especially when setting up and managing advanced features.
- Users express frustration over poor customer support, particularly with AI-driven responses and integration challenges.
- Users feel limited features in Klaviyo hinder effectiveness, desiring more useful updates and SMS options.
What Are Recent G2 Reviews of Klaviyo?
"Powerful Segmentation and Automation for Precise, Compliance-Friendly Client Emails"
Rating: 4.5/5.0 stars
— Felix A.
"AI Composer and Segmentation Streamline Our CCPA-Compliant Voice-of-Customer Program"
Rating: 5.0/5.0 stars
— Karina W.
What Are G2 Users Discussing About Klaviyo?
- What is Klaviyo used for? - 2 comments
- What is UTM tracking Klaviyo? - 3 comments
- How do you integrate Klaviyo? - 1 comment, 1 upvote
- Does Klaviyo integrate with Shopify? - 2 comments
- Is Klaviyo a CRM?

