# Best Connected TV (CTV) Advertising Platforms - Page 3

## How Many Connected TV (CTV) Advertising Platforms Products Does G2 Track?

**Total Products under this Category:** 49

### Category Stats (Jul 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Connected TV (CTV) Advertising Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,100+ Authentic Reviews
- 49+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Connected TV (CTV) Advertising Platforms
 ![G2 Grid® for Connected TV (CTV) Advertising Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=1183475&focus%5B%5D=23359&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=3026)

Highlighted products: StackAdapt, The Trade Desk, Vibe, MNTN Performance TV, Extreme Reach, Simpli.fi, Viant Technology, and AdRoll.

Underlying data: [Grid® JSON](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=mntn-performance-tv&focus%5B%5D=extreme-reach&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll)

### [OpenX](https://www.g2.com/products/openx/reviews)

OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

**Average Rating:** 3.2/5.0

**Total Reviews:** 18

#### Who Is the Company Behind OpenX?

- **Seller:** [OpenX](https://www.g2.com/sellers/openx)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, CA
- **Twitter:** @OpenX  
17,214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2c192f749f50dfa39af87edb7181ab19d7f6b1d4540cebc3bd355a55ce9939b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F42890%2F&secure%5Burl_type%5D=linkedin_company_website)  
527 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Medium, 33% Small

#### What Are Recent G2 Reviews of OpenX?

**["Great For Creating Reports"](https://www.g2.com/survey_responses/openx-review-863601)**

**Rating:** 4.5/5.0 stars

_— Cassidy E._

[Read full review](https://www.g2.com/survey_responses/openx-review-863601)

**["Solution for Publisher's Programmatic Advertising"](https://www.g2.com/survey_responses/openx-review-5438786)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/openx-review-5438786)

### [Operative.One](https://www.g2.com/products/operative-one/reviews)

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

**Average Rating:** 3.9/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Operative.One?

- **Seller:** [Operative](https://www.g2.com/sellers/operative)
- **Year Founded:** 2000
- **HQ Location:** New York, New York, United States
- **Twitter:** @Operative\_Media  
1,875 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd68311c5d0e1a14f9b2d7615e47f8555a45dec94327316aa8d53a85a98f7024&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foperative&secure%5Burl_type%5D=linkedin_company_website)  
799 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Large, 25% Medium

#### What Are Recent G2 Reviews of Operative.One?

**["Excellent integration with other tools"](https://www.g2.com/survey_responses/operative-one-review-8769317)**

**Rating:** 4.5/5.0 stars

_— Luiz S._

[Read full review](https://www.g2.com/survey_responses/operative-one-review-8769317)

**["Great software that makes sure business goes live as soon as possible"](https://www.g2.com/survey_responses/operative-one-review-6918754)**

**Rating:** 4.5/5.0 stars

_— Parasuram V._

[Read full review](https://www.g2.com/survey_responses/operative-one-review-6918754)

#### What Are G2 Users Discussing About Operative.One?

- [What is Operative.One used for?](https://www.g2.com/discussions/what-is-operative-one-used-for)

### [PubMatic](https://www.g2.com/products/pubmatic/reviews)

PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.

**Average Rating:** 3.2/5.0

**Total Reviews:** 11

#### Who Is the Company Behind PubMatic?

- **Seller:** [PubMatic](https://www.g2.com/sellers/pubmatic)
- **Year Founded:** 2006
- **HQ Location:** Redwood City, CA
- **Twitter:** @PubMatic  
24,187 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3ed25125351d02ec007e9e7ed131fe0c1c099b910dead206b08fc166ee74abd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167624%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,230 employees on LinkedIn®
- **Ownership:** NASDAQ: PUBM

#### Who Uses This Product?

- **Company Size:** 36% Small, 36% Medium

#### What Are Recent G2 Reviews of PubMatic?

**["Pubmatic is a good SSP"](https://www.g2.com/survey_responses/pubmatic-review-33008)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/pubmatic-review-33008)

**["Useful SSP to monetize unsold inventory"](https://www.g2.com/survey_responses/pubmatic-review-32639)**

**Rating:** 4.5/5.0 stars

_— James W._

[Read full review](https://www.g2.com/survey_responses/pubmatic-review-32639)

### [Vericast Digital Marketing](https://www.g2.com/products/vericast-digital-marketing/reviews)

PathPoint provides solutions to improve store performance with insights that increase sales, improve operations, and grow loyalty.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Vericast Digital Marketing?

