Best Connected TV (CTV) Advertising Platforms - Page 3

Jamloop

JamLoop is a connected TV (CTV) and digital performance advertising platform designed for brands and agencies—from national advertisers with local markets to mid-market teams new to TV—that need streaming TV to deliver measurable business outcomes. The platform helps performance-focused teams plan, activate, and measure streaming TV campaigns with the same accountability and operational rigor applied to channels like search and social. JamLoop operates as a unified, CTV-first platform that combines media buying, campaign management, and outcome-based measurement in a single system. It is commonly used by national brands with local markets, regional and franchise advertisers, and agencies responsible for proving performance across distributed markets, physical locations, and mixed online and offline revenue models. The platform is commonly used by national brands with local markets, regional advertisers, franchise organizations, and agencies managing performance-driven clients across multiple locations. Unlike many CTV solutions built on third-party DSPs and legacy TV measurement models, JamLoop is built with proprietary technology that emphasizes transparency, control, and exposure-based attribution. This allows advertisers to understand how streaming TV influences real consumer behavior—where revenue is actually generated—not just proxy metrics like impressions or clicks. Key capabilities of JamLoop include: - Unified CTV planning and activation through a CTV-first DSP that centralizes buying, pacing, and optimization without relying on opaque supply paths - Exposure-based attribution that ties performance outcomes directly to impression-level CTV exposure for clearer, defensible measurement - Offline outcome measurement, including foot traffic attribution and offline sales attribution using first-party transaction data - Online and offline outcome unification, bringing ecommerce conversions, store visits, and offline sales into a single performance view - Market- and location-level reporting, enabling analysis of performance by ZIP code, region, or individual location - Real-time campaign controls, allowing advertisers to adjust budgets, targeting, frequency, and creative while campaigns are live JamLoop is built to support the evolving definition of “performance TV,” recognizing that while streaming audiences are digital, many purchasing decisions still occur offline. By measuring tangible business outcomes instead of simply clicks and impressions, JamLoop helps advertisers evaluate whether streaming TV worked, justify continued investment, and operate CTV as a scalable performance channel rather than a post-campaign awareness tactic.

Average Rating: 5.0/5.0

Total Reviews: 1

Nexxen

Nexxen is the advertising platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise. Learn more at nexxen.com

Average Rating: 3.8/5.0

Total Reviews: 51

OpenX

OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

Average Rating: 3.2/5.0

Total Reviews: 18

Operative.One

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

Average Rating: 3.9/5.0

Total Reviews: 4

PubMatic

PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.

Average Rating: 3.2/5.0

Total Reviews: 11

tvScientific

The Performance Advertising Platform for All of TV tvScientific makes television advertising accessible, measurable, and performance-focused for businesses of every size. Built for both connected TV (CTV) and traditional linear TV, the platform transforms television into a modern, outcomes-based marketing channel—one where campaigns are easy to launch, optimize, and measure with precision. By bringing the accountability of digital advertising to the power of TV, tvScientific helps brands of all sizes unlock growth at scale. Put Your Brand on the Largest Screen in the House With tvScientific, advertisers gain access to 95% of ad-supported streaming audiences along with premium linear TV inventory, ensuring reach across the full television landscape. Campaigns can scale efficiently while maintaining complete control over targeting and measurement, giving brands the ability to connect with the right audiences on the largest, most engaging screen in the home. Powered by Proprietary Technology At the heart of the platform is patented AI optimization combined with deterministic ID technology. Advertisers buy TV inventory on a cost-per-outcome (CPO) basis, tying every dollar spent directly to business results like ROAS, impressions, or purchases. Campaigns automatically learn and adapt in real time, while radical transparency in reporting gives marketers full confidence in performance, attribution, and ROI. Measurable Impact at Your Fingertips Built on the principles of customer performance and accountability, tvScientific delivers clear reporting, automation, and insights that help marketers prove and improve the impact of TV within their broader media mix. Whether you’re a performance marketer focused on ROI or a brand builder seeking reach and engagement, tvScientific turns television into a true performance channel for measurable growth and long-term success.

Total Reviews: 1

Vericast Digital Marketing

PathPoint provides solutions to improve store performance with insights that increase sales, improve operations, and grow loyalty.

Average Rating: 5.0/5.0

Total Reviews: 1

Adduro

Adduro is a streaming advertising platform built for companies that need to connect ad spend to real business outcomes. The platform runs campaigns directly on premium publishers including Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix, with no intermediary buying layers. Audience targeting uses data from Experian, TransUnion, and LiveRamp, matched through a secure data clean room. Adduro includes multi-layer invalid impression detection that identifies and blocks fraudulent traffic such as spoofed device IDs, VPN farms, and misrepresented inventory. Household-level frequency governance prevents overexposure across devices. Attribution reporting uses a fractional model that shows performance broken down by publisher, app, geography, audience segment, and creative, rather than just blended averages or last-click methodology.

Admatx

Admatx is a self-service programmatic demand-side platform (DSP) that allows you to leverage the power of the leading media buying platform for the open internet, with no minimums, no subscription, and no limits.

Agility Ads

Goodbye Brand Awareness. Hello Precision Advertising.

AIDEM

AIDEM is a SaaS platform that uses AI to make drive advertising performance in a cookie-free enviroment

AI Digital

AI Digital is a premium programmatic consultancy that specializes in transparent, unbiased advertising solutions through its innovative Open Garden framework, premium optimised supply by Smart Supply, and AI-powered Elevate platform. AI Digital's client-first approach combines strategic human intelligence with cutting-edge AI technology to overcome the challenges of today's fragmented digital marketplace. AI Digital is designed around three key differentiators: transparency, customization, and business-centric optimization. Smart Supply, our flagship offering, provides direct access to premium supply across nine top-tier SSPs with 99.9% coverage, using AI-powered filtering to eliminate low-quality traffic while optimizing for custom KPIs. Our Elevate platform serves as the strategic AI backbone for marketers, featuring DSP-agnostic planning, client-specific algorithmic optimization, and advanced capabilities like cookieless contextual targeting. Unlike traditional DSPs that operate with built-in biases, AI Digital's Open Garden framework ensures advertisers have complete control, flexibility, and transparency across their media investments. We bridge critical gaps in planning, audience development, and optimization while empowering agencies to maintain strategic oversight without execution overhead. Learn more about AI Digital at www.aidigital.com. For partnership inquiries or to discover how our solutions can transform your programmatic strategy, contact us at info@aidigital.com. AI Digital operates with a fully remote team of 200+ programmatic experts providing support to clients across global markets.

Average Rating: 1.5/5.0

Total Reviews: 1

AOS

Operative AOS is the AI-powered converged media platform built to accelerate revenue growth across digital and linear channels. Leading media companies use AOS to modernize sales, automate operations, and deliver unmatched campaign performance. With AOS, sellers can unlock new monetization opportunities by unifying products, data, and rate cards into one intelligent, connected platform. Self-serve tools, AI-optimized planning, and flexible workflows empower teams to scale quickly. From real-time, multi-currency performance reporting to seamless platform integration, AOS delivers the speed, flexibility, and automation today’s media businesses demand. Transform how you sell, operate, and perform, with the only platform designed to connect your entire media ecosystem and drive growth in an AI-powered future.

Average Rating: 5.0/5.0

Total Reviews: 1

AppLovin Exchange

AppLovin Exchange (ALX) is a mobile in-app real-time bidding exchange, providing massive scale and direct access to quality inventory. AppLovin Exchange (ALX) connects buyers to mobile and CTV devices through a single RTB exchange.

Armis