- **Seller:** [MaxPoint Interactive](https://www.g2.com/sellers/maxpoint-interactive)
- **HQ Location:** San Antonio, Texas, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c363995afdc11a8437808cbf9a7928f5ee82175a736df4b1e5bf276d6873f1cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvericastmarketing&secure%5Burl_type%5D=linkedin_company_website)  
979 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Vericast Digital Marketing?

**["A product that is easy to use, user-friendly and cost-effective"](https://www.g2.com/survey_responses/vericast-digital-marketing-review-8390107)**

**Rating:** 5.0/5.0 stars

_— Gopal Giri G._

[Read full review](https://www.g2.com/survey_responses/vericast-digital-marketing-review-8390107)

### [Adduro](https://www.g2.com/products/adduro/reviews)

Adduro is a streaming advertising platform built for companies that need to connect ad spend to real business outcomes. The platform runs campaigns directly on premium publishers including Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix, with no intermediary buying layers. Audience targeting uses data from Experian, TransUnion, and LiveRamp, matched through a secure data clean room. Adduro includes multi-layer invalid impression detection that identifies and blocks fraudulent traffic such as spoofed device IDs, VPN farms, and misrepresented inventory. Household-level frequency governance prevents overexposure across devices. Attribution reporting uses a fractional model that shows performance broken down by publisher, app, geography, audience segment, and creative, rather than just blended averages or last-click methodology.

#### Who Is the Company Behind Adduro?

- **Seller:** [Adduro](https://www.g2.com/sellers/adduro)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=feba40df5dc9c339c368cdadeda806766911b554446c6051c1db2f8630661fc8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgoadduroio%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Admatx](https://www.g2.com/products/admatx/reviews)

Admatx is a self-service programmatic demand-side platform (DSP) that allows you to leverage the power of the leading media buying platform for the open internet, with no minimums, no subscription, and no limits.

#### Who Is the Company Behind Admatx?

- **Seller:** [AUDIENCEX](https://www.g2.com/sellers/audiencex)
- **Year Founded:** 2013
- **HQ Location:** Marina del Rey, California, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61ab540eb87bb20cede8b5410f73a4a669d900f393c679ac7cfaf135d65ddbfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faudiencex&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

### [Agility Ads](https://www.g2.com/products/agility-ads/reviews)

Goodbye Brand Awareness. Hello Precision Advertising.

#### Who Is the Company Behind Agility Ads?

- **Seller:** [Agility Digital](https://www.g2.com/sellers/agility-digital)
- **Year Founded:** 2015
- **HQ Location:** Draper, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c0f543136de6a2126f8df2da466558562561495de6f5f3af5300d6fcfd62aed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fagility-digital%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
76 employees on LinkedIn®

### [AIDEM](https://www.g2.com/products/aidem/reviews)

AIDEM is a SaaS platform that uses AI to make drive advertising performance in a cookie-free enviroment

#### Who Is the Company Behind AIDEM?

- **Seller:** [AIDEM](https://www.g2.com/sellers/aidem)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6deabb35856d89f82c5079d881d6469c58b8c8423b58ea3f40b1e7198d9405ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faidemads&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [AI Digital](https://www.g2.com/products/ai-digital/reviews)

AI Digital is a premium programmatic consultancy that specializes in transparent, unbiased advertising solutions through its innovative Open Garden framework, premium optimised supply by Smart Supply, and AI-powered Elevate platform. AI Digital's client-first approach combines strategic human intelligence with cutting-edge AI technology to overcome the challenges of today's fragmented digital marketplace. AI Digital is designed around three key differentiators: transparency, customization, and business-centric optimization. Smart Supply, our flagship offering, provides direct access to premium supply across nine top-tier SSPs with 99.9% coverage, using AI-powered filtering to eliminate low-quality traffic while optimizing for custom KPIs. Our Elevate platform serves as the strategic AI backbone for marketers, featuring DSP-agnostic planning, client-specific algorithmic optimization, and advanced capabilities like cookieless contextual targeting. Unlike traditional DSPs that operate with built-in biases, AI Digital's Open Garden framework ensures advertisers have complete control, flexibility, and transparency across their media investments. We bridge critical gaps in planning, audience development, and optimization while empowering agencies to maintain strategic oversight without execution overhead. Learn more about AI Digital at www.aidigital.com. For partnership inquiries or to discover how our solutions can transform your programmatic strategy, contact us at info@aidigital.com. AI Digital operates with a fully remote team of 200+ programmatic experts providing support to clients across global markets.

**Average Rating:** 1.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind AI Digital?

- **Seller:** [AI Digital](https://www.g2.com/sellers/ai-digital)
- **Year Founded:** 2018
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=395259c8dc31a8ca238745b71d1ea75d85e33b1810b76654e4dfb29adf6f5461&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faidigital&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About AI Digital?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **excellent customer support** from skilled professionals, enhancing their overall experience with AI Digital.
- Users value the **supportive and skilled digital managers** at AI Digital, enhancing daily workflow and productivity.
- Users value the **expert guidance** of skilled digital managers at AI Digital, enhancing their work experience significantly.
- Users value the **management efficiency** provided by skilled and supportive digital managers, enhancing daily workflows effectively.
- Users value the **helpfulness of the team** , noting supportive and skilled managers who enhance daily work experiences.

### [AOS](https://www.g2.com/products/operative-aos/reviews)

Operative AOS is the AI-powered converged media platform built to accelerate revenue growth across digital and linear channels. Leading media companies use AOS to modernize sales, automate operations, and deliver unmatched campaign performance. With AOS, sellers can unlock new monetization opportunities by unifying products, data, and rate cards into one intelligent, connected platform. Self-serve tools, AI-optimized planning, and flexible workflows empower teams to scale quickly. From real-time, multi-currency performance reporting to seamless platform integration, AOS delivers the speed, flexibility, and automation today’s media businesses demand. Transform how you sell, operate, and perform, with the only platform designed to connect your entire media ecosystem and drive growth in an AI-powered future.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind AOS?

- **Seller:** [Operative](https://www.g2.com/sellers/operative)
- **Year Founded:** 2000
- **HQ Location:** New York, New York, United States
- **Twitter:** @Operative\_Media  
1,875 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd68311c5d0e1a14f9b2d7615e47f8555a45dec94327316aa8d53a85a98f7024&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foperative&secure%5Burl_type%5D=linkedin_company_website)  
799 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AOS?

**["excellent surface activity,"](https://www.g2.com/survey_responses/aos-review-9897046)**

**Rating:** 5.0/5.0 stars

_— Rochelle D._

[Read full review](https://www.g2.com/survey_responses/aos-review-9897046)

### [AppLovin Exchange](https://www.g2.com/products/applovin-exchange/reviews)

AppLovin Exchange (ALX) is a mobile in-app real-time bidding exchange, providing massive scale and direct access to quality inventory. AppLovin Exchange (ALX) connects buyers to mobile and CTV devices through a single RTB exchange.

#### Who Is the Company Behind AppLovin Exchange?

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin  
18,482 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c62a1acb2080ce4c607cf59bce9daa3205e48561235d483157216948e12e02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplovin%2F&secure%5Burl_type%5D=linkedin_company_website)  
531 employees on LinkedIn®
- **Ownership:** NASDAQ: APP

### [DeepIntent](https://www.g2.com/products/deepintent/reviews)

DeepIntent is the leading demand side platform (DSP) purpose-built for pharmaceutical brands and their agencies. Powered by Health Intelligence™, DeepIntent gives healthcare marketers the tools to plan, activate, and measure programmatic advertising campaigns with unmatched precision, all within a privacy-compliant, HIPAA-safe environment. Unlike general-purpose DSPs, DeepIntent is designed specifically for the complexities of healthcare advertising. The platform enables pharmaceutical advertisers to identify and reach verified healthcare professional (HCP) audiences through deterministic HCP targeting, as well as patient audiences at scale, ensuring the right message reaches the right person at the right moment in the care journey. DeepIntent supports omnichannel campaign activation across connected TV (CTV), display, video, audio, digital out-of-home (DOOH), and electronic health records (EHR). This breadth of channel coverage allows pharma brands and agencies to engage both HCPs and patients wherever they consume media, from the living room screen to the point of care. What sets DeepIntent apart is its ability to close the loop between media spend and clinical impact. Through integrations with real-world data sources, the platform measures outcomes including script lift, audience quality, and patient engagement, giving marketers a clear picture of how pharmaceutical advertising investments translate into tangible health and business results. DeepIntent is built with privacy at its core, meeting the strict data requirements of the pharmaceutical and healthcare industries. Marketers can activate campaigns confidently knowing that data handling, audience targeting, and measurement all adhere to HIPAA standards and industry privacy best practices. From brand awareness to HCP detailing to patient support programs, DeepIntent empowers healthcare marketers to drive meaningful outcomes, connecting media strategy to real-world clinical impact at scale.

#### Who Is the Company Behind DeepIntent?

- **Seller:** [DeepIntent](https://www.g2.com/sellers/deepintent)
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=077af2752190e78530cfbaa1a52ee4512b86930a86c587ead840922b4d340d15&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeepintent%2F&secure%5Burl_type%5D=linkedin_company_website)  
378 employees on LinkedIn®

### [In-Scene Advertising Solution](https://www.g2.com/products/in-scene-advertising-solution/reviews)

Gyrus’ In-Scene Advertising Solution delivers context-aware, non-intrusive ad placement directly within video content - without disrupting the viewer experience. Using AI, it seamlessly blends dynamic or static ads into billboards, surfaces, or objects inside scenes, boosting engagement and revenue without breaking immersion. Key Features: • Smart Ad Placement: Automatically detects optimal areas like billboards, signs, and surfaces. • Contextual & Non-Intrusive: Ads that match the scene’s context and never feel forced. • Dynamic & Static Integration: Supports precise 2D and 3D object placements. • Enhanced Viewer Experience: Subtle, smart ad insertions improve QoE and QoS. • Maximize Ad Revenue: Monetize scenes without interrupting content flow. • Fully Automated: End-to-end automation with no manual intervention needed.

#### Who Is the Company Behind In-Scene Advertising Solution?

- **Seller:** [Gyrus AI](https://www.g2.com/sellers/gyrus-ai)
- **Year Founded:** 2018
- **HQ Location:** Santa Clara, US
- **Twitter:** @GyrusAI  
126 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b81d1cdf7db73f55a812a07be83e8c29658b30747c5b298111a0d857bf70ccd1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgyrusai&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®
- **Phone:** +1(408) 393 3645

### [ORION Platform](https://www.g2.com/products/orion-platform/reviews)

The ORION Platform is the first self-serve trading desk, bringing together the leading six enterprise Demand Side Platforms with no minimum spend requirements.

#### Who Is the Company Behind ORION Platform?

- **Seller:** [Version2](https://www.g2.com/sellers/version2-b914bbc9-55a6-4a61-8c12-e1e60493c129)
- **Year Founded:** 2020
- **HQ Location:** Las Vegas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a89e7ae87557c7b085c8079b12ac2ba55d3c46eb3fd9ed9fd04f76a39cd8988d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheversion2&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

### [Paramount Ads Manager](https://www.g2.com/products/paramount-ads-manager/reviews)

Paramount Ads Manager is a self-serve CTV advertising platform that lets brands run targeted ads across Paramount's premium streaming network. The platform makes it easy for advertisers of any size to reach viewers during TV's biggest shows, sports, and cultural moments across Paramount+, CBS, CBS Sports, Pluto TV, and more, with the same speed and control they expect from digital advertising platforms. Premium inventory • Paramount-Skydance content accounts for 1 in every 5 streaming minutes watched in the US. • Paramount+ is the #1 fastest growing streaming subscription service for 3 years in a row, and has a 21% higher ad attention rate than other AVOD services. Advanced Audience Targeting • Reach the right viewers in the right place, with geotargeting, demographics, and interests and behaviors targeting based on real buying signals • Use Peak Audience to automatically optimize delivery toward the viewers most likely to convert (early testing has shown 2.7x lift in site visits, with top campaigns reaching 5-8x) Real Time Reporting • Real time reporting dashboards give you insights into key metrics like impressions, site visits, purchases, and in-store foot traffic, along with location and show-level reporting to see exactly where your ads ran • Unlock full-funnel performance with the Paramount Ads Manager Pixel, which integrates directly with the most common CMS and e-commerce platforms like Shopify, Squarespace, Wix, BigCommerce, Weebly, Wordpress, and more • Multi-user access to reporting dashboards makes it easy to collaborate across teams and clients Retargeting and reach • Run Retargeting campaigns to reconnect with past site visitors and high-intent audiences on the biggest screen in their house • Extend campaigns across 9,000+ trusted publisher websites with Performance Multiplier, powered by Taboola’s Realize AI technology Creative support • Get a TV-ready ad built from existing brand assets at no additional cost • Use built-in video tools or work with the Paramount Ads Manager team to create optimized CTV creative Sign up today at paramountadsmanager.com to get your brand on TV's biggest shows.

#### Who Is the Company Behind Paramount Ads Manager?

- **Seller:** [Paramount + (Formerly CBSInteractive)](https://www.g2.com/sellers/paramount-formerly-cbsinteractive)
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fd1c1637515238c1e8cc6cf5503b931f1d4e4617bd7ac19b1dc091158d2b5ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fparamountco%2F&secure%5Burl_type%5D=linkedin_company_website)  
41,258 employees on LinkedIn®

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- [Cross-Channel Advertising](/categories/cross-channel-advertising)
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[Browse Connected TV (CTV) Advertising Platforms Themes](/categories/connected-tv-ctv-advertising-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 9, 2024

Connected TV (CTV) advertising platforms facilitate the delivery and management of content on Connected TV (CTV) devices for advertising purposes. These devices include TVs connected to the internet, external devices that connect to a TV, or other streaming devices that enable the consumption of digital content.

For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities that significantly enhance the effectiveness of streaming TV advertising. These features allow for precise audience segmentation and real-time performance tracking, making CTV advertising a highly effective tool for optimizing performance marketing campaigns.

By leveraging these sophisticated tools, advertisers can achieve more accurate targeting, improved engagement rates, and a better overall return on investment (ROI).

These platforms integrate with existing [CRM software](https://www.g2.com/categories/crm) as well as the tools used to serve and publish ads like [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) and [demand side platforms (DSP)](https://www.g2.com/categories/demand-side-platform-dsp).

They also include personalization capabilities that were previously found in standalone [personalization software](https://www.g2.com/categories/personalization), making it an effective advertising tool.

To qualify for inclusion in the Connected TV (CTV) Advertising category, a product must:

- Allow advertising on any device that is capable of streaming (TV, smartphone, desktop, etc.)
- Provide integrations to support a variety of advertising content and inventory formats like video, interactive, and display ads
- Integrate with ad tech systems (ad networks, DMPs, DSPs) to optimize and manage campaigns
- Offer current performance analytics like clicks, impressions, conversions, etc.
- Allow segmented targeting to ensure ads reach appropriate personas

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